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Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes?
This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.
You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a
2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experience gained within a degree in Marketing or related Business Management degree, or practically within industry.
We may also consider non-standard applicants, please contact us for information.
If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.
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I had been living abroad for years before coming to Lancaster but nothing was like this experience. Eye-opening and challenging alongside being very educational. Great learning curves both academically and personally that has been highly valuable in my continuation of working in an international and dynamic environment.
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