Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing.
On successful completion of this course, you will be awarded: -Advanced International Business Management and Marketing MSc from Newcastle University -International Business Management MSc from the University of Groningen
This course covers the main aspects of business management and marketing in an international context, including: -Business strategy -Corporate finance -Customer relations management
What you'll learn
Your studies will involve comparative analyses of countries, institutions, cultures and markets. The course also covers the strategic decision making of companies operating within this environment.
You will learn how to: -Analyse operations functions in different countries -Understand various institutional environments -Develop a 'sharp eye' for operations management within international, multinational and transnational enterprises
On completion of the course, you will be able to demonstrate: -Knowledge of how to improve the quality of management, leadership and practice in international organisations -Improved capacity for enquiry, problem solving, critical thinking and analysis -The ability to communicate and cooperate with individuals from different cultural backgrounds
A sample of job titles our graduates now hold include: -Managing Director -Financial Analyst -Legal Contracts Advisor -Project Technical Leader -Procurement Agent -Category Analyst -Corporate Strategy Intern
Our graduates work for employers such as: -L'Oréal -Heineken -Continental -Axel Springer SE -TCD Foods Ltd -Unilever -EY -Bosch -Mintel