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Advanced Business Certificate in Digital Marketing Strategy

  • Study Type

    Part time available

  • Subject Areas

    Business & Management

  • Start Date

    See Course

  • Course Duration

    See website for details

  • Course Type

    Other

  • Last Updated

    12 September 2018

The Marketing Department offers an Advanced Business Certificate for business professionals who are interested in careers in the areas of digital marketing and analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing. Our courses provide a framework to develop integrated digital marketing strategies in pursuit of long term marketing objectives. We explore major tools of digital marketing, including search engine optimization, online advertising, and digital social media, and investigate innovative strategies in the digital environment that apply to branding, segmenting, targeting, positioning, customer satisfaction, and marketing communication. Our courses also develop skills to use web and social media analytics tools to gain customer and market insights, methods and techniques to respond to online consumer behavior in real time, forecast sales, profile and target customers, and inform marketing decisions, and “big” data tools such as such as neural networks, market basket analysis, sequence detection, and text mining.

Course Requirements

  • MKTG 5115 Marketing Management*
  • MKTG 5665 Digital Marketing
  • MKTG 5251 Marketing and Digital Analytics
  • MKTG 5640 Integrated Marketing Communications in the Digital Age OR
  • MKTG 5650 Strategic Brand Management

One ADDITIONAL 5000-level Marketing course (OR) one of the following OPIM electives

  • OPIM 5604 Predictive Modeling
  • OPIM 5671 Data Mining and Business Intelligence
  • OPIM 5502 Big Data Analytics with Hadoop
  • OPIM 5503 Data Analytics with R

* Pre-requisite for all other 5000-level Marketing courses

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