Today’s media landscape is characterised by unprecedented transformation, not only in Australia, but in all world regions. Traditional media forms are becoming deeply challenged by new digital platforms. Media industries and public sector communications in today’s digital age are operating in an increasingly complex globalised context. Professionals equipped with new skill sets are needed to lead and manage these crucial transformations.
This dynamic Masters course provides you with key insights into the changing transnational contexts of media structures and communication practices and trains you in critical analysis, strategic thinking and audience research skills. You also receive hands‐on training in media writing skills and audio‐visual production.
The Master of Global Communication is designed for those with an awareness of crucial areas of the changes in transnational media communication, and who have a keen interest in learning how to debate and explore these alternative practices. Build on and recreate your approach to contemporary writing and media production in journalism, broadcasting, digital media and professional communications. You can also enrich your experience and career outcomes with an optional overseas exchange semester at a leading international university such as McGill University (Montreal), Humboldt University (Berlin) or Fudan University (Shanghai).
On graduation from the Master of Global Communication, you will be ready for work in professional fields including:
Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.
As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.
Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.
Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.
With a Master of Marketing Communications, you can enter professional fields including:
With 5–10 years’ experience, you can expect to progress to roles such as: