In the Master's program Arts, Culture and Media/ Mapping Arts in Society students examine the role of the arts in society. In particular, students gain insight into arts worlds and their organization, aesthetic dimensions, social impact and the efficacy of arts education for contemporary culture. Further, students learn to analyse and interpret artistic expressions with an enhanced view of how arts phenomena convey, negotiate or hasten cultural change. Additionally, the program explores how the arts relate to economic, social and technical developments in an increasingly mediated world. Digitalization and globalization remain import concepts for this study.
As a student of this program you choose an arts framework:
- Arts Policy and Marketing
- Arts Analysis and Critique
- Arts Education
In addition, you choose an art form to situate your professional framework:
You complete the program with an internship and your thesis.
The one-year Master's program in Arts, Culture and Media is a specialization within the Master's degree in Arts and Culture.
Why in Groningen?
- Fully aims to develop analytical skills in evaluating the role performed by the arts in society
- Unique combination of practical skills and academic reflection
- Specialization in different art forms: Film and TV, Music, Theater, Literature
- Guest lectures by outstanding artists, art organizers, cultural critics and policy makers
The Master's programme in Arts, Culture and Media ± Mapping the Arts in Society is highly relevant for those students who wish to pursue a career:
- as a cultural critic with a specific interest in the institutional and societal context of art production, art distribution and art presentation;
- as a policymaker;
- in culture consultancy;
- in a managerial position in the professional field of the arts.
- Analysis and Criticism
Because writing and thinking about the role of the arts in society is especially important for this framework, a position such as arts journalist editor, researcher or editor is ideally suited for this tack. These positions are found within newspapers, magazines and media companies.
- Arts Education
If you choose for Arts Education, you will work within organizations that consult upon the content and organization within the field of arts and cultural education. Here, you will be ideally suited for a position in the national, provincial or local government or for an educational department within institutions such as a cultural centers or museums.
- Arts, Policy and Marketing
With arts, policy and Marketing you can work, for example, as a professional organizer, manager, marketing or publicity agent. These positions appear in city theaters, festivals, orchestras or publishers and museums. In this field, you could also provide support and consultation for policy and other arts-related advice functions relating to national, provincial or local governments.
- Other job possibilities
There are other employment possibilities such as a position by a media company or for the advertisement and commercial field. Prior students have also begun their own successful arts organization, advice bureau or research institution in the field of arts, culture and event organizations.