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Communication & Media Stud…×

HMKW Hochschule für Medien, Kommunikation und Wirtschaft Masters Degrees in Communication & Media Studies

We have 4 HMKW Hochschule für Medien, Kommunikation und Wirtschaft Masters Degrees in Communication & Media Studies

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The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. Read more
The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.

Location and language

At HMKW Berlin the M.A. Communication Design program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Kommunikationsdesign). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

Integration of theory and practice of design; oriented towards the real-life ageny work:
-Latest developments in research and analysis of design and creativity.
-Practical work and art direction projects.

Learning outcomes

The ability to carry out the roles and responsibilities associated with the position of an Art Director and with other management positions held by creative talents, within the framework of the ever increasing convergence of print, online, broadcast and mobile media.

Modules

General modules
-Media Law
-Media Asset Management
-Media Psychology
-Intercultural Management

Specific modules
-Critical & Creative Thinking
-Design & Social Research
-Creative Design Processes
-Advertising Technology
-Design Management
-Creative Leadership

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-communication-design/

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The M.A. Convergent Journalism includes the classic media. print, online and audiovisual, which are increasingly converging in the world of media. Read more
The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is graduates in humanities with linguistic competencies who would like to major in one of these three areas: sports/health, business/politics or culture/entertainment.

Location and language

At HMKW Berlin the M.A. Convergent Journalism program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Konvergenter Journalismus). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

-Both broad and specialized: development of overall journalism skills plus the opportunity to specialize in selected areas.

Learning outcomes

-A high level of proficiency in journalism methods for the convergent media: print, online, broadcast and mobile.

Modules

General Modules (optional subjects)
-Media Law
-Media Asset Management
-Intercultural Management
-Media Psychology

Specific Modules
-Journalistic methods like research, writing, editing, presentation and cross-media journalism or journalism in convergent media

Advanced Studies
-Theory and practice of journalism in the fields of Sports/Health or Business/ Politics or Culture/Entertainment

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-convergent-journalism/

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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. Read more

M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Modules

General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology

Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)

Location and language

At HMKW Berlin the M.A. Public Relations and Digital Marketing program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language.

*Approval: The course is subject to approval by the Berlin Senate.



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