A communication plan that adds value: it's what every organisation wants. Develop the advanced skills and theory you'll need for a successful career in public relations and communications on this industry approved course. Graduate with the knowledge and skills to strategically manage reputations and communicate effectively with the people on the inside and the outside of an organisation.
Gain a solid grounding in the theory and practice of Public Relations with this highly-regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates.
Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a solid knowledge base.
You can expect to develop your intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations in adding value to their commercial success and supporting their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation.
You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns.
As part of this, you'll explore the most effective use of PR tools such as media relations, change management and issues and crisis management. The specific skills of story telling and writing for media across traditional and digital media channels are also practiced and looked at in depth, along with the role of persuasion and influence.
An understanding of the impact of global, financial, political and opinion former publics will be gained in you honing your ability to communicate with 'publics' as well the ethical, technological and global issues that are inherent within the modern environment.
You'll also explore the wider cultural and societal landscape in which PR operates touching on areas such as celebrity, power and discourse and the wider impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.
Unit 1.1 - Contemporary PR Theory and Practice (20 credits)
Unit 1.2 - Organisational Strategy and Reputation Management (20 credits)
Unit 1.3 - Media and Cultural Landscapes (20 credits)
Unit 2.1 - PR Professional (work-based learning) (20 credits)
Unit 2.2 - Media Relations and PR Specialisms (20 credits)
Unit 2.3 - Digital Communications and Social Media (20 credit)
Unit 3.1 - Final Major Project by Dissertation (Research methods embedded during Phase 2) (60 credits)