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Communication & Media Stud…×

Kingston University, Full Time Masters Degrees in Communication & Media Studies

We have 15 Kingston University, Full Time Masters Degrees in Communication & Media Studies

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Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Read more
Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.

Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

No background in business is required, but you will need to have a strong interest in marketing.

Assessment

Coursework.

CIM accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing & Brand Management MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Brand Management MSc comprises seven modules worth 180 credits. Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Strategic Brand Management
-Branding Design
-Buyer Behaviour
-Integrated Marketing Communications
-Global Marketing Management
-Market Research and Data Analysis
-Research Proposal and Dissertation

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This course aims to provide the knowledge and skills required to design, model and effectively operate secure and dependable digital IP-based networks. Read more
This course aims to provide the knowledge and skills required to design, model and effectively operate secure and dependable digital IP-based networks. It will provide you with the opportunity to gain a sound understanding of the internet protocol suite that forms the core for current data networks. The fusion of the internet world and multimedia is also addressed, as well as wireless communications. You can combine this course with management studies.

Key features
-This course is accredited by BCS, The Chartered Institute for IT.
-You will have the opportunity to study for industry certification, including CISCO, as an optional extra to the masters programme.
-You will have the option to work in one of our state-of-the-art research labs, called WMN (Wireless Multimedia and Networking). WMN is involved in EU and UK research collaborations and offers opportunities for advanced research and short-term research fellowships on completion of your MSc degree.

What will you study?

Using the latest methods and conforming to current network design standards, you will develop a disciplined engineering approach to, and sound practical skills in, the specification, design, modelling and implementation of software and hardware. You will gain specialist knowledge of digital communications , multimedia communications , wireless networks, security issues and other advanced technologies. You will have access to a dedicated test LAN/ WLAN with a diverse range of platforms and equipment, including wireless networks and enterprise scale networking technologies.

The management studies route modules will set your technical knowledge in a management context.

Assessment

Coursework and/or exams, research project/dissertation.

Work placement scheme

Kingston University has set up a scheme that allows postgraduate students in the Faculty of Science, Engineering and Computing to include a work placement element in their course starting from September 2017. The placement scheme is available for both international and home/EU students.

-The work placement, up to 12 months; is optional.
-The work placement takes place after postgraduate students have successfully completed the taught portion of their degree.
-The responsibility for finding the placement is with the student. We cannot guarantee the placement, just the opportunity to undertake it.
-As the work placement is an assessed part of the course for international students, this is covered by a student's tier 4 visa.

Details on how to apply will be confirmed shortly.

Course structure

The full MSc course consists of an induction programme, four taught modules, and project dissertation. Please note that this is an indicative list of modules and is not intended as a definitive list.

Networking and Data Communications MSc modules
-Data Communications
-Wireless Communications and Networks
-Network and Information Security
-Multimedia Communications
-Project Dissertation

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This course encourages the exploration and understanding of the methods and processes at work in contemporary visual communication, and will further develop your personal practice and approach to graphic design. Read more
This course encourages the exploration and understanding of the methods and processes at work in contemporary visual communication, and will further develop your personal practice and approach to graphic design. It focuses on individual research and inquiry and helps you to develop your understanding of the significance of the wider cultural role of the visual designer. In addition, you will be introduced to disciplinary and interdisciplinary models of thinking that will underpin your own focused study on the course.

Key features
-The emphasis on problem finding, research methods and critical thinking is intended to enhance your long-term employment possibilities through an understanding of the changing global, technological and social context of design.
-The course is taught by academics who are also practising designers and researchers in design. This is supported by studio visits and visiting tutors from industry, live projects, competitions, lectures and workshops.
-Core modules are studied with students from across the Design School's postgraduate community.

What will you study?

Project work will challenge you to develop and enhance your existing ways of working. You will explore the importance of research in underpinning your practice and will be encouraged to build your own visual language and ‘tools' in response to set briefs within each module. In the final stage of the course, you will propose and develop your independent major project. You will be taught by experienced academics and specialist tutors from industry who encourage you to develop your understanding of the relationship between words, pictures and their means of communication and transmission.

Assessment

Project work: visual research, written project report/summary, exhibition, and final major project.

Course structure

This specialist pathway of the Communication Design MA course is part of the School of Design's postgraduate programme. The structure – shared with students from Product & Furniture Design MA, Sustainable Design MA and Fashion MA – enables you to explore your individual specialist interests in graphic design within an integrative learning environment that provides a comprehensive understanding of the value and role of interdisciplinary methods and ways of working. The influences and impact of thinking from other related design subjects on your own specialist study is an important aspect of the identity and the community of interdisciplinary practice at masters level in the School of Design.

This structure is designed to help progress and develop your independent learning, encouraging you to construct and explore projects concerned with areas of particular personal interests. The overarching course philosophy, based upon an emphasis on research, methodology and design thinking, allows individual and personal concerns to be explored through focused study in graphic design.

The two shared modules of the School of Design's Postgraduate Framework both commence with a symposium, in which high-profile external speakers present their work and contribute to a debate on a topic of relevance to all courses in the Framework.

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This course aims to provide the knowledge and skills required to design, model and effectively operate secure and dependable digital IP-based networks. Read more
This course aims to provide the knowledge and skills required to design, model and effectively operate secure and dependable digital IP-based networks. It will provide you with the opportunity to gain a sound understanding of the internet protocol suite that forms the core for current data networks. The fusion of the internet world and multimedia is also addressed, as well as wireless communications. You can combine this course with management studies.

Key features

-This course is accredited by BCS, The Chartered Institute for IT.
-You will have the opportunity to study for industry certification, including CISCO, as an optional extra to the masters programme.
-You will have the option to work in one of our state-of-the-art research labs, called WMN (Wireless Multimedia and Networking). WMN is involved in EU and UK research collaborations and offers opportunities for advanced research and short-term research fellowships on completion of your MSc degree.

What will you study?

Using the latest methods and conforming to current network design standards, you will develop a disciplined engineering approach to, and sound practical skills in, the specification, design, modelling and implementation of software and hardware. You will gain specialist knowledge of digital communications , multimedia communications , wireless networks, security issues and other advanced technologies. You will have access to a dedicated test LAN/ WLAN with a diverse range of platforms and equipment, including wireless networks and enterprise scale networking technologies.

The management studies route modules will set your technical knowledge in a management context.

Assessment

Coursework and/or exams, research project/dissertation.

Work placement scheme

Kingston University has set up a scheme that allows postgraduate students in the Faculty of Science, Engineering and Computing to include a work placement element in their course starting from September 2017. The placement scheme is available for both international and home/EU students.

-The work placement, up to 12 months; is optional.
-The work placement takes place after postgraduate students have successfully completed the taught portion of their degree.
-The responsibility for finding the placement is with the student. We cannot guarantee the placement, just the opportunity to undertake it.
-As the work placement is an assessed part of the course for international students, this is covered by a student's tier 4 visa.

Details on how to apply will be confirmed shortly.

Course structure

The full MSc course consists of an induction programme, four taught modules, and project dissertation. Please note that this is an indicative list of modules and is not intended as a definitive list.

Networking and Data Communications with Management Studies MSc modules
-Data Communications
-Wireless Communications and Networks
-Network and Information Security
-Business in Practice
-Project Dissertation

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Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Read more
Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them.

-Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
-Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
-Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

"The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course." – Patricia Harris, director of studies

You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a masters in advertising and marketing communications.

Assessment

Coursework.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Available modules
-Marketing Communications Strategy
-Digital Communications and Analytics
-Public Relations
-Global Marketing Management
-Buyer Behaviour
-Market Research and Data Analysis
-Research Proposal and Dissertation

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With very few budding writers making a living from writing alone, this course offers creative writers the chance to learn not only the craft of writing, but also current trends in publishing from world-renowned professionals. Read more
With very few budding writers making a living from writing alone, this course offers creative writers the chance to learn not only the craft of writing, but also current trends in publishing from world-renowned professionals. It offers the opportunity to develop a creative writing portfolio at the same time as getting to grips with how the publishing process works.

Key features
-As well as benefitting from teaching staff who have practical experience of working in publishing and/or creative writing industries, this MA also benefits from a thriving literary and academic community. For more information, visit http://www.kingstonwritingschool.com
-We offer a series of masterclasses across the disciplines.
-We have exceptional links with major publishers, such as Hachette Penguin Random House, Bloomsbury and Macmillan; and you will have the opportunity to enter your work into competitions sponsored by The Bookseller magazine and Faber and Faber.
-Bursaries are available for students working on our literary magazine Ripple and our Kingston Publishing blog. There are also opportunities to work on live projects for Kingston University Press.

What will you study?

The creative writing element of this course is workshop-led and, in the second semester, you will be given the opportunity to specialise in the genre of your choice, be it poetry, drama or children's fiction.

The publishing element focuses on marketing-led commercial and trade publishing, and the modules you study will help you to understand the structure of the industry and the core skills required to enter.

You can choose to write an academic dissertation to demonstrate your analytical skills and competence, or undertake a major practical publishing project as your final assessment. If you choose to take your dissertation in creative writing, you will write an extensive piece of creative writing accompanied by critical essay; you will be supervised by a professional writer.

Assessment

Essays, reports, presentations, briefs, research projects, and portfolios.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Create: The Business of Publishing
-Special Study: Workshops in Popular Genre Writing
-Writers' Workshop

Optional modules
-Creative Dissertation
-Practical Publishing Project
-Publishing Dissertation
-Do: Work Placements, Networking and Career Planning
-Make: Content Development and Production
-Share: Strategic Marketing and Sales

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Accredited by the National Council for the Training of Journalists (NCTJ), these courses will equip you for a career in journalism by offering the industry's most sought-after qualification alongside your PgDip or masters degree. Read more
Accredited by the National Council for the Training of Journalists (NCTJ), these courses will equip you for a career in journalism by offering the industry's most sought-after qualification alongside your PgDip or masters degree. They combine professional training and academic study with the skills you will need to succeed in this intensely competitive industry.

Key features
-You will take the NCTJ's exams as part of your course, providing you with a qualification considered to be a passport to a wide range of journalism jobs.
-As well as providing practical skills, this course will engage you in discussion and debate about the state and future of the industry, and the legal, political and ethical context in which journalists operate.
-You will be taught by practising journalists with a range of experience and contacts in newspapers, magazines and online, and will have access to our newsroom, equipped with telephones, professional newswires, 24-hour news channels, industry-standard software, and a content management system (CMS) for uploading web copy.

What will you study?

You will develop a range of professional and practical skills and knowledge that will equip you for a job in journalism, including news and feature writing, public affairs, online journalism, media law and shorthand. In addition, you will have the opportunity to write for and edit an online edition of our newspaper, The River, and will undertake at least one industry work placement.

Once you have achieved the PgDip, which runs over two semesters, from September to May, you can continue on to the MA degree by researching and writing a dissertation or carrying out an equivalent work-based practical project. This will develop your critical thinking and analytical skills, and give you the chance to carry out independent academic research.

Assessment

Coursework, NCTJ examinations and coursework portfolio, and 12,000-15,000-word dissertation or practical project (MA only).

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Court Reporting
-Hands-on Journalism
-Journalism and Power
-Journalism in Context: Law, Ethics and the Industry
-Shorthand (Postgraduate)
-MA Journalism Dissertation
-Practical Journalism Project

Optional modules
-Feature Writing
-Specialist Journalism: Business
-Specialist Journalism: Sport

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This course offers a sophisticated insight into the role and function of media in contemporary society. It focuses on the centrality of modern media forms and practices in our daily communication, and examines the ways in which they facilitate and constrain the way we communicate with each other. Read more
This course offers a sophisticated insight into the role and function of media in contemporary society. It focuses on the centrality of modern media forms and practices in our daily communication, and examines the ways in which they facilitate and constrain the way we communicate with each other.

Key features
-The choice of option modules allows you to tailor the course to your personal interests, and the dissertation gives you the chance to study an area of interest in greater depth and gain valuable research skills.
-Teaching is research-led by internationally renowned academics and therefore reflects the most recent ideas and innovations in the field.
-You will have the chance to attend many research seminars and talks presented by a range of guest speakers, professors and professionals visiting the University.

What will you study?

The course offers a variety of core and option modules, with the compulsory core modules providing a comprehensive grounding in the theoretical and empirical approaches to studying media institutions, texts and communication practices. The option modules allow you to specialise in research areas that interest you within this broad field, and enable you to examine various media industries and communication practices within their historical, economic, political and social contexts.

You will explore, among other things, how the question of power - whether political, economic or cultural - is inextricable from the analysis of media, and will focus on the ways in which new media technologies have dramatically altered the dissemination and reception of knowledge. You will also look at the inherent role that mediated communication plays in globalisation - one of the defining characteristics of the contemporary world.

Assessment

Assessment takes a variety of formats, such as seminar presentation, exams, essays and a dissertation.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-From Mass Media to New Media: Theories, Approaches, Applications
-Media and Cinema in a Global Context
-Media and Communication Dissertation

Optional modules
-British Cinema 1960s to Today
-Freedom, Censorship and Subversion
-Gender and Sexuality in Contemporary Cinema
-Psychoanalysis and Media
-Special Study: Multi-Platform Political Communication
-Special Study: Screaming out Loud: International Horror Television and Film

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From books and magazines to apps and websites, publishers need excellent product-development, consumer-marketing and digital-technology skills. Read more
From books and magazines to apps and websites, publishers need excellent product-development, consumer-marketing and digital-technology skills. To succeed in this global business, you will also need great organisational and communication skills, outstanding attention to detail and the ability to work effectively with others. The best publishers are those who can think on their feet and embrace and exploit new challenges. This course aims to help you gain all these skills and qualities.

Key features
-This course will help develop your skills and prepare you for a career in the publishing industry, whether as publisher, agent or supplier. The competencies acquired through this course have an increasingly wide transferrable value within the international economy as a whole.
-You will benefit from the input of a dynamic Publishers' Advisory Board, members of which give lectures and masterclasses on the MA and contribute to its development.
-You will undertake a work placement with a relevant organisation, usually represented by a member of our Publishers' Advisory Board. These placements have resulted in many of our students gaining references and employment opportunities within the industry.

Kingston University's Publishing MA programme has been awarded the Creative Skillset Tick, the industry mark of quality, by experts working in the creative industries. This accolade is awarded to practice-based courses which best prepare students for a career in the industry.

What will you study?

You will learn everything you need to know about the publishing industry, from its structure, the production processes involved, including commissioning titles, editing copy and branding issues, to how to market the title and ensure dissemination. You will attend masterclasses by leading publishers and publishing professionals to keep you up to date with industry developments. You will also develop and demonstrate your analytical skills and competence through discussions, assignments and the culminating dissertation or practical project.

Assessment

Blog posts, business and marketing plans, case studies, critical reflections, essays, portfolios, group and individual presentations.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Create: The Business of Publishing
-Do: Work Placements, Networking and Career Planning

Optional modules
-Make: Content Development and Production
-Practical Publishing Project
-Publishing Dissertation
-Share: Strategic Marketing and Sales
-Writers' Workshop

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Bringing together those with a passion for contemporary cinema, this course focuses on a range of current approaches to film studies and provides an in-depth study of specific areas such as American independent, European, British and Far East cinema. Read more
Bringing together those with a passion for contemporary cinema, this course focuses on a range of current approaches to film studies and provides an in-depth study of specific areas such as American independent, European, British and Far East cinema. It will enable you to develop a critical understanding of the importance of theory, method and analysis to the study of film, and you will be encouraged to test out original approaches, both in seminars and written work.

Key features
This MA offers the opportunity to carry out research into a variety of areas, including gender and sexuality on screen; religion, philosophy and film; censorship and ideology; industry and independents in New Hollywood; and cinema and media in the global context. You may also carry out research at the British Film Institute (the largest film archive in the world).

If you are interested in further research, this course provides an excellent foundation for MPhil/PhD study.

What will you study?

You will study all that is new, vital and innovative in contemporary and emergent cinemas. You will evaluate and critically analyse a range of perspectives on cinema in light of contemporary developments, shifting cultural alliances and patterns of cross-fertilisations. In addition, you will be introduced to the main areas of debate in the history of film criticism. Current modules focus on American cinema (mainstream and independent), post-1960 British cinema, European cinema (with specialist studies on gender and sexuality, and place and identity) and world cinema (with case studies on South-east Asia, Latin America, India and Iran).

In writing your dissertation, you will demonstrate your ability to research a topic of your choice in depth, gaining a rigorous grasp of current theoretical and methodological debates relevant to the subject area, as well as an understanding of the historical and cultural context.

Assessment

Essays, presentations, research projects, and dissertation.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Film History Theory and Analysis
-Film Studies Dissertation
-Media and Cinema in a Global Context

Optional modules
-British Cinema 1960s to Today
-Freedom, Censorship and Subversion
-Gender and Sexuality in Contemporary Cinema
-Special Study: Branding the Self: Celebrity, Identity and David Bowie
-Special Study: Getting High on Cinema. The Drug Experience Film
-Special Study: Screaming out Loud: International Horror Television and Film
-Vamps, Divas, Tramps, Lolitas

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This course is designed for composers aspiring to work in the media industry and wanting to learn more about techniques for composing and producing music for film and TV. Read more
This course is designed for composers aspiring to work in the media industry and wanting to learn more about techniques for composing and producing music for film and TV. Taught by experienced professional film/TV composers, it provides an opportunity to collaborate with filmmakers and animators, as well as the chance to write for ensembles.

Key features
-The curriculum is enriched by a broad view of musical styles and genres, exploiting the diversity of a repertoire that encompasses Western classical music, popular and world musics.
-The wide selection of option modules (see the course webpage) allows you to tailor the course to your interests. The major project also enables you to compose an extensive piece of music to picture and work with filmmakers, enhancing your research and project development skills.
-There is a wide range of music groups at Kingston University, ranging from a chamber choir to Javanese gamelan, and you will have the chance to write for a range of ensembles, including the professional ensemble in residence.
-There are many possibilities for collaboration with filmmaking and animation students.

What will you study?

You will compose music for moving image and work with filmmakers, screen designers and animators. You will analyse film and TV scores, exploring how music is used to create atmosphere, convey mood and depict setting, character and action. In addition, you will explore the relationships between composer and producer, directors and music editors. You will also study and practise the use of main themes, underscoring and the harmonic languages of soundtracks. There will be an opportunity to have your compositions performed by a professional ensemble, conducted to picture in a professional recording environment. You will also learn about the technology used to produce high-quality soundtracks for the music industry, as well as business and copyright issues.

Assessment

Compositions, soundtracks, essays, presentations, research projects, and dissertation.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Major Project
-Professional and Live Aspects of Composing for Film and Television
-Researching Music
-Techniques and Technology for Composing for Film and Television

Optional modules
-Composing and Marketing Popular Music
-Constructing Music Education in the UK
-Critical Reflection on Musical Performance
-International Music Education: Psychology, Culture and Philosophy
-Special Study: Arranging and Scoring
-Advanced Production of Popular Music
-Current Debates in Music Education
-Jazz Studies
-Live Performance Technologies
-Performance Studies
-The Psychology of Music
-The Studio Musician

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This course has been designed to offer a genuinely creative methodology and understanding of current and future potential for film experimentation in artists' moving image. Read more
This course has been designed to offer a genuinely creative methodology and understanding of current and future potential for film experimentation in artists' moving image. This places the programme at the forefront of postgraduate studies exploring moving image in its most creative form. The course offers a range of input from staff in filmmaking, and will enable you to develop a major body of practical work created within the context of a critical understanding of contemporary experimental film theory.

You will have access to our moving image resources and specialised filmmaking equipment, augmented by excellent technical and academic support. To complete a specific project brief, other materials will also be provided, enabling you to meet the learning outcomes of the course and/or project. However, if you choose to develop your own film options requiring additional resources, then you will have to meet any further costs associated with that. View a full list of our current moving image resources.

Key features
-The course provides an exploration of the relationship between film, moving image, sound and critical frameworks. This is supported by the excellent moving image resources at the Knights Park campus, including a moving-image studio, post-production facilities and high-end film equipment. One-to-one tutorials, seminars, exhibitions and discussion all feature in the programme.
-Taught by filmmakers, creative practitioners, curators and writers, including many off-site visits and visits by professional artists, filmmakers and curators. This includes the opportunity to participate in a public screening programme at BFI Southbank, and a seminar forum at FID Marseille International Film Festival.
-Every year, the course nominates a graduate to participate in the European workshop on artists' moving image at the Schermo dell'Arte film festival in Florence, where they receive professional mentoring.

What will you study?

The curriculum offers three distinct areas of critical and practical inquiry options, supported by a specialised seminar/lectures series: artists' moving image; independent film; and the materiality of film.

You will undertake self-initiated research supported by taught modules and an experienced group of research-active staff, and will explore the critical and historical frameworks within which experimental film work can be understood and conceptualised.

Assessment

Presentation and exhibition/screening/documentation, tutorials and seminar/discussion.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Core modules
-Project 1
-Theory – Seminar
-Experimental Filmmaking Practices
-Experimentation in Moving Image
-Masters Project (Exhibition and Research Publication)

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Our Public Relations and Corporate Communications MA is designed for people who want to build their careers in internal communications or public relations (PR) and enhance their understanding of corporate social responsibility (CSR). Read more
Our Public Relations and Corporate Communications MA is designed for people who want to build their careers in internal communications or public relations (PR) and enhance their understanding of corporate social responsibility (CSR).

-Accredited by the Chartered Institute of Public Relations (CIPR) – students on the course can apply for student membership.
-No exams – you will be assessed on your coursework and use it to build a portfolio you will be proud to show recruiters.
Internship opportunity at The Fifth Business.
-Add study at the prestigious Boston University to your programme and gain a dual masters degree.
-Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Graduates from this course typically go on to work in senior internal communications, public relations and corporate social responsibility roles.
-Kingston upon Thames has been rated London's happiest borough and has the lowest crime rate in London, as well as fast transport links to the city centre.
-Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What will you study?

This course is highly practical and involves the kind of hands-on learning that encourages flexible thought. It has a strong basis in business and marketing, rather than journalism, so it prepares you to excel in challenging or commercial environments. Whether you need to send a consistent message to multiple departments in government, or to a company's numerous external stakeholders, you will graduate with the ability to see the bigger picture and adapt your communications technique.

You will learn to:
-Identify and understand different stakeholder groups, understand value and competitive advantage, and pitch effectively in front of leading market agency professionals; and
-Adapt communication styles to ensure an organisation's message is understood by people with different educational levels, and across an international spectrum.

You will learn to select appropriate research methods and undertake theoretically-grounded research project which generates findings that inform management decisions. Through it you will learn to apply your research skills and gain experience managing a large-scale research project. These advanced research skills will prepare you for a highly adaptable career in marketing, and differentiate you as a future business leader.

You will research a specific area of marketing in depth. Once you have identified a topical issue or problem, you will write a research proposal and dissertation that combine academic rigour with practical marketing implications. You will communicate your findings as you would do in the workplace – by writing a management report.

Assessment

Coursework.

Course Structure

The Public Relations and Corporate Communications MA is made up of six modules worth a total of 180 credits. This is an indicative list of modules and is not intended to be definitive.

Available modules
-Marketing Communications Strategy
-Cross Cultural and Internal Management Communications
-Managing Corporate Social Responsibility and Sustainable Development
-Public Relations
-Market Research and Data Analysis
-Research Proposal and Dissertation

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This course is designed to give those aspiring to work in this burgeoning sector the best possible start on the road to success. It addresses subjects such as writing, subediting, production and design techniques, research skills and how to generate lively, interactive content for the web. Read more
This course is designed to give those aspiring to work in this burgeoning sector the best possible start on the road to success. It addresses subjects such as writing, subediting, production and design techniques, research skills and how to generate lively, interactive content for the web.

Key features

-Our tutors are practising journalists with a range of experience. You will also benefit from guest speakers from national magazines and newspapers in both print and online. Past speakers have included Guardian feature writers Simon Hattenstone and Decca Aitkenhead; Louise Court, editor of Cosmopolitan UK; Luke Lewis, editor of NME.com; campaigning journalist John Pilger; and Jon Snow of Channel 4 News.
-We have a successful partnership with Haymarket Network, the award-winning customer publishing division of the largest private magazine publisher in the UK, providing the opportunity to compete for Haymarket fellowships annually.
-You can choose to study this course in combination with Publishing.

What will you study?

You will be taught through a combination of lectures and seminars and practical workshops focusing on hands-on activities, such as writing, interviewing, subediting, magazine production, blogging, and writing and uploading copy for the web. In collaboration with other students, you will produce a magazine (print and online), and will undertake at least one placement on a published title.

You will also have the opportunity to study feature writing, design and production, journalism practices and the business of magazines. Finally, you will carry out a 12–15,000-word dissertation or a related practical project.

Assessment

Articles, features, news, portfolios, case studies, presentations, essays, dissertation and work-based learning.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Creating Magazines: Content and Context
-Feature Writing
-Journalism in Context: Law, Ethics and the Industry
-MA Journalism Dissertation
-Practical Journalism Project

Optional modules
-Shorthand (Postgraduate)
-Specialist Journalism: Business
-Specialist Journalism: Fashion
-Specialist Journalism: Sport

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This course will enable you to develop film production skills with both digital and analogue equipment, as well as knowledge of the theories of contemporary cinema. Read more

This course will enable you to develop film production skills with both digital and analogue equipment, as well as knowledge of the theories of contemporary cinema. The focus is placed firmly on developing clear and simple storytelling techniques that go beyond arbitrary formal categorisations of drama, documentary or genre. The course takes its inspiration from forms of cultural production that have challenged conformity, including the work of artists, musicians, painters and performers, and the movements of Italian neo-realism and the developing cinemas of Africa, Latin America, South Korea and Iran.

Key features

  • This course encourages you to synthesise your personal experience, critical knowledge and craft skills to express yourself through moving pictures.
  • Your studies will be split broadly into 75 per cent practice and 25 per cent theory.
  • As well as the personal tutor scheme, we also run a pioneering peer-mentoring scheme in which recent MA graduates provide one-to-one assistance in the use of equipment and software.
  • Staff on this course are practising filmmakers.
  • The course is informed by practice and research in black music and cinema, neo-realist cinema, experimental filmmaking, performance and dance, storytelling, participative documentary and ghetto cinema.

What will you study?

You will study the basic principles of filmmaking, develop an understanding of the nature and potential of visual storytelling, and discover the importance of sound, lighting and the screenplay. You will also gain a sound knowledge of theories and ideas that can help in the interpretation of your own work and that of other filmmakers. You will produce a portfolio of moving-image projects to illustrate your technical ability in cinematography, sound recording, editing and writing/direction.

You will be able to use high-definition digital video camcorders, DSLRs and Macs running Final Cut Pro and Adobe Creative Cloud to apply classical and independent principles with contemporary technology; 8mm, super8 and 16mm film cameras are also available to explore analogue forms of filmmaking (students who wish to use our analogue cameras will have to cover their own stock and processing costs).

Assessment

Film production projects, critical journal, essays, and seminar presentations.

Work placement scheme

Many postgraduate courses at Kingston University allow students to do a 12-month work placement as part of their course. The responsibility for finding the placement is with the student; we cannot guarantee the placement, just the opportunity to undertake it. As the work placement is an assessed part of the course, the work placement is covered by a student's tier 4 visa. Find out more about the postgraduate work placement.

Core modules

  • Film Making 1
  • Film Making 2
  • Film Making 3 (Dissertation)
  • Film Writing
  • Sound and Vision


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