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Communication & Media Stud…×

University of Southampton, Full Time Masters Degrees in Communication & Media Studies

  • Communication & Media Studies×
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The course covers an in-depth discussion of the most influential theories and methodologies in the field, and provides an introduction to the latest debates and concerns; these include issues arising from cinema’s textual properties and questions regarding the medium’s wider social impact. Read more

Summary

The course covers an in-depth discussion of the most influential theories and methodologies in the field, and provides an introduction to the latest debates and concerns; these include issues arising from cinema’s textual properties and questions regarding the medium’s wider social impact.

Modules

Core modules: Classical film theory and textual analysis; key skills 1: research in film studies; key skills 2: preparing for the dissertation; post-classical film theory: history, reception, cinephilia; dissertation; 2 optional modules from: current issues in film distribution and exhibition; film policy: national and global perspectives; contemporary science-fiction cinema; screen stars in context; School of Humanities or Winchester School of Art MA module.

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This programme is designed for recent graduates who wish to pursue a marketing career. Read more

Summary

This programme is designed for recent graduates who wish to pursue a marketing career. It offers detailed understanding of marketing functions, in terms of delivering corporate and customer value, and you will develop interpersonal skills alongside a criticalnderstanding of the competitive environment and the demands this places on organisations.

Modules

Introducing to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing. Optional Modules: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management.

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This programme provides a framework through which the contemporary cultural sector can be understood and analysed, focusing on how cultural management affects the visual media. Read more

Summary

This programme provides a framework through which the contemporary cultural sector can be understood and analysed, focusing on how cultural management affects the visual media. Areas covered may include film festival organisation, specialist film programming, film policy, film exhibition, marketing and audience development, and the role of private and public film agencies. Case studies draw on local, national and international examples. Talks by industry professionals accompany the academic programme and a flexible structure allows for student specialisation and choice.

Modules

Current issues in film distribution and exhibition; film policy (national and global perspectives); key skills 1 (research in film studies); key skills 2 (dissertation); plus 1 of the following: classical film theory and textual analysis; post-classical film theory (history, reception, cinephilia); an optional module from: current issues in film distribution and exhibition; film policy (national and global perspectives); contemporary science-fiction cinema; screen stars in context; another relevant module.

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Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work. Read more

Summary

Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work.

Modules

Core modules: Design 1 and 2; Research skills; Final Project Optional modules: Contemporary issues 4; Entrepreneurship; Digital marketing communications; Global marketing; Design: Interpreting the Language of Design.

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