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Communication & Media Stud…×

University of Southampton, Full Time Masters Degrees in Communication & Media Studies

We have 5 University of Southampton, Full Time Masters Degrees in Communication & Media Studies

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The course covers an in-depth discussion of the most influential theories and methodologies in the field, and provides an introduction to the latest debates and concerns; these include issues arising from cinema’s textual properties and questions regarding the medium’s wider social impact. Read more

Summary

The course covers an in-depth discussion of the most influential theories and methodologies in the field, and provides an introduction to the latest debates and concerns; these include issues arising from cinema’s textual properties and questions regarding the medium’s wider social impact.

Modules

Core modules: Classical film theory and textual analysis; key skills 1: research in film studies; key skills 2: preparing for the dissertation; post-classical film theory: history, reception, cinephilia; dissertation; 2 optional modules from: current issues in film distribution and exhibition; film policy: national and global perspectives; contemporary science-fiction cinema; screen stars in context; School of Humanities or Winchester School of Art MA module.

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Summary. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. Read more

Summary

With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Consultancy Skills; Luxury Marketing; Strategic Brand Marketing; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Project Management; Software for Data Analysis and Modelling; Digital Marketing; Forecasting; Revenue Management; Internet Intermediaries and Data Protection Law.

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This programme provides a framework through which the contemporary cultural sector can be understood and analysed, focusing on how cultural management affects the visual media. Read more

Summary

This programme provides a framework through which the contemporary cultural sector can be understood and analysed, focusing on how cultural management affects the visual media. Areas covered may include film festival organisation, specialist film programming, film policy, film exhibition, marketing and audience development, and the role of private and public film agencies. Case studies draw on local, national and international examples. Talks by industry professionals accompany the academic programme and a flexible structure allows for student specialisation and choice.

Modules

Current issues in film distribution and exhibition; film policy (national and global perspectives); key skills 1 (research in film studies); key skills 2 (dissertation); plus 1 of the following: classical film theory and textual analysis; post-classical film theory (history, reception, cinephilia); an optional module from: current issues in film distribution and exhibition; film policy (national and global perspectives); contemporary science-fiction cinema; screen stars in context; another relevant module.

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Summary. The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns. Read more

Summary

The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns. In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today. While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.

Modules

Core Modules: Professional and Academic Skills, Advertising and Branding: Contextual Themes and Issues, Global Advertising and Branding.

Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

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Summary. The Integrated PhD is a four year programme consisting of one year of taught modules and three years of independent research leading to a PhD. Read more

Summary

The Integrated PhD is a four year programme consisting of one year of taught modules and three years of independent research leading to a PhD. In the first year you will follow taught courses in Film alongside our MA students and undertake a series of assessments (essays and presentations). If these are completed successfully you will produce an extended research proposal during the summer and will then enrol for an MPhil in Year Two. You will then be upgraded to PhD status towards the end of Year Three if your work is progressing satisfactorily. This is an ideal pathway for those new to Film Studies and/or international students as it provides a detailed and intensive taught introduction to Film Studies and provides a series of possible ‘exit' points (MA; MPhil; PhD).



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