Film Studies at the University of Southampton is well-established, having been running for 15 years. The MA programme is a solid and challenging degree course, one of the most distinctive features of the programme is its emphasis on the transnational and global perspectives on cinema. The programme is taught by scholars of international standing, and has an outstanding record of research and publication, including topping league tables for best film department in the UK in The Guardian and for research in the national research assessment of 2009 (under European Studies).
The MA in Film Studies degree provides opportunity for you to examine the evolution of cinema, from classical film theory to post classical and current issues in film distribution. This masters course can provide valuable insights into the movie industry and take you on a career path that can lead to rewarding professions in the arts and media industries.
The MA programme in Film Studies provides a flexible course of study which concentrates on a considered and theoretical approach to methods of research, while embracing precise textual analysis and film history as well as offering a choice of options to suit your own interests. The MA Film Studies programme is designed to equip you with a range of practical and intellectual skills that will enable you to complete your degree successfully, and put you in a good position to gain employment in the arts and media industries.
With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.
The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.
New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.
The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.
The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.
Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.
Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including:
At the beginning of the 21st century the cultural sector was playing an increasingly significant role in public policies; politically, socially and economically. The cultural industries, such as the film industry, are now a particular focus of this attention because of their potential to bridge the perceived gap between culture and commerce, that is, their capacity simultaneously to enhance cultural life and generate wealth. In this context, there is a strong awareness of the importance of professionalism in cultural management. The MA Film and Cultural Management is designed for students who wish to combine study of film at postgraduate level with a knowledge of cultural management. This course provides a framework through which the contemporary cultural sector can be analysed and understood; it situates the film industry in that context and at the same time provides theoretical knowledge of film and its industrial dimensions.
Apply for the MA Film and Cultural Management degree and examine the importance that film has on society. Study film policy in a variety of comparable and contrasting national and global contexts and use the modules learned on this course for a career in the cultural management sector. Take these skills towards a vocation as an archivist, film critic or curator.
The programme aims to facilitate your engagement with contemporary debates of current concern in the cultural sector, to develop your critical awareness of issues and debates in film studies and cultural management, and to reflect upon different methodologies and their effective use in applied research. You will be encouraged to develop your own research interests, applying the skills and resources you acquire during the programme. At the same time, we foster a collaborative ethos in which students exchange knowledge and ideas. The emphasis is on progression towards shaping the direction of your degree yourself, rather than relying on your tutors to set the agenda for you.
MA Global Advertising and Branding, also known as WSAgab, is a programme designed with both vocational elements and a strong emphasis on research.
The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns.
In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today.
While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.
This is the course page for MA Global Advertising and Branding at the University of Southampton. Find out everything about Global Advertising and Branding and what studying here involves.
In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Global Advertising and Branding.
If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.
You will study visual analysis, management practice, theoretical models, communication design, existing and emerging media technologies, the advertising process and management of the collaborative iterative development of branding and marketing campaigns.
In an exciting environment, you will practice critical thinking and analysis of contemporary and global advertising campaigns. Great emphasis will be placed on developing a critical awareness of branded content, as well as of your written and verbal communication skills. This course is for the next generation of advertising leaders!
While creative issues and design are examined and discussed in depth it is aimed at people who wish to manage the process rather than act as creative people or designers in their own right.
You will be able to develop your thinking and skills in the following advertising management challenges:
'A creative development workshop in action'
The Integrated PhD is a four year programme consisting of one year of taught modules and three years of independent research leading to a PhD. In the first year you will follow taught courses in Film alongside our MA students and undertake a series of assessments (essays and presentations). If these are completed successfully you will produce an extended research proposal during the summer and will then enrol for an MPhil in Year Two. You will then be upgraded to PhD status towards the end of Year Three if your work is progressing satisfactorily. This is an ideal pathway for those new to Film Studies and/or international students as it provides a detailed and intensive taught introduction to Film Studies and provides a series of possible ‘exit' points (MA; MPhil; PhD).