With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests.
Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Consultancy Skills; Luxury Marketing; Strategic Brand Marketing; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Project Management; Software for Data Analysis and Modelling; Digital Marketing; Forecasting; Revenue Management; Internet Intermediaries and Data Protection Law.
The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns. In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today. While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.
Core Modules: Professional and Academic Skills, Advertising and Branding: Contextual Themes and Issues, Global Advertising and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.
The Integrated PhD is a four year programme consisting of one year of taught modules and three years of independent research leading to a PhD. In the first year you will follow taught courses in Film alongside our MA students and undertake a series of assessments (essays and presentations). If these are completed successfully you will produce an extended research proposal during the summer and will then enrol for an MPhil in Year Two. You will then be upgraded to PhD status towards the end of Year Three if your work is progressing satisfactorily. This is an ideal pathway for those new to Film Studies and/or international students as it provides a detailed and intensive taught introduction to Film Studies and provides a series of possible ‘exit' points (MA; MPhil; PhD).