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Communication & Media Stud…×

Liverpool John Moores University, Full Time Masters Degrees in Communication & Media Studies

We have 7 Liverpool John Moores University, Full Time Masters Degrees in Communication & Media Studies

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Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face. Read more
Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face.

-Provides progression routes for undergraduate students on courses relating to media, journalism, cultural studies, marketing and communications and Humanities and Social Science subjects
-Designed for students from a wide range of academic or vocational backgrounds, including social media managers, public relations and journalism
-Delivered by academic staff with a proven record in research and teaching on mass communications
-Provides rigorous training in postgraduate research skills that will enable you to pursue further postgraduate study at doctoral level

Mass Communications at LJMU’s School of Humanities and Social Science considers issues of communicative power in a range of contexts to highlight their historical development and explore their continued relevance within a contemporary digital media environment.

An integral part of this MA programme is the year-long Research Methods module. This module introduces you to important methodological approaches pertinent to the study of mass communications and provides you with a grounding in key skills required for study at masters level.

In addition you will study Theories, Concepts and Debates in Mass Communications which looks at enduring issues such as the impact of mass media (within advertising, radio, print propaganda and TV broadcasting) on audiences.

The production and reception of contemporary mass communications is also explored in depth during the Digital Cultures module in which you will critically analyse research on digital media audiences, paying attention to research on web-based communication and the activities of fans. This module also features a distinctive collaborative project involving Tate Liverpool. Here you will critically review the ways that the Tate Gallery’s current exhibitions are being marketed to the general public, liaising with the gallery’s marketing team and paying particular attention to their online promotions.

You will study the quickly evolving area of new media by analysing contemporary media policies and considering the potential future direction of national and international media regulation. You will also put your knowledge of the contemporary media landscape into practice through the construction of a portfolio of digital writing, which requires you to reflect on the process of online communication in different international contexts.

Finally, your Dissertation study involves original research and enables you to incorporate reflections on your own professional practice, either through conducting a work placement or by utilising opportunities within your existing employment if you so wish.

What you will study on this degree

Please see guidance below on core modules for further information on what you will study.

Theories Concepts and Debates in Mass Communications

Discover how academics theorise the relationship between mass media and society, and current issues in the field. This module explores mediation and the treatment of different media forms/technologies

Mass Communication: Research Methods

Explore important methodological approaches to the study of mass communications on this year-long module, which introduces you to textual analysis and audience research by providing a grounding in key skills for postgraduate study

Digital Cultures

Critically examine the relationships between people and digital media technologies by exploring the notion that contemporary cultural practices and social interactions often take place online via social media and web 2.0 technologies. The module involves a critical review of Tate Liverpool's exhibition promotions and liaison with the gallery's marketing team

New Media: Policy and Practice

Explore the shifts in the ethics of media production/consumption in the light of policy and regulation developments, new technologies and changes in media ownership/communication. You will consider the future direction of media regulation by analysing contemporary media policies

Dissertation

Undertake an independent dissertation research project that will make an original contribution to the field of Mass Communications. You may choose to incorporate reflections on your own professional practice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry. Read more
Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry.

•Course available to study full time (1 year) and part time (2 years)
•Enhanced career and promotion prospects
•Taught by expert staff with experience of working in PR and the event management industry

Public Relations practice is relevant in every type of organisation; from small and medium sized enterprises to multi-national organisations operating in sectors as diverse as ‘not for profit’ to finance and retail.
This new, integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.

The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the course's learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.

PR Perspectives

This module provides you with an introduction to the PR world from a theoretical and practitioner perspective

Public Relations Planning and Strategy

You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign

Managing Business Research 1 / 2

This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation

Digital Marketing in Context

During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing

Media Relations

You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases

Research Project

You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational issue or problem

The option modules you will study typically include:

Event Management

You will develop a deep understanding of the management of an event in the light of good professional public relations practice

International Public Relations

The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR. Read more
This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR.

•Course available to study full time (1 year) and part time (2 years)
•New programme aligned to Public Relations Consultants Association and Chartered Institute of Public Relations knowledge standards
•Taught by experienced PR industry practitioners
•Provides a global focus in an increasingly international discipline
•Emphasis on contemporary case studies from industry partners and scenarios


The growth of digital communications and its effect on reputation and branding have been apparent in recent years. News and opinions can spread quickly online often fuelling international print and broadcast media news agendas, providing new challenges for PR practitioners.

This International Public Relations Masters programme has been developed to reflect the growing trend for the public relations profession to have an international outlook and approach to strategy. Programme content has been developed to reflect this shift as well as incorporating the more traditional skills required by practitioners to support the industry as it evolves.

The CIPR’s recent report, ‘The State of the Profession 2013/14’, presents a healthy industry with an increasing range of opportunities for graduates and practitioners. As such graduates of this exciting masters course are expected to enjoy enhanced career prospects - both for new professionals and those seeking promotion.

Throughout the programme you will be encouraged to take part in lively and the interactive debates and discussions. You will study a mix of core and options covering the following topics:
•Digital PR
•International perspectives on corporate communications
•Strategy and planning
•Global events management
•Media relations
•Crisis and disaster management
•Corporate social responsibility
•Internal communications
•Branding

In addition to a team of expert and experience academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations in the ‘not for profit’ and commercial sectors, drawn from LJMU's Employer Forum, alumni network and World of Work Careers Centre.

You will be based in the Redmonds Building, which is located in the heart of Liverpool’s bustling Knowledge Quarter. As a postgraduate student of Liverpool Business School, you will have access to the School’s postgraduate study areas, as well as its social spaces and café.

LJMU’s libraries are well resourced and open 24 hours a day for those who require access to learning resources at any time of the day or night.

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the programme’s learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

​Please see guidance below on core modules:

PR Perspectives

Provides an introduction to the PR world from theoretical and practitioner perspectives

Public Relations Planning and Strategy

Develops a systematic understanding of the strategic planning process as applicable to public relations campaigns

Managing Business Research 1 / 2

Provides the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

Explores digital communication technologies to understand the effects that this application of technology (including social media) is having on the public relations function

Media Relations

​Demonstrates how to research, develop and apply effective professional media management methods

International Research Project

Requires you to produce a research project that applies managerial concepts and research techniques to a significant international public relatios-related organisational issue or problem

International Public Relations

Provides an international context to the practice and principles of Public Relations

Digital Marketing in Context

Develops a theoretical and practical understanding of current issues and trends in digital marketing. You will be introduced to the impact of digital marketing on organisations and customers

​Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.Please email if you require further guidance or clarification.

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

Read less
News and reportage occurs on an international platform and this Journalism Masters programme, run by our specialist Screen School, will provide you with the expert support and industry knowledge required for your progression in this highly competitive industry. Read more
News and reportage occurs on an international platform and this Journalism Masters programme, run by our specialist Screen School, will provide you with the expert support and industry knowledge required for your progression in this highly competitive industry.

•Course available to study full time (1 year) and part time (2 years)
•Course delivered in LJMU’s new £38million Redmonds Building, which offers industry-standard media facilities
•Liverpool Screen School part of the BBC North Developing Talent Scheme
•Excellent career opportunities in areas such as journalism, public relations, information management, press offices in local and central government and international organisations

The MA in International Journalism course will develop your thinking and improve your ability to analyse and evaluate the news media and reach an understanding of its importance.

The programme is designed so that if you have no experience you will receive basic training in journalism practice. If you already have journalistic skills, you will be able to concentrate on analysing the craft and your own part in it. In this way, the course will develop your ability to critically analyse the purpose and structure of journalism and to evaluate the processes and products of either your own or other people's work.

International Journalism is the first course aimed at developing critical analysis on the international stage for both practitioners and those who have a serious interest in this field. The programme concentrates on journalism with international relations and is suitable for students from abroad as well as those from the UK.

What you will study on this degree

Please see guidance below on core and option modules for further information on what you will study.


Journalism Studies

An introduction to the theoretical concepts surrounding the study of journalism. The module will cover a range of subjects including news values, law and ethics, agenda setting, gatekeeping, representation and stereotyping, the use of language, the business of a newsroom and the effects of online journalism on the news agenda

International Relations for Journalists

Examines the theory and practice of international relations focusing in particular on cultural, economic and security relations

Academic Research for Journalists

Provides you with a thorough understanding of academic research methods and methodologies suitable for journalism social research and the production of research papers and dissertations at masters level

Comparative Media Analysis

Gain knowledge and understanding of the main influences on news-orientated media in a variety of countries; analyse and evaluate how these influences affect the performance and influence of the media in different countries

Dissertation

You will produce a written dissertation that researches a key issue relating to International Journalism and demonstrates mastery in its analysis or evaluation

The following option modules are typically offered:

News and Professional Practice

Identify a news story and produce a well-structured report and produce accurate reports for print and media outlets

Reflecting on Professional Practice
You will investigate the nature of journalistic skills and requirements

Magazine Production

Introduces you to the area of magazine production and publication, including the use of industry-standard software and aims to hone your long-form writing skills

Journalism Project

To allow working journalists or those with considerable experience in journalism to research an aspect of journalistic production in some depth

Further guidance on modules

The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained.

Please email if you require further guidance or clarification.

Read less
With strong links to the media, The Liverpool Screen School houses the industry relevant technology that will advance your professional development, and ability to gather and report throughout this globally relevant News Journalism Masters programme. Read more
With strong links to the media, The Liverpool Screen School houses the industry relevant technology that will advance your professional development, and ability to gather and report throughout this globally relevant News Journalism Masters programme.

•Masters degree available to study full time (one year)
•Teaching delivered in £38million Redmonds Building
•Develops your understanding and knowledge of the practice of journalism, particularly broadcast, for use in an international context
•Gain a working knowledge of international relations relevant to the concerns of mainstream news organisations
•Secure the expertise required to produce quality journalism suitable for broadcast
•Develop research skills at Masters level

News journalism in the 21st century is a 24-hour business, transcending boundaries, timelines and cultures. You will become part of a supportive, scholarly community dedicated to developing your skillset to meet contemporary broadcast standards for the UK.

The Masters in International News Journalism, delivered by the respected Journalism teaching team within the Liverpool Screen School, has been designed to provide a deep understanding and knowledge of the practice of professional journalism, particularly focusing on broadcasting.

The course delivers a combination of practical experience, using the School’s state of the art media suite facilities and strong, Masters-level research skills which you will demonstrate in your dissertation.

You will develop a working knowledge of international relations and several key journalistic disciplines. You will also be expected to show originality in the application of knowledge, and the boundaries of knowledge, through ground-breaking research. On completion of the Masters, you will be able to deal with complex issues systematically and creatively and you will be encouraged to show originality in tackling and solving problems.


You will develop the knowledge and qualities needed for employment in circumstances requiring sound judgment, personal responsibility and initiative, in complex and unpredictable professional environments.

The course is designed for international students and will allow you to develop your language skills alongside your intellectual and journalistic knowledge and key skills.

What you will study on this degree

Please see guidance below on core modules for further information on what you will study.

Journalism Studies

An introduction to the theoretical concepts surrounding the study of journalism. The module will cover a range of subjects including news values, law and ethics, agenda setting, gatekeeping, representation and stereotyping, the use of language, the business of a newsroom and the effects of online journalism on the news agenda

International Relations for Journalists

Examines the theory and practice of international relations focusing in particular on cultural, economic and security relations

Academic research for Journalists

Provides you with a thorough understanding of academic research methods and methodologies suitable for journalism social research and the production of research papers and dissertations at masters level

Advanced UK broadcast Journalism

You will synthesise your skills in writing, reporting and production while working to produce journalism broadcast artefacts both in groups and individually that approach professional UK standards

Introduction to UK Journalism

You will research and produce original news artefacts for a range of media outlets. You will demonstrate developed writing and production skills for a range of news outlets showing a clear understanding of target audiences

Dissertation

You will produce a written dissertation that researches a key issue relating to International Journalism and demonstrates mastery in its analysis or evaluation

Broadcast Journalism Project

This module builds on the Advanced UK Broadcast Journalism module to enhance your professional practice and apply features treatment to a story

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained.

Please email if you require further guidance or clarification.

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A dynamic and practical documentary programme to develop your creative storytelling and multi-media production skills. The programme will include lectures, workshops and opportunities to learn from professional media experts. Read more
A dynamic and practical documentary programme to develop your creative storytelling and multi-media production skills. The programme will include lectures, workshops and opportunities to learn from professional media experts. You will also be encouraged to forge contacts with media companies and undertake a professional placement to enhance your employability in this creative sector

-Explore practical documentary making on a variety of media platforms
-Work with award-winning documentary makers and experienced journalists
-Study in the £38 million Redmonds Building and enjoy full access to Liverpool Screen School's state-of-the-art facilities
-Undertake a placement with a professional media company

This new practice-led masters degree focuses on documentary making on a variety of platforms, enabling you to develop the core skills required to become a successful documentary maker.
​Through the exploration of practical camerawork skills, including sound recording, editing and interviewing, you will become confident in your craft, while the journalism modules will develop your skills in storytelling, interviewing and the various journalistic principles.

You will also study and understand the laws which impact responsible journalism, including the latest media law and ethics.

​The degree is taught by two departments in Liverpool Screen School; Media Production runs a popular and highly successful undergraduate degree which develops students to become confident and independent media developers. The Journalism department has offered undergraduate and postgraduate degrees for many years and continues to produce well-skilled graduates ready for the workplace. The collaborative nature of this degree means you will receive the best learning support, access to the latest techniques, academic research and opportunities to engage with key external partners.

What you will study on this degree

Please see guidance below on core modules for further information on what you will study.

-Practical craft skills in camerawork, sound recording and editing
-Core journalism skills including storytelling, interview technique, media law and ethics
-Core documentary production skills
-Interactive story-telling
-Tools for interactive documentary-making

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained.

Please email if you require further guidance or clarification.

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