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Communication & Media Stud…×

University of Stirling, Full Time Masters Degrees in Communication & Media Studies

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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more

Introduction

Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Employability

The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. Read more

Introduction

This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. This course provides students with a solid international perspective on strategic communication and provides an opportunity to study in both Stirling, UK, and Barcelona, Spain.
The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level.
You will be offered the opportunity to attend a Public Affairs and Lobbying seminar series in Brussels, which includes visits to the European Parliament, the European Commission as well as specialist industry seminars with leading public affairs and public relations experts in Brussels.
This course is taught completely in English and students will obtain a joint MSc degree from the University of Stirling and Pompeu Fabra University. Students spend the Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. Students then decide if they would like to have their dissertation supervised by Stirling or Pompeu Fabra.

Link to MSc Strategic Communication and Public Relations at Pompeu Fabra University http://www.upf.edu/masterpublicrelations/en/

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time
- Duration: 12 months (Stirling in semester 1 - Barcelona in semester 2 - Stirling dissertation period) 16 months (Stirling in semester 1 Barcelona in semester 2 - Barcelona dissertation period)
- Start date: September
- Course Director: Dr Alenka Jelen

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

Students spend Semester 1 at the University of Stirling and then go to Pompeu Fabra University for Semester 2. Students then can decide to have their dissertation supervision at the University of Stirling or Pompeu Fabra University.
The course covers a range of modules including public relations and communication management theory, strategic public relations planning, public diplomacy and strategic communication, media relations, digital media, public affairs and advocacy, and research methods.

Delivery and assessment

Delivery methods include lecture, workshops and seminars.
Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word dissertation.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
Research within Communications, Media and Culture had 70 percent of its research rated as either ‘World-leading’ or ‘Internationally Excellent’ in the most recent Research Assessment Exercise. Pompeu Fabra staff are also research active and publish internationally.

Strengths
- Academic strengths
This course provides a unique multicultural and intercultural experience for students as well as an innovative and challenging curriculum that is regularly updated. Students will develop a solid theoretical foundation as well as learn practical skills necessary for working within the public relations industry.
Students benefit from the experience and expertise of the academic research active team at Stirling and Pompeu Fabra; students are able to study in both northern and southern Europe (Scotland and Spain) and will develop an international outlook.
Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost).

Career opportunities

This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.).

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Available across six in-demand language pairings. English and one of French, Spanish, Chinese, German, Russian and Polish. A postgraduate degree in Translation Studies is of the highest value. Read more

Introduction

Available across six in-demand language pairings: English and one of French, Spanish, Chinese, German, Russian and Polish.
A postgraduate degree in Translation Studies is of the highest value. Not only will it equip you with professional level translation skills in international dialogues, enabling you to play your part in developing a global community, it will also give you an opportunity to fine-tune your communication skills and awareness of the wide range of challenges and opportunities that arise every time intercultural dialogue occurs.
Recent research has shown that the fall in the number of language learners over the past decade has come at a big cost to the UK economy. While we may be able to continue to trade and to develop partnerships with countries, regions and companies whose first language is English, we’ve been cutting ourselves off from large swathes of the new markets emerging in East Asia, in Latin America, and in West Africa, to name but three regions. This trend has had an impact even at EU level, according to a recent CFA Skills report. The reasons for this recent decline in language learning are varied, but the tide is turning as Scottish and UK business and industry recognises the benefits of speaking the languages of truly global trade.

Accreditation

We are proud members of the ‌. The ITI is the UK's only dedicated association for practising translation and interpreting professionals. Our membership of the ITI allows us to help you to keep abreast of the full range of exciting developments and opportunities in the languages services industry.

Key information

- Degree type: Postgraduate Certificate, MRes
- Study methods: Full-time, Part-time
- Duration: Full-time, MRes: one year, Certificate: nine months Part-time, MRes: 27 months, Certificate: 21 months
- Start date: September
- Course Director: Dr Anne Stokes

Course objectives

The Master’s in Translation Studies has a strong focus on practical translation and on specific situations in which people communicate with one another across different cultures. We offer the following languages: Chinese, French, German, Polish, Russian and Spanish (available subject to demand and availability).
The course provides extensive practical translation work on a theme or topic of your choice. It is structured so that you can have considerable flexibility in choosing what areas of translation you wish to specialise in, as you build up a portfolio of translations with your tutor. You may also choose to undertake an extended translation as part of your final dissertation and will be given an opportunity to examine some of the key topics in contemporary Translation Studies.
Students on the course examine some major debates surrounding the opportunities and problems that arise when people from different cultures communicate and translate, through seminars led by experts in the field of intercultural communication. There will also be some opportunity for work-based study and exercises, as well as a chance to develop your skills using translation software packages.
If you wish to study for a PhD subsequently, you have the opportunity to demonstrate you have attained a level that prepares you for a higher research degree. And for candidates of a suitable level, there is an opportunity to continue in Stirling with a practice-led doctorate involving translation.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

You will attend seminars and workshop sessions which will focus on translation theories, cultural translation and transfer, but also on the practical activity of translation. One of the modules in the autumn semester will also feature a site visit to one of our partner institutions which engages in cultural translation, broadly construed. Assessment will include essays, reports (which may take the form of written documents, websites or PowerPoint presentations), the portfolio of translation, and the dissertation.

Career opportunities

Our taught MRes in Translation Studies is, first and foremost, a fantastic gateway into a career in Translation, whether you want to work freelance or in-house, and there’s much more that you could end up doing with a qualification in Translation.
In a world of globalisation, criss-crossing travel and trade routes, and multi-lingual, multi-platform media, your translation skills will set you apart from the crowd. Whether you’re interested in developing a career overseas, or working for one of the many international companies with offices in Scotland and the UK, or playing your part in the ever-expanding global economy, this is the course for you.
Here in Scotland, exports increased by £1.6 billion over the course of 2010 according to the latest Global Connections Survey (2013) and the upward trend looks set to continue. For organisations such as Scottish Enterprise, up and coming translators who can expand Scotland’s business partners and look towards new horizons are extremely highly valued. And our course's six, in-demand languages (French, Spanish, German, Chinese, Polish and Russian) are indicators of some of these new horizons towards which the country is turning with an increase of more than 14% in exports to the EU, strong growth in emerging Asian markets, and a marked interest in new, innovative areas such as renewables. And wherever Scottish businesses seek to expand their marketplace, they call on translators to help smooth the path.

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The Stirling Centre for International Publishing and Communication provides a comprehensive and coherent approach to all forms of publishing. Read more

Introduction

The Stirling Centre for International Publishing and Communication provides a comprehensive and coherent approach to all forms of publishing. The course covers the whole process of planning, editing, production, marketing and publication management in print and digital environments. It is dedicated to teaching the best current publishing practice, so the detailed content is updated each year as a result of the rapid changes that are transforming the industry worldwide.
The MLitt in Publishing Studies teaching course is devised, and continually updated, to reflect current publishing industry practice and standards. It produces graduates who will have an enhanced opportunity to succeed in publishing and publishing-related careers. The course is demanding, stimulating and enjoyable, and many publishers now consider it to be the equivalent of a year’s experience within a publishing company. Our graduates occupy senior positions in both commercial and not-for-profit publication organisations throughout the world.
The MLitt in Publishing offers:
- Strong publishing industry links and networks
- Enhanced publishing career pathways
- International environment with a student cohort from all around the world
- Intensive publishing research environment

Key information

- Degree type: MLitt, Postgraduate Diploma
- Study methods: Part-time, Full-time
- Duration: Full time - MLitt - 12 months; PG Diploma - 9 months; Part time - MLitt - 27 months; PG Diploma - 21 months;
- Start date: Full-time and part-time: September
- Course Director: Professor Claire Squires

Course objectives

In close contact with publishing businesses and the changing needs of the industry worldwide, the teaching team equips you with the qualities — intellectual and practical — that are needed for a successful working life in publishing and related organisations.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The MLitt in Publishing Studies is delivered through interactive lectures, seminars, workshops (including sessions in the Publishing Computer Lab) and one-to-one teaching.
Assessment is based on a range of practical and academic activities, including the creation of a physical publishing product (a book, magazine, e-book or app), marketing plans, presentations, and a dissertation. Students have opportunities to undertake work experience and internships, and to go on industry visits and field trips. There is also a weekly series of visiting speakers.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Career opportunities

The Stirling Centre for International Publishing and Communication has over 30 years of graduates now working in the publishing and related industries. Entry level jobs our students have gone into in recent years include:
- Publicity Assistant, Canongate
- Publicity Assistant, Faber & Faber
- Marketing Assistant, Taylor & Francis
- Events & Marketing Assistant, The Bookseller
- Sales & Marketing Assistant, McGraw Hill
- Production Assistant, Oxford University Press
- Editorial Assistant, Oxford University Press
- Production Editor, Cicerone Press
- Publishing Assistant, Cengage Learning
- Web editor, Digital Publishing Department, China Social Sciences Press
- Foreign Rights Specialist, Suncolor Publishing Group
- Web Editor, BooksfromScotland.com

Some of our alumni who have worked in the publishing industry have gone onto the following job roles:
- Group Sales Director and President (Asia Region), Taylor & Francis
- Chief Executive, Publishing Scotland
- Managing Editor, Little Island Books
- Higher Education Texts and eBook Sales Manager, Taylor and Francis (Asia Pacific)
- Director, World Book Day
- Production Editor, Taylor & Francis
- Founder and Publisher, Tapsalteerie and Lumphanan Press

Employability

The MLitt in Publishing Studies is built around developing and enhancing publishing careers for its students. The focus of the modules is on building skills and understanding of the contemporary publishing industry, with constantly updated content and access to industry expertise. All students have the opportunity to undertake work placements, with host organisations in recent years including:
- Alban Books
- Barrington Stoke
- Bloody Scotland International Crime Writing Festival
- Canongate Books
- Fledgling Press
- Floris Books
- Freight Books
- HarperCollins
- Luath Press
- Octopus Books
- Oxford University Press
- Saraband Books
- Tern Digital

Industry connections

The Centre is supported by an Industry Advisory Board, with members from Floris Books, Freight Books, Publishing Scotland, Oxford University Press and Taylor & Francis. Further industry support is provided by our regular visiting speaker series, and the internships and work placements provided for our students. The Centre is a Network Member of Publishing Scotland.

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Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management course focuses on the UK in a European and global context. Read more

Introduction

Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management course focuses on the UK in a European and global context. It was the first course of its kind in the UK, running successfully since 1993.
Applications are particularly welcome from those employed in the media industries.

Key information

- Degree type: MSc, Postgraduate Diploma
- Study methods: Full-time
- Start date: Full-time: September
- Course Director: Dr Pietari Kaapa

Course objectives

Internationally-oriented and comparative in approach, the course provides:
- a theoretical and case-study based foundation in media economics, finance and business strategy
- appropriate management skills and an analytical perspective on the media industries
- an understanding of the evolution of the regulatory and policy environment in which media operate
- advanced study in contemporary media and cultural theories training in appropriate research methodologies

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

The MSc in Media Management has been developed to prepare media managers to meet the challenges posed by unprecedented change and increased competition in the media environment. This full-time academic course is designed to provide media practitioners with a wider analytical perspective on the main issues affecting their work and offers graduates a rigorous foundation for a career in the media industry.
The course builds on Communications, Media & Culture's extensive links with the media industry and draws on a range of related disciplines including media studies, economics, marketing and business studies.
The MSc consists of two components: a taught course followed by a Dissertation. Based primarily in the Communications, Media & Culture division, the taught component also involves postgraduate modules offered by, or in collaboration with, the Stirling Management School. The taught course takes place within the University's two 15-week semesters and involves lectures, seminars, tutorials and case-study work. Students will take two core modules and one elective module concurrently in the Autumn Semester, plus two core modules and one elective module concurrently in Spring Semester making a total of six taught modules across the year.

Delivery and assessment

The course is taught with a combination of lectures, seminars, workshops and tutorials. Formal teaching is augmented by occasional guest speakers, usually experienced practitioners from the media industry who are able to provide a strategic or practical insight into current management issues.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

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The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. Read more

Introduction

The MSc/Dip in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.

Accreditation

The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).

Key information

- Degree type: Postgraduate Certificate, Postgraduate Diploma, MSc
- Study methods: Part-time, Full-time
- Duration: Full-time: MSc, one year Diploma: nine months Part-time: MSc, two years Diploma: 21 months
- Start date: September
- Course Director: Dr Derek Hodge

Course objectives

Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.

Our approach is founded on the following principles:
- Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate.
- Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability.
- Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications.
- In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society.

Public relations takes place at points of change and moments of transformation in complex contemporary societies. Typically, public relations activity clusters around (i) public policy formation (ii) organisational change and development (iii) public issues such as the environment (iv) major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse.
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Career opportunities

The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors.
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world.

- Skills you can develop through this course
By studying this course you will gain a solid understanding of the theory behind public relations and you will have many opportunities to put this theory into practice. You will gain practical skills in campaign planning and the production of public relations materials such as news releases, feature articles and blog postings. This material can make up the basis of a portfolio of work which can be shown to potential employers.

- Chances to expand your horizons
Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. The course is recognised by the Chartered Institute of Public Relations and students can attend CIPR Scotland events, allowing them to meet practitioners working in the field and to extend their network of contacts.

- Where are our graduates now?
Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Pfizer, Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales.
Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then on to work as lecturers, teaching and researching public relations in universities all over the world.

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The Stirling Centre for International Publishing and Communication is a world-leading centre for postgraduate publishing studies, offering expertise in contemporary and historical publishing in the UK and beyond. Read more

Introduction

The Stirling Centre for International Publishing and Communication is a world-leading centre for postgraduate publishing studies, offering expertise in contemporary and historical publishing in the UK and beyond. The MRes in Publishing Studies is a course which enables students to develop strong research skills in the fields of publishing studies, either with regard to contemporary publishing issues and trends or to the history of the book and print culture. It enables and encourages an analytical and research-driven approach to publishing, leading either towards further study and research, or allowing publishing practitioners to examine in depth issues affecting their current practice.

The MRes in Publishing offers:
- Strong publishing industry links and networks
- Enhanced publishing career pathways
- International environment with a student cohort from all around the world
- Intensive publishing research environment

Key information

- Degree type: MRes, Postgraduate Certificate
- Study methods: Part-time, Full-time
- Duration: Full-time: MLitt-12 months; PG Certificate-9 months Part-time: MLitt-27 months, PG Certificate-18 months
- Start date: Full-time and part-time: September and January
- Course Director: Professor Claire Squires

Course objectives

The MRes Publishing Studies is a research preparation Master’s course that offers students the opportunity for tailor-made Master’s study in the field of publishing studies. It also offers the opportunity to prepare for a PhD through concentrated research with a specialism in publishing.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The delivery of modules is via a variety of teaching and learning methods, including lectures, seminars, self-guided study and one-to-one supervision. Assessment includes a variety of written assignments and presentations, including a portfolio of publishing research and an extended dissertation.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Rating

Over half of our submissions in the most recent Research Assessment Exercise were found to be ‘Internationally Excellent’ or ‘World-leading.

Career opportunities

The Stirling Centre for International Publishing and Communication has over 30 years of graduates now working in the publishing and related industries. Entry level jobs our students have gone into in recent years include:
- Publicity Assistant, Canongate
- Publicity Assistant, Faber & Faber
- Marketing Assistant, Taylor & Francis
- Events & Marketing Assistant, The Bookseller
- Sales & Marketing Assistant, McGraw Hill
- Production Assistant, Oxford University Press
- Editorial Assistant, Oxford University Press
- Production Editor, Cicerone Press
- Publishing Assistant, Cengage Learning
- Web editor, Digital Publishing Department, China Social Sciences Press
- Foreign Rights Specialist, Suncolor Publishing Group
- Web Editor, BooksfromScotland.com

Some of our alumni who have worked in the publishing industry have gone onto the following job roles:
- Group Sales Director and President (Asia Region), Taylor & Francis
- Chief Executive, Publishing Scotland
- Managing Editor, Little Island Books
- Higher Education Texts and eBook Sales Manager, Taylor and Francis (Asia Pacific)
- Director, World Book Day
- Production Editor, Taylor & Francis
- Founder and Publisher, Tapsalteerie and Lumphanan Press

Employability

The MRes in Publishing Studies focuses on research and can be used to enhance existing publishing careers or to position students effectively for further study at PhD level. The Stirling Centre for International Publishing and Communication has an active research profile, including the following current PhD topics:
- Developing Literary Glasgow (an AHRC Collaborative Doctoral Award with Glasgow Life)
- Writing Culture and Cultural Value: Ethnographies of Contemporary Publishing
- The Saltire Society Book Awards (an AHRC Collaborative Doctoral Award with The Saltire Society)
- The Scottish Diaspora and the Book Business
- The Nesta/Creative Scotland/AHRC Digital R&D Fund for Arts & Culture in Scotland (co-supervised with the University of St Andrews; co-funded by the University of Stirling, St Andrews and the Nesta/Creative Scotland/AHRC Digital R&D Fund)
- The Literary Festival: The Festivalisation of Contemporary Literary Culture (AHRC studentship)

Industry connections

The Centre is supported by an Industry Advisory Board, with members from Floris Books, Freight Books, Publishing Scotland, Oxford University Press and Taylor & Francis. Further industry support is provided by our regular visiting speaker series, and the internships and work placements provided for our students. The Centre is a Network Member of Publishing Scotland.

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The course is delivered in English by Stirling academics with teaching assistantship by Western-educated local media specialists, which involves both intensive face-to-face teaching and online instruction. Read more

Introduction

The course is delivered in English by Stirling academics with teaching assistantship by Western-educated local media specialists, which involves both intensive face-to-face teaching and online instruction. Throughout the course, students will attend lectures, seminars and discussions by/with leading media personalities in Vietnam. The full-time course takes 16 months to complete and the part-time version takes 27 months. Students completing the course will be awarded a University of Stirling’s MSc in Media and Communications Management degree. We are currently recruiting for the next intake, to be started in October 2015.

Key information

- Degree type: MSc
- Study methods: Full-time, Part-time
- Duration: The full-time course takes 16 months to complete and the part-time version takes 27 months.
- Start date: April/October
- Course Director: Professor Matthew Hibberd

Course objectives

Students completing the course will be awarded a University of Stirling’s MSc in Media and Communications Management degree (180 Scottish Qualifications Framework points [SCQF]). We also offer the Diploma for those who successfully complete six modules (120 SCQF) and the Certificate for those who successfully complete three modules (60 SCQF). Internationally oriented and comparative in approach, the learning outcomes include:
- a theoretical and case study-based foundation in communications management, including marketing, branding, internal and crisis management; media economics, finance and business management strategy
- appropriate management skills and an analytical perspective on the communications and media industries
- training in appropriate research methodologies, both quantitative and qualitative

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

The Media and Communications Management course includes six face-to-face and two online courses, plus a dissertation of 12,000 words at the end of the coursework period. Dedicated UK-based academics will visit Vietnam at regular intervals to lecture students. Western-educated local academics will conduct tutorials and moderate guest lectures and seminars. Leading the course will be Professor Matthew Hibberd.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
Communications, Media and Culture rapidly developed into a major centre for research and learning after its foundation in 1978. Its research arm, the Stirling Media Research Institute, is internationally renowned, attracting many doctoral students, visiting scholars, and practitioners, from across the world. The department consistently draws high ratings for its teaching at all levels. We are ranked top in Scotland, 12th in UK, by the most recent Research Assessment Exercise. 95% of our research is classed as of international standard, with 70% in the top two categories, 'world-leading' or 'internationally excellent'.

Career opportunities

Many Film, Media and Journalism graduates are successful practitioners, entrepreneurs and executives in the media and communications industries, and active in numerous other occupations. They regularly return to share their professional experience with current students. The department’s strong relationships with screen industries, public relations and journalism professionals are among its core strengths, along with its high-profile activities within international research communities.

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