Open to graduates holding degrees in any subject, this course assumes no prior knowledge of public relations (PR) and is suitable for UK, EU and international students wishing to progress their academic knowledge of PR. It is also suitable for those who do not have a degree but who possess relevant experience.
Combining a unique blend of academic and practical public relations skills, the course will enable you to develop a successful career in an incredibly dynamic sector. With a strong emphasis on application of knowledge to practice industry skills such as PR writing, media relations, digital communications and client management are underpinned by academic rigour focusing on PR strategy, campaign planning and PR specialisms.
You will have the opportunity to work with real clients, including individually creating a press pack for use by a client, in addition to working as part of an account team on a live PR project.
You will be able to network with professional PR practitioners and guest speakers, and have the option to undertake an internship to gain additional work experience. Completing the programme will enhance your career prospects, equipping you with the skills required by PR consultancies as well as private and public sector organisations.
• This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter time frame. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
• This course is approved and accredited by the Chartered Institute of Public Relations and we are a partner university of the Public Relations Consultants Association (PRCA). As a PR student at Manchester Met, you can gain FREE student membership of these professional organisations whilst on the programme, with a range of benefits including access to professional conferences and training.
• You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
• This programme will position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
• Read the Man Met PR blog to keep up to date with industry comment and observations: mmupr.wordpress.com
• Access to a strong network of professional mentors who also contribute to the programme as guest speakers.
• Access to our PR network of practitioners and alumni on LinkedIn offering contacts, work experience and employment opportunities.
• Access to our international alumni network of graduates working in public relations.
Throughout your studies there is strong provision for employability and gaining graduate employment through our Careers and Employability Hub and a range of additional activites that include:
Live business project
Many employers require graduates who possess a range of skills and knowledge, including experience in the workplace. You will work as part of an account team on a live project under the guidance of an academic tutor who is also an experienced PR manager. You will work with an external client organisation to prepare a press pack containing original material for the media, including a press release, social media press release, Q&A, social media content and photography for distribution to target media. This enables you to develop your client management skills and you are supported by an academic tutor who is also an experienced PR consultancy manager.
Behind-the-scenes business visits
As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, the following are indicative of the type of business visits that are available:
• Manchester United Football Club – museum and stadium tour plus guest speaker on business operations
• Robinson’s Brewery – tour of 175 year old family run brewery and guest speaker
• BBC at MediaCityUK - tour of BBC studios at MediaCityUK with an insight into how TV broadcasting works.
• Jaguar LandRover - tour of the LandRover factory including every stage of the assembly process to the finished product.
Professional development weeks
The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.
The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specific sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations.
Expert guest lectures
A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Institute of Public Relations. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students.