MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Develop your understanding of consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy with this Chartered Institute of Marketing (CIM) backed course.
With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.
This MSc is suitable for any discipline including business and management. However, this course is not suitable for students who have previously studied a significant amount of marketing.
Thanks to a partnership with the Chartered Institute of Marketing (CIM), you can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost. This means you will graduate with two internationally recognised professional qualifications:
Many employers require these for a career in marketing and communications. It will give you a distinct advantage in today’s competitive jobs market as it clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.
After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.
Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.
In addition, we have close partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.
Please note that the following structure and modules may be subject to change.
Students will prepare either an individual marketing dissertation or an applied marketing project on an approved subject relevant to the MSc Marketing.
More information is available on key facts about the delivery of the programme.