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Masters Degrees in International Marketing, China

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The degree provides a full-time course for those seeking positions in international business. The programme aims to develop knowledge and skills in fundamental management disciplines, while also including specialist modules in various areas of international business. Read more
The degree provides a full-time course for those seeking positions in international business. The programme aims to develop knowledge and skills in fundamental management disciplines, while also including specialist modules in various areas of international business.

Programme participants can also use the dissertation component to concentrate in-depth on an international topic according to individual interests and career requirements.

This is a 'conversion' masters programme for students without a basic degree in business/management and related areas.

With the global economy increasingly influencing the business world, this MSc programme provides non-business school graduates with a solid foundation in international business theory and practice.

The MSc International Business degree is intended to enable students to:

- Engage in a study of organisations, their management and the changing international external environment in which they operate
- Prepare for and to develop a career in international business and management
- Examine and assess different aspects of the international business environment
- Have cross-disciplinary insights into the operation of international business
- Have a structured programme that allows students to focus upon advanced developments in international business management to -
meet their specific interests and career aspirations
- Be capable of a critical evaluation of the core business disciplines
- Enhance lifelong learning skills and personal development to contribute to society at large.

Programme outline

The MSc in International Business is either a full-time degree studied over a period of a calendar year commencing late September or a part-time degree that can be studied over a period of between 2 and 4 years. In each case participants take taught modules and prepare a dissertation. Students without the relevant English proficiency are required to do a Summer pre-sessional programme before gaining entry onto the postgraduate programme.

Classes are in the form of two or three hour teaching/learning sessions that include some small group teaching and study.

The structure is modular, with individual modules each having a weighting of 15 credits. One credit represents 10 hours of student work, meaning that a 15 credit module represents 150 hours of study. This includes formal teaching, independent study, revision, and the preparation of assessments. The MSc degree requires the successful completion of 180 credits, 120 of which are taught modules, and 60 an international management dissertation.

All students undertake core modules relating to international business. The remaining modules offer a choice of electives. These allow the student to focus upon the modules with an international emphasis that is most closely associated with his/her career aspirations.

Programme structure

Semester 1 modules:

International Business Environment
Business Economics
International Accounting

and either

Managing Organisations
or
Tourism Marketing and Communication

Semester 2 modules:

International Business Strategy
Essentials of International Marketing
Research Methods

and one module from the list below:

Strategic Human Resource Management
Intercultural Communication
Managing International Business in China
Entrepreneurial Management
Launching New Ventures
E-Business
Social Entrepreneurship
Project Management
Strategies for Corporate Social Responsibility
Management for China

Summer:

Dissertation: International Business

Career options for this degree

This degree offers career opportunities in a variety of careers such as Accountancy, Consultancy, Business Development, Human Resources, IT, Logistics, Marketing, Private Banking, Project Management, Market Research and Sales and Distribution.

Postgraduate scholarships

To encourage academic excellence, The University of Nottingham Ningbo China (UNNC) offers a comprehensive and expanding range of scholarships to postgraduate students. For more information please click the link below

http://live-china-uon.cloud.contensis.com/en/study/postgraduate/masters/scholarships/index.aspx

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The part-time IMBA programme combines rigorous academic modules with a wide range of professional development activities aimed at fostering your managerial and leadership capabilities. Read more
The part-time IMBA programme combines rigorous academic modules with a wide range of professional development activities aimed at fostering your managerial and leadership capabilities. It does this within a unique environment that blends Chinese and Western cultures.

Whether you are based in China, the UK, or elsewhere, the IMBA is an international passport that will give you an edge in the world’s largest and most competitive markets.

Throughout the IMBA programme, traditional academic modules will alternate with seminars and meetings with key representatives from different industries, as well as a range of other activities that provide an integrated and concrete learning environment with strong connections to the real world.

The experience is further enriched by simulations and case studies dealing with issues on the cutting-edge of today’s business. The IMBA programme’s online platform builds teamwork skills by enabling you to work smoothly with peers and to share ideas and inspiration. In addition, you are supported throughout your programme by a team of online tutors accessible through this platform.
• Hone your skills and attitudes as a manager and leader
• Meet and engage with likeminded peers and industry leaders
• Socialise with alumni
• Participate in business simulations
• Join individual career development workshops

The IMBA’s flexibility and diversity make it a perfect fit for managers from international and Chinese companies as well as those in the public sector. This will help you develop skills and knowledge while at the same time connecting you to a well-established and powerful network of professional relationships that includes the alumni of the prestigious University of Liverpool Management School.

The IMBA programme is divided into four quarters, with core modules integrating key themes concerning management and leadership in an international context.

Core modules

• Managing the Economic Context
• Managing Financial Resources
• The Organisation in the Strategic Context
• Operations and Supply Chain Management
• Negotiating in The International
• Management of Change and Innovation
• International Marketing
• Strategic and International Human Resources Management
• Final Individual Project

Career development and leadership activities
• Developing as a Manager and a Leader;
• Meeting with the Leaders;
• Social Events with Alumni;
• Individual Career Development;
• Business Simulation.

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