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Masters Degrees in International Marketing, China

We have 2 Masters Degrees in International Marketing, China

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MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Read more

MSc Marketing is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Develop your understanding of consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy with this Chartered Institute of Marketing (CIM) backed course.

With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.

This MSc is suitable for any discipline including business and management. However, this course is not suitable for students who have previously studied a significant amount of marketing.

CIM accredited

Thanks to a partnership with the Chartered Institute of Marketing (CIM), you can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost. This means you will graduate with two internationally recognised professional qualifications:

  • an MSc in Marketing from a leading business school
  • a diploma from one of the world’s foremost professional bodies for marketing.

Many employers require these for a career in marketing and communications. It will give you a distinct advantage in today’s competitive jobs market as it clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.

Industry input

Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.

In addition, we have close partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.

Programme structure

Please note that the following structure and modules may be subject to change.

Semester 1

Compulsory

  • Marketing Management
  • Consumer Behaviour and Consumption
  • Marketing Research and Analytics
  • Strategic Marketing in the Digital Economy

Semester 2

Compulsory

  • Research Methods

Restricted

  • International Marketing
  • New Product/Service Development and Management
  • Branding and Marketing Communications
  • Critical Marketing, Ethics and Sustainability
  • Tourism and Sustainability
  • E-Business
  • Innovation Management
  • Launching New Ventures
  • Technology Entrepreneurship
  • Contemporary developments in HRM/OB
  • Market Relationships: A Strategic Approach

Summer

Students will prepare either an individual marketing dissertation or an applied marketing project on an approved subject relevant to the MSc Marketing.

  • Marketing Dissertation
  • Applied Marketing Project

More information is available on key facts about the delivery of the programme.



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The degree provides a full-time course for those seeking positions in international business. The programme aims to develop knowledge and skills in fundamental management disciplines, while also including specialist modules in various areas of international business. Read more

The degree provides a full-time course for those seeking positions in international business. The programme aims to develop knowledge and skills in fundamental management disciplines, while also including specialist modules in various areas of international business.

Programme participants can also use the dissertation component to concentrate in-depth on an international topic according to individual interests and career requirements.

This is a 'conversion' masters programme for students without a basic degree in business/management and related areas.

With the global economy increasingly influencing the business world, this MSc programme provides non-business school graduates with a solid foundation in international business theory and practice.

The MSc International Business degree is intended to enable students to:

  • engage in a study of organisations, their management and the changing international external environment in which they operate
  • prepare for and to develop a career in international business and management
  • examine and assess different aspects of the international business environment
  • have cross-disciplinary insights into the operation of international business
  • have a structured programme that allows students to focus upon advanced developments in international business management to meet their specific interests and career aspirations
  • be capable of a critical evaluation of the core business disciplines
  • enhance lifelong learning skills and personal development to contribute to society at large.

Programme outline

The MSc in International Business is either a full-time degree studied over a period of a calendar year commencing late September or a part-time degree that can be studied over a period of between 2 and 4 years. In each case participants take taught modules and prepare a dissertation. Students without the relevant English proficiency are required to do a Summer pre-sessional programme before gaining entry onto the postgraduate programme.

Classes are in the form of two or three hour teaching/learning sessions that include some small group teaching and study. 

The structure is modular, with individual modules each having a weighting of 15 credits. One credit represents 10 hours of student work, meaning that a 15 credit module represents 150 hours of study. This includes formal teaching, independent study, revision, and the preparation of assessments. The MSc degree requires the successful completion of 180 credits, 120 of which are taught modules, and 60 an international management dissertation.

All students undertake core modules relating to international business. The remaining modules offer a choice of electives. These allow the student to focus upon the modules with an international emphasis that is most closely associated with his/her career aspirations.

More information is available on key facts about the delivery of the programme.

Programme structure

Semester 1 modules

  • International Business Environment
  • Business Economics
  • International Accounting

and either

  • Managing Organisations

or

  • Tourism Marketing and Communication

Semester 2 modules

  • International Business Strategy
  • Essentials of International Marketing
  • Research Methods

and one module from the list below:

  • Strategic Human Resource Management
  • Managing International Business in China
  • Entrepreneurial Management
  • Launching New Ventures
  • E-Business
  • Social Entrepreneurship
  • Project Management
  • Strategies for Corporate Social Responsibility
  • Management for China

Summer

  • Dissertation: International Business

Career options for this degree

This degree offers career opportunities in a variety of careers such as Accountancy, Consultancy, Business Development, Human Resources, IT, Logistics, Marketing, Private Banking, Project Management, Market Research and Sales and Distribution.



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