The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry.
Intensive, hands-on, industry-approved Advertising Media Management courses provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this School of Communications, Media, Arts and Design graduate program, you:
-Develop an expertise in reaching target audiences with a creative message
-Build your business and negotiation skills on behalf of advertising clients to achieve strategic results
-Expand your knowledge of emerging media
-Master your knowledge of industry-specific syndicated research databases and software
-Complement your in-class education with an industry field placement that provides the opportunity to work in the industry and hone your skills
Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.
-You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience.
-Comprehensive digital media training is covered in two semesters.
-The Advertising - Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying.
-High-level industry professionals, who help you to connect with the industry, teach and mentor you.
-The School of Communication, Media and Design campus, the Story Arts Centre, houses professional software to which you have access.
-Tilt — a student-run communications agency — provides you with real experience while you are in school.
-The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.
-Social media planner
-Media sales executive
-Business development coordinator
Media placement is all about connecting the right people with the right message in the right place at the right time. There are multiple media streams to choose from that include analytics, strategic planning, media buying and media sales.
This role requires the professional to work as part of an integrated media planning team, ensuring that the product is based on superior knowledge and strategic insights, and that the resultant media execution is brilliant and flawless.
Areas of Employment
-Independent media management companies
-Multimedia owners and sellers