Humber’s Creative Book Publishing graduate certificate program combines creativity and entrepreneurship with the only opportunities in Canada to specialize in literary agenting/rights management and publishing technology. Taught by working professionals, and visited by industry experts and published authors, students of this program regularly make valuable contacts.
After two months of foundational publishing courses including business models, acquisitions, contracts, copyright, technology, creativity, operations and content management, you will choose three of four specializations: editorial, marketing, literary agenting/rights management or advanced technology. In the final month, students are organized into groups representing publishing enterprises. They collaborate to create model publishing companies from the ground up including business plans, publishing lists, jackets and covers, websites, and marketing campaigns. This intense capstone assignment provides an unprecedented knowledge base which prepares graduates for a successful career in publishing.
Upon successful completion of the program, a graduate will:
• Create a freelance business in any of the following areas – Editorial, Publicity/Public Relations, Design/Packaging.
• Represent authors as literary agents to publishing houses in Canada and internationally.
• Publish their own creative works independent of publishing houses.
• Critically analyze proposals and literary works for legal implications including copyright issues, libel, trademark, moral rights and intellectual property rights.
• Prepare business documents related to publishing such as business plans, annual reports, and business proposals in conformity with industry and market standards.
• Evaluate national and international markets.
• Prepare sales and promotion strategies and materials, and negotiate agreements for the selling of rights of authors’ works.
• Produce publishing content for media outlets as arts commentators, book reviewers, and TV/radio producers.
• Analyze manuscripts for quality and profitability.
• Analyze and predict publishing operations in the areas of distribution, credit, supply chain, information technology, warehousing and inventory control, and customer service.
• Analyze public policy and granting structures available to publishing as a Canadian cultural industry.
• Prepare marketing strategies and create marketing documents and materials for book proposals, book jackets, and sales presentations.
• Complete structural edits and copy edits, perform proofreading, and production editing as part of the editorial process.
• CBPP 5000: Acquisitions
• CBPP 5002: Contracts, Legal Issues and Publishing Ethics
• CBPP 5003: Book Production and Manufacturing
• CBPP 5004: Sales and Retail
• CBPP 5005: Marketing Overview
• CBPP 5008: Editorial Overview
• CBPP 5012: International Publishing
• CBPP 5015: Publishing Finance
• CBPP 5018: Technology
• CBPP 5021: Enterprise Group
• CBPP 5022: Enterprise Individual
Book publishing is an innovative cultural industry that adapts to rapid and constant change in the marketplace and to evolving technological requirements while continuing to nurture creativity and growth. Find opportunities in editorial, marketing, technology, contracts, subsidiary rights, sales, management/operations and production/ design. Or work in closely related fields as a content manager, publicist, literary agent, book reviewer, arts journalist, bookseller, educator, or entertainment/copyright/intellectualproperty expert in government agencies and industry associations. Humber also encourages entrepreneurship and the development of new enterprises including self-publishing and freelance options. Professional development is emphasized throughout the program.
How to apply
Click here to apply: http://humber.ca/admissions/how-apply.html
For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html