This research is envisaged to be predominantly applied in its nature and project driven (Action Research). It will be focused on a fixed
space, working alongside ERIC’s initiative of ‘the future studio’.
The researcher will work alongside mentors and enterprises developing case studies on various methods and approaches.
The use or design methodologies like prototyping, iteration and conceptualisation will be used to explore variations of the process.
This research will also be aligned with leading research in this field and be informed by international best practice.
The proposed methodology is deductive approach to research. The research design will primarily use qualitative data collection methods to achieve research objectives and gain a deeper understanding of the concept in SMEs in Ireland.
Deliverables and dissemination:
The applicability of Council Directive 93/13/EEC of 5 April 1993 on unfair terms in consumer contracts in mortgage enforcement proceedings in Ireland.
To determine whether, under Directive 93/13 (“the directive”), the Irish courts have been assessing, of their own motion, whether a contractual term falling within the scope of the directive is unfair, thereby addressing the imbalance which exists between the mortgagor and mortgagee; and to determine whether an applicant in mortgage enforcement proceedings can rely upon Irish legislation, the common law rules of contract and rules of procedure, to secure possession of a mortgaged property in cases where the directive is applicable.
interviews with applicants and respondents in mortgage enforcement proceedings in relation to their knowledge of the applicability of the directive in respect of the proceedings in question and the extent to which their legal advisers and the courts/masters have been willing to entertain submissions based on the directive.
analysis of court reports and Law reports, and a statistical analysis of the numbers and types of cases before the courts/masters in mortgage enforcement proceedings where the directive has been cited (and in cases where it has not, why not) and the role the directive played in determining the outcome of the proceedings.
to produce a comprehensive body of knowledge on (i) the efficacy of the directive in mortgage enforcement proceedings, (ii) the extent to which its potential effect is understood by applicants and respondents, and, (iii) the type of mortgage agreements which may be successfully challenged by respondents in enforcement proceedings, in particular those where the court has assessed, as it must under the directive, whether the mortgagee, dealing fairly and equitably with the mortgagor, could reasonably assume that the mortgagor would have agreed to such a term in individual contract negotiations.
this research may result in disseminating to consumers, legal advisers, financial institutions, and governmental authorities the role that the directive can play in ensuring that the interests of the weaker party, i.e., mortgagor, are protected in enforcement proceedings.
The methodology proposed for this study will be a mixed methods approach using three stages. Stage one of the project will measure competitive balance using data sourced on County Match statistics for The All Ireland Senior GAA Football Championship extracted from the sporting sections of National newspapers accessible through the Lexis library database. An intertemporal approach will be used from 1997-2017. Lorenz curves will be used to measure competitive balance as these are a standard measure, to date, of competitive balance in the sports economics literature.
Stage two will test the ‘uncertainty of outcome hypothesis’ that fan interest varies with competitive balance of the All Ireland Senior GAA Football Championship using regression analysis to test the relationship between competitive balance and match attendance.
Stage three will be a series of meetings at ‘grass roots’ level with Carlow GAA to document experiences at club and county level of competitive balance and the All Ireland Senior GAA Football Championship.
The expected outcome from this research is one potentially publishable research paper. Competitive balance and the uncertainty of outcome hypothesis is an area of great interest in sports economics. Applying these concepts to the operation of the GAA, a unique Sporting Association, is a new departure in the published literature. The project is of strategic value to the GAA itself as it could assist future rule creation governing Championship Football. The project will also develop research in the Sports area of the Department as recommended by the Programmatic Review Group in 2016.
The methodology employed for this study will be a mixed methods approach broken into two stages. In Stage 1 the study will use SME data from Local Enterprise Boards in the South East and Enterprise Ireland to measure the number of SMEs by business sector in the South East. A survey will be designed, piloted and administered to regional SMEs with the aim of examining the extent, method and outcomes of their internationalisation, if any, to date. In Stage 2, those SMEs who have internationalised their business as documented in Stage 1 will be invited to participate in a focus group meeting to investigate their experience of internationalisation and existing supports in place to assist SMEs with internationalisation. The study will use this primary data to make recommendations to assist our regional SMEs further grow their business through internationalisation and aid regional economic development into the future.
Expected outcomes from this research is one potentially publishable research paper. The project is of regional strategic value as its recommendations will assist economic development of the South East region.
The market orientation performance relationship has received little attention in the higher education sector (Zebal and Goodwin, 2011). Furthermore, where the relationship has been investigated it has been from a narrow behavioural conceptualisation of market orientation (Tran et al., 2015), a perspective that has been acknowledged as limited (Caruana and Ewing, 1998). This study aims to investigate the relationship between market orientated culture and performance in Irish higher education institutions (HEIs).
The proposed research is envisaged to involve a quantitative survey of relevant staff from a sample of Irish HEIs. The survey instrument will be a questionnaire adapted from the work of Homburg and Pflesser (2000) which will investigate the market-oriented organisational culture concepts under investigation. HEI performance will be measured utilising subjective rather than objective measures (Jaworski and Kohli, 1993) given the impracticality of collecting objectives measures and lack of general agreement as to how performance is measured (Caruana and Ewing, 1998). A quantitative approach is justified based on previous studies investigating the area of market oriented culture (Homburg and Pflesser, 2000) as well as in the specific domain of Higher Education (Hammond et al., 2014).
This study will provide a survey of the market orientation of Irish HEIs. It will examine the characteristics of organisational culture that are key to market orientation in HEIs. Furthermore, in achieving this, a suitable research instrument will be developed to measure the market oriented organisational culture of HEIs.
The study is aimed at providing additional support for the application of the marketing concept in a higher education context and other non-business contexts.
It is also anticipated that the research project will generate research outputs in the form of conference papers and journal articles and potentially future research projects in this developing research area.
The aim of this study is to examine the branding of local and authentic food from a tourism and food provider’s perspective.
According to Bjork and Kauppinen- Raisanen (2015) the idea of local food culture is well-known, as every country is characterised by its national and regional iconic dishes. They contend that local food attracts travellers and contributes to the tourist experience, indicating marketing potential for hospitality industries, tourism business and regional development (Bjork and Kauppinen- Raisanen 2015).
IIbery and Kneafsey (1998) suggest that a potential for food brands developing a dynamic construction of cultural authenticity has been realised. However, although food tourism has been characterised as an emerging industry, studies of branding in food tourism are limited (Tsai and Wang, 2016). They also suggest that a knowledge gap exists in clarifying the key value of a food experience when forming an image. Furthermore, research into branding of local food is also limited despite an increase in consumer interest in food provenance, traceability and support for the local economy (Hingley et al., 2010).
The proposed research will be qualitative in nature through a series of semi-structured interviews. A sample of tourists and food providers will be chosen. This is essential because as consumers, tourists can only select from the kinds of food and drinks available at their destination and it is therefore necessary to talk to those supplying food products in order to establish how their attitudes towards food, place and authenticity compare to those of their customers (Sims, 2009).
The main project objective is the completion of a Masters thesis within the agreed time scale.
It is proposed to disseminate the research results and associated recommendations to relevant audiences.
It is also anticipated that the research project will generate research outputs in the form of conference papers and journal articles. The project also builds on current research being undertaken in the Campus/Institute thus developing a further body of knowledge and staff competence for Institute staff in focusing on local food tourism.