The aim of this intensive 12 month program is to train future managers of arts and cultural institutions and future entrepreneurs in the cultural industries.
Core teaching weaves together a range of different approaches to the cultural industries: high-level business management, creative entrepreneurship, art and culture fundraising, event management, and design and creative marketing.
This MBA program is designed to develop students’ understanding of the art and performing arts sectors and develop professional skills in arts management and business. Professional studies are underpinned by courses on the history of twentieth century art and theatre, providing students with a hands-on experience of the artistic and cultural backgrounds.
The curriculum in details:
This intensive twelve-month program is designed to develop students’ understanding of the art and performing arts sectors, while developing their professional skills in arts management and business, in order to become future managers of arts and cultural institutions and future entrepreneurs in the cultural industries. Throughout the year, students develop a professional project that they present in front of a jury, in validation of the Titre I diploma.
1st trimester (September – December):
Common courses: Marketing & Communication; International Business; Strategic Management; Finance for Managers; Digital Business
Electives: Sociology of Arts & Culture; History of the Decorative Arts
Performing arts track: History of Performing Arts
Arts track: Art history: Realism to 1945
Intensive January session:
Common courses: Research methodology; Business game; Leadership management; Computing software seminar; Career seminar
Performing arts track: European Cultural Policy & Artistic Creation; Culture Industries Survey; Event Management & Management Practices; Economics of Cultural Studies
Arts track: History of the Art Market; History of the Fine Arts; Curating Exhibitions; Economics of the Art Market
2nd trimester (February – April):
Electives: Public Relations & Branding through Social Media; Performance and Digital Arts
Performing arts track: Economics of Cultural Industries; Event Management; Performing Arts Production, Performing Arts Management; Creative Entrepreneurship; Cultural Industries Survey; Cultural Policy & Heritage Management; Legal Environment of Business Applied to the Arts
Elective: Organizing a Film Festival
Arts track: Museum Law; Intellectual Property Law; Legal Environment of the Arts: Economics of the Art Market; Financing Cultural Projects; Art History: 1945 to date; Curating Exhibitions; Mounting Exhibitions
Elective: Collecting Contemporary Art
3rd trimester (May – September): Internship, online classes; develop thesis and professional project.
The Program at a glance:
• Duration: 3 trimesters (12 months)
• Location: Paris
• Accreditation: Professional Master's degree from IESA: Titre 1 Degree recognized by the French governement. Double degree: MA in Arts & Cultural Management from PSB - Paris School of Business