Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.
Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.
Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.
The Master is organized in partnership with Landor
The Master course in Business for Arts and Culture is an internationally oriented course linked to real-life professional experiences. It provides participants with a strong theoretical and practical background in relation to culture and creativity, combined to a managerial-based vision.
The institutions involved range from museums to media, including companies that invest in arts. Starting from the consideration that that the cultural world is moving towards a new model based on entrepreneurship and specific projects, this programme trains professionals able to create and manage cross-disciplinary projects that are economically sustainable and innovative.
The course presents a strong professional approach, through dedicated session it foster contacts and meetings with important companies and institutions active in the development of cultural policies and project, such as the ones members of Museimpresa, the Italian Association of museums and business archives, Guggenheim Intrapresae, and ENCACT - European Network on Cultural Management and Policy.
Career opportunities - At the end of the course participants can enter roles within structured organizations, cultural institutions, both private and public, museums, create opportunities on their own, work in the field of non-profit organizations or manage a cultural project.
The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.
Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.
The Master in Fashion Business is designed for professionals and graduates wishing to acquire high-level skills in new technologies applied to fashion communication. Cradle of fashion thanks to Pitti events, Florence is worldwide recognised as the center of Italian fashion industry and its production process as a whole, from the raw material to the displayed object of fashion. The course integrates advanced technologies, traditional techniques and crafts in favor of innovative products and communication services. Moreover, Sara Maino (Vogue Italia Senior Editor) is the scientific coordinator of the school.
Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.