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Business & Management×

Brand Academy Masters Degrees in Business & Management

We have 2 Brand Academy Masters Degrees in Business & Management

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On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-culture marketing and brand management in different economic, cultural and legal systems. Read more

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-culture marketing and brand management in different economic, cultural and legal systems. The course is taught in English.

Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business?

Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course.

How to kick start-your career?

Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course.

This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business.

Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories.

What are our prerequisites?

You need to have:

  • A keen interest in international marketing and brand management
  • The desire to build up a truly successful global career
  • At least an undergraduate academic degree (minimum 180 Credit Points) in any study discipline
  • Knowledge of English is mandatory
  • Some business experience is recommended

Modules:

Here is the courses overview:

International Brand Management

International Marketing Research

Intercultural Competence

Financial Management

Corporate Branding

International Product Development

Statistics

Politics and Law

Sales and Supply-Chain-Management

Transnational Brand Communication

and others

Career Prospects

Owing to the globally unique focus on the success factors of branding, as well as the intercultural orientation of the study programme, you will be well-prepared for demanding tasks that await you in globally operating brand companies.

As a graduate of the International Brand Management course you can choose among a number of interesting jobs in internationally leading companies all over the world.

Graduates of this course usually enter the workplace as international Brand Manager,

international Sales & Marketing Manager, Market Research Manager, or Digital Marketing Manager.

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands.

Merging scientific thinking with practical experience and a strong Eurasian focus.

We educate brand experts of the future.

We not only convey up-to-date knowledge about brands and branding but develop strong personalities.

 

At the Brand Academy, you will learn in small seminar groups with carefully selected

students who are as motivated and open as you are.

A network of international experts will accompany you on your way and prepare you excellently for the practice.

Leading brand companies and well-established agencies invite students of the Brand Academy to cooperate on real-life projects. This allows students not only to apply the skills they acquired at the university to real practical challenges, but also to make valuable contacts for the career.

The City of Brand Academy

There are many good reasons for visiting Hamburg – and for staying here. The Economist’s 2017 ranking has put it – once again – in the top 10 of the world’s most liveable cities.

Hamburg is famous for its open-mindedness and tolerance towards foreigners – symbolized by the gate in its crest that has earned it the title “Gateway to the World”.

Hamburg features the largest concentration of ventures from the creative industries in all of Germany. Chances are, the agency or brand managing company you are looking to work for will have at least a branch here.



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On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. Read more

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course is taught in English.

As a recent graduate you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.

How to kick start-your career?

This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies.

Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries.

What are our prerequisites?

You need to have:

-         A keen interest in international advertising communication, brand design, strategic planning and the latest brand communication trends

-         The desire to forge a truly successful global career in the advertising industry

-         At least an undergraduate academic degree in any study discipline

-          Knowledge of English is mandatory

Modules:

Here is the courses overview:

International Brand Communication

Intercultural Competence

Consumer Psychology and Insights

Creative Conception and Storytelling

International Creative Leadership and Agency Management

Semiotics and Visual Aesthetics

International Media Planning and Campaigning Strategies

Open Innovation & Digital Thinking

and others

Career Prospects

Owing to the globally unique focus on the success factors of branding, as well as the intercultural orientation of the study programme, you will be well-prepared for demanding tasks that await you in globally operating brand companies.

Graduates of the International Brand Communication are able to create innovative and strategic communication plans and thus campaigns to engage with the consumers across the globe.

Many graduates of this programme find employment as Strategic Planner, Digital or Creative Planner, Brand Communication Manager, Manager for Marketing and Communications within the advertising and communication sector.

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands.

Merging scientific thinking with practical experience and a strong Eurasian focus.

We educate brand experts of the future.

We not only convey up-to-date knowledge about brands and branding but develop strong personalities.

 

At the Brand Academy, you will learn in small seminar groups with carefully selected

students who are as motivated and open as you are.

A network of international experts will accompany you on your way and prepare you excellently for the practice.

Leading brand companies and well-established agencies invite students of the Brand Academy to cooperate on real-life projects. This allows students not only to apply the skills they acquired at the university to real practical challenges, but also to make valuable contacts for the career.

The City of Brand Academy

There are many good reasons for visiting Hamburg – and for staying here. The Economist’s 2017 ranking has put it – once again – in the top 10 of the world’s most livable cities.

Hamburg is famous for its open-mindedness and tolerance towards foreigners – symbolized by the gate in its crest that has earned it the title “Gateway to the World”.

Hamburg features the largest concentration of ventures from the creative industries in all of Germany. Chances are, the agency or brand managing company you are looking to work for will have at least a branch here.



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