The intercultural programme Chinese-European Economics and Business Studies provides students with key insights into major aspects of economic development in China and Europe. The skills taught include analyses of specific aspects of trade relations and financial flows, and an understanding of the social and economic interrelations between these two geo-political regions.
China’s rapid economic development, it’s integration into the world market, as well as its significance for the global economy are changing the development of companies and institutions at a national and international level. Europe is still an important player in the world market. Its integration process is difficult but unique. In an intercultural setting, students will learn to describe major aspects of the economic development in China and Europe and learn to analyse trade relations and financial flows as well as social and economic interrelations between the two regions.
The cross-cultural learning and teaching environment is further supported by a mandatory semester in China. The staff involved in the Master´s programme are internationally-renowned academics and senior researchers. An international academic staff exchange is an essential element in the programme included in team-teaching.
The programme takes a comparative Chinese-European perspective in the majority of the modules. The programme offers an international and application-oriented approach towards a multidisciplinary and academic education in Economics and Business Studies.
The Master Chinese-European Economics and Business Studies Programme addresses applicants who have acquired their first degree (Bachelor/Diploma) and who have a particular interest in the field of the rapidly growing Chinese-European economic and business relations.
Participants in this programme will acquire a good base of knowledge in economics and business, as well as in the specific cultural and political foundations of China and Europe.
Students seeking to build a career in this field will also appreciate the intercultural learning and teaching environment in this Master´s programme.
The programme starts every year on October 1st.
This full-time Master programme comprises three parts:
Chinese I / German I
Economics: Managerial and Business Environment
Financial Analysis and Corporate Finance
Leadership Skills*, e.g. e.g. Teambuilding, Leadership Skills, Intercultural Training
Marketing in China and Europe
Strategic Management in China and Europe
Chinese II / German II
Elective I, e. g. Hospitability Management, Supply Chain Management, Entrepreneurship
Elective II, e. g. Corporate Finance, Corporate Social Responsibility,
Gender and Globalization, International Supply Chain Management
Human Resource Management in China and Europe
Chinese III / German III
Cultural and Political History of China and Europe
Current Issues of the Chinese-European Economy
Economics in China and Europea
Financial Markets in China and Europe
4th Term (SWUFE Chengdu or Berlin School of Economics and Law)
Master's Thesis and Oral Defence
The full curriculum can also be found here:
The Master programme takes two years in total. It begins in mid of September and ends two years later when students present their Master’s Thesis. The programme is divided into four semesters. The first two semesters are spent at Berlin School of Economics and Law. The third semester takes place at the Southwestern University of Finance and Economics in Chengdu, China. The fourth semester includes the writing of the Master’s Thesis. It can be studied in either location.
The Master programme is taught entirely in English.
All core courses are given in a seminar style, using a wide range of case studies, presentations and discussions to provide an in-depth review of the material under consideration.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
General modules (selection of the optional subjects)
-Media Asset Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf