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Communication & Media Stud…×

Full Time Masters Degrees in Communication & Media Studies, Barcelona, Spain

We have 5 Full Time Masters Degrees in Communication & Media Studies, Barcelona, Spain

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EU Business School (Barcelona Campus) MBA Programs
Distance from Barcelona: 0 miles
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

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Barcelona Executive Business School Executive Masters
Distance from Barcelona: 0 miles
The. Master in Internationalization of Companies and Access to New Markets. will provide you with the necessary tools to implement nationalization in your own company. Read more

The Master in Internationalization of Companies and Access to New Markets will provide you with the necessary tools to implement nationalization in your own company. The target of such program is:

  • To step up company internationalization and to promote foreign trade activities.
  • To develop a wide perspective and comprehension framework of all the aspects integrating entrepreneurial relations at an international level.
  • To provide professionals and companies with practical and useful tools and guidelines, from both a strategic and operational point of view, aimed at managing the internationalization challenge in a secure and successful way.
  • To serve as an engine and turning point for companies and professionals to carry out their internationalization plan, especially small and medium enterprises.
  • To bring in solutions in all sectors involved, from both a commercial (trading, documentation, payment methods, risk protection) and operational point of view (logistics and global operations).
  • To mean a quality and personal improvement for all participants, and to contribute to the development of their technical skills, as well as for them to be able to grow at a personal and managing level. Such aspects will be key for them to carry out their company tasks.
  • To raise professional and entrepreneurial concern in relation to international trade activities.

Modules of the Program

Module 1: Management of International Strategy - 9 Credits ECTS

Module 2: The structure of the international market. International trade management - 6 Credits ECTS

Module 3: International Marketing - 6 Credits ECTS

Module 4: Global Logistics Operations - 6 Credits ECTS

Module 5: Financial and Economic International Management - 6 Credits ECTS

Module 6: Access to New Markets - 6 Credits ECTS

Module 7: Managing Human Resources in an International Environment - 6 Credits ECTS

Module 8: Final Master’s Project - 15 Credits ECTS

Professional Career Opportunities Having completed the master

As Director of Foreign Trade, Business Area Director, Officer or CEO, you will be fully trained for:

·    To promote the internationalization of the company and foreign trade activities.

·    To develop a broad vision and a framework for understanding the various elements for worldwide business relations.

·    To provide professionals and companies useful tools and performance standards, both strategic and operational, to govern security and guarantee the success of the internationalization.

Double Accreditation

When finishing the Master in Internationalization of Companies and Access to the New Markets, you will get a Master degree given by the BEBS “Barcelona Executive Business School” and University of Murcia.

The University of Murcia (in Spanish: Universidad de Murcia) is the main and the largest University in Murcia, is the third oldest university in Spain with more than 34,000 students. Is a University with Nacional and International recognition. It belongs to the Campus of International Excellence program in the project "Campus Mare Nostrum".

Contact

If you would like to speak to someone at Barcelona Executive Business School please fill out your information and someone will be in touch as soon as possible.



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