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Masters Degrees in Tourism, Austria

We have 4 Masters Degrees in Tourism, Austria

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Why study at MODUL University Vienna. The MODUL brand stands for more than 100 years of excellence in tourism management education. Read more
Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

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The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Read more
The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.

Primary curriculum goals include:
- to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
- the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
- the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
- the development of key skills and competencies needed to lead family businesses in tourism;
- the development of a sound understanding and theory of market trends and their implications for international tourism;
- to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely “Strategic Management & Tourism” and “Marketing Management & Tourism”. In “Strategic Management & Tourism”, courses are held in German and English, whereas the courses in “Marketing Management & Tourism” are held exclusively in English.

The Master specialization ‘Strategic Management & Tourism’ comprises 4 semesters with 15 seminar weeks each including a total of 72 credit units of required courses, which equals a total of 1,080 units of instruction. Attendance is mandatory in all courses.

The third semester is designed around an international study focus, which is achieved through cooperation
with selected partner universities. In the fourth semester, the students are expected to write a Master thesis that is academically
sound and has a strong industry focus. The language of instruction is English.

The curriculum consists of modules clustering seminar blocks that are related in content.

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The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Read more
The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.

Primary curriculum goals include:
- to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
- the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
- the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
- the development of key skills and competencies needed to lead family businesses in tourism;
- the development of a sound understanding and theory of market trends and their implications for international tourism;
- to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely “Strategic Management & Tourism” and “Marketing Management & Tourism”. In “Strategic Management & Tourism”, courses are held in German and English, whereas the courses in “Marketing Management & Tourism” are held exclusively in English.

The Master program specializing on “Marketing Management & Tourism” lasts four semesters comprising 15 seminar weeks each, totaling 71 credit units of required courses and 1,065 units of instruction. Attendance is mandatory in all courses.

The third semester is designed around an international study focus, which is achieved through cooperation
with selected partner universities. In the fourth semester, the students are expected to write a Master thesis that is academically
sound and has a strong industry focus. The language of instruction is English.

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Why choose this MBA?. The Master of Business Administration (MBA) is a two-year part-time program designed especially for industry professionals wanting to advance their careers. Read more
Why choose this MBA?

The Master of Business Administration (MBA) is a two-year part-time program designed especially for industry professionals wanting to advance their careers. To accommodate work schedules, courses take place once a month for 4 days over an extended weekend (Thu-Sun). The innovative course structure consists of pre-module, core module, and post-module periods enabling you to prepare before and after the 2-4 days on campus via e-learning.
All classes are conducted as interactive seminars in a stimulating learning environment, guaranteeing a high degree of collaboration and exchange with world-renowned faculty. Designed to support and inspire students in their learning process, the MBA courses employ a variety of resources and formats including books, online articles, case studies, and real-life examples taken from the industry. The program averages 18 months for completion, however study periods can be adjusted to fit your personal schedule, giving you maximum flexibility to study alongside your career. You will not only build a solid foundation in general management skills, but also have the opportunity to specialize in a specific field or industry. MODUL University Vienna has established research competencies in the fields of New Media, Public Governance, Sustainable Development, and Tourism and Hotel Development with a myriad of scientific achievements in basic and applied research. Specialized in these fields of expertise, the MBA faculty is comprised of renowned professors and experts who ensure an outstanding and thematically focused education. Courses are taught in English by an internationally experienced faculty. Furthermore, a 60% international student body provides a multicultural learning environment as well as manifold networking opportunities.
Pursuing a Master of Business Administration with MODUL University Vienna encourages out-of-the-box thinking and challenging existing limits and thought patterns and equips you with the skills to take your career to the next level.
MODUL University Vienna is an international private university in Austria owned by the Vienna Chamber of Commerce and Industry, the largest provider of private education in Austria. All programs are accredited by the Agency for Quality Assurance and Accreditation Austria.

Program Focus

The MBA concentrates on strategic analysis and planning, problem-solving, interdisciplinary skills, value-based management and critical thinking. It builds these skills upon a solid foundation of core business disciplines including human resource management, organizational behavior, accounting and finance, marketing and operations, and innovation and entrepreneurship. MBA students opting for a Major in Tourism and Hotel Development become equipped with skills in Resort Development and Management, Tourism Marketing Information System Design, Designing Tourism Experience as well as Strategic Marketing. Furthermore courses in the field of Hotel Asset Management, Forecasting and Benchmarking for Hotels as well as Hotel Real Estate Planning and Valuation are offered.

The ideal MBA Student

Students enrolled in the MBA with a Major in Tourism and Hotel Development come from all over the world and have different professional backgrounds (middle managers, destination managers etc). The industry professionals enrolling in an MBA study program are highly motivated, hold an academic degree (Bachelor or other comparable undergraduate degree), have a minimum of three years of professional experience and are fluent in English. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at, contact the MBA Program Manager Dr. Verena Peer or the Admissions Office ().


Program Start: Rolling Intake until January.

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