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Masters Degrees in Strategic Management, Austria

We have 2 Masters Degrees in Strategic Management, Austria

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The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Read more
The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.

Primary curriculum goals include:
- to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
- the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
- the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
- the development of key skills and competencies needed to lead family businesses in tourism;
- the development of a sound understanding and theory of market trends and their implications for international tourism;
- to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely “Strategic Management & Tourism” and “Marketing Management & Tourism”. In “Strategic Management & Tourism”, courses are held in German and English, whereas the courses in “Marketing Management & Tourism” are held exclusively in English.

The Master specialization ‘Strategic Management & Tourism’ comprises 4 semesters with 15 seminar weeks each including a total of 72 credit units of required courses, which equals a total of 1,080 units of instruction. Attendance is mandatory in all courses.

The third semester is designed around an international study focus, which is achieved through cooperation
with selected partner universities. In the fourth semester, the students are expected to write a Master thesis that is academically
sound and has a strong industry focus. The language of instruction is English.

The curriculum consists of modules clustering seminar blocks that are related in content.

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Increasing interdependence between national and international markets and the complexity of transnational business affairs challenge not only large multinationals, but also small and medium-sized companies. Read more
Increasing interdependence between national and international markets and the complexity of transnational business affairs challenge not only large multinationals, but also small and medium-sized companies. This development goes in hand with continual changes to a global economic framework. Hence, career paths of globally thinking entrepreneurs in internationally active companies require profound professional and methodical skills as well as an excellent command of the English language.

Strategic Management & Law is a quality-oriented, interdisciplinary Master program designed to meet international standards, and located at the interface between two established academic disciplines. It is based on an in-depth requirements analysis and the development efforts of a team of selected international experts of science and practice. It offers a balanced combination of crosscultural, management-oriented and legal focal subjects hand in hand with a thoroughly practical teaching approach.

English as the language of instruction, selected electives, an optional semester abroad, intercultural topics and case studies encourage our students to widen their scope of action in an international environment and offer excellent career perspectives.

Study Program

The program focuses mainly on deepening education in business administration, especially in a multicultural, international context. A strong emphasis is put on international business law, an integral comprehension of global entrepreneurial processes and the development of profound management skills for international policy-makers. Creating awareness of legal issues and contexts and the interdisciplinary evaluation of problems from both a legal and an economic perspective is a further goal of the Master program.

Personality development and the acquisition of social skills, especially for transnational and multicultural surroundings are essential goals of the study program. Graduates have an excellent command of communication, negotiation and presentation techniques in English and in a second foreign language. Case studies, integrative project assignments and transdisciplinary projects guarantee excellent opportunities on the international job market for the graduates.

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