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Masters Degrees in Strategic Management, Austria

We have 4 Masters Degrees in Strategic Management, Austria

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The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Read more
The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.

Primary curriculum goals include:
- to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
- the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
- the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
- the development of key skills and competencies needed to lead family businesses in tourism;
- the development of a sound understanding and theory of market trends and their implications for international tourism;
- to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely “Strategic Management & Tourism” and “Marketing Management & Tourism”. In “Strategic Management & Tourism”, courses are held in German and English, whereas the courses in “Marketing Management & Tourism” are held exclusively in English.

The Master specialization ‘Strategic Management & Tourism’ comprises 4 semesters with 15 seminar weeks each including a total of 72 credit units of required courses, which equals a total of 1,080 units of instruction. Attendance is mandatory in all courses.

The third semester is designed around an international study focus, which is achieved through cooperation
with selected partner universities. In the fourth semester, the students are expected to write a Master thesis that is academically
sound and has a strong industry focus. The language of instruction is English.

The curriculum consists of modules clustering seminar blocks that are related in content.

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Technicians, scientists, pharmacists or even lawyers, all of them are already an expert in their field of study. So why would they consider a MBA program?. Read more

Technicians, scientists, pharmacists or even lawyers, all of them are already an expert in their field of study. So why would they consider a MBA program? A Master of Business Administration strengthens leadership and social competences and provides participants with legal and economic know-how. MBAs, thus, prepare new leaders for taking over more responsibilites and managing positions.

The Program

The General Management MBA is your kick-off to a career in business! The successful MBA Program is conducted by TU Wien in cooperation with Danube University Krems. While Danube University Krems offers ten years' experience in post-graduate management education, TU Wien provides special expertise in business education for engineering and natural science majors.

Contents: 1st academic year

The first-year program focuses on teaching economic basic knowledge and on processes and tools of general management:

  • Accounting & Controlling
  • Management Science
  • Organizational Behavior & Human Resource Management
  • Marketing & Competition Strategy
  • Corporate Finance
  • European and International Business Law
  • Managerial Economics
  • Communication Skills & Social Competence

Contents: 2nd academic year

You can individually organize the third semester according to your needs and interests and choose modules from the 4 specialization options stated below (25 ECTS in total). For example, you may combine classes in Vienna and Krems with one study abroad (depending on availability). The fourth semester is dedicated to writing a practice-oriented master thesis.

1 Specialization in Vienna & Krems

The third semester is held in English. Based on the first year, the specialization builds upon the general management knowledge. Currently, the contents consist of topics in Financial Management, Strategic Management, Human Resource Management, Entrepreneurship and Advanced Business Planning. The contents of the specialization modules are regularly adapted according to the changing requirements of managers.

2 Specialization at a Partner University abroad

In the second year, students have the opportunity to study for one semester at the renowned Baruch College in New York City. The students will be fully immersed in the host university program during their stay. Expenses for travelling and accommodation are not included in the MBA program fee.

3 Study Trip Abroad (Duration: 1 week – 10 days)

Destinations are adapted each year, depending on availability and included 2017 f.x.:

  • Study Trip to Colorado (Subject: Authentic Leadership & Business Ethics)
  • Study Trip to Vancouver (Subject: Venture Capital, Merger & Acquisition)
  • Study Trip to Lisbon (Subject: Excelling in Leadership)
  • Study Trip to Stanford (Subject: Entrepreneurship & Innovation)

Further Information on the study trips: https://gm-mba.tuwien.ac.at/study_abroad/studienreisen/

Target Group

For most recent graduates, leadership and assuming management responsibilities are goals and challenges at the same time. Executives in general management positions are responsible for budgets; they must understand competition, organizational issues and human resources - all of which requires sound business education in addition to professional studies. The General Management MBA program offers the possibility of acquiring basic business, legal and social knowledge while preparing for a career in management.



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Increasing interdependence between national and international markets and the complexity of transnational business affairs challenge not only large multinationals, but also small and medium-sized companies. Read more
Increasing interdependence between national and international markets and the complexity of transnational business affairs challenge not only large multinationals, but also small and medium-sized companies. This development goes in hand with continual changes to a global economic framework. Hence, career paths of globally thinking entrepreneurs in internationally active companies require profound professional and methodical skills as well as an excellent command of the English language.

Strategic Management & Law is a quality-oriented, interdisciplinary Master program designed to meet international standards, and located at the interface between two established academic disciplines. It is based on an in-depth requirements analysis and the development efforts of a team of selected international experts of science and practice. It offers a balanced combination of crosscultural, management-oriented and legal focal subjects hand in hand with a thoroughly practical teaching approach.

English as the language of instruction, selected electives, an optional semester abroad, intercultural topics and case studies encourage our students to widen their scope of action in an international environment and offer excellent career perspectives.

Study Program

The program focuses mainly on deepening education in business administration, especially in a multicultural, international context. A strong emphasis is put on international business law, an integral comprehension of global entrepreneurial processes and the development of profound management skills for international policy-makers. Creating awareness of legal issues and contexts and the interdisciplinary evaluation of problems from both a legal and an economic perspective is a further goal of the Master program.

Personality development and the acquisition of social skills, especially for transnational and multicultural surroundings are essential goals of the study program. Graduates have an excellent command of communication, negotiation and presentation techniques in English and in a second foreign language. Case studies, integrative project assignments and transdisciplinary projects guarantee excellent opportunities on the international job market for the graduates.

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Schumpeter for the 21st century. Conducting business in an entrepreneurial way and having the capacity for innovation are the most important competitive factors in many business sectors today. Read more

Schumpeter for the 21st century

Conducting business in an entrepreneurial way and having the capacity for innovation are the most important competitive factors in many business sectors today. To this end, the Austrian-born economist, Joseph Schumpeter, created the term "creative destruction": The stronger incessantly pushes the weaker. The existing economic structure is altered through innovation. Companies failing to rise to this challenge disappear from the market place. However, anyone determining the rules of the game as an innovator, not only generates wealth and social benefits, but may also achieve a temporary monopoly profit.

Innovations are not just the rare, trailblazing "break-throughs". Value is alos generated from companies by creative product improvements, altered processes, new markets and more intelligent organizational syltes. Entrepreneurial opportunities are constantly arising in technologies and markets, and many ideas are just waiting for their commercial implementation. The ability to make use of them will become a key qualification for executives and managers. It is particularly at the interface between economics and technology that there lies a great deal of unexplored potential.

The Program

The Professional MBA Entrepreneurship & Innovation provides the appropriate skills and techniques, and thereby teaches entrepreneurial thinking and acting. The lecturers are internationally renowned experts. The organizers, the TU Wien and the Vienna University of Economics and Business (WU), represent the link between technological excellence and business competence. This Professional MBA is an important step in the transfer of cutting-edge knowledge and management skills at the highest international level.

In this program, innovation is understood as the process through which knowledge and creativity lead to product or service changes. Entrepreneurship is then the process through which knowledge and creativity generate new ways of delivering these products and services, either through a new organization or through reformation of an existing enterprise.

Contents

The Professional MBA Program comprises of general economic science modules and specialist in-depth modules. The basic modules of economic science raise all of the participants to a common level of sound, fundamental economic knowledge and serve as quality assurance for knowledge that has already been acquired.

  • Managing People and Organizations
  • Strategy and Innovation
  • Managerial Economics and Decision Analysis
  • Accounting and Finance
  • Marketing and Markets
  • Operations and IT
  • Leadership and Ethics

In the second year, the professional specialization and immersion in the subject matter take place. The final part of the MBA Program serves for the consolidation and integration of what has been learned, as well as the writing of a practically-orientated Master's Thesis.

  • Sources of Innovation
  • Strategy of Innovation
  • Marketing of Innovation
  • Organization of Innovation
  • Financing and Controlling of Innovation
  • Entrepreneurial Leadership
  • Master's Thesis

For further information on the contents on the general as well as specialization modules, please visit https://www.tu-wu-innovation.at/program/curriculum/

Field study

To provide the participants with some special insights into the Amercian way of doing business and pushing innovation, a field trip to the Boston area is also an essential part of this MBA program. The schedule will include lectures at the MIT Sloan School of Management and the Harvard Business School as well as meetings with venture capitalists, business angels, founders of start-ups and much more. For futher information on the field trips, please visit https://www.tu-wu-innovation.at/program/field_study/

Target Group

The Professional MBA Program is aiming mainly at people operating at the gateway between technology and economy and those who want to operate in this area in the future:

  • Employees of companies or self-employed that have placed or tend to place themselves as innovation leaders
  • Engineers, Natural Scientists and Economists working in the fields of product marketing and product controlling with leadership experience
  • Employees who have made the first steps in their career and want to be prepared to take over an interdisciplinary, innovation oriented management position

Potential founders with technological background



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