The artistic and production landscapes involving music and media continuously evolve at an overwhelming pace. A globalized, technology driven world not only opens doors to new creative possibilities, but also to new challenges, as well as artistic and business oriented expectations. The paradigms are quite different from those of the "legacy" industry of just a few years ago. How does one define success? Who is the composer nowadays and what must s/he do to be competitive in the marketplace and increase her/his chances of achieving success?
The Master of Arts in "Music for Applied Media" follows a modular platform affording graduate students and professionals access to geographical and scheduling flexibility. Moreover, as technology and trends develop, the modular system allows the program to remain up-to-date and ahead of the curve. The curriculum comprises: Theory and Research, Aesthetics and Artistic Creativity, Hands-on Experience, and Business and Self-Management -- including disciplines such as Music Aesthetics, History, Composition, Theory of Sound, Acoustics, Audio and Recording, Signal Processing, Synthesis, IP / entertainment Law, Project Management, Professionalism, Entrepreneurship, Communications, and Ethics -- as such, affording our graduates an expansive learning experience, while working with our international faculty roster comprising established educators and professionals.
Music is art, but also a cultural and economic resource. Music professionals, music producers and agents constantly have to keep up with technical innovations and successfully define themselves in the creative industries.This part-time advanced master’s program supports motivated students and professionals to qualify for rapidly changing national and international music markets, combining theory and hands-on practice of music with media studies, economics and legal competences. Due to its international focus the program is fully held in English.
International top academic lecturers as well as music business professionals prepare the students for dynamic shifts in creative, operational and commercial requirements for the global music market. Interactive teaching atmosphere, international excursions and intensive networking stimulate the individually specialized development of each student. The program’s modular strucuture enables full-time students and working professionals alike to study at their own pace while maintaining or building their careers. Global competitiveness, continuous professional development, self-management, professionalism, and economic performance are considered core objectives in the program with the aim to enhance the graduates’ employability and careers.
The Austrian Federation of the Phonographic Industry (IFPI) supports the Music Management program by granting partial scholarships.
Selected topics from the master’s program: