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Masters Degrees in Promotion & Advertising, Australia

We have 4 Masters Degrees in Promotion & Advertising, Australia

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Take the next step to master your communication skills. Read more

Take the next step to master your communication skills

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters in strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors.

Study a Master of Communication at UC and you will:

  • demonstrate an in-depth understanding of human communication processes and environments
  • become confident in using a range of social research methods relevant to strategic or marketing communication
  • counsel senior management on strategic communication and lead teams within organisations
  • demonstrate critical thinking and vision needed to address long-term strategic communication issues
  • apply your understanding of communication theories towards a major research project
  • specialise in one of the following key areas of communication:
  • Strategic Communication specialises in contemporary communication and social theory, and how critical issues develop.
  • Marketing Communication specialises in exploring how advertising, public relations, promotion and direct marketing combine to develop effective marketing communication strategies.

Professional Accreditation

Application will be made to the Public Relations Institute of Australia and to the Advertising industry for accreditation.

Career opportunities

This course prepares senior managers to work as communication and marketing communication leaders in any sector.



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The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in Advertising and related industries. Read more

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in Advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry-professionals. Throughout the Master of Advertising program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.

Professional outcomes

The Master of Advertising program enables graduates to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program prepares graduates for the dynamic culture and inter-disciplinary knowledge base that characterizes the modern advertising industry. A particular focus of this program is for students to develop a strong portfolio of work, which is essential for starting a career in advertising and the creative industries in general. The strategic thinking, visual creativity, public engagement, design and technology skills, strategic management and entrepreneurial outlook developed in this degree also provides graduates with a wide range of career opportunities in the broader field of the creative industries. For students interested in establishing a pathway into higher education, the program provides the opportunity to identify and pursue research projects that could lay the foundation for doctoral studies.

Structure and subjects

View the Master of Advertising - Program Structure and Sequencing

You must complete the following subjects:

Foundation subjects (6)

Studio subjects (3)



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