The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in Advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry-professionals. Throughout the Master of Advertising program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.
The Master of Advertising program enables graduates to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program prepares graduates for the dynamic culture and inter-disciplinary knowledge base that characterizes the modern advertising industry. A particular focus of this program is for students to develop a strong portfolio of work, which is essential for starting a career in advertising and the creative industries in general. The strategic thinking, visual creativity, public engagement, design and technology skills, strategic management and entrepreneurial outlook developed in this degree also provides graduates with a wide range of career opportunities in the broader field of the creative industries. For students interested in establishing a pathway into higher education, the program provides the opportunity to identify and pursue research projects that could lay the foundation for doctoral studies.
You must complete the following subjects:
Foundation subjects (6)
Studio subjects (3)
This program provides foundational business training and specialist training in marketing.
You will have the opportunity to develop your skills and understanding in a range of areas including:
Besides lectures and classroom-based tutorials, you will also take part in:
This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio.
If you have previously studied Marketing at undergraduate level you may be better suited to our Master of Commerce (Marketing) program.
The Master of Commerce (Marketing) is an advanced marketing degree that equips business/commerce graduates with the ability to apply an evidence based approach for sound and defensible decision making regarding markets, customers or product offerings.
Graduates with the ambition to test their limits will find this an attractive and challenging program that develops research, analysis and critical thinking skills.
The research pathway offered in the program is designed for students with a passion for solving managerial or organisational problems and who are interested in progressing into the PhD program.
The Master of Commerce (Marketing) is designed for students with a degree in business/commerce who may be interested in progressing into the PhD program or pursuing a career in market research or strategy.