This program provides foundational business training and specialist training in marketing.
You will have the opportunity to develop your skills and understanding in a range of areas including:
Besides lectures and classroom-based tutorials, you will also take part in:
This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio.
If you have previously studied Marketing at undergraduate level you may be better suited to our Master of Commerce (Marketing) program.
The Master of Commerce (Marketing) is an advanced marketing degree that equips business/commerce graduates with the ability to apply an evidence based approach for sound and defensible decision making regarding markets, customers or product offerings.
Graduates with the ambition to test their limits will find this an attractive and challenging program that develops research, analysis and critical thinking skills.
The research pathway offered in the program is designed for students with a passion for solving managerial or organisational problems and who are interested in progressing into the PhD program.
The Master of Commerce (Marketing) is designed for students with a degree in business/commerce who may be interested in progressing into the PhD program or pursuing a career in market research or strategy.