Objective of the course is teaching first the design methodology that, by analyzing the codes of expression and conduct of the contemporary consumer, the identity of the customer, current trends in design and materials technology, allows students to capture an important wealth of experience.
Objective of the course is teaching first the design methodology that, by analyzing the codes of expression and conduct of the contemporary consumer, the identity of the customer, current trends in design and materials technology, allows students to capture an important wealth of experience. Students learn to create their own expressive language and to include in it, enhancing it, their creativity. They are taught to create project layout particularly accurate in the colors, materials, finishes, lighting effects, that can offer new sensory and emotional experiences.
The main activity of the course in the classroom is the development of strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and brand with young people, looking for an innovative and sustainable design .
The programme is made up of four weeks of introductory workshops, which serve to examine the knowledge and methods of design students from all over the world. After these four experiences students will support the three main projects through Project Laboratories, of different length and complexity, the difficulty gradually increases during the year.
The classes alternate with the three projects that examine some of the areas of interior design: retail spaces, hospitality and wellness facilities. The projects are developed simulating a real professional situation: brief, development and presentation.
Students examine the environmental issues in parallel with natural and recyclable materials, environmentally-friendly production processes, in collaboration with specialized companies. Classes involve also the issue of indoor, natural and artificial, through the knowledge of the light sources, new technologies and systems of light control.
The Master organizes seminars conducted by design practitioners, visits to leading manufacturers of materials and showroom, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.
The Master is completed with the presentation of the final project that comprises evidence of the journey taken and the knowledge gained.