This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.
On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.
This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).
On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project. Please also refer to the course structure charts: September Entry and January Entry
Capstone Module Choice
You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.
This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.
Much of the teaching on this course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.
Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.
Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.
At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.
We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Field trips are optional and incur a cost
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.
Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.