Masters Degrees (Visual Marketing)

Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This Marketing Research and Analytics program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.

This program equips you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, XL Miner, Dell Factiva and NVIVO (qualitative research and text analysis software).

Upon graduation, you receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. In addition, you are put on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).

Career Opportunities

Program Highlights
-The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
-Employed is an extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, and report writing and presentation skills.
-Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
-There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
-In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
-In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.
-Once you graduate, you have the option to take the Comprehensive Marketing Research Exam (CMRE) on campus at Centennial College, which leads to the Certified Marketing Research Professional (CMRP) designation.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this Marketing – Research and Analytics program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Marketing research specialist or analyst
-Research analyst
-Marketing research and intelligence coordinator
-Market intelligence specialist or analyst
-Customer insights analyst
-Consumer research manager
-Business intelligence analyst
-Market research analytics manager
-Web marketing analyst
-Customer experience analyst
-CRM analyst
-Direct response analyst
-Digital marketing analyst
-Social media analyst
-Data and analytics specialist
-Business analytics specialist
-Loyalty program analyst
-Sales analyst
-Marketing strategy analyst

Program Outcomes
-Optimize the financial results produced by interactive marketing programs through the application of marketing analytics
-Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project
-Create, manage and mine, and apply modelling and decision making functions to a database
-Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes
-Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives
-Conduct industry, competitor and customer analyses using a wide variety of secondary research sources
-Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects
-Design marketing research projects and interactive marketing programs that are founded in sound sampling techniques, hypothesis testing and research design
-Solve business and marketing problems by identifying, selecting and applying effective, current and relevant techniques such as descriptive and inferential analysis
-Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation sides and visual representations of data that address the needs of management
-Develop actionable recommendations based on situation analyses and research findings

Areas of Employment
-Retail corporations
-Organizations with in-house analytical and research functions
-Marketing research firms

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Overview

Do you have an eye for design? Would you like to help influence the future of visual communications? Southampton Solent University’s MA Visual Communication programme is ideally suited to students who wish to better understand the academic theory that underpins a range of visual mediums.

- Students study the essential academic theories that seek to explain how we understand visual messages.
- The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
- The course includes time to develop hands-on creative skills. Students are encouraged to create work for their professional portfolio.
- Visual communication at Southampton Solent is taught by a team of professional designers with strong ties to industry.
- Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
- Students are invited to pitch for freelance work at Solent Creatives, our on-campus creative agency. These projects involve real businesses and are perfect for portfolio development.
- Tutors encourage students to work in groups with those from other creative disciplines, mirroring industry practices.
- Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

The industry -

Figures released in 2015 by the Department for Culture, Media & Sport suggest that the UK’s creative industries are now worth more than £76.9 billion per year to the UK economy – that’s more than £8.8m per hour. Businesses of all types and sizes make use of creative individuals to take corporate message and translate them into creative outputs that the public can enjoy and understand.

The programme -

This intensive master’s degree helps students to improve their creative skills and build a solid understanding of visual communications theory. The curriculum covers the latest innovations in visual practice, examining the way technological and cultural changes contributed to contemporary academic thinking.

Topics of study include editorial design; art direction; interactive multimedia; information design; image creation; illustration; typographic design; print-making and photographic technique. Students may have workshop sessions with the letterpress, screen-printing, etching and relief printing facilities, as well as the wet darkroom and photo studio. Depending on their creative background, graduates will be well prepared for a range of careers in the creative industries.

Critical research papers and final master’s projects are supported by the University’s expanding research base, encouraging students to make an innovative contribution to visual communication academia.

To help with creative projects and portfolio documentation, Southampton Solent provides a comprehensive media loans scheme. This scheme gives students free access to high-end photographic equipment and accessories.

Visual communication students have the chance to enter major industry awards schemes including those from D&AD and the Royal Society of the Arts. Work-orientated assignments will be offered alongside appropriate live projects from local and national organisations. There will also be opportunities to visit museums, galleries and design studios both nationally and internationally (at additional expense).

Course Content

Units include:

- Visual Communication Practice: Visual communication practice and specialisms such as editorial design, interactive multimedia, information design, image creation, book design and typographic design. Print-making and photographic techniques including letterpress, screen-printing, etching and relief printing, wet darkroom and photo studio practice.
- Web Design: The advantages and limitations of web design and its delivery across a range of devices, from desktop to mobile.
- Project Development: Developing the appropriate graphic design language to apply to your research findings.
- Research Methods:A précis of an article, a critical commentary of two book reviews, your own book review and a proposal for your critical research paper, with an annotated bibliography.
- Critical Research Paper: You’ll research and present an individual seminar, supported by a critical research paper which demonstrates an in-depth, comprehensive and detailed knowledge of your chosen area.
vMaster’s Project: On this final project you’ll bring all your skills together to design, execute and present an individually demanding piece of work that demonstrates systematic and in-depth understanding of your particular discipline of study.

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course draws on a variety of teaching methods, including group critiques, individual tutorials, seminars and lectures, peer-learning, live projects and competitions, self-directed study and the use of reflective journals or log-books to express personal and professional development.

Work experience:

You’ll be able to engage directly with employers by organising your own work placement or work-based project, supported and encouraged by the course team as required.

Assessment:

You’ll have access to a full range of print-making facilities, including letterpress, screen-printing, etching and relief printing, alongside digital resources

Our facilities -

You’ll have access to a full range of print-making facilities including letterpress, screen-printing equipment, etching and relief printing, and digital resources.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This master’s degree delivers the skills you’ll need for a wide range of visual design fields including animation, art direction, web design, publishing, branding and typography.

Suitable roles for graduates include:

- Design consultancy
- Publishing industry
- Advertising – agency side
- Multidisciplinary design
- Web design
- Television
- Film and multimedia
- Freelance practice
- App design.

Links with industry -

Through this course you’ll develop valuable and appropriate skillsets through engagement with the wider profession, design community and industry.

You’ll have the chance to enter major industry awards schemes, including those from D&AD and the Royal Society of the Arts. Work-orientated assignments will be offered alongside appropriate ‘live’ projects from local and national organisations. There will be opportunities to visit museums, galleries and design studios, both nationally and internationally, as part of the course.

Transferable skills -

Decision-making under pressure; visual, written and verbal communication skills; critical thinking; and presentation to specialist and non-specialist audiences.

Further study -

There’s a chance of progression to further study, including a PhD, on successful completion of the course.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Think a career as a visual communicator might be for you? With expert teaching teams, regularly revised curriculums and strong links to industry, Southampton Solent University’s MA Visual Communications programme is the ideal next step towards a broad range of creative careers.

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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society. The course introduces you to a range of historical and contemporary debates that inform the theories and practice of visual culture, and enables you to develop a conceptual framework within which to evaluate the role of the visual arts, and other forms of visual production, in contemporary society and culture.

You will acquire creative and professional research skills, such as the ability to work from exhibitions, art works and institutional archives, to be able to operate within different artistic and conceptual frameworks.

Course content

This Masters balances historical and theoretical debates in the field of visual culture studies with a rigorous interrogation of cultural practices across a range of topics, including: activism and popular politics; contemporary visual arts, capitalism and culture; globalisation and new media technologies; institutions and their archives; and the material culture of the city. The course also draws upon the cultural institutions and intellectual resources of central London, and has established contacts with other galleries and organisations for work placements.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-DISSERTATION
-VISUAL CULTURE: PRODUCTION, DISPLAY AND DISCOURSE
-VISUAL CULTURE: THEORETICAL AND CRITICAL PERSPECTIVES

Option modules - Choose four from:
-CAPITALISM AND CULTURE
-ENGAGING THE ARCHIVE
-EXHIBITING PHOTOGRAPHY
-INTERPRETING SPACE
-REPRESENTING WORLD CULTURES
-URBAN CULTURES
-WORK PLACEMENTS IN CULTURAL INSTITUTIONS

Associated careers

Graduates will be equipped for roles in the creative industries, including museum and gallery work, education, arts administration and marketing, or could pursue further study to PhD level. The course is also suitable for practising artists wishing to further their research.

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This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society. The course introduces you to a range of historical and contemporary debates that inform the theories and practice of visual culture, and enables you to develop a conceptual framework within which to evaluate the role of the visual arts, and other forms of visual production, in contemporary society and culture.

You will acquire creative and professional research skills, such as the ability to work from exhibitions, art works and institutional archives, to be able to operate within different artistic and conceptual frameworks.

Course content

This Master's balances historical and theoretical debates in the field of visual culture studies with a rigorous interrogation of cultural practices across a range of topics, including: activism and popular politics; contemporary visual arts, capitalism and culture; globalisation and new media technologies; institutions and their archives; and the material culture of the city. The course also draws upon the cultural institutions and intellectual resources of central London, and has established contacts with other galleries and organisations for work placements.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-DISSERTATION
-VISUAL CULTURE: PRODUCTION, DISPLAY AND DISCOURSE
-VISUAL CULTURE: THEORETICAL AND CRITICAL PERSPECTIVES

Option modules - Choose four from:
-CAPITALISM AND CULTURE
-ENGAGING THE ARCHIVE
-EXHIBITING PHOTOGRAPHY
-INTERPRETING SPACE
-REPRESENTING WORLD CULTURES
-URBAN CULTURES
-WORK PLACEMENTS IN CULTURAL INSTITUTIONS

Associated careers

Graduates will be equipped for roles in the creative industries, including museum and gallery work, education, arts administration and marketing, or could pursue further study to PhD level. The course is also suitable for practising artists wishing to further their research.

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This exciting new course focuses on the creative approach important to you, allow you to develop your interests and expertise in your preferred area within digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

You will enjoy the support and guidance of our staff of artists and designers.

Subject specialisms:

- Animation

- Computer Games Design

- Design for Advertising

- Graphic Communication

- Illustration

- Multimedia Design

- Photography

- Video and Film Production

What happens on the course?

- Creative approaches to digital & visual communications research and practice
- Understanding and defining Digital and Visual Communication Practice
- Critical, contextual and theoretical enquiry
- Critical, contextual and theoretical frameworks
- Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital and Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

- Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
- A career in design, practice and/or industry in the UK and internationally.
- Advancement in current employment: education, public sector or the creative industries.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.

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Programme Overview

MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. The programme brings art and design historians, theoreticians, professional practitioners and studio artists together to; 1) offer a thorough grounding in the interdisciplinary, theoretical and methodological issues related to the study of the visual, and 2) equip students with the professional skills and experience to work successfully in a variety of arts and cultural industries.

Why Study MA in Visual Arts & Curating?

MA in Visual Arts Management and Curating is designed to develop professional excellence in the field of contemporary curatorial practice. The course aims to develop Arts Management Leaders and Curators.

The programme focuses contemporary discourse and practice in curating and arts management
Archiving - Research and Relevance
Arts Curating Contemporary Arts/Historical Context
Public Relations and Marketing in the Visual Arts
Studio Art and Contextual Presentation
Commercial Perceptions and Value

Recent guest lecturers and visiting speaker

Danny Birchall, Wellcome Collection ; Russell Dornan, Wellcome Collection; Joanna Banham, V&A; Justine Locker, Tate; John Stack, Tate; Luisa Ulyett, Tate; Anita Bennett, Tate; Caro Howell, The Foundling Museum; Synthia Griffin, Tate; Emma Law, Camden Arts Centre; Jessica Stockford, Arts & Business; Kate Oliver, Horniman Museum; Tiana Tasich, Digitelling Agency; Matthew Cain, The Guardian; Claudia Lastra, The Arts Catalyst

Recent Study Visits – London

V&A; Tate; Wellcome Collection; British Library; Geffrye Museum; Serpentine Gallery; British Museum; Frieze Art Fair; Sotheby’s; Christies; National Art Library; British Museum; Camden Arts Centre; National Gallery; National Portrait Gallery; South London Gallery
Recent Study Trips – International:
Venice, Berlin, Istanbul

Core Modules

Arts Management & Marketing
Arts Policy
World Arts
Curating
Arts Education
The International Art Market

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ Please send your completed form to us by email to [email protected] or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK.

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Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.

Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group

make the best use of social media and of the web for political-electoral marketing and communication ends

learn about new visual and off-line means of communication for a winning placement in the political-electoral market

enhance their public speaking capabilities also in terms of consultancy to others

correctly set up and manage an electoral campaign

know and understand the peculiarities of the different electoral systems

utilising and designing political-electoral research and surveys

identify and add value to different leadership styles

know the best techniques for the organisation of a political event

realising effective fundraising campaigns

managing press office activities aimed at the promotion of political candidates or parties

master the most evolved spin doctoring techniques

acquire an overview of some of the best practices in the international context

TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

CONTENTS

Political-Electoral Marketing

Strategy

Market research for politics

Segmentation, targeting and positioning for politics

Political-Electoral marketing mix

Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics

Using Facebook, Twitter, LinkedIn and Google+ for political communication

Political blogging

Emailing techniques

Public speaking

Verbal and Non-verbal communication

Feedback effectiveness

Active listening

Steps for an effective public presentation

Political Press Office

Political journalism

The Press Office

The planning of activities

Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives

Project definition

Budget definition through the evaluation of economic aspects

Promotion: online through social media and offline through traditional media

Practical organization of the event.

The electoral system and its specificity

Plurality systems

Majority systems

Proportional systems

Mixed systems

Political-electoral research and surveys

Pre-election polls

Candidate and party campaign analyses

Leader and political party positioning analyses

Campaign impact evaluations

Election projections and post-election surveys

Leadership for politics

Interpersonal influence

Leadership styles

The techniques

Spin Doctoring

Role and activity evolution

Strategies and techniques

Excellency cases

Fundraising for politics

Fundraising techniques and tactics

Fundraising patterns

The management of the relationship with donors

Budgeting and staffing models

Effective and ethical profiles

Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns

Human resources management and organisation for an electoral campaign

The thematic campaign

Territorial campaign

Cases studies

Innovative communication techniques for politics

Graphic, video and digital design

Modelling and 3D animation

Augmented reality

Mobile apps

Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)

STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week

- 6 months of final project work

- Company visits

- Cultural programme

- Italian language course included

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. One of the course’s key features is to take you not only through the rigorous and demanding stages of research, strategy and planning procedures, but to expose you to the functions and processes of the creative department. Giving you a full overview of advertising practice and a key insight into the creative process.

The course comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Visit the website http://flexible.falmouth.ac.uk/courses/ma-advertising--marketing.htm

Summary

- Accelerate your career trajectory within the global advertising & marketing industry
- Acquire the skills to operate seamlessly within the world of advertising & marketing

Who is this course for?

This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This course is suitable for applicants who may be:

- Working in a marketing or brand manager role who want to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels

- Working within an advertising agency in a junior capacity who are looking to enhance their job performance and accelerate their career path

- Individuals with experience or aspirations in the creative departments of advertising agencies

- Individuals who are currently working within broad marketing roles (client side) who wish to establish a change in career path and seek employment in advertising (agency side)

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

- Core Modules
Principles of marketing & brand strategy
Communication strategy & creative development
Media strategy & channels
Agency practice & management
Major project

Assessments

- Written assignments(no examinations)
- Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

How you study

You may choose to:

1. Study entirely online without attending any face-to-face workshops.
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback

Support

As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community

Find out how to apply here - https://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MAADMAPO_102&code2=0001

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The optional Visual and Material Culture Track (VMC) within the Master of Art in Global Communications (MAGC) offers an interdisciplinary and cross-cultural consideration of the increasing importance of visuality and interactivity in today’s world.

Students acquire in-depth knowledge of visual theories, contexts, and practices and their relationship to the global media—and develop critical thinking about the cultural forces behind visuality as a communicative practice.

Vision and visuality: more than meets the eye

Social, political, and economic conditions shape seeing and the production of objects and events for visual consumption. Reaching beyond traditional understandings of media and communication, we examine such things as imaging systems, screen practices, data graphics, architecture, tourism, performance, gaming, body ornamentation, race, gender, and sexuality—and all of these on both a global scale and within regional traditions.

Incorporating non-Western contributions to the field, this track combines a critical approach to theoretical and scientific understandings of vision and visuality with a rigorous consideration of the functions of the viewer, object, and environment in specific circumstances.

Ideal candidates—and outcomes

Students pursuing this track will likely have studied or worked in art, anthropology, cultural studies, psychology, design, publishing, marketing, image-based journalism or film—or be interested in pursuing careers in those fields.

The VMC track prepares students for professional careers in communications or further graduate study.

Structure of the specialized track

As in the regular MA in Global Communications program, coursework can be completed in three semesters, including the summer. The length of the internship or thesis may vary, however—many students choose to take additional time for these components.

The program requirements for the MAGC Visual and Material Culture Track are as follows:
-Three core courses (12 credits)
-Three core electives (12 credits)
-Four elective courses from the general Global Communications graduate course offerings (16 credits)
-Final project: thesis or internship (8 credits)

Core courses focus on the fundamentals of global communications and the physical and cultural conditions of vision. You may explore how people come to identify—and believe in—brands, or study representations of gender in a globalized media environment.

As for electives, you have the choice of several practicums, including in video, broadcasting, branding, and advertising, as well as courses as diverse as identify formation to color as communication in marketing and art.

Coursework and Research Masters

The MA in in Global Communications, Visual and Material Culture Track is a 48 credit Coursework and Research Masters that can be completed in one calendar year. The length of the internship or thesis may vary, however—many students choose to take additional time for these components. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. Students develop precision in their problem-solving skills through challenging hands-on modules and the choice of an internship or a personalized research project.

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Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover content in new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Course detail

Upon successful completion of the program, a graduate will:

• Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.
• Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.
• Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.
• Determine entrepreneurship strategies in both large and small companies.
• Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.
• Create visual merchandising promotional images using specialized industry software.
• Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.
• Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.
• Evaluate product marketing in an international market.
• Prepare and deliver a sales/marketing/promotional presentation.
• Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.
• Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.

Modules

Semester 1
• BISM 5000: Computer Analytic Skills
• FMPC 5000: Marketing Fundamentals
• FMPC 5001: Career Development and Pre-Placement Seminar
• FMPC 5002: Trend Analysis
• FMPC 5005: Product Knowledge
• FMPC 5006: Visual Merchandising and Display
• FMPC 5007: Wholesale Sales

Semester 2
• FMPC 5100: Current Issues in Fashion Industry: A Strategic Analysis
• FMPC 5101: International Marketing
• FMPC 5103: Retail Buying
• FMPC 5104: Product Development and Sourcing
• MKTG 5519: Integrated Marketing Communications
• WORK 5121: Fashion Management Field Placement
• WORK 5570: Industry Seminar

Work Placement

Gain first-hand experience in the industry with a four-week (160-hour) work placement, which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Your Career

According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years, with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.

Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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The landscape of visual effects is changing at a lightning speed. The technological advances over the last decade have brought us fast communication links that are enabling global, cloud-based and remote workflow, opening the possibilities of a looser, more flexible network of artists based in different countries creatively collaborating on visual effects projects. This, combined with the ever increasing demand for both film and video content means that there is a growing need not just for VFX artists but also VFX producers, post-production coordinators and project managers that have a deep understanding of the whole workflow in the creation of visual effects and the post-production in general.

Ravensbourne’s course reflects these changes and follows Skillset guidance on the entry skills required to meet VFX industry’s needs that encompass not only specialised industry skills but also soft skills required for a successful career in the VFX and post-production industry be it in the creative or project management spectrum.

In addition six modules in the form of group tutorials are given on the whole process in the creation of VFX including pre-production meetings, VFX acquisition, scheduling, budgeting, organisation and shoot supervision. These modules also place VFX in the wider context of post-production and give an overview of the post-production workflow from brief to delivery that includes transcoding, editing and deliverables.

Ravensbourne gives students access to all the necessary equipment, including cameras, the use of green screen studios with complete lighting rigs and the relevant software.

Students will have the opportunity to visit a major post-production facility through Ravensbourne’s many industry partnerships. Entrants are likely to have previously studied arts, media, public relations, marketing, editing, post-production, motion graphics or 3D animation at undergraduate level.

Course structure

1. Technology Issues – Within the Technology Issues unit, students will engage with 3 5-week project cycles that will allow them to explore CG, compositing and finishing. These units are structured to encourage students to engage collaboratively with fellow students.

2. Business and Innovation – Taught during the term prior to the Major Project Unit this unit helps students develop and understanding of business and innovative practices in the creative industries. It supports visual effects students in turning their ideas and skills into viable market propositions and long term business plans.

3. Research Process – This unit provides the grounding for research and development skills needed for students’ individual projects.

4. Concept and Prototyping – allows students to further develop their skills, to identify a specialist area related to visual effects and to pursue a single line of inquiry, idea or theory embedded in visual effects and research and develop (investigate, challenge and test) the concept.

5. Major project - The Major Project represents the culmination of students’ investigation and the final stage of the research strategy. This is a substantial piece of self-managed work that is underpinned by advanced practice-based methodologies and processes.

Programme Aims

All postgraduate courses at Ravensbourne provide students with the opportunity to develop advanced skills in the conceptualisation and practical realisation of innovative creative projects in their discipline area and provide them with the entrepreneurial skills to realise their commercial potential. These courses share the following common aims:

- to develop advanced creative practitioners with the potential to originate, innovate or influence practice in their discipline area;

- to equip students with a comprehensive understanding of the core principles and technology underpinning their creative project and the theoretical frameworks within which to locate it;

- to underpin students’ creative practice with the entrepreneurial skills and business awareness necessary to turn concepts into commercially viable realities;

- to develop students’ skills in independent learning, self-reflection and research skills necessary to sustain advanced creative practice and scholarship;

- to offer a stimulating environment for postgraduate students which is both supportive and flexible in relation to their learning needs and a creative space in which to incubate their ideas.

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Overview

Are you fascinated by the fashion industry? Would you like a career that combines creativity with business acumen? Southampton Solent University’s postgraduate fashion merchandise management programme will help you to develop an advanced understanding of merchandising practices, retail space design, product buying, consumer behaviour, marketing and academic research methods.

- Students study under the guidance of veteran industry professionals with strong links to fashion and retail businesses.
- Core units cover contemporary retail innovation, industry contexts, marketing, retail design, research methods, fashion buying and merchandising.
- Students work closely with Solent’s industry contacts. Retailing company B&Q is currently involved in teaching the ‘Retail Futures: Innovation and Enterprise’ unit.
- Previous industry collaborators have included MRA Architecture & Interior Design, and IBM.
- Students will also have the opportunity to work in Re:So, our student-managed high-street retail boutique, or pitch for agency work through Solent Creatives.
- Students are supported by tutors to secure industry work placements.
- Graduates will have learnt transferable business management, marketing and employability skills that are sought after by employers in a range of sectors.
- Available facilities include a 24 hour library; industry-standard design software; photographic and fashion studios; and a range of merchandising equipment.

The industry -

The retail workforce is projected to grow between 2013 and 2020, with job opportunities expected to increase for managerial positions in particular (Prospects, 2015). This unique degree programme will help you to capitalise on the growth, developing key skills that visual merchandising and product buying employers are seeking.

The programme -

With increasing competition in the retail sector, fashion merchandisers play a vital role in transforming ordinary store environments into exciting retail experiences. Students studying on Southampton Solent’s unique fashion merchandise management programme will undertake in-depth study of visual merchandising, retail design and fashion buying – delving into the psychological and cultural factors that influence consumer spending.

The curriculum also covers technical innovation and the place of technology in the modern retail environment. These contemporary innovations are examined alongside retail design, visual merchandising, in-store branding and the benefits of customer interaction.

Students can get involved in retail activities at Re:So, Solent’s student-run high-street store. Re:So stocks a range of fashion and craft products produced by our creative students, making it the ideal place to get hands-on visual merchandising experience. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise and employability skills.

The course concludes with a final master’s project. This is a chance for students to specialise in an area that suits their unique career ambitions, applying the skills that they have learnt throughout the course. Project supervisors are chosen based on the topic of the dissertation, ensuring that students have one-to-one access to expert support.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars, tutorials and workshops, with an emphasis on creativity and critical thinking. You will collaborate with our industry partners and take part in occasional group projects.

Work Experience -

We can provide support and guidance to help you find relevant work experience at a fashion or design company through our close links with industry. Former students have completed placements in a wide range of areas, including:

- trend reporting for WGSN
- merchandising at the Hobbs Head Office
- design/trend consultancy for Mudpie
- design at Jenny Packham
- marketing at Harvey Nichols
- MRA Architecture and Interior Design
- visual communication at Calvin Klein.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

You will have access to multimedia and IT suites, photography and printing studios, fashion studios, design-and-make workshops, and excellent library facilities.

Study abroad -

There are opportunities for trips abroad, as well as regular excursions to museums and exhibitions in and around London.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well prepared for a career in fashion merchandise management or the broader fashion industry.

Suitable roles for graduates include:

- Visual merchandiser
- Buyer/allocator
- Merchandising
- Creative marketing
- Consumer behaviour consultant
- Store planner/designer
- Retail management
- Visual merchandising
- Business owner.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

On this course, we also work closely with industry partners, including MRA and IBM, who are involved in teaching on two specialist units.

Transferable skills -

During the course you’ll develop your research, writing and critical thinking skills, along with experience in presentation, networking and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Think a career in fashion retail might be for you? With an expert teaching team, industry-standard facilities and a long history of providing graduates for retail and fashion management roles, Southampton Solent University’s postgraduate fashion merchandise management programme could be the ideal next step towards your dream career.

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This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/

This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns.

The core modules include two full modules and two half-modules taught in the Department of Media and Communications. These modules will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society.

The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

Vocational elements

The programme also offers vocational elements, so you'll have the opportunity to benefit from interaction with industry professionals and talks from visiting speakers.

You may take practice-based options in, for example:

media futures
online journalism
social media campaigning
campaign skills
media law and ethics
design methods
processes for innovation
Find out more about the Media and Communications and Skillset Media Academy.

Contact the department

If you have specific questions about the degree, contact Dr Anamik Saha.

Modules & Structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Promotional Media I- 30 credits
Promotional Media II- 30 credits
Promotional Culture- 30 credits and 15 credits

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to public relations, advertising and marketing; and across the media industries.

Regular seminars, together with exposure to vocational options, will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Skills

The programme helps you to develop a high-level understanding of contemporary promotional communications and media techniques and their social, organisational, economic and political contexts.

You'll be encouraged to develop your critical reasoning and writing skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. assessments are designed to ensure that you are able to apply these skills in practical ways.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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