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Masters Degrees (Visual Marketing)

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Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. Read more

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.

Course details

This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. Read more

Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

Course details

Programme content

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

This programme is accredited by the Chartered Institute of Marketing.

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.

A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. Read more
Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This Marketing Research and Analytics program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.

This program equips you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, XL Miner, Dell Factiva and NVIVO (qualitative research and text analysis software).

Upon graduation, you receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. In addition, you are put on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).

Career Opportunities

Program Highlights
-The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
-Employed is an extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, and report writing and presentation skills.
-Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
-There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
-In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
-In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.
-Once you graduate, you have the option to take the Comprehensive Marketing Research Exam (CMRE) on campus at Centennial College, which leads to the Certified Marketing Research Professional (CMRP) designation.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this Marketing – Research and Analytics program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Marketing research specialist or analyst
-Research analyst
-Marketing research and intelligence coordinator
-Market intelligence specialist or analyst
-Customer insights analyst
-Consumer research manager
-Business intelligence analyst
-Market research analytics manager
-Web marketing analyst
-Customer experience analyst
-CRM analyst
-Direct response analyst
-Digital marketing analyst
-Social media analyst
-Data and analytics specialist
-Business analytics specialist
-Loyalty program analyst
-Sales analyst
-Marketing strategy analyst

Program Outcomes
-Optimize the financial results produced by interactive marketing programs through the application of marketing analytics
-Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project
-Create, manage and mine, and apply modelling and decision making functions to a database
-Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes
-Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives
-Conduct industry, competitor and customer analyses using a wide variety of secondary research sources
-Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects
-Design marketing research projects and interactive marketing programs that are founded in sound sampling techniques, hypothesis testing and research design
-Solve business and marketing problems by identifying, selecting and applying effective, current and relevant techniques such as descriptive and inferential analysis
-Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation sides and visual representations of data that address the needs of management
-Develop actionable recommendations based on situation analyses and research findings

Areas of Employment
-Retail corporations
-Organizations with in-house analytical and research functions
-Marketing research firms

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Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. Read more

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career.

Course details

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Programme content

The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV. 

On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Some topics may be suggested and sponsored by commercial companies, which provides an opportunity to undertake research which will have a real impact on marketing decision making. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice. Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Read more

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.

Course details

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM).

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Learning and teaching

Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria. 

Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context. Read more

Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units. 

What does this course lead to?

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Who is this course for?

This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.

What you will study

Year one

Teaching period one:

  • Customer Relationship Management
  • Contemporary Issues in Marketing 
  • Strategic Marketing

Teaching period two:

  • Digital Marketing
  • Professional Practice 2
  • Research Methods
  • Integrated Marketing Communications

Teaching period three:

  • Masters Project

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Industry links

Students participate in live client briefs in most units. For the Professional Practice unit, students must undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.

Previous students on Solent’s marketing courses have benefitted from talks by guest speakers from Google, M&C Saatchi, Mathy & Fran, and Campbell Rowley during the Professional Practice unit.

Placements

For the Professional Practice unit, students must undertake a placement, project or other experiential learning opportunities as part of a reflective assessment. This must have a focus on industry analysis and personal development planning. The nature and duration of the project is negotiated with the course leader.



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MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. Read more

MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Introducing your course

This is the course page for MA Fashion Marketing and Branding at the University of Southampton. Find out everything about Fashion Marketing and Branding and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Fashion Marketing and Branding.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.

This MA programme will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.

You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Marketing and Branding, enabling you to respond positively to the changing demands of clients and consumers.

Subjects covered include:

  1. The history of fashion
  2. Strategic marketing
  3. Branding
  4. Trend forecasting
  5. Creating value for fashion consumers
  6. Visual merchandising
  7. Market and consumer segmentation
  8. Marketing communications
  9. Corporate social responsibility
  10. Research skills

Students are encouraged from a wide variety of disciplines, including marketing. This programme is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.

Click here to download the full Programme Specification.



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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation. Read more

This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).

Course content

Modules

On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project. Please also refer to the course structure charts: September Entry and January Entry

  • Research Methods
  • Operations and Process Management
  • Introduction to the Principles of Marketing
  • Finance and Accounting for Business
  • Global Strategic Management
  • Developing Skills for Business Leadership
  • Managing the Contemporary Organisation
  • Understanding Customer Behaviour
  • Global Marketing Strategy

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.

  • Dissertation
  • Synoptic Research Project
  • Client Project

Chartered Management Institute (CMI) Accreditation

This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.

Teaching and learning

Much of the teaching on this course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Find out more about the John Henry Brookes Building.

We have invested over £30m to create modern teaching and learning facilities and created a new home at Headington for the Business School.

Completed in 2017 it contains:

  • 30 teaching rooms and a collaborative lecture theatre.
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations.
  • Social learning spaces and a cafe.
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and incur a cost



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The . MA Digital and Visual Communication . offers study in a broad range of digital and visual communication theory and practice. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

Take a look at some examples of work produced by students for MA Digital and Visual Communications.

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.

Advancement in current employment: education, public sector or the creative industries.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



Read less
The . MA Digital and Visual Communication . offers study in a broad range of digital and visual communication theory and practice. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.
  • Advancement in current employment: education, public sector or the creative industries.
  • Why not read our Employability blog to discover what our graduates are up to now.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



Read less
The . MA Digital and Visual Communication . offers study in a broad range of digital and visual communication theory and practice. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.
  • Advancement in current employment: education, public sector or the creative industries.
  • Why not read our Employability blog to discover what our graduates are up to now.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



Read less
The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice. The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.
  • Advancement in current employment: education, public sector or the creative industries.
  • Why not read our Employability blog to discover what our graduates are up to now.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



Read less
The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice. The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.
  • Advancement in current employment: education, public sector or the creative industries.
  • Why not read our Employability blog to discover what our graduates are up to now.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



Read less
The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice. The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. Read more

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Areas of specialism are:

  • Graphic Communication
  • Illustration
  • Animation
  • Computer Games design
  • Multimedia Design
  • Design for Advertising
  • Photography
  • Film and Video

What happens on the course?

  • Creative approaches to digital & visual communications research and practice
  • Understanding and defining Digital and Visual Communication Practice
  • Critical, contextual and theoretical enquiry
  • Critical, contextual and theoretical frameworks
  • Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital & Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

  • Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
  • A career in design, practice and/or industry in the UK and internationally.
  • Advancement in current employment: education, public sector or the creative industries.
  • Why not read our Employability blog to discover what our graduates are up to now.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



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