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Masters Degrees (Visual Marketing)

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Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. Read more
Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This Marketing Research and Analytics program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.

This program equips you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, XL Miner, Dell Factiva and NVIVO (qualitative research and text analysis software).

Upon graduation, you receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. In addition, you are put on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).

Career Opportunities

Program Highlights
-The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
-Employed is an extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, and report writing and presentation skills.
-Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
-There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
-In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
-In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.
-Once you graduate, you have the option to take the Comprehensive Marketing Research Exam (CMRE) on campus at Centennial College, which leads to the Certified Marketing Research Professional (CMRP) designation.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this Marketing – Research and Analytics program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Marketing research specialist or analyst
-Research analyst
-Marketing research and intelligence coordinator
-Market intelligence specialist or analyst
-Customer insights analyst
-Consumer research manager
-Business intelligence analyst
-Market research analytics manager
-Web marketing analyst
-Customer experience analyst
-CRM analyst
-Direct response analyst
-Digital marketing analyst
-Social media analyst
-Data and analytics specialist
-Business analytics specialist
-Loyalty program analyst
-Sales analyst
-Marketing strategy analyst

Program Outcomes
-Optimize the financial results produced by interactive marketing programs through the application of marketing analytics
-Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project
-Create, manage and mine, and apply modelling and decision making functions to a database
-Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes
-Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives
-Conduct industry, competitor and customer analyses using a wide variety of secondary research sources
-Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects
-Design marketing research projects and interactive marketing programs that are founded in sound sampling techniques, hypothesis testing and research design
-Solve business and marketing problems by identifying, selecting and applying effective, current and relevant techniques such as descriptive and inferential analysis
-Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation sides and visual representations of data that address the needs of management
-Develop actionable recommendations based on situation analyses and research findings

Areas of Employment
-Retail corporations
-Organizations with in-house analytical and research functions
-Marketing research firms

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Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context. Read more

Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units. 

What does this course lead to?

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Who is this course for?

This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.

What you will study

Year one

Teaching period one:

  • Customer Relationship Management
  • Contemporary Issues in Marketing 
  • Strategic Marketing

Teaching period two:

  • Digital Marketing
  • Professional Practice 2
  • Research Methods
  • Integrated Marketing Communications

Teaching period three:

  • Masters Project

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Industry links

Students participate in live client briefs in most units. For the Professional Practice unit, students must undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.

Previous students on Solent’s marketing courses have benefitted from talks by guest speakers from Google, M&C Saatchi, Mathy & Fran, and Campbell Rowley during the Professional Practice unit.

Placements

For the Professional Practice unit, students must undertake a placement, project or other experiential learning opportunities as part of a reflective assessment. This must have a focus on industry analysis and personal development planning. The nature and duration of the project is negotiated with the course leader.



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MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. Read more

MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Introducing your course

This is the course page for MA Fashion Marketing and Branding at the University of Southampton. Find out everything about Fashion Marketing and Branding and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Fashion Marketing and Branding.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.

This MA programme will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.

You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Marketing and Branding, enabling you to respond positively to the changing demands of clients and consumers.

Subjects covered include:

  1. The history of fashion
  2. Strategic marketing
  3. Branding
  4. Trend forecasting
  5. Creating value for fashion consumers
  6. Visual merchandising
  7. Market and consumer segmentation
  8. Marketing communications
  9. Corporate social responsibility
  10. Research skills

Students are encouraged from a wide variety of disciplines, including marketing. This programme is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.

Click here to download the full Programme Specification.



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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set. Read more
What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:
-Managerial and cultural perspectives on marketing
-Branding and consumer behaviour, including cultural considerations
-Strategic brand communication
-Corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School, ranked in the UK top 20 by the Chartered Association of Business Schools. We’re also in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see the types of organisations our students progress to work at.

Whether you want to work for a leading global organisation or start your own business, our employability team and the University’s Employability and Careers Centre can help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Dissertation
-Management and Organisational Behaviour
-Research Methods in Management and Marketing
-Strategic Brand Communication
-Consumer Behaviour (optional)
-Perspectives on Marketing
-Corporate Marketing Strategy (optional)

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This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation. Read more

This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.

On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.

This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).

Course content

Modules

On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project. Please also refer to the course structure charts: September Entry and January Entry

  • Research Methods
  • Operations and Process Management
  • Introduction to the Principles of Marketing
  • Finance and Accounting for Business
  • Global Strategic Management
  • Developing Skills for Business Leadership
  • Managing the Contemporary Organisation
  • Understanding Customer Behaviour
  • Global Marketing Strategy

Capstone Module Choice

You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.

  • Dissertation
  • Synoptic Research Project
  • Client Project

Chartered Management Institute (CMI) Accreditation

This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.

Teaching and learning

Much of the teaching on this course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.

Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Approach to assessment

Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.

Specialist facilities

At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.

We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.

Set to be complete in 2017, you'll see:

  • The Business School brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • A new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • Social learning spaces and a cafe
  • A new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Field trips

By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.

Field trips are optional and incur a cost



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The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring… Read more

Overview

The concept of branding is moving away from the traditional idea of creating an "image" to represent the name and the values of a company, by exploring a broader view, that incorporates several disciplines, from visual design to sound design, from storytelling to consumers' psychology and marketing techniques, thus addressing a strongly integrated approach whose aim is to identify the core assets and to orchestrate them into a consistent brand identity.

Branding is now much more than the definition of a visual image: it's the creation of a rich and attractive environment, to catch the consumer's attention and bring him into the brand world, to share the brand values and to become an informal sponsor of the brand. The Master in Visual Brand Design is a unique opportunity to acquire hands-on competencies and in-depth knowledge on how to design the identity of a company and/or organization, by integrating graphic design skills with strategic thinking. The program includes an internship in a company working in the disciplinary field. Careers

The Master Program in Visual Brand Design is aimed at giving the participants the skills to become visual brand designers with a complex and rich approach, or brand managers capable of orienting the company needs towards an innovative direction, working as freelances or inside medium/big sized companies in the fields of Fashion, Design, Events and Expos Management, Digital Media and Services, or in Public Administrations.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in Visual and Graphic Design, Design, Communication and Marketing, or other disciplines related to the program’s field of study.

Job Opportunities

The Master in Visual Brand Design aims to form Visual Brand Designers and dynamic Brand Managers figures open to innovations, that are visionary and versatile, direct and effective. Designers who have a rich and complex approach that can guide the needs of the company in a new direction, either as freelancers or as employees of medium to large companies operating in the fields of fashion, design, events, trade shows, services, digital media or in public administration.

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Visual Brand Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master has worked with:

Bastard, Danone, Forevermark, Fundacion Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro.
For more information please visit http://www.domusacademy.com

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This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society. Read more
This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society. The course introduces you to a range of historical and contemporary debates that inform the theories and practice of visual culture, and enables you to develop a conceptual framework within which to evaluate the role of the visual arts, and other forms of visual production, in contemporary society and culture.

You will acquire creative and professional research skills, such as the ability to work from exhibitions, art works and institutional archives, to be able to operate within different artistic and conceptual frameworks.

Course content

This Masters balances historical and theoretical debates in the field of visual culture studies with a rigorous interrogation of cultural practices across a range of topics, including: activism and popular politics; contemporary visual arts, capitalism and culture; globalisation and new media technologies; institutions and their archives; and the material culture of the city. The course also draws upon the cultural institutions and intellectual resources of central London, and has established contacts with other galleries and organisations for work placements.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-DISSERTATION
-VISUAL CULTURE: PRODUCTION, DISPLAY AND DISCOURSE
-VISUAL CULTURE: THEORETICAL AND CRITICAL PERSPECTIVES

Option modules - Choose four from:
-CAPITALISM AND CULTURE
-ENGAGING THE ARCHIVE
-EXHIBITING PHOTOGRAPHY
-INTERPRETING SPACE
-REPRESENTING WORLD CULTURES
-URBAN CULTURES
-WORK PLACEMENTS IN CULTURAL INSTITUTIONS

Associated careers

Graduates will be equipped for roles in the creative industries, including museum and gallery work, education, arts administration and marketing, or could pursue further study to PhD level. The course is also suitable for practising artists wishing to further their research.

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Why choose this course?. The. MA Digital and Visual Communication. offers study in a broad range of digital and visual communication theory and practice. Read more

Why choose this course?

The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.

The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.

The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.

Subject specialisms:

- Animation

- Computer Games Design

- Design for Advertising

- Graphic Communication

- Illustration

- Multimedia Design

- Photography

- Video and Film Production

What happens on the course?

- Creative approaches to digital & visual communications research and practice

- Understanding and defining Digital and Visual Communication Practice

- Critical, contextual and theoretical enquiry

- Critical, contextual and theoretical frameworks

- Masters Project in Digital and Visual Communications

Why Wolverhampton?

This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital and Visual Communication.

The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.

What our students think

"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John

"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones

“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu

Career path

Employment opportunities include:

- Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.

- A career in design, practice and/or industry in the UK and internationally.

- Advancement in current employment: education, public sector or the creative industries.

What skills will you gain?

You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.



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This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society. Read more
This multidisciplinary, visual theory-based course is established around the belief that visual literacy and the impact of visual forms of thinking and working now play significant roles in society. The course introduces you to a range of historical and contemporary debates that inform the theories and practice of visual culture, and enables you to develop a conceptual framework within which to evaluate the role of the visual arts, and other forms of visual production, in contemporary society and culture.

You will acquire creative and professional research skills, such as the ability to work from exhibitions, art works and institutional archives, to be able to operate within different artistic and conceptual frameworks.

Course content

This Master's balances historical and theoretical debates in the field of visual culture studies with a rigorous interrogation of cultural practices across a range of topics, including: activism and popular politics; contemporary visual arts, capitalism and culture; globalisation and new media technologies; institutions and their archives; and the material culture of the city. The course also draws upon the cultural institutions and intellectual resources of central London, and has established contacts with other galleries and organisations for work placements.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-DISSERTATION
-VISUAL CULTURE: PRODUCTION, DISPLAY AND DISCOURSE
-VISUAL CULTURE: THEORETICAL AND CRITICAL PERSPECTIVES

Option modules - Choose four from:
-CAPITALISM AND CULTURE
-ENGAGING THE ARCHIVE
-EXHIBITING PHOTOGRAPHY
-INTERPRETING SPACE
-REPRESENTING WORLD CULTURES
-URBAN CULTURES
-WORK PLACEMENTS IN CULTURAL INSTITUTIONS

Associated careers

Graduates will be equipped for roles in the creative industries, including museum and gallery work, education, arts administration and marketing, or could pursue further study to PhD level. The course is also suitable for practising artists wishing to further their research.

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Do you have an eye for design? Would you like to help influence the future of visual communications? Southampton Solent University’s MA Visual Communication programme is ideally suited to students who wish to better understand the academic theory that underpins a range of visual mediums. Read more

Do you have an eye for design? Would you like to help influence the future of visual communications? Southampton Solent University’s MA Visual Communication programme is ideally suited to students who wish to better understand the academic theory that underpins a range of visual mediums.

This intensive master’s degree helps students to improve their creative skills and build a solid understanding of visual communications theory. The curriculum covers the latest innovations in visual practice, examining the way technological and cultural changes contributed to contemporary academic thinking. 

Topics of study include editorial design; art direction; interactive multimedia; information design; image creation; illustration; typographic design; print-making and photographic technique. Students may have workshop sessions with the letterpress, screen-printing, etching and relief printing facilities, as well as the wet darkroom and photo studio. Depending on their creative background, graduates will be well prepared for a range of careers in the creative industries.

Critical research papers and final master’s projects are supported by the University’s expanding research base, encouraging students to make an innovative contribution to visual communication academia.

What does this course lead to?

This master’s degree delivers the skills you’ll need for a wide range of visual design fields including animation, art direction, web design, publishing, branding and typography. The course includes time to develop hands-on creative skills. Students are encouraged to create work for their professional portfolio.

Who is this course for?

Aimed at those with a relevant honours degree, or with extensive experience in marketing, design or digital fields, this master’s degree is well-suited to those who are looking to develop their career into art direction, web design, publishing or branding.

What you will study

Units include:

Visual Communication Practice

Visual communication practice and specialisms such as editorial design, interactive multimedia, information design, image creation, book design and typographic design. Print-making and photographic techniques including letterpress, screen-printing, etching and relief printing, wet darkroom and photo studio practice.

Digital Media

The advantages and limitations of digital media and its delivery across a range of devices, from desktop to mobile.

Project Development

Developing the appropriate design language to apply to your research findings.

Masters Project Proposal

Students will write a 3000 word proposal for their chosen Master's project.

Master’s Project

On this final project you’ll bring all your skills together to design, execute and present an individually demanding piece of work that demonstrates systematic and in-depth understanding of your particular discipline of study.

Facilities

To help with creative projects and portfolio documentation, Southampton Solent provides a comprehensive media loans scheme. This scheme gives students free access to high-end photographic equipment and accessories. 

Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.

You’ll have access to a full range of print-making facilities including letterpress, screen-printing equipment, etching and relief printing, and digital resources.

Your future

Suitable roles for graduates include:

  • Design consultancy
  • Publishing industry
  • Advertising – agency side
  • Multidisciplinary design 
  • Web design
  • Television
  • Film and multimedia
  • Freelance practice
  • App design. 

There’s a chance of progression to further study, including a PhD, on successful completion of the course.

Industry links

Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN). Through this course you’ll develop valuable and appropriate skillsets through engagement with the wider profession, design community and industry.

Work-orientated assignments will be offered alongside appropriate ‘live’ projects from local and national organisations. There will be opportunities to visit museums, galleries and design studios, both nationally and internationally, as part of the course.

The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.

Placements

You’ll be able to engage directly with employers by organising your own work placement or work-based project, supported and encouraged by the course team as required and students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).



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This MA provides a broad based training in social science approaches to the analysis of material and visual media. Read more

This MA provides a broad based training in social science approaches to the analysis of material and visual media: ranging from art, photography, film and media within visual anthropology, to consumption, museum anthropology and cultural heritage, landscape and genres (such as clothing and the built environment), within material culture.

About this degree

The programme covers a range of contexts such as production, exchange and consumption, and uses anthropological perspectives based on the comparative study of societies, historically and culturally. Skills training is given in social anthropological field research and analysis, and in specific methods for the study of material and visual forms.

Students undertake modules to the value of 180 credits.

The programme consists of one core module (45 credits), three optional modules (45 credits) and a research dissertation (90 credits).

Core modules

  • Critical Issues

Optional modules

The following is a selection of possible option modules:

  • Anthropology and Photography
  • Advanced Topics in Digital Culture: Ethnographies of the Digital
  • Documentary Film and the Anthropological Eye
  • Art in the Public Sphere
  • Social Construction of Landscape
  • Issues in Power and Culture
  • Anthropology of the Built Environment
  • Mass Consumption and Design
  • Risk, Power and Uncertainty

Dissertation/report

All MA students undertake an independent research project which culminates in a 15,000-word dissertation.

Teaching and learning

The programme is delivered through a combination of lectures, group presentations and discussion, tutorials, independent directed reading, interactive teamwork, laboratory and practical work, video, film and web based courses. There will also be visits to museums, galleries and other relevant sites. Assessment is through coursework, unseen examination and the dissertation.

Further information on modules and degree structure is available on the department website: Material and Visual Culture MA

Careers

The programme can lead to careers in a wide range of areas such as architecture, media, commerce and aspects of development work where an emphasis on the material and visual environment is central.

Recent career destinations for this degree

  • Project Officer, British Council
  • Senior Administrator, LSE (The London School of Economics and Political Science)
  • Senior Officer in Marketing and Communications, Singapore Economic Development Board
  • Event Co-Ordinator, Tate Britain
  • Social Enterprise Consultant, Sisterhood for Development and Sisterhood Handicrafts

Employability

The programme is designed as an advanced research degree providing exposure to a vanguard and creative field within anthropology and related disciplines. Students learn how to apply ethnographic theory and methodology in material and visual culture to a wide range of case studies highlighting material culture in the wider world - ranging from art, through photography, clothing, consumption, cultural memory, monuments and the built environment.

The degree can lead to further doctoral research or careers in a wide range of areas such as architecture, media, museums, business and aspects of development work where an emphasis on the material and visual environment is central.

Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.

Why study this degree at UCL?

UCL Anthropology is the world's leading centre for the study of material and visual culture. We publish the Journal of Material Culture and several relevant book series, and have nine specialist staff in this field.

The department is one of the largest anthropology departments in the UK. Our excellent results in the 2008 Research Assessment Exercises and 2014 Research Excellence Framework show that we are the leading broad-based anthropology department in the UK.

Students are encouraged to take full advantage of the wider anthropological community in London and the department's strong links with European universities and international institutions.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

The following REF score was awarded to the department: Anthropology

68% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. Read more

Programme Overview

MA in Visual Arts Management and Curating offers sustained engagement with the visual arts from an intercultural perspective, training students in marketing, public relations, development, management, curating and gallery education within a visual arts context. The programme brings art and design historians, theoreticians, professional practitioners and studio artists together to; 1) offer a thorough grounding in the interdisciplinary, theoretical and methodological issues related to the study of the visual, and 2) equip students with the professional skills and experience to work successfully in a variety of arts and cultural industries.

Why Study MA in Visual Arts & Curating?

MA in Visual Arts Management and Curating is designed to develop professional excellence in the field of contemporary curatorial practice. The course aims to develop Arts Management Leaders and Curators.

The programme focuses contemporary discourse and practice in curating and arts management
Archiving - Research and Relevance
Arts Curating Contemporary Arts/Historical Context
Public Relations and Marketing in the Visual Arts
Studio Art and Contextual Presentation
Commercial Perceptions and Value

Recent guest lecturers and visiting speaker

Danny Birchall, Wellcome Collection ; Russell Dornan, Wellcome Collection; Joanna Banham, V&A; Justine Locker, Tate; John Stack, Tate; Luisa Ulyett, Tate; Anita Bennett, Tate; Caro Howell, The Foundling Museum; Synthia Griffin, Tate; Emma Law, Camden Arts Centre; Jessica Stockford, Arts & Business; Kate Oliver, Horniman Museum; Tiana Tasich, Digitelling Agency; Matthew Cain, The Guardian; Claudia Lastra, The Arts Catalyst

Recent Study Visits – London

V&A; Tate; Wellcome Collection; British Library; Geffrye Museum; Serpentine Gallery; British Museum; Frieze Art Fair; Sotheby’s; Christies; National Art Library; British Museum; Camden Arts Centre; National Gallery; National Portrait Gallery; South London Gallery
Recent Study Trips – International:
Venice, Berlin, Istanbul

Core Modules

Arts Management & Marketing
Arts Policy
World Arts
Curating
Arts Education
The International Art Market

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ Please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK.

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Working in politics has never required as many professional competencies as in this historical period. Read more

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.

Objectives

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group

make the best use of social media and of the web for political-electoral marketing and communication ends

learn about new visual and off-line means of communication for a winning placement in the political-electoral market

enhance their public speaking capabilities also in terms of consultancy to others

correctly set up and manage an electoral campaign

know and understand the peculiarities of the different electoral systems

utilising and designing political-electoral research and surveys

identify and add value to different leadership styles

know the best techniques for the organisation of a political event

realising effective fundraising campaigns

managing press office activities aimed at the promotion of political candidates or parties

master the most evolved spin doctoring techniques

acquire an overview of some of the best practices in the international context

TARGET RECIPIENTS

The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

CONTENTS

Political-Electoral Marketing

Strategy

Market research for politics

Segmentation, targeting and positioning for politics

Political-Electoral marketing mix

Marketing 2.0 and 3.0 for politics

Web and Social media for politics

Web and Social Media campaign planning, implementation and control for politics

Using Facebook, Twitter, LinkedIn and Google+ for political communication

Political blogging

Emailing techniques

Public speaking

Verbal and Non-verbal communication

Feedback effectiveness

Active listening

Steps for an effective public presentation

Political Press Office

Political journalism

The Press Office

The planning of activities

Implementing actions and monitoring results.

Organising events

Choice and ideation of the most suitable event in order to reach objectives

Project definition

Budget definition through the evaluation of economic aspects

Promotion: online through social media and offline through traditional media

Practical organization of the event.

The electoral system and its specificity

Plurality systems

Majority systems

Proportional systems

Mixed systems

Political-electoral research and surveys

Pre-election polls

Candidate and party campaign analyses

Leader and political party positioning analyses

Campaign impact evaluations

Election projections and post-election surveys

Leadership for politics

Interpersonal influence

Leadership styles

The techniques

Spin Doctoring

Role and activity evolution

Strategies and techniques

Excellency cases

Fundraising for politics

Fundraising techniques and tactics

Fundraising patterns

The management of the relationship with donors

Budgeting and staffing models

Effective and ethical profiles

Phone banking, canvassing and special events

Electoral campaign management

Traditional vs digital campaigns

Human resources management and organisation for an electoral campaign

The thematic campaign

Territorial campaign

Cases studies

Innovative communication techniques for politics

Graphic, video and digital design

Modelling and 3D animation

Augmented reality

Mobile apps

Video mapping

International excellency cases

Edsegovi’s HOLOS model (Mexico)

STRUCTURE

The course is structured over 12 months:

- 6 months of lectures, once per week

- 6 months of final project work

- Company visits

- Cultural programme

- Italian language course included

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies



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The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. Read more
The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice. One of the course’s key features is to take you not only through the rigorous and demanding stages of research, strategy and planning procedures, but to expose you to the functions and processes of the creative department. Giving you a full overview of advertising practice and a key insight into the creative process.

The course comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Visit the website http://flexible.falmouth.ac.uk/courses/ma-advertising--marketing.htm

Summary

- Accelerate your career trajectory within the global advertising & marketing industry
- Acquire the skills to operate seamlessly within the world of advertising & marketing

Who is this course for?

This international-facing course delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This course is suitable for applicants who may be:

- Working in a marketing or brand manager role who want to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels

- Working within an advertising agency in a junior capacity who are looking to enhance their job performance and accelerate their career path

- Individuals with experience or aspirations in the creative departments of advertising agencies

- Individuals who are currently working within broad marketing roles (client side) who wish to establish a change in career path and seek employment in advertising (agency side)

Course content

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total).

- Core Modules
Principles of marketing & brand strategy
Communication strategy & creative development
Media strategy & channels
Agency practice & management
Major project

Assessments

- Written assignments(no examinations)
- Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

How you study

You may choose to:

1. Study entirely online without attending any face-to-face workshops.
2. Study online and attend optional residential workshops, held biannually at various locations such as the UK, Asia or the Middle East.

A typical workshop will start on Friday and end on Monday. Students will be informed at least 4 months in advance giving you plenty of time to arrange your attendance. Attendance is strongly encouraged although not compulsory.

Taught by industry experts

Designed with employer-focused learning at the core, our courses work with global organisations, staff and alumni to provide you with the breadth of experience and networks needed to accelerate your career.

Learning activities

There will be guided learning activities consisting of:

- Concise online presentations to introduce key concepts
- Small group and class discussions and crits to facilitate interaction and dialogue
- Online critiques to test assumptions, ideas and to receive feedback from peers and tutors
- Individual and group tutorials throughout the course
- Independent study
- Self-evaluation and peer feedback

Support

As a Falmouth student, you enjoy an equal status to students studying on campus:
- Your own student ID card
- Access to online software tutorials at lynda.com
- 24/7 online access to library resources
- Students’ Union community

Find out how to apply here - https://myfalmouth.falmouth.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=MAADMAPO_102&code2=0001

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The optional Visual and Material Culture Track (VMC) within the Master of Art in Global Communications (MAGC) offers an interdisciplinary and cross-cultural consideration of the increasing importance of visuality and interactivity in today’s world. Read more
The optional Visual and Material Culture Track (VMC) within the Master of Art in Global Communications (MAGC) offers an interdisciplinary and cross-cultural consideration of the increasing importance of visuality and interactivity in today’s world.

Students acquire in-depth knowledge of visual theories, contexts, and practices and their relationship to the global media—and develop critical thinking about the cultural forces behind visuality as a communicative practice.

Vision and visuality: more than meets the eye

Social, political, and economic conditions shape seeing and the production of objects and events for visual consumption. Reaching beyond traditional understandings of media and communication, we examine such things as imaging systems, screen practices, data graphics, architecture, tourism, performance, gaming, body ornamentation, race, gender, and sexuality—and all of these on both a global scale and within regional traditions.

Incorporating non-Western contributions to the field, this track combines a critical approach to theoretical and scientific understandings of vision and visuality with a rigorous consideration of the functions of the viewer, object, and environment in specific circumstances.

Ideal candidates—and outcomes

Students pursuing this track will likely have studied or worked in art, anthropology, cultural studies, psychology, design, publishing, marketing, image-based journalism or film—or be interested in pursuing careers in those fields.

The VMC track prepares students for professional careers in communications or further graduate study.

Structure of the specialized track

As in the regular MA in Global Communications program, coursework can be completed in three semesters, including the summer. The length of the internship or thesis may vary, however—many students choose to take additional time for these components.

The program requirements for the MAGC Visual and Material Culture Track are as follows:
-Three core courses (12 credits)
-Three core electives (12 credits)
-Four elective courses from the general Global Communications graduate course offerings (16 credits)
-Final project: thesis or internship (8 credits)

Core courses focus on the fundamentals of global communications and the physical and cultural conditions of vision. You may explore how people come to identify—and believe in—brands, or study representations of gender in a globalized media environment.

As for electives, you have the choice of several practicums, including in video, broadcasting, branding, and advertising, as well as courses as diverse as identify formation to color as communication in marketing and art.

Coursework and Research Masters

The MA in in Global Communications, Visual and Material Culture Track is a 48 credit Coursework and Research Masters that can be completed in one calendar year. The length of the internship or thesis may vary, however—many students choose to take additional time for these components. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. Students develop precision in their problem-solving skills through challenging hands-on modules and the choice of an internship or a personalized research project.

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