Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.
The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.
Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.
As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units.
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.
This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.
Teaching period one:
Teaching period two:
Teaching period three:
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.
Students participate in live client briefs in most units. For the Professional Practice unit, students must undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.
Previous students on Solent’s marketing courses have benefitted from talks by guest speakers from Google, M&C Saatchi, Mathy & Fran, and Campbell Rowley during the Professional Practice unit.
For the Professional Practice unit, students must undertake a placement, project or other experiential learning opportunities as part of a reflective assessment. This must have a focus on industry analysis and personal development planning. The nature and duration of the project is negotiated with the course leader.
MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.
This is the course page for MA Fashion Marketing and Branding at the University of Southampton. Find out everything about Fashion Marketing and Branding and what studying here involves.
In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Fashion Marketing and Branding.
If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.
MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.
This MA programme will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.
You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Marketing and Branding, enabling you to respond positively to the changing demands of clients and consumers.
Subjects covered include:
Students are encouraged from a wide variety of disciplines, including marketing. This programme is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.
This MSc Business Management (Marketing) course is focused on your career. With this master's degree accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI) you will be ready for a successful international career with a commercial or not-for-profit organisation.
On this course you will learn to identify, analyse and evaluate a range of business related issues. You will develop suitable responses to these problems and be able to select the most appropriate course of action.
This specialism enables you to focus your studies within the area of Marketing. Focusing on the marketing discipline will prepare you for a range of careers. These include product and brand management, market analysis and research, customer relationship and services management, direct marketing, digital marketing, public relations, media and advertising. Studying the Marketing specialism means you will take several Marketing focused modules and your final degree will be awarded as MSc Business Management (Marketing).
On the MSc Business Management (Marketing) course you will study the modules listed below, and then choose between completing a dissertation, a synoptic research project or work-based project. Please also refer to the course structure charts: September Entry and January Entry
Capstone Module Choice
You will choose one of the following capstone modules that best suits your academic interests or professional development requirements.
This course is dual accredited by CMI – a CMI accreditation means you have the option to graduate with your degree and gain a professional CMI qualification (Level 7 in Strategic Management and Leadership) and there’s no extra study involved. This accreditation is not only a hallmark of excellence, but also provides you with benefits. For example, student members can access online content, networking events, company visits, online seminars and mentoring.
Much of the teaching on this course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your skills in working as part of a team through structured group assignments.
Teaching staff at the Business School are academic researchers and/or from an industry background with an in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.
Each module is assessed individually, generally on the quality of written or visual presentation work, and to some extent on verbal presentations. Assessment methods may include reports, seminar papers, formal written examinations, in-class tests, project work, visual and verbal presentations, workshops, simulations, oral exams (viva) and practical exercises. The majority of assessments are based on individual assignments, but there is some assessed group work.
At Headington we have developed outstanding facilities. Our John Henry Brookes Building is the most significant project in the history of Oxford Brookes University. Set at the heart of our Headington campus, it has been designed for the future of higher education and has transformed the experiences of our students and the entire University community. Find out more about the John Henry Brookes Building.
We're investing over £30m to create modern teaching and learning facilities and creating a new home at Headington for the Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
By listening to our students and recognising the need for practice-oriented business and management education, we have introduced new ways to engage with companies from the public and the non-profit sector. You will have the opportunity to visit various company sites organised through our extensive network of corporate contacts and the Chartered Management Institute. We also host a number of guest speakers throughout the year who bring their business and management experience and expertise to the classroom.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Field trips are optional and incur a cost
The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.
The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.
The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.
- Computer Games Design
- Design for Advertising
- Graphic Communication
- Multimedia Design
- Video and Film Production
- Creative approaches to digital & visual communications research and practice
- Understanding and defining Digital and Visual Communication Practice
- Critical, contextual and theoretical enquiry
- Critical, contextual and theoretical frameworks
- Masters Project in Digital and Visual Communications
This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital and Visual Communication.
The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.
"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John
"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones
“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu
Employment opportunities include:
- Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
- A career in design, practice and/or industry in the UK and internationally.
- Advancement in current employment: education, public sector or the creative industries.
You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.
Do you have an eye for design? Would you like to help influence the future of visual communications? Southampton Solent University’s MA Visual Communication programme is ideally suited to students who wish to better understand the academic theory that underpins a range of visual mediums.
This intensive master’s degree helps students to improve their creative skills and build a solid understanding of visual communications theory. The curriculum covers the latest innovations in visual practice, examining the way technological and cultural changes contributed to contemporary academic thinking.
Topics of study include editorial design; art direction; interactive multimedia; information design; image creation; illustration; typographic design; print-making and photographic technique. Students may have workshop sessions with the letterpress, screen-printing, etching and relief printing facilities, as well as the wet darkroom and photo studio. Depending on their creative background, graduates will be well prepared for a range of careers in the creative industries.
Critical research papers and final master’s projects are supported by the University’s expanding research base, encouraging students to make an innovative contribution to visual communication academia.
This master’s degree delivers the skills you’ll need for a wide range of visual design fields including animation, art direction, web design, publishing, branding and typography. The course includes time to develop hands-on creative skills. Students are encouraged to create work for their professional portfolio.
Aimed at those with a relevant honours degree, or with extensive experience in marketing, design or digital fields, this master’s degree is well-suited to those who are looking to develop their career into art direction, web design, publishing or branding.
Visual Communication Practice
Visual communication practice and specialisms such as editorial design, interactive multimedia, information design, image creation, book design and typographic design. Print-making and photographic techniques including letterpress, screen-printing, etching and relief printing, wet darkroom and photo studio practice.
The advantages and limitations of digital media and its delivery across a range of devices, from desktop to mobile.
Developing the appropriate design language to apply to your research findings.
Masters Project Proposal
Students will write a 3000 word proposal for their chosen Master's project.
On this final project you’ll bring all your skills together to design, execute and present an individually demanding piece of work that demonstrates systematic and in-depth understanding of your particular discipline of study.
To help with creative projects and portfolio documentation, Southampton Solent provides a comprehensive media loans scheme. This scheme gives students free access to high-end photographic equipment and accessories.
Students will have access to a range of specialist facilities throughout their studies. These include Mac computers, professional creative software, digital printing facilities and traditional printing presses.
You’ll have access to a full range of print-making facilities including letterpress, screen-printing equipment, etching and relief printing, and digital resources.
Suitable roles for graduates include:
There’s a chance of progression to further study, including a PhD, on successful completion of the course.
Students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN). Through this course you’ll develop valuable and appropriate skillsets through engagement with the wider profession, design community and industry.
Work-orientated assignments will be offered alongside appropriate ‘live’ projects from local and national organisations. There will be opportunities to visit museums, galleries and design studios, both nationally and internationally, as part of the course.
The teaching team maintain strong links with industry, providing students with the chance to participate in live briefs, networking events, and guest lectures.
You’ll be able to engage directly with employers by organising your own work placement or work-based project, supported and encouraged by the course team as required and students will work on competition briefs for organisations such as the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).
This MA provides a broad based training in social science approaches to the analysis of material and visual media: ranging from art, photography, film and media within visual anthropology, to consumption, museum anthropology and cultural heritage, landscape and genres (such as clothing and the built environment), within material culture.
The programme covers a range of contexts such as production, exchange and consumption, and uses anthropological perspectives based on the comparative study of societies, historically and culturally. Skills training is given in social anthropological field research and analysis, and in specific methods for the study of material and visual forms.
Students undertake modules to the value of 180 credits.
The programme consists of one core module (45 credits), three optional modules (45 credits) and a research dissertation (90 credits).
The following is a selection of possible option modules:
All MA students undertake an independent research project which culminates in a 15,000-word dissertation.
Teaching and learning
The programme is delivered through a combination of lectures, group presentations and discussion, tutorials, independent directed reading, interactive teamwork, laboratory and practical work, video, film and web based courses. There will also be visits to museums, galleries and other relevant sites. Assessment is through coursework, unseen examination and the dissertation.
Further information on modules and degree structure is available on the department website: Material and Visual Culture MA
The programme can lead to careers in a wide range of areas such as architecture, media, commerce and aspects of development work where an emphasis on the material and visual environment is central.
Recent career destinations for this degree
The programme is designed as an advanced research degree providing exposure to a vanguard and creative field within anthropology and related disciplines. Students learn how to apply ethnographic theory and methodology in material and visual culture to a wide range of case studies highlighting material culture in the wider world - ranging from art, through photography, clothing, consumption, cultural memory, monuments and the built environment.
The degree can lead to further doctoral research or careers in a wide range of areas such as architecture, media, museums, business and aspects of development work where an emphasis on the material and visual environment is central.
Careers data is taken from the ‘Destinations of Leavers from Higher Education’ survey undertaken by HESA looking at the destinations of UK and EU students in the 2013–2015 graduating cohorts six months after graduation.
UCL Anthropology is the world's leading centre for the study of material and visual culture. We publish the Journal of Material Culture and several relevant book series, and have nine specialist staff in this field.
The department is one of the largest anthropology departments in the UK. Our excellent results in the 2008 Research Assessment Exercises and 2014 Research Excellence Framework show that we are the leading broad-based anthropology department in the UK.
Students are encouraged to take full advantage of the wider anthropological community in London and the department's strong links with European universities and international institutions.
The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.
The following REF score was awarded to the department: Anthropology
68% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)
Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.
In such a framework, the Master’s Degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.
The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
In particular, on completing the course, participants will be able to:
structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context
The Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Verbal and Non-verbal communication
Steps for an effective public presentation
Political Press Office
The Press Office
The planning of activities
Implementing actions and monitoring results.
Choice and ideation of the most suitable event in order to reach objectives
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Political-electoral research and surveys
Candidate and party campaign analyses
Leader and political party positioning analyses
Campaign impact evaluations
Election projections and post-election surveys
Leadership for politics
Role and activity evolution
Strategies and techniques
Fundraising for politics
Fundraising techniques and tactics
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
Phone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
International excellency cases
Edsegovi’s HOLOS model (Mexico)
The course is structured over 12 months:
- 6 months of lectures, once per week
- 6 months of final project work
- Company visits
- Cultural programme
- Italian language course included
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies