The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.
Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.
The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
This course is specifically aimed at those currently working in the fashion and beauty industry who are aspiring towards art direction. The course content is ideal for building knowledge in magazine publishing, event production, e-commerce and advertising.
The research methods unit prepares students for their MA final project by equipping them with the skills and knowledge necessary to define a research project, select an appropriate methodological approach and investigate a key research topic utilising secondary and/or primary research.
This unit will explore and critically analyse the fashion, beauty and creative industries around the world. The unit will equip students with advanced skills to enable them to research the industry they seek to work in and to critically analyse opportunities. Students will be supported to produce a professional development plan - key to this will be an element of work-based learning.
The primary focus of this unit is on developing the wide range of conceptual skills necessary to effectively and innovatively communicate to a consumer audience. This unit provides the opportunity to develop, in response to a range of set briefs, concepts for different outcomes (for example digital, film, print and fashion shows).
Technical Image Design Skills
This unit covers the technical aspects of creative and art direction. Using a range of software students will focus on understanding technical specifications and design problems aligned to producing web, print and time based outcomes.
In this unit students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study.
Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.
Graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.
Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.
The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.
Work-based learning is essential to student development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.
Are you passionate about films and all things visual or on screen? Do you want to work in the arts or do you want to find a way to do this? This programme gives you cultural contexts across a range of different genres and history of film to understand why films depicted what they did and how this contributed to the world around us and the way we live. It is well known that film has shaped other disciplines like fashion, the way we think, cultural identity, how we are able to express ourselves or understand something better we previously didn't know about. It is an opportunity to put the record straight on history and get to the root cause and effect of different periods in history through characters. Film is also about getting to the truth in documentary films. Film also follows many other arts disciplines in interpreting them and bringing them to our attention in a way that theatre and performance cannot in terms of scale and reality. Much of what has been successful on the West End Stage, Opera, ballet, the life of a famous painter or other creative is often successfully depicted in film due to its ability to portray several art forms together successfully.
Film isn't the only art form to transform our lives but it probably reaches more people than any other art form around the world. It probably has more of a profound influence in people's lives around the world to change the course of their life in work, interests, style, imitation and more. Different ages of photography have been monumental in transforming our perceptions and getting us closer to reality such as old film and photography of the 19th century, war in the world and celebrities being the first fashion icons of the 50s, without the need for script.
You study and analyse film across the recent past and you look at animation and digital from the days of the Walt Disney team making up each frame to its evolution into digital animation and speed production. You also look at how changing tastes and cultural styles have changed the way in which we view film and by what method, plus you look at living overseas in the context of your own cultural identity. From this you gain useful skills and knowledge to critique contemporary film, curate exhibitions work in museums, become and expert in a specific theme or age of film.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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This programme takes an innovative, interdisciplinary approach to the study of contemporary culture and cultural theory.
Adopting transcultural perspectives, we encourage investigations into the questions of identity and representation; the urban realm as a site of intense cultural production; and instructive tensions between spatial, textual, visual and material forms that both shape and are shaped by cultural contexts, specific practices, various image and media technologies and theoretical debates.
In engaging with the complexities of visual knowledge and the technological mediations of images, texts and objects, the programme encourages critical reflections and research methodologies in which image and visual practice contribute to the research corpus and serve as critical tools of investigation.
In exploring social and political conditions in which cultural expressions take place, especially the local and global processes of transformation and contestation, the programme offers a unique focus on the diverse manifestations of material cultures and cultural landscapes.
Multidisciplinary and critical comparative approaches are key facets of the discipline of cultural studies and we welcome students coming from varied academic backgrounds and cultural traditions.
The programme combines seminar and tutorial work with group discussions, class presentations, essays and longer research projects (dissertations).
Both core courses and some option courses employ innovative pedagogies that encourage critical and theoretical reflection through engagement with visual production, visual essays and multimedia presentations.
Option courses are drawn from architecture, history of art and other Schools within the wider University.
By following this programme students will benefit from the following learning outcomes:
Acquire a thorough grounding in key terms, debates and theories framing urban cultural and visual studies.
Expand and refine critical appreciation of current developments and discourses related to urban cultural studies and visual culture.
Acquire and/or further develop their capacity to think in both images and texts, and explore theoretical questions through the engagement in spatial and visual practices.
Acquire and /or further develop their abilities and skills for curating and presenting visual and spatial research.
Gain critical, analytical, interpretative and representational skills that are transferable to both academic and other professional settings.
Throughout the programme, your learning will be supported by guest seminars and critical reviews, film screenings, exhibitions, workshops, field trips and events and directed towards events hosted by the University and other cultural institutions within the city.
This programme is an ideal stepping stone towards advanced study in cultural studies and any related field. This in itself could lead to an ongoing academic career, or a role in education. You may otherwise take the critical, analytical, interpretive and representational skills and apply them in almost any professional setting.
Visual Communication as a discipline is undergoing a major shift in both its vocational positioning and intellectual relevance. At the Royal College of Art, the programme has a long history that has radically examined the place of visual communication in relation to culture and society, while championing the importance of an interdisciplinary approach. The programme offers three pathways of study: Experimental Communication, Graphic Design and Illustration.
The pathways are interrelated and structured around the discipline of visual communication to facilitate well-informed risk-taking and experimentation from a grounded position of subject knowledge and understanding. Pathways are delivered in subject clusters (critical thinking) supported by shared workshops (critical making) and delivered by staff who are either advanced practitioners, or active researchers engaged in both the core and margins of communication practice.
As noted by our students, the necessary critical discourse around what it means to be a ‘visual communicator’ today opens up possibilities about the process and contexts of communication; and in doing so shows that our skillset is transferable beyond the confines of the purely visual. The programme provides an environment within which students aim to expand and explore new notions of traditional subjects – graphic design and illustration – and question existing practice, while doing so from a position of being well informed.
We recognise that ensuring that our graduates are at the forefront of our subject means considering new technologies alongside traditional ones, understanding the changing relationship between the creative practitioner and society, and balancing critical and strategic thinking with making.
Areas of staff practice and research range from, and beyond, archeoacoustics, cultural practices, design criticism, design for society, design history, design writing, drawing, education design, feminism, free/associate discussion, graphic design, graphic information design, group learning, expanded cinema, independent publishing, intercultural communication, illustration, memory, moving image, narrative, participatory practice, sound, structural film, non-Latin and Latin typography, visible language, visual identity and visual research.
Noted strengths of the programme as viewed by graduates, students, commentators and critics are its interdisciplinary nature, quality of advanced and specialist practice, exposure to alternative modes of practice, opportunities for collaboration, cross-subject studio culture, peer-learning and the opportunity to experiment while supported by access to College technical resources.
The programme has a network of successful practitioners including a long list of notable alumni who have gone onto transform communication praxis and include Åbäke, Brave New Alps, Daniel Eatock, FUEL, Graphic Thought Facility, James Goggin, James Jarvis, JULIA, Le Gun, Tom Gauld, Sara Fanelli, Troika, Jonathan Barnbrook, Phil Baines, Morag Myerscough and Why Not Associates.
The programme has a long-standing reputation for providing students with the foundation and thinking in order to initiate, reframe, expand and advance their individual practice. We welcome applicants from different and diverse contexts and backgrounds; this enriches and enlivens our community. We genuinely believe and evidence that it is the people that make a place.