Visual Communication explores the mechanisms for conveying messages and meaning through a diverse range of media. From the hieroglyphics of ancient Egypt to the complexity of contemporary app design, the power of visual communication has been harnessed by businesses, organisations and individuals for millennia.
Our MA Visual Communication course is designed to prepare you for the contemporary professional world, helping you develop a confident design voice and create an outstanding portfolio of work.
On our course, you’ll be encouraged to develop new skills to strengthen and inform your design practice, and you’ll gain an understanding of the skill sets required for print, motion, and digital design. You’ll also have the opportunity to enhance your practice in the areas needed to become a creative leader and go on to a career within the broad field of visual communication, which includes areas such as print media, interaction design, motion design, web design, exhibition design and advertising.
We believe that the most successful designers are cultural innovators who, through their practice, inform, persuade and entertain. MA Visual Communication is designed to help you develop a voice as an author and innovator and to equip you with the skills and knowledge to identify and solve design problems within cross-disciplinary environments. You’ll learn to approach design as an agent of change – a strategy for positively transforming behaviours in desirable and sustainable ways.
Using our dedicated studio spaces and independent study areas, you’ll develop your own style and design voice. You’ll learn through of a range of lectures, project briefs, workshops, written assignments, group critiques and individual tutorials.
Led by experienced professional designers with connections at the highest level of the industry, you’ll have the opportunity to collaborate on a diverse range of projects with other members of our unique creative community.
Our range of equipment and technical support at UCA Canterbury enables specialist and professional-grade work, whilst also encouraging experimental and speculative approaches to making.
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Visual Communication as a discipline is undergoing a major shift in both its vocational positioning and intellectual relevance. At the Royal College of Art, the programme has a long history that has radically examined the place of visual communication in relation to culture and society, while championing the importance of an interdisciplinary approach. The programme offers three pathways of study: Experimental Communication, Graphic Design and Illustration.
The pathways are interrelated and structured around the discipline of visual communication to facilitate well-informed risk-taking and experimentation from a grounded position of subject knowledge and understanding. Pathways are delivered in subject clusters (critical thinking) supported by shared workshops (critical making) and delivered by staff who are either advanced practitioners, or active researchers engaged in both the core and margins of communication practice.
As noted by our students, the necessary critical discourse around what it means to be a ‘visual communicator’ today opens up possibilities about the process and contexts of communication; and in doing so shows that our skillset is transferable beyond the confines of the purely visual. The programme provides an environment within which students aim to expand and explore new notions of traditional subjects – graphic design and illustration – and question existing practice, while doing so from a position of being well informed.
We recognise that ensuring that our graduates are at the forefront of our subject means considering new technologies alongside traditional ones, understanding the changing relationship between the creative practitioner and society, and balancing critical and strategic thinking with making.
Areas of staff practice and research range from, and beyond, archeoacoustics, cultural practices, design criticism, design for society, design history, design writing, drawing, education design, feminism, free/associate discussion, graphic design, graphic information design, group learning, expanded cinema, independent publishing, intercultural communication, illustration, memory, moving image, narrative, participatory practice, sound, structural film, non-Latin and Latin typography, visible language, visual identity and visual research.
Noted strengths of the programme as viewed by graduates, students, commentators and critics are its interdisciplinary nature, quality of advanced and specialist practice, exposure to alternative modes of practice, opportunities for collaboration, cross-subject studio culture, peer-learning and the opportunity to experiment while supported by access to College technical resources.
The programme has a network of successful practitioners including a long list of notable alumni who have gone onto transform communication praxis and include Åbäke, Brave New Alps, Daniel Eatock, FUEL, Graphic Thought Facility, James Goggin, James Jarvis, JULIA, Le Gun, Tom Gauld, Sara Fanelli, Troika, Jonathan Barnbrook, Phil Baines, Morag Myerscough and Why Not Associates.
The programme has a long-standing reputation for providing students with the foundation and thinking in order to initiate, reframe, expand and advance their individual practice. We welcome applicants from different and diverse contexts and backgrounds; this enriches and enlivens our community. We genuinely believe and evidence that it is the people that make a place.
The MA Digital and Visual Communication offers study in a broad range of digital and visual communication theory and practice.
The Course attracts students from a wide range of disciplines and from all over the world, giving it a strong international flavour. The current cohort comes from as far afield as China, Nigeria, India, Saudi Arabia, Malaysia, Poland, Greece and Germany, as well as the UK.
The course gives you the opportunity to develop your creative design abilities but also equips you with marketing and branding skills and knowledge essential for a career in the competitive market place that is International Visual Communications.
- Computer Games Design
- Design for Advertising
- Graphic Communication
- Multimedia Design
- Video and Film Production
- Creative approaches to digital & visual communications research and practice
- Understanding and defining Digital and Visual Communication Practice
- Critical, contextual and theoretical enquiry
- Critical, contextual and theoretical frameworks
- Masters Project in Digital and Visual Communications
This course is designed to develop your creative and intellectual abilities through the investigation of a bespoke project aligned to your own particular interests and aspirations. The course is intended to promote ‘Thinking practitioners’ who will be well positioned to take advantage of the opportunities available within the growing global industry of Digital and Visual Communication.
The course attracts students from all over the world as well as from the UK. Current students hail from China, India, Nigeria, Saudi Arabia, Malaysia, Germany and Greece. This course has a truly international perspective reflecting the global nature of the visual communications sector.
"Studying in an artistic environment where different design disciplines are working close together and the well-balanced level of guidance and independency really helped me to investigate and improve my work in graphic communications." Yvonne John
"As an Illustrator studying for my Master degree, The MA Digital and Visual Communications course and its layout has allowed me to further develop my work and to get it out there and more importantly noticed whilst giving me a greater knowledge and understanding of professional Illustration. As well as offering me excellent opportunities to communicate with those in the world of commercial publishing, This is largely down to the expert experience and brilliance of the staff and how they run the course." Matt Jones
“The course is Interesting and it broadens the mind of any MA student, especially to those who are involve in Advertising programme.” Mohammed Abba Aliyu
Employment opportunities include:
- Self-employment: Establishing yourself in your own business, or as a sole trader or freelance designer.
- A career in design, practice and/or industry in the UK and internationally.
- Advancement in current employment: education, public sector or the creative industries.
You will gain the intellectual and creative confidence to enable you to embrace the challenges and rewards of the Global Digital & Visual Communications industry. Through the investigation of a personally designed project you will have the opportunity to develop skills and knowledge to a Masters Level, culminating in a showcase exhibition and portfolio. Opportunities exist to further develop your portfolio through PhD study within the department. From the 2010 cohort three students have progressed successfully to our PhD programme.