Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
Despite strong forces of globalisation, socialcultural sameness does not increase. Power tensions and violent conflicts continue to persist and even erupt.
To answer this question, we need an anthropological analysis of the relation between cultural diversity and power within the process of sociocultural transformation. The Master's programme Cultural Anthropology: Sociocultural Transformation (CASTOR) equips you with the knowledge and skills to make this analysis.
This two-year Master has a strong international focus, and it introduces you to the complex interplay of cultural diversity and power in Africa, Asia, Europe, Latin America and the Caribbean. You’ll conduct ethnographic fieldwork abroad.
Several courses offer an interdisciplinary setting, in which you can explore topics that relate not only to anthropology, but also to other areas, such as political sociology, social justice, and psychology.
This programme is firmly embedded in local, national, and international research contexts, demonstrated through national and international collaboration. The research programme Sovereignty and Social Contestation participates in the University’s research focus area of Cultures, Citizenship, and Human Rights. Research and PhD training are situated in the KNAW-accredited research school CERES. Courses are taught by staff members with strong international reputations and standing, such as Prof Rebecca Bryant, Dr Kees Koonings, Dr Hans de Kruijf, Dr Geert Mommersteeg, Dr Martijn Oosterbaan, Prof Ton Robben, and Dr Gerdien Steenbeek.
This programme was rated in 2017 as the Best Master’s Programme out of a total of twelve MA programmes in anthropology and development studies.
The Master's Cultural Anthropology: Sociocultural Transformation prepares you for a research career, in academia (including further PhD training), in other research institutes or in private companies. On the foundation of your Bachelor’s degree, this Master’s programme trains you to operate as a qualified cultural anthropologist. As a science practitioner you'll develop the academic skills and knowledge necessary to initiate and develop groundbreaking research on the relationship between cultural diversity and power within the process of sociocultural transformation. Being educated at Utrecht University guarantees that you are equipped with a strong methodological basis.
If you wish to have a career that is less focused on research, then the Master's programme Cultural Anthropoloy: Sustainable Citizenship might interest you. The substantive focus of this programme is on citizenship in relation to a sustainable environment, while the Master's Cultural Anthropology: Sociocultural Transformation focuses on issues of power, (violent) conflict and the state.
The Master’s programme in Technology Governance and Digital Transformation leads to a technology-focused graduate degree in the fields of Public Administration, Innovation/Industrial Policy, Development Economics, and E-Governance. The overall purpose of the program is to educate (policy) analysts with interdisciplinary skills to govern, analyse and develop a knowledge-based state and society. Innovation policy and its use in different economic situations has become a very important topic in the world, as the need for people who are knowledgeable in dealing with economic cycles in a new way is increasing. The program should be attractive for those international students who want to get an understanding of the dynamics of capitalist economies and economic development processes from a rather non-orthodox perspective, i.e. from evolutionary, post-Keynesian and other heterodox economics perspectives.
The MA in Technology Governance and Digital Transformation programme is aimed at understanding economic development processes and is taught through the development and evolutionary economics perspectives, which oppose to standard text-book economics, taught at most universities around the world. The programme covers various interlinked areas of study, including public administration and the role of the state in economic development, innovation, industries, and finance.
Technology Governance is an approach and set of policies undertaken by the public and private sector and social actors to develop a knowledge base, social cohesion and competitiveness at the same time. So far, both in academic research and in policy advice, these aspects have tended to be separated. The Technology Governance and Digital Trasformation programme is designed to bridge these gaps. The current crisis has made the Technology Governance approach more necessary than ever. Not only are several of the core faculty members among the earliest who predicted the coming of the collapse, but they are all actively engaged in dealing with crisis now, both nationally and internationally.
Our Master’s programme in Technology Governance and Digital Transformation is a technology-focused special graduate degree as a realistic alternative to mainstream economics that could be placed in such areas as innovation policy, industrial policy or development economics. This is the international innovation policy and high-tech programme with a solid foundation in history and theory, embedded in an exciting environment that so many students and scholars were always looking for, yet could not find! Our Master’s programme in Technology Governance and Digital Transformation is a technology-focused special graduate degree as a realistic alternative to mainstream economics that could be placed in such areas as innovation policy, industrial policy or development economics. This is the international innovation policy and high-tech programme with a solid foundation in history and theory, embedded in an exciting environment that so many students and scholars were always looking for, yet could not find!
The programme is interesting as an early- or mid-career professional degree for those working in development authorities, private companies and NGOs. Programme graduates are working in the following organizations: Morgan Stanley (London), GIZ Private Sector Development Project (Georgia), Office of Prime Minister (Greece), Ministry of Economic Affairs and Communications (Estonia) and various IT companies (Edicy, RM Solutions etc.). Other potential employers include international organizations, governmental institutions, science and technology parks, development agencies, think-tanks, and technology-intensive private companies.
Faculty of Social Sciences
Studying humanities and social sciences has become increasingly popular at the University. The studies in Technology Governance are organized by the Ragnar Nurkse School of Innovation and Governancee. There are about 450 students studying for a diploma, bachelor’s, master’s or doctoral degree. The School offers also courses in philosophy, cultural history, logic, and the history of technology. The lecturers of the programme are internationally recognized professionals.
Although the program is designed to educate prospective policy analysts and public servants, it is also ideal for those who see themselves working in the private sector (entrepreneurs, consultants, analysts) or non-governmental organisations. Potential employers could include international organisations, science and technology parks, development agencies, think-tanks, and technology-intensive companies. Furthermore, the program provides the grounds for a continuing academic career by engagement as a researcher in academic institutions or pursuing PhD studies. Career examples of our alumni: JP Morgan Stanley, Innovalue Management Partner GmbH, Office of the State Minister of Georgia, Estonian Ministry of Economic Affairs and Communications, Czechinvest, etc.
The world of manufacturing is changing!
As a consequence of the continuous social and economic global challenges, manufacturing companies are evolving their production systems, with particular focus on new management and technology skills.
The Executive Master in Manufacturing Automation & Digital Transformation (EMMA) will prepare future leaders for the 4th industrial revolution. Engineers are often forced into technical specialties and managers do not develop technological knowledge, meaning the end-to-end systemic view is often lost and opportunities missed. This programme blends together all these elements into a unique learning experience.
The best people are needed to face these challenges and take advantage of new developments. Only those who are highly skilled with a deep-rooted understanding of technology as well as markets, and with a forward-looking mindset, can unlock the potential of innovative manufacturing solutions.
The Executive Master in Manufacturing Automation & Digital Transformation offers a range of benefits to both the participants and the companies that may sponsor them during their studies.
This course is designed for computer science, informatics and IT professionals who want to pursue a career in which advanced research skills may be useful. It is most suitable for experienced or emerging professionals and is ideal if you wish to advance your knowledge of business performance and how it is supported by information technology.
What you study
The course is structured to give you advanced level research skills specifically relevant to the IT discipline, together with a framework for developing your knowledge of how organisations seek to use IT for transformation and innovation.
On the course you examine the relationships between corporate strategy, business models, services and process models, performance, risk and value management, and computer technology. You discover how enterprise systems can be integrated with strategic and tactical business decision-making as well as data analytics and processing. You also learn about emergent technologies such as smart applications driven by artificial intelligence and robotic process automation.
Throughout your work, questions will emerge and you will be able to identify topics to research based on what you have studied. You take three modules that reflect your area of specialism or that provide you with important background knowledge. You also learn about research techniques from which you conduct your preliminary research study and dissertation.
Throughout the course you benefit from a strong underpinning focus on computer science and informatics.
The course has been designed in consultation with LEADing Practice, an Enterprise Standards body whose models are integrated into enterprise software products of SAP™, IBM™, iGrafx™ and LEADing Practice’s Enterprise+. This professional, vendor-neutral standards body brings to bear its invaluable experience to the course, having worked with over 4,600 industry practitioners.
In addition, you are taught by leading research-active academics and industrial practitioners. Eminent contributors and guest speakers enhance your learning by exposing you to theoretical knowledge and real-world case studies. This may include industry professionals such as the founder of Enterprise Architecture, John A. Zachman. Further support comes from the Global University Alliance (GUA), a consortium with more than 450 academic institutions in its membership. Both LEADing Practice and the GUA work with other standards bodies such as the OMG, ISO, IEEE, CEN, and W3C. All this knowledge is uniquely brought together in this course to provide you with industry expertise and connections.
As a result the course helps to raise your professional profile with your existing or prospective employer and enables you to pursue a career where advanced research skills are may be useful, including those appropriate for doctoral study.
The course is designed as study blocks so that you attend for two weeks in October then two weeks in January in the academic year. The remaining time you engage in pre-reading, and work on your assessments including a preliminary research study and your research dissertation.
you then undertake the following two modules in which you engage with your agreed research topic with close supervision
On completion of the course you should be able to demonstrate the most relevant ways that computers can help organisations achieve their goals.
You may aim to pursue studies at PhD level, or develop your skills as an industrial practitioner in enterprise modelling, engineering or architecture.
You can join the LEADing Practice open source standard development community – more than 4600 practitioners who work across all sectors of industry. The MRes enables you to become certified as a LEAD Transformation eXpert as well as a LEAD Business Architect.
With such a wide variety of options, you can expect a fulfilling career leading to a senior technological or business role.
The Master in Advanced European and International Studies - Mediterranean studies (MAEIS) provides an overarching and extensive view of the political, social, economic and cultural issues of the globalised world. The MAEIS is an international, interdisciplinary and itinerant programme which aims to educate the next generation of Euro-Mediterranean decision-makers. Following the slogan "Learning and living the Mediterranean", the participants rotate each trimester, moving their place of studies from Nice to Tunis and then Istanbul including a workshop in Rome. The programme is structured into three terms and is taught in English and French.
The first term (October to January) starts in the European Union, in Nice, France. It encompasses classes on the basics of the five modules (Conflict Management and Peace Making, Sustainable Development and Globalisation, Regional Integration and Transformation, Mediterranean Politics and Societies as well as Professional Skills Workshops). Studying in France helps the students to analyse the Mediterranean region and Euro-Mediterranean relations from an EU perspective. Courses will introduce to the institutional architecture of the EU and its neighbourhood policy. They will also discuss the shared risks of populism, terrorism and climate change. Mid-term exams will take place in December. The trimester concludes with a simulation exercise.
The second term (January to April) starts off in Tunis, Tunisia. Our cooperation partner, the Université Internationale de Tunis, is famous for its integration of international students in Tunisia. Thanks to our partner, the Institut de Recherche sur le Maghreb Contemporain (IRMC), students will have access to the expertise and the library of one of the most renowned think tanks in the Maghreb. Researchers from the region will analyse transformation processes in the Southern and Eastern Mediterranean in times of globalisation. Studying in Tunisia will provide the students with a unique experience of a historic democratisation process that turns the nobelpeace-prize winning country into a role model throughout the MENA region. For non-Arab speakers an Arab language course is compulsory.
A study trip to Rome will take place during the 2nd or the 3rd term. Here, a special focus will be given to Foreign Policy Analysis (EU, Russia, US, Iran), as well as migration, poverty and food security, including visits of relevant UN institutions and conférences at our Partner, the renowned think tank, Istituto Affari INternazionali (IAI).
The programme concludes in Istanbul, Turkey (April to July) where the courses are organised in cooperation with our long-term partner, the Istanbul Bilgi University. Courses will deal with the changing EU-Turkey relations. Students will have the opportunity to advance in their research work, as they are free of obligations from mid-May to mid-June to work on their thesis. The programme concludes with the defence of the thesis and oral exams. With their graduation on the Bosphorus, students become part of CIFE’s worldwide Alumni network.
The Mediterranean is a case study par excellence for Peace and Conflict Studies. Understanding and explaining questions of war and peace has been at the heart of „International Relations“ as an academic discipline – from its very beginning, after the First World War. In the last two decades Mediterranean societies have been significantly affected by inter-group violence and inter-state conflicts: from the Western Balkans to Cyprus, from Israel to Palestine, from Syria to Lybia. Mediterranean conflicts are partly characterised by external interventions. The module will focus at causes and dynamics of escalation and de-escalation, including international law and peace-making in a multiperspective approach. Theories on violence and peace will help to analyse the case studies proposed.
The Mediterranean in the 21st century faces unprecedented economic, environmental and social challenges. As economic development exercises increased pressure on limited resources, deteriorates the environment and creates growing inequalities, Mediterranean economies struggle to find their way through these challenges. An introduction into economics as an academic discipline will set the ground for a regional analysis of sustainable development, energy policies, climate action and demographic dynamics.
The European Union became a model of regional integration. Nation states agreed to transform their sovereignity into a multi-level governance system sui generis to keep regional peace, increase welfare and economic power. How is the dynamic architecture of European institutions functioning – in times of both Europeanisation and Euroscepticism? And to what extent are the Arab League or the Union for the Mediterranean comparable models of regional integration?
Regional integration is primarily an elite-driven, government-sponsored transformation process. However, socio-economic and political change can be triggered by civil society and social movements, as the „Arab Spring“ has shown transregionally in the Middle East and North Africa (MENA). Change and continuity differ significantly in the MENA-region. Why? And which repercussions for the Union for the Mediterranean?
Mediterranean Politics are shaped by an interplay of different policy fields and policy actors. Theories of International Relations (i.e. Foreign Policy Analysis, Migration Theories) will help to understand the dynamics of policy making towards and in the Mediterranean region. Migration constitutes a challenging and complex policy field throughout the Mediterranean.
In a second part of this module we will approach Mediterranean societies with a generational focus upon „youth“. The current number of youth in the Mediterranean is unprecedented. Meanwhile, youth unemployment is a phenomenon that nearly all Mediterranean societies have in common. At the crossroads of theory and practice this module will identify solutions to the challenges the young generation faces in the Mediterranean.
The participants will take part in negotiation and mediation trainings, simulation games and follow career workshops as well as workshops on project cycle management and intercultural communication.
Candidates can submit their application via the online application form. They should also include all the relevant documents, or send them by post or e-mail. An academic committee meets regularly in order to review complete applications.
A limited number of scholarships can be awarded to particularly qualified candidates. There are different funds available for this programme.
The application deadline is 15 May 2018.