The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
You’ll study seven compulsory and four optional choice classes.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
This is organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills. For many students, our dynamic programme provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
Our courses are accredited by:
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet.
This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.
Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable.
Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.
You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today.
You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
You will be assessed through various means, which may include:
Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.
Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This long-established course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.
You will study at the heart of London, one of the world's leading tourism destinations. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.
Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.
Members of the teaching team have published academic texts used by students of tourism at many UK universities. You will benefit from access to these texts – and the insights of these authors. Furthermore, staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry.
You will learn about the nature and characteristics of tourism and explore how it can be marketed, managed and planned, examining cases from around the world. Your management and entrepreneurial skills will be developed to assist you in finding employment in many different parts of this dynamic and growing industry.
A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to applying your learning to develop in-depth, specialist knowledge of a tourism topic of your choice.
The following modules are indicative of what you will study on this course.
You will be able to choose three option modules, a selection of which are listed below. Please note that we cannot guarantee all option modules will run each year, as availability will depend on demand.
This course is accredited by the tourism management institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.
Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including:
Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.
This is for you if... you want to understand and manage the ways in which nations, regions and cities compete for the attention of tourists, investors and residents.
Place marketing is one of the most novel and fastest growing fields of marketing practice. Our MSc Marketing for Places and Tourism is the first of its kind in Europe. It offers insights into place marketing and management with a focus on tourism management, destination marketing and planning.
This will course will answer questions such as:
You will also have the opportunity to undertake a group project in the form of a field trip to the host city of a major place marketing event.
In semester one, you will cover the principles of marketing theory and practice, establishing a solid base for marketing application and addressing issues in contemporary marketing. You will also look at marketing as applied to cities, regions and nations, developing an appreciation for the concepts that are essential for effective place and tourism marketing implementation.
In semester two you will focus on marketing research practices and methods in preparation for your dissertation. Your second core module will allow you to gain a practical appreciation of several approaches towards place marketing.
Plus a 15,000 word dissertation
Modules shown represent choices available to current students. The range of modules available and the content of any individual module may change in future years.
You will be taught through a mixture of methods, including seminars, lectures, group work, case study analysis and guided reading. You will also benefit from workshops, visiting speakers and industry visits.
You will be assigned a personal tutor who has a pastoral role and can offer support and advice.
Your work will be assessed through assignments and examinations, plus a 15,000-word dissertation.
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
Our MSc Marketing for Places and Tourism is aimed at students who would like to work in tourism and marketing. Graduates who wish to set up their own consultancy business in this field or work within the public sector in managerial capacity will also find this course appealing.
Our Career Development Service is here to support you, with advice on interviews, CVs, work experience, volunteering and more. From Freshers’ Week to Graduation and beyond, they are here to help you reach your professional goals.
IMF Business School and the Hotel Technological Institute (ITH), in collaboration with the Camilo José Cela University, are launching the Master in Innovation and Digital Tourism Marketing. The objective of this master's degree students prepare for digital transformation of the sector, incorporating new technologies into their businesses or projects. IMF is a member of the World Tourism Organization (WTO) affiliate, as well as a contributor to the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT).
This Master is aimed at both recent graduates in the areas of tourism, economics or business administration and management (ADE) as professionals and entrepreneurs who wish to deepen in innovation and digital marketing.
The Master's Degree in Innovation and Tourism Marketing, of an academic year of duration, is taught in an online mode supported by an advanced technological platform that allows the student to access the study, whatever its geographic location or its availability of time.
The NH Hotel Group, Novotel Hotels & Resorts, Melia Hoteles and Marriott, among other companies in the sector, collaborate in the Employment Market of this master's degree.
All students who successfully complete this program will obtain a Dual Master's Degree from Camilo José Cela University and from IMF Business School, as well as a Diploma from the Hotel Technological Institute (ITH). They will have at their disposal all the advantages of MFI:
Our MSc Management Tourism equips students with advanced knowledge on the concepts and characteristics of tourism as an area of academic and applied study in relation to business, management and social science, considering its impact at local, national and global levels.
Our strong profile of leading tourism scholars cover core topics in the industry, which include destination management, development, tourism economics, governance and strategy, successfully combining sector knowledge with general business applications.
The Management (Tourism) course blends together theory and practical activity so our Tourism Management students develop the necessary transferable skills to be able to effectively research, analyse and evaluate big data, plan and execute practical activities/fieldwork using appropriate techniques, manage budgets, and challenge previously held assumptions within one of the largest and fastest growing industries in the world.
Modules on the Management (Tourism) programme may include:
We have an excellent track record of placing our graduates with major multinational companies and our graduate employment rate is 92%.
From the moment you arrive at the School of Management as a student on the Management (Tourism) programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:
Students and staff from Management (Tourism) will be located in a state-of-the-art building and will benefit from the applied research, innovation and employment opportunities offered by this exceptional working environment. Occupying a prime seafront location, the School of Management will boast purpose-built lecture and teaching spaces for both undergraduate and postgraduate students.
School of Management students including those on the Tourism Management programme will have access to high-tech teaching and research spaces, that together with collaborative working and practice areas will ensue the School is able to deliver its commitment to offer an engaging and innovative student experience.
Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. This course helps meet the resulting demand for managers with the ability to implement responsible tourism strategies within marketing, operations and product development.
You will explore domestic and international tourism and you will understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism policies and practices.
This is the only responsible tourism course in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.
Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.
Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.
Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.
You will enhance your ability to operate effectively at a strategic level within conservation organisations and in both the public and private sectors, and you will have expertise and confidence to devise , implement and manage responsible tourism programmes. Graduates have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government departments and with international non-governmental organisations.
This accredited degree programme offers knowledge and expertise for developing a professional marketing career in the UK or overseas in industry, commerce or the public sector.
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.
You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.
Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.
The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.
It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.
This degree has been awarded the CIM ‘Graduate Gateway’ status; this accreditation provides our students with an opportunity to gain a module exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing having only to complete two modules instead of three.
Our teaching is heavily informed by research and combines academic rigour with practical relevance. Our internationally leading faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learnt from their most recent research into the classroom, giving you access to up to date real life examples and scenarios and critical business thinking.Your teaching and learning resources will be provided and we will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and to make good use of the facilities provided.
Methods of teaching
Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).
In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic.
This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.
Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.
The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.
The MSc in Marketing French Excellence prepares students for a career in international marketing by:
France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:
Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.
Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.
Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.
Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.
Motivation and the buying process from a French sociocultural perspective.
Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.
Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology
Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector
Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.
Study the dominance of the French aerospace, nuclear and rail transport industries.
What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.
Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.
Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.
You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.
The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.
A few of the possible jobs to which you can aspire: