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Masters Degrees (Tourism Development And Management)

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Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course. Read more
Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

See the website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Postgraduate-FullTime

What you'll learn

Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.

You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.

You may also choose to introduce a specialism to your course to reflect your area of interest.

This may include:
• Entrepreneurship
• Human Resource Management
• Marketing
• Sales

This is a full-time course splt up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from our MSc Business Management, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.

Modules

• Sustaining Organisational Performance
• Global Economic Environment and Marketing
• Organisational Change and Management
• Leadership, Strategy and Innovation
• Managing Innovation
• Contemporary Issues in Strategic Management
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

MSc Business Management (Banking)

Widen the application of your business management skills to include banking and increase your employment opportunities on this flexible course delivered fully online.

Sharing much of its content with the Global Online MSc Business Management, this course offers you the opportunity to pursue a specialism in banking, opening doors to increased employment opportunities at postgraduate level.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Banking-Postgraduate-Distance-Learning-part-time

MSc Business Management (Entrepreneurship)

Explore the issues facing contemporary businesses, develop your management and entrepreneurial skills on this postgraduate course.

If you aspire to start your own business, combine your MSc Business Management with Entrepreneurship. You’ll learn how to plan new ventures and manage innovation and be equipped with the practical skills and expertise to advance your career.

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study - as well as the option to pursue a specialism.

It’s ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Entrepreneurship-Postgraduate-FullTime

MSc Business Management (Events)

Learn about events management, explore the issues facing contemporary businesses and develop the skills to succeed on this flexible course delivered fully online.

You’ll learn about the management of international festivals and events as well as looking at the business events sector worldwide.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Events-Postgraduate-Distance-Learning-part-time

MSc Business Management (Finance)

Enhance your business management skills with a focus on finance and increase your employment opportunities on this flexible course delivered fully online.

By focusing on finance you’ll learn a set of skills and knowledge that will enhance your business and management capabilities, and can also be applied in a range of careers in the financial sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Finance-Postgraduate-Distance-Learning-part-time

MSc Business Management (HRM)

Gain an understanding of business and human resource management theory and develop the skills needed to manage staff effectively.

You’ll gain a sound understanding of business and human resource management (HRM) theory, including the skills needed to successfully manage and motivate staff, real issues faced by contemporary human resource managers, and international HRM.

Website: http://www.napier.ac.uk/en/Courses/MSc---Business-Management-HRM-Postgraduate-FullTime

MSc Business Management (Marketing and Sales)

Explore business management, marketing and sales and gain the knowledge and skills to enhance your employment opportunities on this flexible course delivered fully online.

This dynamic blend of business, marketing and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-and-Sales-Postgraduate-Distance-Learning-part-time

MSc Business Management (Marketing)

Explore business management and marketing and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-Postgraduate-FullTime

MSc Business Management (Sales)

Explore business management and sales and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Sales-Postgraduate-FullTime

MSc Business Management (Tourism and Hospitality)

Explore business management with a focus on tourism and hospitality and gain the skills to develop your career on this flexible course delivered fully online.

Covering topics ranging from the management of international business events to contemporary issues in hospitality management, this course provides you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Tourism-and-Hospitality-Postgraduate-Distance-Learning-part-time

MSc Business Management (Project Management)

Enhance your business management skills with a focus on project management on this flexible online course.

Whether you’re contemplating a career in business, or currently working and looking to enhance your qualifications, our Online MSc Business Management (Project Management) will equip you with the practical skills and knowledge you need to succeed.

http://www.napier.ac.uk/courses/msc-business-management-project-management-postgraduate-distance-learning-part-time

MSc Business Management (Logistics and Supply Chains)

Enhance your business management skills with a focus on logistics and supply chains on this flexible online course.

Sharing much of its content with the Online MSc Business Management, this course offers you the opportunity to pursue a specialism in logistics and supply chains, opening doors to increased employment opportunities at postgraduate level.

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. . Read more

Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. 

Become a Tourism professional

This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.

Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable. 

Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.

You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today. 

Placement

You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement. 

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • First overall in London by the Complete University Guide 2017
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Provide you the understanding of the broad political, economic and social frameworks within which international tourism management takes place
  • Teach you how to evaluate tools and techniques that are used for developing and managing visitors and tourism in a range of destinations
  • Develop your business skills to set up and manage tourism businesses
  • Provide you with analytical and practical skills in tourism marketing
  • Discuss the role of tourism as an agent for cultural change and understanding
  • Develop your strategic perspective and management skills for the tourism industry.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

You will be assessed through various means, which may include:

  • In-class examinations
  • Essays
  • Reports
  • Consultancy plans
  • Presentations
  • Fieldwork reports
  • Portfolios.

Careers

Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.



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. Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation. Read more

Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

Programme structure

This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

  • Tourism Development
  • Sustainable Development
  • Sustainable Tourism Management
  • Tourism Services Marketing
  • Tourism Social Science
  • Visitor Attraction Management
  • Destinations Management and Marketing
  • Applied Marketing Research
  • Marketing Communications
  • Project Management
  • Accounting and Finance for Business
  • Ethics and CRS
  • Business Plan for Hospitality, Tourism and Events
  • Hospitality and Tourism Operating Systems
  • Tourism Strategy
  • Strategic Brand Management in Tourism
  • Strategic Human Resource Management
  • Strategic Tourism Management
  • Smart Tourism Design
  • Strategic Tourism Cosultancy
  • Applied Marketing Research
  • Designing a Brand Campaign in Tourism and Events
  • Marketing Communications
  • Event Portfolio and Destination Development
  • Research Methods (SHTM)
  • Dissertation (SHTM)

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism management
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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This programme is designed to deliver a substantial theoretical and practical understanding of the role and contribution of the tourism industry in the context of international development. Read more

This programme is designed to deliver a substantial theoretical and practical understanding of the role and contribution of the tourism industry in the context of international development. You will gain the skills required to manage sustainable tourism businesses, alongside the specialisms of strategic destination management and marketing. You will explore tourism’s relationship with the socio-economic and political contexts within international development, tourism disasters affecting tourist destinations, and the role of tourism in the development of countries that have experienced conflict. An emphasis upon the micro-economic contribution of enterprise projects to support development and sustainability also features within the curriculum; delivered through the Ashoka Changemaker philosophy.

Upon completion of the programme, you may wish to progress your studies through a doctoral qualification.

Course content

The programme encourages you to analyse and evaluate the relationship between sustainable development principles and the management of destinations to achieve long-term viability of resources; and the role of event tourism in destination development as a catalyst for physical, economic and socio-cultural regeneration. In addition, the programme provides insight into the political economies surrounding development and the contribution that tourism makes to a destination’s risk mitigation, social renewal and recovery after disasters and post conflict scenarios.

Drawing on a variety of case studies and projects, the programme explores the global scope of tourism, the policies and strategies associated with successful management, the role the industry plays in international development, and the stakeholders involved in its development. The programme will also prepare students for the practical, project based, and customer focused characteristics of the tourism industry.

Semester 1

From the beginning of the programme, you will be introduced to some of the main themes in destination and tourism management, to enable you to analyse the strategic and dynamic nature of international tourist destinations and issues facing managers of such destinations. Modules in semester one will highlight the need to ensure long-term viability of destination resources through themes such as sustainable development and political economies of international development.

Semester 2

You will examine the vulnerability of destinations and the strategies and approaches needed by managers to develop and recover, particularly post-conflict. The strategic use of events in both the public and private sectors will be examined, particularly their use as a catalyst for physical, economic and socio-cultural regeneration. There is a strong emphasis on developing personal adaptability in cross cultural (work) environments as Master graduates can be expected to, and will have the expectation to – lead and manage other people internationally. You will also begin to prepare for the completion of a dissertation through a series of taught research methods sessions, during which a research proposal is produced.

Semester 3

The research proposal produced in Semester two will guide the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced, with the support of a dissertation supervisor.

For further information on course content and modules please refer to the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-tourism-development-ma

Course modules (17/18)

-Political Economies of International Development

-International Sustainable Tourism

-Strategic Destination Management

-Risk, Crisis and Post-conflict Management in Tourism

-Strategic Events Management

-Managing Across Cultures

-Dissertation​ and Research Methods

Opportunities Abroad

In previous years students have participated in an optional study trip to an international destination. The cost of this optional trip would not normally exceed £500 for flights and accommodation. Students normally allow an additional £100 for their expenses.

The programme team also aims to provide a regional or national study trip annually to a tourism attraction or exhibition. In some cases students are required to contribute to the cost of entry; this would normally not exceed £50.00.

Methods of Learning

Typically you will have nine hours (approximately) of contact time with your tutor in the first semester and eleven hours (approximately) in the second. Overall you will spend 108 hours per module in self-directed study (reading and research).

Assessments

A variety of individual and group based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple choice tests and examinations.

Facilities and Special Features

Ashoka U is the global association of the world’s leading universities supporting social entrepreneurs; those working together to create solutions for the world’s most urgent social problems. The programme emphasises this philosophy, through Ashoka Changemaker projects.

Careers

The programme will interest students wishing to pursue a specialist career in destination management, sustainable tourism management or international development, with an emphasis on employment within development organisations, NGOs, aid organisations, post conflict and disaster charities, as well as public and private sector tourism organisations.



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The MSc International Tourism Development programme is specifically designed for those with a particular interest in developing tourism in a sustainable way within a local, regional or national economy. Read more

The MSc International Tourism Development programme is specifically designed for those with a particular interest in developing tourism in a sustainable way within a local, regional or national economy.

With an emphasis on both the theoretical and applied aspects of tourism planning and development, you will explore conceptual and practical issues facing the public and private sectors when dealing with the development of tourism.

The programme explores a wide variety of tourism development situations, drawing on our longstanding expertise in the sector.

Graduates often pursue careers in fields such as policy-making, strategic planning and development in local and national government, or tourism consultancy.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand. 

Educational aims of the programme

The programme is designed for those with a particular interest in the issues, problems and processes associated with the planning and development of tourist destinations.

The emphasis of the programme is on both the theoretical and applied aspects of tourism planning and development. The programme provides coverage of both the conceptual and practical issues and problems facing the public and private sectors dealing with the development of tourism in a wide variety of situations.

It provides a basis relevant to a career in tourism development in the public or private sectors. The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips. The programme provides students with the basis for developing their own approach to learning and personal development.

Programme learning outcomes

Knowledge and understanding

Upon completing the programme, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism development
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will be able to:

  • Independently critically evaluate approaches and techniques relevant to tourism development
  • Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will have the ability to:

  • Analyse and synthesise issues related to tourism development (other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills)
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will have learned:

  • How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management. Read more
This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.

You will learn about management decision-­making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.

All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.

Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.

You will take five core management modules and one option module from a choice of four.

Modules:

Globalisation, Society and Culture
Marketing for Tourism, Hospitality and Events
Professional-based Learning
Critical Perspectives in Tourism Management
Destination Management and Planning
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Contemporary Issues in Cruise Management
Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our programme prepares you for a wide range of possible employment options in international tourism.

Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.

Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.

Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.

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By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers. Read more
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. Read more
Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

Field trip

Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

Modules

Year 1

Critical issues in tourism and hospitality industry
City marketing
Cross-cultural management
Business and management strategy
Marketing strategy
Professional leadership

Optional placement year

Year 2

Choose from the following options:

Dissertation
Extended management report

Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

Placements

If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Professional links

We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.

International Tourism as a career

Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

Career progression

There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Read more

The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Our stimulating and challenging programme takes a comprehensive approach to understanding tourism and its relationships with the economy, environment and society, within a broad business-based curriculum. The programme is delivered by a world-class team, passionate about their subject and highly respected for tourism research, consultancy and leading academic publications.

Our curriculum is international in scope and is suitable for UK and international students from a range of disciplines. The programme will help you to develop an ability to think critically about the relationship between tourism and management in different contexts and across a range of functions e.g. marketing, policy, business evaluation, strategy and applied research. Throughout our MSc, there is a strong emphasis on sustainability which positions people and the environment at the centre of tourism development and destinations.

Our dissertation module is the flagship of our programme, where you get to demonstrate and apply all the knowledge and skills you have acquired to study a contemporary tourism management issue of your choice. We encourage students to pick a dissertation subject that not only interests them, but is directly related to the kind of employment they are looking to secure following their graduation. Added to that, you can opt for our Work Based Learning module which allows students to work with a tourism business client in a consultancy role, or you may choose to travel abroad to take advantage of summer school opportunities in Europe and further afield.

By the end of the programme you will have the knowledge to understand and critically evaluate ideas at the cutting edge of tourism research alongside research skills that will enable you to predict and evaluate the changing business environment within a tourism context.

This programme is also available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management. 

Graduates from the MSc International Tourism Management are well placed to find positions with international tourism and hospitality corporations and businesses as destination managers and marketers, consultants, hotel and event managers as well as tourism development, planning and impact assessment roles in the private and public sectors. In addition, this MSc provides a sound research training for those wanting to go on to further study at PhD level.

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages. (http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/)

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .

Compulsory Modules

Examples of compulsory modules include; Tourism Business: Management, Impacts and Evaluation; Methods and Techniques for Independent Research; Strategy; Tourism and Marketing; Tourism Dissertation.

The MSc is available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management. 

For students without Hospitality:

Tourist Behaviour: Understanding Demand; Sustainable Tourism Management.

For students with Hospitality: Hospitality Service Management; Hospitality Resource Management; Research and Consultancy Project.

Optional Modules

Examples of optional modules include; Managing Operations; Principles of International Business; Marketing Strategy; Digital Business Models; International Human Resource Management; Work-Based Learning; Research and Consultancy Project (if not taken as core); Hospitality Service Management (if not taken as core); Hospitality Resource Management (if not taken as core); Entrepreneurship: New Venture Development; Leadership and Global Challenges; Intercultural Communication in a Global World; Food, Body and Society.



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The travel and tourism industry is more aware than ever of the need to adopt responsible business practices that improve the quality of life within local communities and conserve the environment and cultures of destinations. Read more
The travel and tourism industry is more aware than ever of the need to adopt responsible business practices that improve the quality of life within local communities and conserve the environment and cultures of destinations. This course meets the demand to develop managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism understanding that responsible principles are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism polices and practices. You will look at real issues and solutions and develop the management skills you need to operate effectively at a strategic level within government, non-governmental and private sectors.

We are also developing our course to increase our links to industry and are in the process of setting up partnerships with industry to link your modules more closely to real life examples. This course is also the only responsible tourism course in the world certified by the UNWTO TedQual programme. It is taught by staff with first-hand experience in tourism management, research and consultancy who will share their global expertise with you.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/responsibletourism_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will enhance your ability to operate effectively at a strategic level within governmental, non-governmental, conservation and private sectors, with specific responsibilities for introducing and managing responsible tourism programmes. Previous students have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government and international non-government organisations.

- Responsible Tourism Adviser
- Sustainable Product Manager
- Charity Development Consultant
- Sustainable Destinations Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Dr Xavier Font is a key advisor to the UNWTO and other agencies, frequently undertaking research for the EU, the processes and findings of which are shared with his students. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

Core Modules

Responsible Tourism Theory & Practice (distance learning only) (20 credits)
This introductory module to the course introduces the concept of responsible tourism and ensures that all students have a common knowledge base about tourism assets and the tourism industry. (This module is not available to full-time students)

Tourism Destination Management: Planning & Policy (20 credits)
This module focuses on the strategies available for the management of a destination, including evaluating the role of public sector agencies and local communities in managing tourism and exploring how the public and private sector stakeholders can work together with civil society to achieve the objectives of responsible tourism management.

Masters Research Methods (20 credits)
This module involves learning the skills needed to research and assess responsible tourism initiatives and make realistic recommendations for enhancements.

Masters Research Project (40 credits)
This final module allows you to apply your research skills to an organisation, destination or initiative of your choice and apply your project management and business research skills to evaluating and improving the initiative, grounded on your theoretical understanding of responsible tourism.

Dr Davina Stanford

Senior Lecturer in the School of Events, Tourism and Hospitality

"The most exciting part of my job is working with students to help them improve what they do. Most of our students are already very knowledgeable and experienced – we can refine that experience and give them the tools they need to critically analyse responsible tourism."

Before joining our University, Davina worked for a tourism consultancy focussing on best practice in destination management. Her experience is broad and she has worked for a range of clients including key strategic organisations such as UNWTO, UNEP and VisitEngland. Davina studied her PhD in New Zealand and her current interests include responsible tourist behaviour and destination management.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Why study at MODUL University Vienna. The MODUL brand stands for more than 100 years of excellence in tourism management education. Read more
Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

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This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Read more
This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Timely and relevant program content has been designed in collaboration with industry experts, students, faculty and education partners. Students gain skills in destination development, leadership, sustainability and global tourism.

Who it’s for

Managers, owners and executives in the public, private and not-for-profit sectors who want to increase their competency as managers in the tourism and hospitality industry. Typically, students have a minimum of five years experience in the industry.

Students requiring English language upgrading can qualify for the MA in Tourism Management program through our Pre-Master’s Program (PMP).

The MA in Tourism Management is designed to meet the advanced learning needs of professionals in the broad, diverse tourism industry. The employment focus is on travel generators - that is, on the middle managers and senior leaders who initiate, design, develop product, and market destinations, events and conferences, and cultural and natural attractions.

There is market demand for managers and executives with advanced capabilities in corporate leadership, policy, planning, marketing, strategic thinking, and sustainability. Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

Graduates of the MA in Tourism Management have a broad range of applied technical, interpersonal, analytical, and communication skills in tourism leadership. The four competencies, applied to the areas of tourism leadership, sustainable tourism, destination development, international hotel and resort management and applied research include communications, knowledge, leadership and teamwork, critical thinking and global awareness.

Upon completing the program, students have:
-Critically engaged with current theory, practice and process
-Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and international hotel and resort management;
-Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels
-Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry

Potential Career opportunities

Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

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This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations. Read more
This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations.

The tourism and events industry is experiencing continued growth and diversification, becoming one of the fastest growing economic sectors in the world. Rural tourism is an entrepreneurial sector, drawing on our natural environment and cultural assets. Students will gain an understanding of the key issues and techniques involved for developing and managing rural tourism, and examine the economic, environmental and social concepts and frameworks that define the industry.

This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations, or pursue a career or management position within rural event management.

The MSc in Rural Tourism Management is accredited by the Chartered Management Institute. Upon successful completion of the degree, you will be awarded CMI Level 7 Diploma in Strategic Management and Leadership and will therefore become a Member of the Chartered Management Institute (MCMI). You can then apply to the CMI for full Chartered Manager status if you wish.

Structure

The course may be studied full-time over 12 months or part-time over two years, plus one year to complete the Research Project.
You will study eight modules; five tourism and event management modules, two business management modules, and one research methods module.

If you do not wish to undertake the Research Project may choose to take a Postgraduate Diploma following successful completion of eight modules.

This course blends practical hands-on learning with theoretical knowledge, and is delivered through lectures, guest speakers, seminars, individual and student-led research, case studies and field visits to top regional tourism enterprises and events.

Modules are assessed through group and individual coursework, presentations and examinations.

Modules

• 4084 Tourism and Development
• 4086 Financial Management
• 4088 Marketing Planning and Strategy
• 4091 Research Methodology
• 4106 Dissertation
• 4224 Contemporary Theories in Rural Tourism Management
• 4225 Agri-Tourism
• 4226 Entrepreneurship for Rural Tourism and Events
• 4227 Rural Event Management

Career prospects

It is anticipated that graduates with an MSc in Rural Tourism Management will go on to progress their career in:

• Their own start up or diversified rural tourism or events enterprise
• A successful rural tourism company
• The public sector
• The charitable sector
• A rural tourism sector body
• A tourism and rural development organisation on the international stage
• A rural event management company
• Academic research

How to apply

For information on how to apply, please follow this link: https://www.rau.ac.uk/STUDY/POSTGRADUATE/HOW-APPLY

Funding

For information on funding, please view the following page: https://www.rau.ac.uk/study/postgraduate/fees-and-funding/funding

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This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face. Read more

This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face.

You will develop your academic skills and knowledge, and learn approaches to management decision-making and critical evaluation. Importantly, the programme has a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of careers in travel and tourism. Our graduates are often employed in official tourist organisations, transport providers, hotels, tour operating and travel agencies and government organisations.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Programme learning outcomes

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism management
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. Read more

Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.

This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Hospitality and Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.

The course helps you to start or develop a career in the international hospitality and tourism industries. You build a strong theoretical and practical foundation by studying both business management modules, and tourism and hospitality modules.

You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international hospitality and tourism industries. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group • Omega Travel • Cosmos • Visit Peak District and Derbyshire.

You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international hospitality and tourism industries in a competitive and sustainable manner.

The course is based on the following principles

  • excellent student experience
  • business engagement and employability – through the work-related learning module and the industry mentor scheme
  • flexibility – through option modules and the bespoke work-related learning module

Professional recognition

This course is accredited by the Institute of Hospitality, the international hospitality professional membership body for managers and aspiring managers. It is also recognised by the Tourism Management Institute, the professional organisation for tourism destination managers. TMI has extended recognition to this course delivered in Hong Kong in partnership with SHAPE.

Course structure

September start – typically 12 months or 24 months with work experience

January start – typically 15 months

Core modules

  • Business and management strategy (30 credits)
  • Approaches to tourism and hospitality business management (15 credits)
  • Enterprise and entrepreneurship in tourism and hospitality (15 credits)
  • Work-related learning (15 credits)
  • Research methods (15 credits)
  • Dissertation (45 credits)

Options

Choose two from

  • Tourism planning and development (15 credits)
  • Leadership and management skills development (15 credits)
  • Consumer behaviour, marketing and technology in hospitality (15 credits)
  • Destination marketing (15 credits)

Plus, choose one 15 credit module from • strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management.

Assessment

  • essays
  • management projects
  • problem solving exercises
  • group work
  • dissertation

Employability

You can find international careers in organisations such as • hotel corporations • conference and event organisers • national tourist organisations • international tour operators • transport operators • visitor attractions • resort management • government agencies.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.



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