The MA in Professional Communication (MAPC) provides the knowledge and training for superior oral, written, and visual communication skills. Our program is designed for people who seek the techniques and knowledge required to be communication specialists in a wide range of fields in an ever-shifting 21st century workplace.
The program features small class sizes, personal attention and opportunities for applied research and professional engagement.
• The program’s convenient schedule of late afternoon and evening courses appeals to full-time graduate students and enables professionals to work while completing their degree.
• The MAPC includes courses that meet both on-campus and in a hybrid (on-campus/online) format for flexibility and convenience, while providing engagement with cutting-edge technology.
• Offering three concentrations, the program creates a community of professional communicators who have varied career interests.
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Strategic communicators work as planners, designers, and leaders to develop and disseminate messages both within and outside of organizations. Students enrolled in this concentration analyze how organizations interact internally and externally with the public, industry and media. Students also gain practical communication skills that give them a competitive edge in the workplace.
Technical communicators use communication skills to translate complex scientific, engineering or technical information into content that users can understand and utilize. Students enrolled in this concentration learn how to communicate to the user while ensuring that the product or service has a competitive advantage. As technology grows in a variety of fields, the demand for such skilled, user-centered and agile technical communicators has never been greater.
This concentration equips students with the theoretical and practical communication tools needed to effectively and ethically impact public and personal health literacy. From creating health awareness campaigns, improving patient relationships, working with regulations, and explaining health care policy, Health Communication professionals are critical to the facilitation of understanding health care issues as a basis for informing, influencing and motivating diverse audiences about health and medical issues.
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Graduates from the program bring a thorough knowledge and skill set of advanced communication to careers in a range of sectors — including technology, government, finance, health services, academic, and many other sectors where communications skills are highly valued.
The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.
Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.
Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:
Visual Communication as a discipline is undergoing a major shift in both its vocational positioning and intellectual relevance. At the Royal College of Art, the programme has a long history that has radically examined the place of visual communication in relation to culture and society, while championing the importance of an interdisciplinary approach. The programme offers three pathways of study: Experimental Communication, Graphic Design and Illustration.
The pathways are interrelated and structured around the discipline of visual communication to facilitate well-informed risk-taking and experimentation from a grounded position of subject knowledge and understanding. Pathways are delivered in subject clusters (critical thinking) supported by shared workshops (critical making) and delivered by staff who are either advanced practitioners, or active researchers engaged in both the core and margins of communication practice.
As noted by our students, the necessary critical discourse around what it means to be a ‘visual communicator’ today opens up possibilities about the process and contexts of communication; and in doing so shows that our skillset is transferable beyond the confines of the purely visual. The programme provides an environment within which students aim to expand and explore new notions of traditional subjects – graphic design and illustration – and question existing practice, while doing so from a position of being well informed.
We recognise that ensuring that our graduates are at the forefront of our subject means considering new technologies alongside traditional ones, understanding the changing relationship between the creative practitioner and society, and balancing critical and strategic thinking with making.
Areas of staff practice and research range from, and beyond, archeoacoustics, cultural practices, design criticism, design for society, design history, design writing, drawing, education design, feminism, free/associate discussion, graphic design, graphic information design, group learning, expanded cinema, independent publishing, intercultural communication, illustration, memory, moving image, narrative, participatory practice, sound, structural film, non-Latin and Latin typography, visible language, visual identity and visual research.
Noted strengths of the programme as viewed by graduates, students, commentators and critics are its interdisciplinary nature, quality of advanced and specialist practice, exposure to alternative modes of practice, opportunities for collaboration, cross-subject studio culture, peer-learning and the opportunity to experiment while supported by access to College technical resources.
The programme has a network of successful practitioners including a long list of notable alumni who have gone onto transform communication praxis and include Åbäke, Brave New Alps, Daniel Eatock, FUEL, Graphic Thought Facility, James Goggin, James Jarvis, JULIA, Le Gun, Tom Gauld, Sara Fanelli, Troika, Jonathan Barnbrook, Phil Baines, Morag Myerscough and Why Not Associates.
The programme has a long-standing reputation for providing students with the foundation and thinking in order to initiate, reframe, expand and advance their individual practice. We welcome applicants from different and diverse contexts and backgrounds; this enriches and enlivens our community. We genuinely believe and evidence that it is the people that make a place.