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Masters Degrees (Sustainable Marketing)

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Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. Read more
Gain insight into the different activities that make up the marketing mix and other essential communication strategies.

Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.

The MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges.

This programme is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Accreditation

The Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside the Marketing MSc degree, ensuring you are equipped with the best opportunities for a successful marketing career.

Funding opportunities

The Business School has a wide range of funding opportunities (https://www.kent.ac.uk/kbs/courses/msc/funding.html) for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for progressing University of Kent undergraduates and our Early Bird Scheme. The Early Bird entitles students who apply early (before 31 March 2016) and commit early, 10% off their tuition fees.

For more information on funding available from the University of Kent, please visit the Student Funding page - https://www.kent.ac.uk/scholarships/postgraduate/

About Kent Business School

Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes (https://www.kent.ac.uk/kbs/courses/msc/index.html) demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 30 UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies - https://www.kent.ac.uk/kbs/whychooseus/rank-accred.html

Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.

The School currently has 60 PhD students, who form a dynamic and close-knit research community.

National ratings

In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.

The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.

Course structure

Modules -

The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

Please check the module content for suitability if you have significant prior knowledge or experience of marketing.

CB9065 - Buyer Decision Making (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9065
CB9066 - Applied marketing research (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9066
CB933 - Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB933
CB935 - Organisational Behaviour and Human Resource Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB935
CB937 - Financial and Management Accounting (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB937
CB952 - Integrated Marketing Communications (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB952
CB953 - International Marketing Strategy (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB953
CB9067 - Digital Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9067
CB900 - Corporate Responsibility and Globalisation (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB900
CB9027 - New Product Development and Innovation Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9027
Show more... https://www.kent.ac.uk/courses/postgraduate/303/marketing#!structure

Assessment

The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June.

Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area.

Programme aims

This programme aims to:

- provide a pre-experience Master’s programme, and develop specialist skills and knowledge in marketing and management, for those wishing to pursue a career in marketing and/or management
- educate individuals as managers and marketing specialists and thus improve the quality of marketing and management as a profession, through a multi-disciplinary approach to understanding markets and consumers
- provide preparation for and/or development of a career in marketing and/or management by developing skills at a professional or equivalent level, or as preparation for research or further study in the area
- add value to first degrees by developing in students an integrated and critically aware understanding of marketing and management within a wide range of organisations, and assist them to take effective roles within such organisations
- develop students’ knowledge and understanding of a variety of organisations, and the external context in which they operate
- develop the ability of individuals to critically apply marketing and management theories in a range of different contexts, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills
- enhance the development of lifelong learning skills to foster students’ abilities to be able to work with self-direction and originality and to contribute to business and society at large
- bring the scholarly and critical insights of the Social Sciences to bear on the subjects, activities and processes associated with marketing and management within organisations
- provide teaching and learning opportunities that are informed by high-quality research and scholarship, from within the Kent Business School and elsewhere.
- build on the University's close ties with European institutions
- support sustainable national and regional economic success and an understanding of international marketing and management practices.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

Professional recognition

Kent Business School have partnered with the Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Marketing through their Graduate Gateway.

Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme. In addition, KBS have accreditations with The Chartered Institute of Personnel and Development (CIPD) and The Chartered Institute of Logistics and Transport (CILT).

KBS is a signatory of the United Nation's Principles for Responsible Management Education (PRME), which provides a global network for academic institutions to advance corporate sustainability and social responsibility.

Learn more about Kent

Visit us - https://www.kent.ac.uk/courses/visit/openday/pgevents.html

International Students - https://www.kent.ac.uk/internationalstudent/

Why study at Kent? - https://www.kent.ac.uk/courses/postgraduate/why/

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Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing PGCert will give you the skills and confidence to plan and manage social marketing campaigns. Read more
Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing PGCert will give you the skills and confidence to plan and manage social marketing campaigns.

This course will appeal to graduates who are looking for a career that contributes something positive or beneficial for society, or experienced professionals interested in accrediting existing social marketing skills.

The Social Marketing postgraduate certificate will develop your ability to:

• plan behavioural change programmes based on an understanding of what moves and motivates people
• apply social marketing theory and concepts to practical behavioural problems
• demonstrate a critical analysis of social marketing strategy, both in practice and policy making settings
• show competence in social marketing planning techniques and the application of behaviour theory to live projects
• apply commercial marketing and other management tools to behaviour change programmes.

This flexible course is designed to fit around your personal and professional commitments. You can choose to start in November (subject to numbers) or May.

Course structure

The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.

You take a Social Marketing module over four consecutive days, with additional supervision and assessment time. On completion of this module you can choose to follow one of two routes:

• the modules route
• the work-based route.

You will have the opportunity to discuss the best combination of modules and projects with your tutor.

You need 60 credits to achieve the Social Marketing PGCert. The compulsory Social Marketing module is worth 20 credits; you can earn the other 40 credits either through two 20-credit modules or a work-based project.

You can take modules one at a time. For example, you could pay for one 20-credit module, then pay for another one at a later date until you have earned the 60 credits necessary for the PGCert award.

1. Modules route

This route allows you to choose two modules in addition to the compulsory Social Marketing module.

Each module is taught in weekly blocks, not including supervision and assessment time.

Modules:

Meeting the Challenges: Public Health
Research Methods for Critical Appraisal
Behavioural Economics
The Dynamic Public Service Environment
Service Planning and Commissioning
Sustainable Joint Working
Marketing for the Not-for-Profit Sector

2. Work-based project route

The work-based project can be completed at a pace that suits you and your employer (between six months and four years). It is based around your own professional interests and carried out under the supervision of the course team.

Should you decide to take this route, you will be required to produce a coherent account of an applied social marketing initiative.

The project provides an opportunity to create strategies to overcome the barriers that social marketing professionals face when creating complex behaviour change programmes.

You will be expected to:

• identify a social marketing problem of your choice (in consultation with tutors)
• explore relevant social marketing/behaviour change models to provide insight into an audience in relation to the particular issue
• analyse the primary and secondary data, with reference to social marketing theory and literature
• draw sound conclusions from your investigation
• identify realistic and feasible social marketing recommendations, such as the development of a behavioural intervention or a review of the way a public service is provided.

Who is this course for?

This course is suitable for graduates wanting to develop social marketing skills, as well as experienced professionals interested in accrediting existing social marketing skills.

It will be of particular interest to:

• professionals with marketing or business experience interested in working in health or environment sectors
• public health, health promotion, commissioning and environmental professionals who are interested in social marketing and behavioural change
• people working internationally within the disciplines of environment, business and social science
• health and environmental professionals who have completed a basic introduction to social marketing course
• communications professionals working in local authorities and NHS organisations
• non-profit, voluntary and other public sector managers from charities and social enterprises.

Careers and employability

On completion of this course you will have an advanced understanding of social marketing strategy. You will be equipped with the skills and knowledge sought after by employers in national, regional and local government, social marketing consultancies, the NHS and not-for-profit organisations.

The course demonstrates your professional credibility to employers, clients and peers. The government’s recognition of the value of the social marketing means that a large number of relevant roles and vacancies are available in the public sector.

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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In just two semesters, the Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. Read more
In just two semesters, the Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

The Marketing Management program covers marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you develop a solid understanding of domestic and international marketing issues.

Once you graduate, you will be able to employ analytical, decision making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as Research and Analytics or Corporate Account Management.

In today's competitive marketplace, it is essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to the organizations' various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program provides you the opportunity to develop knowledge and skills applicable to today's workforce.

Career Opportunities

Program Highlights
-You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
-The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
-In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services, and evaluate integrated marketing communications.
-Program instructors are industry professionals with years of experience, who are approachable and ready to help.
-Upon program completion you will be prepared to join the domestic and global work force in several aspects of marketing strategy and execution.

Career Outlook
-Marketing manager
-Advertising executive
-Marketing communications coordinator
-Client marketing specialist
-Customer marketing specialist
-Marketing associate

Areas of Employment
-Retailers
-Small businesses
-Marketing agencies
-Consumer packaged goods
-Franchises
-Hospitality, food and beverage
-Transportation
-Institutions

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Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll also study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.

Strategic Marketing of Luxury Goods

Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk based consultancy in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Designed to provide an in-depth and critical understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of branding theory through an examination of key theoretical frameworks relevant to brand identity, personality, brand relationships and brand culture. Various sectors including fashion, luxury, travel and entertainment are explored while providing students an understanding of marketing communication's mix.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing.

Graduate prospects

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Global Marketing Strategy

Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global.

Product and Service Innovation and Global Logistics

Examines the interconnection of an entrepreneurial mind-set and its role in the process of product and service innovation in a private, public or third sector. By critically appraising effective and responsible marketing solutions for sourcing and global logistics, students will develop a portfolio of how to take their innovation to market and realise its benefits internationally.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of how a brand may be marketed via digital communications and placed within the global marketplace. Various sectors including fashion, luxury, travel, entertainment and technology are explored while providing students with an in depth understanding of branding theory.

Research Project: Design and Methods

Introduces students to research approaches, time and project management skills essential for their dissertation and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in global marketing

Your career

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

This new course in Strategic Marketing is being introduced at the School of Management from September 2017. Course structure and content for the MSc in Strategic Marketing has been developed in line with the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing.

Key Features of the MSc in Strategic Marketing

- All modules on the Strategic Marketing programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

Strategic Marketing graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

Modules

Modules on the Strategic Marketing programme may include:

Consumer Psychology

Strategic Marketing

Digital Marketing

Marketing in Society

Integrated Marketing Communications

Marketing Research

Managing and Marketing Tourist Experiences

Marketing Metrics

Strategic Brand Management

Careers and Employability

We have an excellent track record of placing our graduates including those from the Strategic Marketing programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Strategic Marketing programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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Overview. Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap. Read more

Overview

Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.

The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:

  • social media marketing
  • e-marketing
  • online marketing trends
  • digital marketing strategy.

Modules

• Digital Marketing Communications

• Online Consumer Behaviour and Multi-Cultural Brand Management

• Contemporary Marketing Challenges

• Digital Marketing Tools

• Corporate Global Marketing and Responsibility

• New Venture Development and Project Management

• Digital Marketing Project (including research methods).

Why choose this course?

The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.

You will learn: 

  • effective use of social media and digital channels
  • how to build an online community
  • the latest digital technology and innovation.

Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.

During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed. 

It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.

Our Digital Marketing MSc is:

  • developed with the Chartered Institute of Marketing (CIM) requirements
  • supported by leading employers in the sector, namely: 
  • Grain Ltd
  • Simon Inc Ltd
  • Target Internet Ltd
  • a highly competitive qualification with potential for sustainable recruitment.

Our teaching staff

Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as: 

  • logistics
  • finance
  • tourism
  • IT
  • manufacturing
  • leadership. 

Their knowledge is extensive, current and, most importantly, transferable.

Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience. 

Emmanuel's research interest is in areas of: marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations. Read more
This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations.

The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).

The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.

The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy.

Why Bradford?

University of Bradford School of Management is one of the oldest and most experienced university-based business schools in Britain and home to more than 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.

At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.

Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master’s qualification from a leading UK university.

Rankings

University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016.

Modules

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students investigating a specific marketing related topic.

Core modules
-Business Economics
-Accounting and Finance
-Human Resource Management
-International Business Environment
-Marketing Planning and Strategy
-Operations Management
-Research Methods
-Consumer Behaviour
-Strategic Marketing Simulation

Elective modules - Choose one subject from a wide range including:
-Contemporary Issues in Accounting & Finance
-Corporate Social Responsibility
-Cross-Cultural Management
-Decision Support for Sustainability
-Diversity in Work & Organisations
-Entrepreneurship & Innovation
-Environmental Management & Quality Systems
-European Business Management
-Financial Statement Analysis & Valuation
-Information Systems Planning for Sustainability
-International Business in Emerging Economies
-International Business Strategy
-International Finance
-Management of Change
-Strategic Accounting
-Strategic Financial Management
-Sustainable Operations & Management
-Future Technology & Innovation Management
-International Master's Summer School

Learning activities and assessment

Teaching on the full-time and executive programmes involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines and their application. Each module represents approximately 100 hours of study time, of which typically 24 hours is contact time with the module tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Methods of assessment are varied and linked to learning requirements. They include open and closed book examination, essays, coursework assignments and case studies.

Career support and prospects

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.

Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:
-One-to-one support
-Careers workshops
-Opportunities to meet employers and recruiters
-Online resources
-Job opportunities

The MSc provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.

Study Support

The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management (Marketing) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management (Marketing) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

We offer a Master's in Management (Marketing) for students from any background who would like to work in business or management. The Management (Marketing) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (Marketing) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules

- Marketing - focused on the challenges of global marketing activities

- Finance – for students interested in financial aspects of management

- Human Resource Management – focused on the challenges of leadership and managing a global work force

- Entrepreneurship – for students interested in the dynamics of starting their own business

- Operations and Supply Management – focused on the management of global operations and supply networks

- International Management – considers contemporary management practice in a global setting

- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement

- Business Analytics – to equip students to work in the era of ‘big data’

- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (Marketing) Programme

- All modules on the Management (Marketing) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (Marketing) pathway is for students interested in the challenges of global marketing activities and who would like to build a career within a marketing field. This pathway allows students to pursue specialist topics such as international consumer behaviour and marketing research.

Modules

Modules on the Management (Marketing) programme may include:

Managing Financial Resources

Human Resource Management

Marketing Management

Operations Management

Strategy

Consumer Behaviour

Integrated Marketing Communications

Research Methods

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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Programme content. Read more
Programme content:

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training and is accredited by the Chartered Institute of Marketing.

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details:

The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.

A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/postgraduate/funding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/postgraduate/visit

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

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This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures. Read more
This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/postgraduate/funding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/postgraduate/visit

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

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Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors. Read more

Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.

The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.

Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme is designed to provide students with the essentials of a sound underpinning in tourism marketing. The programme takes an international perspective and an integrated approach.

It provides students with opportunities to be at the forefront of the latest tourism marketing thinking and practice. It aims to develop students’ relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.

The programme provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

Programme learning outcomes

Knowledge and understanding

Students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism marketing
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will learn the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism marketing
  • Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing. Read more
Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

The suite of MSc Marketing programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Programme content

The programme will focus on developing your knowledge and understanding of marketing through advanced modules on Contemporary Issues in Strategic Marketing, Strategic Management and Marketing Analytics, Problem Solving & Strategic Marketing as Practice. Subsequently you will deepen your understanding by undertaking a live consultancy project alongside a range of specialist elective modules (including Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications). The final component of the programme is an individual consulting project and dissertation, adding a further opportunity to apply theory to practice and a further company experience for your CV.

On this programme our students have undertaken live consultancy projects with a range of top companies – for example, Cadbury, Hobbs, Honeywell, Land Rover/Jaguar, Cogent Elliot, TRW, Helix and Aston Villa Football Club. These consultancy projects will give you valuable experience and substantially enhance your marketing career prospects. Graduates from the programme have moved into a range of marketing and consultancy roles with top UK and international companies.

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/postgraduate/funding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/postgraduate/visit

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

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In response to today’s climate change, this course aims to satisfy the demand for new skills in the areas of environmental sustainability and low carbon building design. Read more

Why take this course?

In response to today’s climate change, this course aims to satisfy the demand for new skills in the areas of environmental sustainability and low carbon building design.

It will enable you to engage in current debates on the generation of sustainable architecture within our cities. You will examine the complexities inherent in creating well-designed sustainable settlements and get the opportunity to produce your own sustainable designs.

What will I experience?

On this course you can:

Get involved with some of our regional regeneration projects to test and develop your ideas
Undertake studio-based design projects and engage with our other collaborative projects with academic institutions in a range of countries including Turkey, Spain and Australia
Have the opportunity to ‘earn and learn’ by working on real-life contracts through our Projects Office

What opportunities might it lead to?

If you are already working in architecture, environment or planning professions, or are a recent graduate, this course aims to train you to further develop your skills and knowledge in environmentally responsive design.

It will provide opportunities for you to pursue specialist career routes within the architecture field or in other areas such as governments and professional bodies where sustainability is of high priority. Alternatively, you can apply this new thinking to your own practice.

Module Details

The course uses the experience and skills of teaching staff with research interest in environmental sustainability, building simulation modelling, and sustainable development of historic sites and contemporary settlements. It takes place in an exciting inter-disciplinary environment, running in conjunction with programmes on historic building conservation, interior and urban design.

Here are the units you will study:

Practice: This unit enables you to develop your knowledge of the various and multi-faceted theories relating to sustainable architecture and environments. It also covers the principles that govern an appropriate and sustainable response to such designed environments, as well as the technologies that may be adopted and incorporated. You will address these issues and evaluate both the design theory and practice-based applied methodologies, along with the analysis, evaluation and reflection of this practice in sustainable design solutions.

Theory: This unit gives you an opportunity to engage with the current debate on environmental sustainability, climate change and the value of traditional buildings which inspire a more sustainable practice. It introduces the principles of low carbon passive design strategies, as well as advanced daylight and thermal modelling techniques to assess their effectiveness in achieving an environmentally responsive design.

Research Methods and Research Proposal: In this unit you will develop research skills, which will aid you throughout your course and particularly in producing your thesis. You will be asked to establish a critical position within an Outline Research Proposal. You will develop techniques, which will allow you to engage proactively within your area of study. You will be encouraged to explore methods of investigation that are responsive to, as well as inquisitive of, the conditions presented and which therefore speculate around possible critical scenarios. Implicit within these explorations is the need to investigate diverse means of representation and depiction through a variety of possible media and discourse.

Integration: This unit allows you to work in a multi-disciplinary context through groups within your own subject area and across the areas of interior design, urban design, sustainable architecture and historic building conservation, as well as explore the interrelationships of all disciplines. You will need to work collectively on given projects or problems related to staff run studios, which explore a range of given themes. This unit will introduce you to these themes at the start of the course and connect you to research areas within the School.

Work-Based Learning: This unit gives you the opportunity to replace a 30-credit core unit with a work-based version of that unit. Not all units can be replaced and you will need to discuss the appropriateness of a unit with tutors. Work-based learning requires you to engage in critical and reflective learning in the workplace. This will be developed through a learning contract, negotiated by you, your employer and School. The work undertaken in practice will be appraised through critical reflective writing that engages with the practice of the particular subject discipline and this will form the assessment artefacts.

Thesis: Your thesis is a substantial research-based project that enables you to carry out an in-depth investigation into a subject area of personal interest, which is related to or developed from a theme studied during the course. The proposed research theme should have a clearly defined focus to allow for in-depth theoretical, contextual and visual research. An initial seminar programme will help you develop your research proposal, define a research question and locate suitable primary and secondary sources. You will be allocated an appropriate supervisor on the basis of this proposal, who will work with you toward the final submission.

Programme Assessment

This course is lecture and studio-based, culminating in a written or design-led thesis project. It will involve case study investigations, group work, discussion and planning of sustainable environments, as well as independent study to develop design or research-based responses to sustainable problems.

Design assessment is through studio review and taught courses are assessed by various forms of evidence-based sustainable design decisions and proposals. You will also carry out an in-depth research project into an area of your choice.

Student Destinations

This course enables you to specialise in sustainable architecture and build upon your passion for the design of the twenty-first century urban environment.

On graduating, you will be adept in spatial practice and able to work within design practices, architectural firms and cross-disciplinary environments, engaging in issues from the design of details to the exploration of the urban environment.

The creative skills, professional competencies and expansive learning environment that we provide could also lead to a range of careers in disciplines such as marketing, advertising, journalism, virtual design and modelling, through to people-centred careers such as project management.

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OVERVIEW. Coventry University is ranked 11th in the Business, Management and Marketing subject area of the 2017 Guardian University Guide league table. Read more

OVERVIEW

Coventry University is ranked 11th in the Business, Management and Marketing subject area of the 2017 Guardian University Guide league table. This course will equip you with the knowledge and competence required to take on the challenges of international marketing and can also help you develop successful international marketing strategies.

WHY CHOOSE THIS COURSE?

All modules are taught by staff with industry experience and during the course you can benefit from lectures delivered by industry professionals and visits to marketing-related events and exhibitions. Past visits have included the Digital Marketing Show.

MODULES

• Sustainable Strategy – from Planning to Implementation

• Marketing in a Global Age

• Finance, Funding and Legislative Frameworks for Success

• Leading in a Changing World

• Business and Management Research Methods or Entrepreneurship

Specialist modules

• Digital Marketing

• Buyer Behaviour Analysis – The Psychology of Buying

• Retail and Service Marketing

• Creativity

Project options

• Internship

• Consulting Project

• Entrepreneurship Project

• Simulation

• Dissertation

ACCREDITATION

Upon successful completion of the course and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member.

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MBA International Marketing has start dates in January, May, and October 2018.

FUTURE PROSPECTS

“Coventry University London has provided me with the knowledge to start my own digital marketing company. I have started New Age Marketing which is a digital marketing company focusing on SMEs in London. Facilities, such as the Enterprise Hub, have helped me achieve success and I look forward to growing my company further.” - Deepak Yadav, India



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