The Creative London Summer Course from ESCP Europe is an exciting opportunity to join a leading-edge, two-week programme based in London.
It will focus on innovation, brand-building and entrepreneurship in one of the world's leading creative cities.
The programme will take place from 16th - 27th July 2018. It will cost £1,500 per person* (EU and non-EU). All sessions are delivered in English.
Students will benefit from:
-Interactive Learning Sessions
To build knowledge of business topics and leading-edge marketing practice
To develop experience of team working and entrepreneurial brand-building – guided by a mentor
-Company & Market Visits
To generate understanding of the international creative and consumer environment
This programme is ideal for:
-University-level students and recent graduates
-Those due to start University in Autumn 2018
-Existing/prospective ESCP Europe students
-Those on work experience or a gap year
-Anyone considering a career in marketing or at a start-up
The programme will combine a mix of lively speakers with curated visits to leading creative and business venues in London, plus the chance to meet and network with an international community of fellow participants as you work together on a team brand challenge project.
The full and rewarding schedule of activities is aimed at students and graduates of Bachelor and Master programmes who are interested in a career or further experience in the creative, marketing or start-up industries.
It will be delivered by the world-class faculty of a leading international business school highly-ranked in the influential Financial Times survey, plus leading expert speakers from the creative and marketing industries.
This is also a unique opportunity to expand your future career horizon - ESCP Europe's acclaimed MSc in Marketing & Creativity programme has an impressive record in preparing candidates each year for successful careers in some of the world's leading marketing and creative companies.
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.
You also have the option to study this programme via Distance Learning.
The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm
-Marketing: Principles and Management
-Global Marketing Strategy
-International Marketing Research
-Global Marketing Issues
-Strategic Digital Marketing
-International Marketing Communications
-Dissertation and Research Methods
One year, full time over three trimesters.
In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.
An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials
To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.
In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.
The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.