The Creative London Summer Course from ESCP Europe is an exciting opportunity to join a leading-edge, two-week programme based in London.
It will focus on innovation, brand-building and entrepreneurship in one of the world's leading creative cities.
The programme will take place from 16th - 27th July 2018. It will cost £1,500 per person* (EU and non-EU). All sessions are delivered in English.
Students will benefit from:
-Interactive Learning Sessions
To build knowledge of business topics and leading-edge marketing practice
To develop experience of team working and entrepreneurial brand-building – guided by a mentor
-Company & Market Visits
To generate understanding of the international creative and consumer environment
This programme is ideal for:
-University-level students and recent graduates
-Those due to start University in Autumn 2018
-Existing/prospective ESCP Europe students
-Those on work experience or a gap year
-Anyone considering a career in marketing or at a start-up
The programme will combine a mix of lively speakers with curated visits to leading creative and business venues in London, plus the chance to meet and network with an international community of fellow participants as you work together on a team brand challenge project.
The full and rewarding schedule of activities is aimed at students and graduates of Bachelor and Master programmes who are interested in a career or further experience in the creative, marketing or start-up industries.
It will be delivered by the world-class faculty of a leading international business school highly-ranked in the influential Financial Times survey, plus leading expert speakers from the creative and marketing industries.
This is also a unique opportunity to expand your future career horizon - ESCP Europe's acclaimed MSc in Marketing & Creativity programme has an impressive record in preparing candidates each year for successful careers in some of the world's leading marketing and creative companies.
The MSc Hazard and Disaster Management course will develop knowledge, technical skills, interpersonal and management skills, and experience. You will study a range of hazards using examples from the UK and other countries. This will provide you with the experience to assess risks and vulnerabilities from desk-based research, laboratory and field situations, consider hazard management and disaster risk reduction strategies, develop emergency plans, and critically review the concept of resilience along with techniques for its development.
You will consider the dynamic and multi-faceted nature of disasters and examine a range of aspects pertinent to the operational, political and socio-cultural issues involved in disaster relief, including aspects of international law. The course will ensure a sound working knowledge and experience with one of the mostly widely used GIS platforms, extensively used by many planning authorities, GOs and NGOs, and you will develop valuable skills in the acquisition and processing of spatial datasets with a wide variety of disaster management applications, along with the ability to visualise and depict spatial information.
Opportunities for study on residential field courses will include the use of field simulations either in Finland or in the UK, and the opportunity to examine environmental hazards and evaluate management strategies on an overseas residential field course. Currently, the field course takes place in Italy or Greece, to examine volcanic, seismic, landslide and tsunami hazards.
The Disaster Management course is designed in a modular format and will be offered on a full and part time basis. Delivery will be mixed-mode, with a combination of traditional lectures, practicals and distance learning with supporting tutorials. For full time students, study will take place over 14 months, and for part time students, study may typically take two to three years.
The MSc Hazard and Disaster Management begins with a two week Summer School in August, where you will meet other students, academic tutors and visiting experts. You will:
You will undertake a field course simulation training exercise, which will focus on survival skills. You will reflect on the experiences of victims of disasters, develop decision making through active participation and it will orientate you to the type of experiences that you may encounter in a disaster field situation.
After the summer school, lectures and self-directed learning will take place in the Autumn and Spring terms. Teaching and training will also include fieldwork within the region as well as the option for overseas residential fieldwork.
Study will utilise a range of diverse learning approaches and activities to acknowledge the rich and diverse character and content of the body of knowledge that forms this Master’s degree course. It will include:
Each week, lectures and practicals will take place. This normally involves seven to 10 hours of class contact timetabled within two days of the week. In addition, through the week you will be engaged in distance learning tutorials and activities, background reading, and working on a wide range of assessments. Some weeks will also have additional field or simulation time. For a full-time course, a minimum of 37 hours of study time per week is expected.
The course will also require attendance at a Summer School (two weeks), on another overseas residential field course (about ten days), and will also provide options for other extended field- or work-placements. UK and EU students complete the Summer School at the start of their course in August and International Students complete it at the end of their course. International students therefore begin their course in September and not August. This is to allow enough time for you to get your visa.
Our Writing Poetry MA will develop your creative ability through practice, discussion and revision. You'll work with established poets and writers to refine your work. You'll also consider the processes of writing and develop advanced editing skills.
Our flexible course allows you to enhance your writing and develop your practice. You'll receive expert tuition from distinguished and experienced poets and poetry teachers. You'll progress in a structured way, receiving formal recognition for your work.
You can choose to study either in Newcastle or London. Newcastle University leads the North East cohort. The London course is run in collaboration with The Poetry School.
The course is firmly rooted in the publishing, performing and promoting poetry world. You will work with established poets:
You will also receive tuition from guest tutors. Our guest tutors are from The Poetry School and Newcastle University's teaching communities.
Both sites offer a wide range of opportunities and experiences, including:
-Digital projects and platforms
By the end of the course, you will have:
-Advanced your creative ability through practice, discussion and revision
-An advanced awareness of the processes of writing in your own work and that of others
-A range of knowledge on the writing of poetry in English
-Knowledge of the professional world of writing and publishing
-The ability to edit and prepare poetry for submission and publication
-A sensitivity to verbal creativity
-An advanced ability to understand and judge the timing and duration of creative projects
Each year both cohorts come together for a one week summer school. The summer school alternates between the two cities each year.
The summer schools will focus on professional skills related to:
-Creative writing teaching techniques
-The publishing industry and literary world
The summer school also offers huge scope for innovation and working with other partners. This could include galleries, poetry films and the use of digital resources.
The Newcastle Centre for Literary Arts (NCLA) is home to a vibrant writing community. You can get involved with readings and events featuring poets, playwrights and novelists. Past guests include Carol Ann Duffy, Carolyn Forché and Seamus Heaney.
Through our Write Around the Toon project we also have a network of placements and partners. This enables you to collaborate, make new contacts and gain experience in the creative industries.
You'll study at the Poetry School in Lambeth, a short walk from Waterloo and the South Bank. The Saison Poetry Library, British libraries and London's central cultural hubs are nearby.
You'll have the opportunity to enrich your practice through The Poetry School's many collaborations. The Poetry School is embedded in the poetry world with links to other poetry and arts organisations. You'll be situated at the centre of a thriving poetry community.
A large and varied short course programme runs alongside the MA. You can choose to access these courses for a supplementary fee.
We offer the course part time over 23 months, running from October to September.
You can choose to study in either Newcastle or London. All classes are in the evening if studying at Newcastle and during the day in London.
As well as attending weekly classes, you'll take part in our one week summer schools.
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.
You also have the option to study this programme via Distance Learning.
The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm
-Marketing: Principles and Management
-Global Marketing Strategy
-International Marketing Research
-Global Marketing Issues
-Strategic Digital Marketing
-International Marketing Communications
-Dissertation and Research Methods
One year, full time over three trimesters.
In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.
An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials
To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.
In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.
The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.