Masters Degrees (Strategy)

PROGRAMME SUMMARY

• Educating and developing future leaders and decision makers
• Team taught by all SSI academics, it will involve leading academics from across the University and senior practitioners from the private sector, intelligence community, the military, NGOs, international organisations and across government
• Innovative teaching includes crisis management simulations with practitioners and at NATO Allied Rapid Reaction Corps HQ
• Fieldtrips to the Balkans and Brussels to view strategic security issues at first hand
• Exposure to Whitehall and participation in joint conferences with the Royal United Services Institute
• Excellent networking and mentor and peer support

FOCUS ON CONTEMPORARY SECURITY

Focusing on insecurity in the contemporary world, you will examine the nature of strategy and how it relates to both policy and action in a fast-evolving and volatile international system. This is a world where questions are being asked of traditional institutions and levers of state-craft. There is a pressing need for creative, disciplined thinkers able to turn their ideas into action.

The MA considers threats to national, international and human security, ranging from interstate conflicts to more diverse contemporary security challenges, such as terrorism, organised crime, resource denial and cyber security. You will investigate the drivers of instability, such as competition for resources in an age of increasing demand and financial austerity and look in detail at how the instruments of strategy, such as diplomacy and strategic communications, might be more effectively integrated.
You will learn how to design and manage strategic responses to crises, considering how decisions are made and the causes and consequences of miscalculation. This is not a war studies degree, but you will become familiar with the various forms of violent conflict, and learn through case studies, how the consequences are managed and, ideally, resolved.

STRATEGY IN ACTION

The way we teach this programme is unique. Our aim is not just to expand your theoretical knowledge but to develop conceptual and practical skills in strategic analysis, planning and leadership which you will be able to apply wherever you decide to make your career (http://www.exeter.ac.uk/strategy/ma/learningandteaching/).

The MA, is taught by a carefully selected mix of internationally-respected academic experts and leading practitioners from the public, private and third sectors. Learning will have practical application, relevance and be informed by the latest thinking and hard-won experience.

Drawing on simulation and scenario-planning techniques employed by industry, government and the military, you will learn how to design and implement strategy in conditions mirroring the complexity, uncertainty and pressure experienced by senior leaders everywhere: strategy making is a transferable skill in many sectors.
Participating in exercises run on campus and, for example, at the NATO Allied Rapid Reaction Corps HQ, you will hone the strategic skills demanded of those holding top positions in international organisations, NGOs, the private sector, government and the security sector, and those who support them.

FIRST HAND EXPERIENCE

To learn more about strategy in action, you will visit international organisations and engage with think tanks and policymakers to hear from and debate with those involved in dealing with insecurity, conflict and its aftermath. Overseas field trips to post-conflict zones in the Balkans and elsewhere in Europe will give you an enhanced and intensely personal perspective of the complexities, dilemmas and consequences of security strategy (http://www.exeter.ac.uk/strategy/ma/learningandteaching/fieldtrips/).

Our innovative interdisciplinary approach will equip you with a multi-dimensional understanding of the nature of confrontation, crisis and conflict, including the political, legal, social, economic, information and military levers.

The MA will provide you with invaluable skills, insight, knowledge, and connections (via our unrivalled network of Honorary Professors and Fellows http://www.exeter.ac.uk/strategy/people/honoraryappointments/) if you wish to pursue a career in policy-making, diplomacy, the private sector, in an NGO, in the military, the media – indeed, any environment requiring strategic acumen, insight and leadership.

As an MA Applied Security Strategy graduate, we hope you will be part of a life-long network of learning and shared experience fostered by teamwork and collaboration on the course and continued through an enduring affiliation with the Strategy and Security Institute.

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Objectives

INTERNATIONAL RESIDENCY TRIP WITH A PEDAGOGICAL OBJECTIVE

USA 2016 - http://en.grenoble-em.com/msc-ise-residency-trip-silicon-valley

The aim of the MSc Innovation, Strategy and Entrepreneurship's master degree is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organizations.

The program reflects the realities of the global environment and provides general management courses together with highly specialized modules in the areas of Innovation, Strategy and Entrepreneurship.

A word from the Program Director

"Innovation and Entrepreneurship are everywhere in our daily lives: smart cities, internet society, the digital economy, big data and design thinking, to name only a few. The consequences are huge: we will no longer buy – we will use! We will no longer manufacture - we will print with 3D printing!

After the Internet of People with mobile internet technology and applications, the next wave will be the Internet of Things called : IoT with news applications, new behaviors, and above all new business models. You have to discover and learn the causes and impacts of IoT in the next decade.

The MSc in Innovation, Strategy and Entrepreneurship is a convergent Master-level program designed for students who want to prepare themselves for the tectonic shift in the way we live and work. Companies and organizations, already responding to the challenges of tomorrow, project hiring graduates who have learned to navigate through the new landscape of innovation and strategy. See the opportunities got by the graduates in Employability section - http://en.grenoble-em.com/msc-innovation-strategy-and-entrepreneurship#Entreprise

If you want to broaden your theoretical knowledge while gaining practical experience in the working world, network with today's leading industry experts and tomorrow's game-changers, create your own business or help companies face tomorrow's challenges head-on, this program was designed for you! You will be challenged by an intensive, rigorous curriculum, taught by acclaimed academics and professional experts, and learn from your fellow students – a truly international group – through teamwork and intensive real-life case studies.

If you are ready to embark on this adventure and be part of this unique experience in Grenoble, heart of the French Alps and France's capital of innovation and entrepreneurship, come and join us!"

Marie-France Derderian, MSc Innovation, Strategy and Entrpreneurship Program Director

Program

In addition to its proximity to research-intensive, international companies (STMicroelectronics, Hewlett-Packard) and scientific organizations (the micro and nanotechnology innovation center GIANT Minatec (http://www.minatec.org/) - the French Commissariat à l'Energie Atomique (http://english.cea.fr/english-portal) and LETI (http://www-leti.cea.fr/en/Discover-Leti/Innovation-platforms)), this program also comes from a top quality international teaching team made up of academics and professionals, thus creating an atmosphere supportive of teaching, learning, creative thinking and research.

The program’s main objective is to provide a multidisciplinary approach to the field of Innovation, Strategy and Entrepreneurship

The program corresponds to the realities of the global management environment by offering highly-specialized courses in the fields as well as courses relating to general management and business, thus extending the intellectual understanding of Innovation, Strategy, and Entrepreneurship as a discipline.

PROGRAM ORGANIZATION

Students will be required to attend the program full-time for one academic year from September to June the following year.

Following the classroom portion of the program, students will complete a Final Management Project on a topic of their choice related to the program content. Students may complete the project while participating in an internship or full-time employment.

1) General Management and the Corporate Environments

- Finance for Managers
- Cross Cultural Communication and Negotiation
- Corporate Social Responsibility and Ethical Issues in Business
- Managing IT for Success
- Leadership, Team Building and Managerial Creativity
- Project Management
- Legal Environment of International Business
- Economics
- Accounting for Managers

2) Innovation Management

- Introduction to Innovation
- Creativity and Innovation
- Innovation Through Design
- Marketing High Tech and Innovation
- Managing Business and Innovation Networks

3) Strategy

- Strategic Management
- Microeconomics of Competitiveness (Harvard)
- Mergers, New Acquisitions and Restructuring
- Strategic Marketing and Marketing Planning

4) Entrepreneurship

- Introduction to Entrepreneurship
- New Venture Business Planning
- Entrepreneurship and Business Opportunities
- Small and Family Business
- Digital Marketing for Entrepreneurs

*Content subject to change.

At the end of the classroom portion of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length under the guidance of a GGSB professor.

In order to successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their field of study.

This research should be business-oriented and coherent with the program’s objectives. A student may choose to write the Final Management Project on a topic grounded in his or her internship experience.

Live Business Cases

LIVE BUSINESS CASES 2015-2016 - http://en.grenoble-em.com/live-business-cases-msc-innovation

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Innovation, Strategy, and Entrepreneurship program. Students will work in groups and delve deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.The Live Business Cases are launched by a briefing given by the company.

LIVE BUSINESS CASES WILL COVER:

- Innovation, entrepreneurship, and management issues from an integrated, holistic perspective.
- A capstone opportunity for students to apply theoretical principles from coursework and lectures.

AT THE CONCLUSION OF THE LIVE BUSINESS CASE, STUDENTS WILL BE ABLE TO:

- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations.
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in a small multicultural group under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills

At the end of the seven-month Live Business Case, each group will produce a written report and make an oral presentation to the Jury and other groups from the program. The Jury consists of the company coach, the school coach, and the program director.

MANAGERIAL CREATIVITY : A METHOD OF SELF MANAGEMENT BY THE STUDENTS

This course/workshop is an introduction to all group assignments to be carried out all through the year. In order to help you to be efficient when working in small groups, you need to know not only your personal strengths and improvement points but also those of your class.

By discovering them during this course, you will be able to imagine together how to leverage the strengths of your class and how to manage your improvement points. You have to manage the classroom as a company, so we will appoint different representatives in charge of the main aspects of the construction of the class as a performing team: event manager, class representative, timekeeper, project leader, MSc community leader, and Alumni communication and coordination manager. These representatives and their teams will draft an action plan for the coming year.

Foreign Languages

Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Non-French speakers may study French. Native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.

Careers

The students following the MSc Innovation, Strategy and Entrepreneurship generally wish to prepare for careers as:

- R&D Managers
- Project Managers
- B to B Product Managers
- Business Engineers
- Business Developers

Or in the following fields:

- Biotech
- High Tech IT
- Start-ups

CAREERS

Graduates of the MSc Innovation, Strategy and Entrepreneurship program hold positions in a variety of sectors all over the world:

- Guillermo, Venezuela: Product Manager - Organizacion Palo Alto
- Huwein, China: Project Manager, Reverse Innovation - Biomerieux
- Amit, UK: EMEIA Product Marketing - Apple
- Alexandre, France: Business Analyst and Pricing Expert - Schneider
- Nikolay, Russia: Analyst - International Innovation Nanotechnology Center
- Nikos, Greece: Business Developer - Intralot
- Agostino, Canada: Associate - Kachan and Co.
- Mayur, Singapore: Executive Business Development - Adnai Mining
- Khodor, France: Digital Marketing Manager - Eurocopter

Admission

This program is designed for recent graduates from any background as well as managers or entrepreneurs willing to develop and manage technological and business opportunities.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with a good grade average
- No past work experience necessary
- Fluency in English - see test requirements below.
- The GMAT is not required for this program.

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Objectives

Courses are taught on our Paris campus

As companies around the world face the challenges of a digital transformation, the Digital Business Strategy Advanced Master's provides students with the keys to understand, manage and lead change. At its heart, this advance master's is 100% digital-oriented. It combines topics in management sciences, information technology and other web-related fields of study to create a top-notch international program that meets the needs of learners who are passionate about the digital world.

The degree focuses on digital strategy topics and tools that are essential to be on the cutting-edge of the digital revolution. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified teachers as well as professionals currently working in digital fields. The program's transversal approach gives students the skills they need to manage challenges in digital technology and digital transformations. Join the Digital Business Strategy program to drive innovation, develop your digital management capacities and be on the forefront of future business transformations.

Program

PROGRAM MISSION

- To provide digital business strategy training for managers within an international context.
- To provide training for future managers and directors in charge of digital business transformations over the medium and long term.
- To enable middle and top management as well as future managers to make the right technology choices for a digital transformation and deploy them effectively within their organizations.
- To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

KEY BENEFITS

- A cutting-edge program ahead of the latest trends in digital and internet project management
- A program entirely focused on digital strategy
- Courses taught in English through a mix of innovative and digital pedagogic tools: live business cases, blended learning, MOOCs, video interviews, and a web platform, among others
- Partnerships with leading companies worldwide
- An enriching and multicultural learning environment
- International career opportunities with competitive salaries
- A modern and comfortable campus for your learning experience

The Digital Business Strategy program begins in September with an introduction week. Students then follow classes three days per month. Classes end in June. During the program, participants may continue to work or do an internship. A final thesis is required to complete the program.

Careers

Earning an Advanced Master's in Digital Business Strategy will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as:

- CDOs (Chief Digital Officers) and CDMOs (Chief Digital Marketing Officers), for exec and more experienced students
- Digital and social media directors and digital managers
- E-marketing and e-business managers
- Consultants in digital strategy
- Web agency directors
- Project managers for more junior users
- Web entrepreneurs

ADVANTAGES OF HIRING A GRADUATE OF THE DIGITAL BUSINESS STRATEGY ADVANCED MASTER'S

Our graduates are

- leaders who can drive your digital transformation.
- managers who know how to identify and implement opportunities for growth created by the internet and digital worlds.
- team members who have the required team spirit and global vision to develop and implement your digital business strategy.

Admission

Candidates should have either a graduate degree OR an undergraduate degree with three years' relevant work experience. Advanced proficiency in English is required. The program welcomes students from all academic and cultural backgrounds as well as all nationalities.

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Sophisticated politics involves communication, strategy and manipulation of the political agenda.

This programme engages you in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations. It is an area of growing importance that distinguishes our graduates as policy-relevant, engaged thinkers in the political arena.

- Extended programme

The extended programme allows students the opportunity to study their subject in greater detail, choosing a wider range of modules, and also provides the opportunity to spend one term at the Canterbury campus. The extended programme is ideal for students who require extra credits, or would like to have more time to pursue an internship.

Visit the website https://www.kent.ac.uk/courses/postgraduate/59/political-strategy-and-communication

Brussels School of International Studies

The Brussels School of International Studies (BSIS) is a multidisciplinary postgraduate School of the University of Kent bringing together the disciplines of politics, international relations, law and economics to provide in-depth analysis of international problems such as conflict, security, development, migration and the political economy and legal basis of a changing world order.

We are a truly international School, our students are drawn from over 50 countries. The strong international composition of our staff and student body contributes significantly both to the academic as well as to the social experience at BSIS. The value-added of a location in Brussels is the opportunity to expose students of international issues to the working of major international organisations such as the EU and NATO and the many international and non-governmental organisations based in Brussels. Students have the added opportunity of undertaking an internship with one of these organisations.

Course structure

We are committed to offering flexible study options at the School and enable you to tailor your degree to meet your needs by offering start dates in September and January; full- and part-time study; split-site options, and allowing students to combine two fields of study leading to a degree that reflects both disciplines.

The MA in Political Strategy and Communication allows students to choose secondary areas of specialisation from the range of programmes offered at BSIS (http://www.kent.ac.uk/brussels/studying/index.html). Thus, a focused programme of study can be constructed by studying Political Strategy and Communication in the context of International Relations; International Conflict and Security; Human Rights Law, and other subject areas we cover.

This leads to the award of an MA degree in, for example, 'Political Strategy and Communication with Human Rights Law'.

Programme aims

The programme aims to:

- provide you with a research-active teaching environment which provides a good grounding in the study of social science in general, in political strategy, and in the communication of political positions in particular

- offer you a critical perspective of the interplay between international relations and European politics as they relate to the process of creating a strategy for dealing with political issues, and communicating effectively the issues and positions on the basis of that strategy, in order to influence outcomes at the European and national levels

- ensure that you acquire a solid understanding of methodologies for the study of social science in general, and in the application of those understandings to the study of political strategy in particular

- ensure that you acquire a solid understanding of major theoretical approaches to policymaking and policy analysis, the historical development of the contemporary European policy landscape, and the application of theoretical and historical knowledge to the analysis and understanding of contemporary issues and cases in the field, with particular emphasis on the manner in which policies, positions, perspectives, and attitudes are communicated

- ensure that you acquire the necessary skills for an advanced assessment of contemporary problems in European politics, society, and economy, and their solutions

- develop your general research skills and personal skills (transferable skills).

Research areas

Our research interests span a broad spectrum of the discipline, with particular strengths in the fields of conflict analysis and resolution, political theory and European politics. The strength of the School’s research culture is reflected in the numerous books and articles published and in the existence of its three core research groups: Conflict, Security and Human Rights; Comparative Politics; and Political and Social Thought. We also host four University-recognised research centres: the Conflict Analysis Research Centre (CARC), the Global Europe Centre (GEC), the Centre for Critical Thought (CCT), and the Centre for Federal Studies (CFS).

All members of staff can supervise theses leading to research degrees. We encourage potential research students to refer to our postgraduate research handbook (pdf) for detailed information (http://www.kent.ac.uk/politics/postgraduates/research-programmes/pgrhandbook.pdf).

In 2011, the University successfully applied for ESRC recognition as a provider of doctoral training in political science and international studies (and other areas of the social sciences) as part of a consortium. As a result, we are now part of the South East ESRC Doctoral Training Centre, making us one of the key training outlets in our subject in the UK.

Careers

The School of Politics and International Relations has a dedicated Employability, Placements and Internships Officer who works with students to develop work-based placements in a range of organisations. Centrally, the Careers and Employability Service can help you plan for your future by providing one-to-one advice at any stage of your postgraduate studies.

Many students at our Brussels centre who undertake internships are offered contracts in Brussels immediately after graduation. Others have joined their home country’s diplomatic service, entered international organisations, or have chosen to undertake a ‘stage’ at the European Commission, or another EU institution.

Our graduates have gone on to careers in academia, local and national government and public relations.

Kent has an excellent record for postgraduate employment: over 94% of our postgraduate students who graduated in 2013 found a job or further study opportunity within six months.

Find out how to apply here - https://www.kent.ac.uk/courses/postgraduate/apply/

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MSc Strategy & International Business will provide you with a rigorous and comprehensive understanding of strategy and international business issues, in both developed and emerging economies. With the increasing globalisation of business and the revolution in information and communications technologies, no company can afford to ignore the international dimension of strategy.

Most, if not all, companies require internationalisation strategies, be they simple export or franchising arrangements, or complex and risky international joint ventures and/or foreign direct investment. These activities all require an understanding of the international business environment, which you will gain by studying this programme.

The strategy component of this degree will give you the knowledge and skills required to analyse companies’ strategic situations and to solve complex strategic problems. The international business component of the degree will develop your ability to assess and develop internationalisation strategies and operations, as well as your skills in international and cross-cultural management.

International exchange opportunities
In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will further enhance your international experience and communication skills, preparing you for a career in the international business environment.

Subject guide and modules

Core Modules
-International Business Strategy
-International Business
-Strategic Management
-Advanced Topics in Strategy
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules (Choose four optional modules from the list that follows, subject to pre-requisites:*):
*Students who select Business Finance must also select International Finance
**Students who select Marketing Management must also select International Marketing Management
***Management Consultancy as Practice is core for students undertaking client/consultancy based dissertations

-Intellectual Property Strategy & Management
-Business Finance*
-International Finance*
-Strategic Business Sustainability
-People & World Organisations
-Global Ethics Human Rights Responsibilities in Business
-Marketing Management**
-International Marketing Management**
-Strategic Global Outsourcing and Offshoring
-Entrepreneurial Strategies
-Management of Innovation
-Advanced Topics in International Business
-Economic Environment of Business
-Management Consulting***

The programme then concludes with a dissertation project.

Learning, teaching and assessment

You will be assessed through a mixture of examinations and coursework. You will also complete a year-long dissertation project, in collaboration with your selected supervisor, an expert in your chosen field. You can choose to undertake a specialist topic dissertation or a consultancy-based project. Both options can be based either in qualitative or quantitative data and primary or secondary (desk-based) data.

Personal Development
You will acquire skills in the following areas: giving presentations; team working; report writing; negotiation and IT skills.

Career opportunities

The unique combination of strategy and international business in this programme will provide you with a solid foundation for a career in a managerial position or as a consultant in any sector. It is also a suitable first step should you wish to pursue a research or academic career in strategy or international business. Recent graduate positions include:
-Business Development Consultant – Boilerhouse Media (UK)
-Business Process Analyst – Jaguar Land Rover
-Consultant – Deloitte (Spain)
-Senior Analyst – Deutsche Bank (UK)
-Transformation Consultant – Cap Gemini Consulting (Germany).

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

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The Master in Strategy, Innovation, and Management Control prepares tomorrow's executives for their role as organizational leaders. The program combines theory, practice, and instruction in relevant social skills, for an integrated approach to organizational leadership. Great emphasis is placed on developing the ability to identify new entrepreneurial opportunities and, based on that ability, creating strategies for achieving sustained success.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/strategy-innovation-and-management-control/overview/

Course detail

The 21st century is characterized by challenges that are unique in the history of mankind. Technological advances and social developments, together with a high level of interconnectedness due to globalization and the continuous expansion of the Internet are dramatically changing the world's dynamics. Change is happening faster, in a more complex way, and occurs on a more profound level. As a result, management tasks have never before been as demanding as they are today.

Simultaneously, entrepreneurial opportunities have never before been as great and diverse as now. For executives to operate effectively in this promising yet risky economic environment, they need to be equipped with a broad range of knowledge, techniques, and skills. Tomorrow's leading executives will have to combine know-how in the areas of strategy, innovation, organization and change management, and have profound knowledge of how to manage and control business from a financial perspective. They will need analytic and creative skills, to think and act as entrepreneurs.

Purpose

The Master in Strategy, Innovation, and Management Control offers a profound education to develop these necessary skills. The international oriented program combines theory, practice, and social and intercultural skills and bridges the gap between strategic management and entreupreneurship.

Format

Selected students have the possibility to gain a double degree at one of 4 renowned partner universities. All SIMC students can spend a semester at one of WU's 120 partner universities for graduate students.

The flexible structure of the program does not only allow students to study abroad but also makes it possible to individualize their acquired qualification. Therefore, students choose 4 electives from a broad range of 5 different areas.

First Year

In the first semester foundation courses provide the basis for an in-depth understanding of how companies develop corporate and business strategies (strategy development) and how they can translate their strategies into employee action (strategy implementation). The second semester is dedicated to the contextualization and integration of the program's core subjects. You are provided with the opportunity to apply and deepen the knowledge gained from the introductory courses in a comprehensive way.

Second year

Building on this solid foundation you have the opportunity to specialize by choosing four out of numerous electives and start to prepare and write your master theses. In addition, a business project is organized in cooperation with our corporate partners which offers the opportunity to apply theoretical knowledge to real life problems or a garage course is offered which allows you to develop your own start-up idea.

The program's flexible structure allows you to spend one or two semesters of your second year of studies at one of our prestigious partner universities. For selected students we provide the opportunity to join a double degree program.

Career Prospects

Our graduates are ideally prepared to take on executive positions in established companies and are provided with a toolkit that eventually enables them to found their own company.

After completing the program, students have learned to think and act as entrepreneurs and to actively contribute to organizations and lead them into the future. Our graduates are able to combine expertise in the areas of strategy, innovation, organization, and change management, as well as in managing and leading businesses from a financial perspective. This is the main reason why our alumni are employed in various industries and work in diverse functions.

They typically assume the following roles/work in the following areas:

- Management consulting
- Corporate development/strategic management
- Management control and financial management
- Assistants to senior executives
- Innovation management and organizational design

Several of our graduates apply their acquired entrepreneurial skills in real-life and found their own start ups.

How to apply: https://www.wu.ac.at/en/programs/masters-programs/strategy-innovation-and-management-control/application-admission/

Funding

Information on funding and scholarships can be found at the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

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Drawing on the strength of teaching and cutting‑edge research at Imperial College Business School, MSc Economics & Strategy for Business (ESB) prepares students for a dynamic career in business. You’ll learn to apply analytical techniques to the decision making process and develop an understanding of the relationship between strategic management and core business activities.

Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.

The Programme

The programme consists of three distinct phases:

The ESB core
Consisting of six modules in the autumn term, the ESB core provides you with a broad understanding of the tools required for economics and strategy. You’ll strengthen your understanding of the key economic frameworks and principles in relation to both macroeconomics and business economics. Core modules include:
• Analytics for Applied Economics and Business
• Business Economics
• Corporate Strategy
• Economics and Strategy for Innovation
• Accounting
• Strategic Marketing

The ESB advantage
Comprised of five modules, this phase of the programme in the spring term builds on the ESB core to deepen your understanding. It is designed to help you develop your skills in strategic and innovative thinking and your ability to consider strategic implications for
specific organisations. Advantage modules include:
• Corporate Finance
• Information, Incentives and Contracts
• Macroeconomics for Business
• Risk Management and Corporate Governance
• Global Strategy

ESB applications
In the summer term, ESB applications provides you with practical experience, applying theories that you have learned to real‑world cases. You will work on a business simulation, allowing you to integrate your learning with a focus on decision making. The Consulting Project, undertaken for a real client, will enable you to apply the programme material to the solution of a live problem. Application modules include:
• Business Simulation
• Digital Economics and Digital Strategy
• Energy Economics and Strategy
• Strategy Implementation

Students on this programme will participate in career and professional development workshops in the month of September, with continuing careers support and workshops throughout the programme year.

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Tomorrow's management accountants and management consultants will be at the hub of both day-to-day and strategic organisational life - as dynamic partners to other business managers, and as leaders of change management projects, systems design, strategy formulation and much more.

Why study Accounting, Management and Strategy?

Our MSc in Accounting, Management & Strategy is designed to equip students with the necessary knowledge and skills to embark on various business-related career alternatives.

As leading-edge research suggests, a broad knowledge of strategic management issues will, in the future, be essential in all medium and large organisations. Financial and non-financial management is no longer only for accountants, but is an important requirement amongst managers across all business functions. This programme offers students with an excellent platform, post-graduation, to enter the fast-changing worlds of management accountants, management consultants and global business managers.

Our course:

Is informed by the latest, and leading-edge, research in the relevant discipline areas,
Provides leading-edge insight into the roles and skills requirements for tomorrow's management accountants, consultants and global business managers.
Contains an infusion of organisational case studies relating to (changing) financial management and management accounting practice, incorporating group discussions and presentations.
Features graduate professionalism and employability.

What's Great about Accounting, Management and Strategy at Dundee?

The MSc in Accounting, Management and Strategy encapsulates many important aspects of the remit of today's management accountants, management consultants and business managers – which could include (but is by no means restricted to): strategy, change management, corporate governance.

The modules you study encourage you to think analytically and critically about the ways in which modern businesses organisations create and use information, in both operational and strategic contexts.

An additional aim, specifically for overseas students, is to provide educational and cultural experiences which are unique to the UK; indeed a great deal of this uniqueness can also be attributed to Scotland and even Dundee.

How you will be taught

The degrees are taught full-time for a period of twelve months, starting in September each year. Modules are taught using a variety of teaching methods such as lectures, workshops, groupwork and student presentations.

What you will study

This programme runs for 12 months from September to August, and comprises five compulsory modules plus a dissertation:

Research Methods
Quantitative Methods
Strategic Management Accounting
Marketing, Management and Strategy
Performance Measurement and Reporting
Dissertation

How you will be assessed

Semester 1 modules are examined in December.

Modules taught in Semester 2 are examined by the end of April/early May.

At this point, students will be directed, by their supervisor, to begin the dissertation phase of the degree (although they will be encouraged to begin thinking about their research topics in Semester 2).

The dissertation should take students around four months to complete with final drafts being submitted in late August/early September

Careers

Students will be equipped with the necessary skills to embark on various business-related careers. Those with an accounting and/or finance background will be able to pursue such exciting and fast-changing careers as management accountancy or management consultancy within business organisations. Others will be able to pursue a more general managerial career with increased financial and commercial astuteness, as well as nurture a global business perspective.

The School of Business has excellent employment records for its students (and an impressive Alumni), and this new Masters-level programme is intended to continue this pattern of success and enable students to embark on fulfilling and rewarding careers. In this regard, the structure of the degree, with an emphasis on developing both technical and generic (soft) skills, in the context of a fast-changing business environment, will stand students in good stead.

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Bangor University is a major international research centre in relation to the operation of national and European law and policies on public procurement law.

1 year LLM option (Full time programme)
2 years (Executive intensive block release programme for professionals)
The main educational aims of the programme include:

To provide candidates with postgraduate level knowledge and skills in the area of national (UK and Irish), European and International (WTO, World Bank and UNCITRAL) Public Procurement Law and Strategy.
To build up specialist legal skills and knowledge to equip candidates to operate in the interface between legal principles that apply in the Public Procurement environment and the strategic objectives of interests to organisations in the public and private sectors.
To provide a flexible programme enabling candidates to develop national, european and international perspectives on Public Procurement law issues and practice, which will open up a whole new area of opportunity for graduates.
A strategic element of the programmes is the presentation of learning from the perspectives of both the public procurement function and private sector supplier organisations, to help advance understanding of the complex issues organisations involved in public sector tendering face, and to develop more creative legally compliant public procurement solutions.

This is achieved through carefully designed module options and collaborative teaching involving the use of academic and expert procurement law and strategy specialists.

Employment Opportunities
Employment opportunities for graduates of the programmes include opportunities with public and private sector organisations (all of which have a procurement function), law firms, research centres and international organisations such as the United Nations, World Bank, World Trade Organisation and European Union. Having taken one of our programmes, there will, also be possibilities for academically inclined candidates to pursue careers in teaching and research. Candidates may also find employment opportunities with Social and Environment Rights Groups, many of which see procurement as a way of advancing social and environmental agendas. Candidates who are already working will develop expertise on procurement law issues which would advance their career prospects and upgrade their skills in this extremely complex and rapidly changing area of law.

Programme Content
LLM in Public Procurement Law and Strategy (1 Year programme)

Compulsory modules:

Public Procurement Research and Writing Skills
National and European Public Procurement Law
Applied Procurement Research Projects – work placement and research project (s) on any topic within the programme
Optional modules: (choose 5)

Risk Management in Public Procurement
Sustainable and Social Procurement
Contract Design and Management
Innovation in Public Procurement
Litigation Strategies and the Remedies Regime
International Procurement Regimes
Procurement Relationships and Ethics
Strategic Procurement and Leadership
European Internal Market Law
Executive LLM in Public Procurement Law and Strategy (2 Year programme)

Compulsory modules:

Public Procurement Research and Writing Skills
National and European Public Procurement Law
Risk Management in Public Procurement
Sustainable and Social Procurement
Contract Design and Management
Innovation in Public Procurement
Applied Procurement Research Projects – work placement and research project (s) on any topic within the programme
Optional modules: (choose 1)

Strategic Procurement and Leadership
International Procurement Regimes
Structure
Part 1

LLM in Public Procurement Law and Strategy (1 Year programme)

Part 1 will involve the study of 120 credits.

September intake: Part 1 will be undertaken in the period of September to June.

Teaching will mostly be seminar based which will promote group and individual interaction, which also ensures that every individual candidate is encouraged to contribute to discussions.


Executive LLM in Public Procurement Law and Strategy (2 Year programme)

Taught modules are undertaken over two academic sessions and will involve the study of 120 credits.

Teaching on the Executive stream will be in the form of structured lectures facilitated by the Lecturer and driven by class discussions and case study analysis.

Delivery will be on a block release basis with classes delivered over weekends – on a Friday, Saturday or Sunday – during two academic sessions. Accommodation for participants on the Executive stream is included in the programme fee. Participants will be accommodated at the Management Centre at Bangor University.
Collaborative learning will be an important part of the learning process for the stream.
The module will be taught using a combination of expert Procurement Law academic staff and legal practitioners from leading law firms and in-house legal departments.
Case studies will be used to help the candidates to contextualise active procurement legal problems against a background of realistic scenarios where they get the opportunity to apply the relevant rules of law that they will have been lectured on.
Candidates will be expected to have prepared essential reading on case law, legislation, and other procurement rules prior to the seminar, and will discuss the legal issues raised by the reading in an interactive fashion in order that the class can engage in problem solving facilitated by the lecturer.
Part 2

The Applied Procurement Research Projects (APRP) which is valued at 60 credits and is undertaken on successful completion of Part 1.

Candidates on the one year full-time programme undertake their project during the period of June to September (September intake).

Candidates on the two year programme will undertake their project in the final year of their programme).

The research project comprises a two week work placement in a procurement function and the submission by candidates of either:

One essay with a maximum length of between 18,000 and 20,000 words OR
Two essays not exceeding 10,000-words per essay OR
Four essays not exceeding 5,000-words per essay.
The APRP will be used to familiarise candidates with a broad range of current themes in Public Procurement Law and Strategy. Indicative areas where candidates may undertake applied research projects include national and European Procurement Law, Litigation Strategies, relationship between European Internal Market Law and Public Procurement Law, International Procurement Regimes, Sustainable Procurement, Public Procurement and Innovation, Procurement Relations, Procurement Ethics, Risk Management in Public Procurement, and Contract Design and Management. Other topics proposed by candidates may be acceptable subject to ratification by the Course Leader.

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Academic excellence

This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.

Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.

Course content

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

Course structure

Compulsory modules

You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.

• Geographic Data Visualisation & Analysis 15 credits
• Big Data and Consumer Analytics 15 credits
• Predictive Analytics 15 credits
• Applied GIS and Retail Modelling 15 credits
• Business Analytics and Decision Science 15 credits
• Consumer Behaviour 15 credits
• Marketing Research Consultancy Project 15 credits
• Direct, Digital and Interactive Marketing 15 credits
• Marketing Strategy 15 credits
• Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

You'll take one further optional module.

• Applied Population and Demographic Analysis 15 credits
• Corporate Social Responsibility and Sustainability 15 credits
• Internal Communications and Change Management 15 credits

For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Careers support

As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about careers support at the Business School.

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This module is an option module for: MSc /Post Graduate Diploma Leadership Management and Change in Health and Social Care. The aim of this module is for students:
-To develop a critical understanding of strategy and policy making
-To explore and analyse different theories and approaches to strategy and policy making

The learning outcomes for the module are to enable the student to:
-Critically analyse different theories and approaches utilised in strategy and policy making in the health and social care sector
-Critically analyse the development, implementation and monitoring of strategy and policy
-Critically analyse how to apply different theories and tools to develop and implement strategy and policy making
-Critically apply and evaluate different theories and models to develop and implement strategy and policy making
-Critically analyse the current environment in health and social care and the implications for strategy and policy making

Why Bradford?

At the Faculty of Health Studies, University of Bradford, you can choose to study for individual modules, a named award or build module credits through the SSPRD Framework for Flexible Learning to achieve an award relevant to your professional needs.

The Framework for Flexible Learning in Health and Social Care is a Faculty-wide academic structure for Specialist Skills and Post-Registration Development. It offers students increased flexibility and choice in the modules and courses that can be undertaken and it is also responsive to employer needs. The flexibility also allows you to move from one award to another if your career changes or you take time out from regular studying. Shared teaching and research expertise from across the Faculty is offered through interdisciplinary teaching across our core research modules.

The Faculty of Health Studies is regionally, nationally and internationally recognised for its teaching and research, and works with a number of healthcare partners to ensure clinical excellence.

Modules

This module is provided as part of this interdisciplinary Framework within the Faculty of Health Studies. The Framework enables students to create an individualised programme of study that will meet either their needs and/or the employers’ needs for a changing diverse workforce within a modern organisation.

The modules and academic awards are presented in areas representing employment practice or work based or clinical disciplines.

Whilst some students can build their own academic awards by choosing their own menu of module options, other students will opt for a named academic award. The Framework also provides the option for students to move from their chosen named award to another award if their job or personal circumstances change and they need to alter the focus of their studies. The majority of named awards also offer students, the option of choosing at least one module, sometimes more, from across the Faculty module catalogue enabling them to shape their award more specifically to their needs.

Career support and prospects

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

The module sits within programmes designed to meet the needs of existing (middle or senior) or aspiring managers in health or social care organisations, social enterprises and the voluntary or independent sector who wish to develop strategic management skills.

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The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in this industry.

The Advertising - Creative and Digital Strategy graduate certificate program at the Story Arts Centre in Toronto, blends Centennial College's experience in advertising and digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn the process required for developing breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategies, writing, developing creative concepts, art direction, collaboration, presenting skills and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment that mimics the real world.

Further, you learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:
-Creative strategy: to ensure advertising meets clients' business objectives
-Digital storytelling: to build on the power of storytelling in developing impactful creative advertising
-Brand engagement: to create strong connections with consumers
-Entrepreneurship: to foster key business skills that encourage innovation and risk-taking

Emerging platforms: to ensure you are up-to-date on the latest in digital technology impacting the advertising industry
In this program, you:
-Gain an understanding of the digital creation process from a creative director's point of view
-Learn how to craft a creative digital strategy that delivers results
-Develop a strong portfolio and case studies for prospective employers
-Enhance presentation skills to help sell ideas
-Understand the impact of technology on creative development
-Foster digital storytelling skills to bring brands to life online
-Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques
-Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone skills

Career Opportunities

Program Highlights
-This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry.
-You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards.
-Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks.
-The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto.
-At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

Career Outlook

-Digital art director
-Digital designer
-Digital writer
-Information architect
-Digital strategist
-Content strategist

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You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Or you can work as a marketing consultant or advertising creative. If you are considering starting your own business, our MSc in Marketing Strategy and Innovation provides you with the knowledge and skills to promote your product or service professionally.

Your fellow students will be smart and motivated people from around the world, with graduate degrees in arts, business, engineering, humanities, medicine, etc. – with and without some marketing experience. During your time together, you will learn what it needs to become leading marketers who skillfully analyse customers, markets, and social trends, invent new and manage existing brands, run on and offline media campaigns, and thus leverage the success of commercial and non-commercial organizations. When it comes to move on after the year at Cass, the credibility of you having a degree from our world-leading business school will be a powerful drop of fuel to get your career started.

Visit the website: http://www.cass.city.ac.uk/courses/masters/courses/marketing/2017#courses-details=2

Course detail

Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.

The MSc in Marketing Strategy & Innovation is about marketing AND innovation. So when you graduate you know how to INNOVATE with new products, services and ideas, and you will know how to best position these offerings in the market of your choice, and to create excitement among the right customers. Becoming a marketing STRATEGIST means that you won’t spend much time using Photoshop and designing ads or brochures, but spend most of your time analyzing markets, understanding customers and competitors, and creating the strategies behind innovative products and advertisements.

Career opportunities

The MSc in Marketing Strategy & Innovation was launched in September 2014. We are committed to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc in Marketing Strategy and Innovation. Exploring topics such as Corporate Social Responsibility gives students an 'outside in' perspective, enabling them to reflect on the wider social implications of marketing decisions and adapt quickly to the tone and tempo of modern business.

Typical Industries for graduates include:

• Agency (Marketing, Advertising, Digital, Media)
• Consulting
• FMCG
• Media & Entertainment
• Hospitality
• Design/Luxury Goods

How to apply

Apply here: http://www.city.ac.uk/study/postgraduate/applying-to-city

Funding

For information on funding, please follow this link: http://www.city.ac.uk/study/postgraduate/funding-and-financial-support

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Organization & Strategy

TiSEM’s department of Organization and Strategy is a vibrant and internationally diverse department. Its members are drawn from leading universities in North America, Asia and Europe and have a very strong research orientation with a focus on high-quality publications. Research in the Organization & Strategy group covers primarily the research areas of strategic management, international business, organization theory, entrepreneurship, and innovation from a variety of theoretical and empirical, methodological perspectives. The group pursues large-scale empirical analyses, but also encourages theoretical or exploratory research. Our researchers draw on a variety of disciplines and theories, including transaction cost economics, organizational learning, and evolutionary economics, institutional theory, organizational ecology and social network analysis. We welcome and support inter-disciplinary and innovative approaches in research.

Our researchers’ work has recently been published in journals such as the Academy of Management Journal, the Journal of International Business Studies, Management Science, Organization Science, Administrative Science Quarterly, and the Strategic Management Journal.
The department’s RM/PhD students are taught by the department’s leading researchers in small, highly interactive context taking a variety of content and method courses aimed at providing them with the necessary skills and knowledge for conducting high level research. Through the attendance of departmental seminars, participation in departmental events and mentoring by faculty members the students are encouraged to integrate into the department. While supervision styles vary, our graduate students enjoy attentive supervision by committed department researchers. Further, graduate students are encouraged to spend a semester abroad at leading universities/departments relevant to their research projects and are assisted by our faculty members in securing such visits; Wharton, Cass school of business, and Yale business school are among the schools our graduate students have visited recently.

Our graduates have obtained academic positions in leading US, European, and Asian universities (e.g., Texas A&M, Singapore Management University) as well as consulting, and non-academic research jobs.

Students seeking a friendly yet challenging and robust research environment in which to pursue their academic training will find those at the Organization and Strategy department.

Career Perspective MSc specialization in Organization & Strategy

If you follow the Research Master's program in Business - be it accounting, finance, information management, marketing, operations research, or organization and strategy - you are prepared to continue in a PhD program. More than 75% of the graduates continue at a PhD position at either Tilburg University or another university. 25% of the graduates start a professional career, mostly in the consultancy or financial sector.

The Research Master's program in Business in combination with the subsequent PhD studies enable our students to find jobs at universities around the world, at research institutes or in the banking and consultancy sectors.

In the PhD phase, most accepted PhD students become university employees earning a gross salary over more than Euro 85000 over three years and are granted pension rights.

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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