Drawing on the strength of teaching and cutting‑edge research at Imperial College Business School, MSc Economics & Strategy for Business (ESB) prepares students for a dynamic career in business. You’ll learn to apply analytical techniques to the decision making process and develop an understanding of the relationship between strategic management and core business activities.
Technology is an integral part of our programme. A range of teaching innovations will enhance your learning and bring digital media, particularly social media, into the classroom.
The programme consists of three distinct phases:
The ESB core
Consisting of six modules in the autumn term, the ESB core provides you with a broad understanding of the tools required for economics and strategy. You’ll strengthen your understanding of the key economic frameworks and principles in relation to both macroeconomics and business economics. Core modules include:
• Analytics for Applied Economics and Business
• Business Economics
• Corporate Strategy
• Economics and Strategy for Innovation
• Strategic Marketing
• Data, Tools and Evidence (Online)
The ESB advantage
Comprised of five modules, this phase of the programme in the spring term builds on the ESB core to deepen your understanding. It is designed to help you develop your skills in strategic and innovative thinking and your ability to consider strategic implications for
specific organisations. Advantage modules include:
• Corporate Finance
• Information, Incentives and Contracts
• Macroeconomics for Business
• Risk Management and Corporate Governance
• Global Strategy
In the summer term, ESB applications provides you with practical experience, applying theories that you have learned to real‑world cases. You will work on a business simulation, allowing you to integrate your learning with a focus on decision making. The Consulting Project, undertaken for a real client, will enable you to apply the programme material to the solution of a live problem. Application modules include:
• Business Simulation
• Digital Economics and Digital Strategy
• Energy Economics and Strategy
• Strategy Implementation
Students on this programme will participate in career and professional development workshops in the month of September, with continuing careers support and workshops throughout the programme year.
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.