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Masters Degrees (Strategic Planner)

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As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. Read more

Who is the International Brand Communication (IBC) designed for?

As a recent graduate, you are ready to begin your career on the global stage and in the advertising industry where brands touch the heart of consumers. You are ambitious and looking for developing your skills allowing you to excel in the advertising world as a specialist for strategic planning, account management or cross-media creation. You have a strong interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures.

Take the first step of your global career with us.

What are our prerequisites?

You have
• a strong interest in international advertising
communication, brand design, strategic planning
and in latest brand communication trends
(digital media, smart communication solutions, etc.)
• the desire to forge a truly successful global career
in the advertising industry
• an undergraduate university degree or above
of any study discipline
• knowledge of English is mandatory

How to kick start your career?

Build the foundations for a successful global career and develop an international mind-set with the new Master Degree in International Brand Communication. This 2-year program provides unparalleled exposure to the Western and Eastern way of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialization, taught in English. Collaborating with well-known agencies and companies, you create effective communication campaigns suitable for selected countries.

How to specialise for your career?

You can choose between three specialisations in this program, that correspond to the business units in advertising agencies: Strategic Planning, Account Management and Cross-media Creation. The study program optimally prepares you for a career within the creative industries. Either you work as a strategic planner or a consultant who fully understands the creation department and guide them within the creation process. Or you decide to work within the creation department itself where you create and implement cross media advertising campaigns within the given strategic frame.

Career opportunities

Strategic Planner, Digital Creative Planner, Brand Communication Manager, Manager for Marketing & Communications

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands. Our main goal is to educate the best future brand communication experts.We have a growing network with Asian universities as well as an experienced team of international lecturers. We collaborate with globally active international business partners and practice an open, agile and diverse culture.

Fees and Funding

By continuing your academic education you are investing in your future, as today more and more companies regard a master’s degree as a fundamentally necessary condition for long-term career prospects of their employees. As a private university, the Brand Academy prides itself in offering their students an academic environment and personalised individual attention, both within and outside the teaching context, which is very different to conditions a state university could provide you with. The budget generated by our students’ tuition fees is used exclusively in order to maintain and further enhance this high level of quality. A number of public institutions and financial services in Germany offer a variety of possibilities for funding your studies.

Tuition fees for German and EU students are 890 Euro per month over a period of 24 months. You can optionally pay in monthly installments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 1,690 Euro.
Tuition fees for non-EU students are 1,140 Euro per month over a period of 24 months. You can opt to pay in monthly instalments, or in advance, either per semester or a full annual fee. Additionally, you are liable to pay a one-off registration fee of 2,700 Euro. In certain cases students from non-EU countries with a long-term residence permit for an EU-country might qualify for the lower EU tuition fees. Students from Beijing Normal University will be granted a discount of 10% (semester fee).

Contact & Support
Tel: +49 (0) 40 380 893 56 23
Email:
http://www.brand-acad.de


BRAND ACADEMY
Hochschule für Design und Kommunikation
University of Applied Sciences
Rainvilleterrasse 4
22765 Hamburg

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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Read more
On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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The Higher Professional Education programme builds the knowledge and skills and challenge the attitudes of those currently involved in professional education in the context of health and social care. Read more
The Higher Professional Education programme builds the knowledge and skills and challenge the attitudes of those currently involved in professional education in the context of health and social care. It offers the opportunity to understand the emerging nature of professional education in health and social care, its context and your role within it. It also aids the development of your knowledge, skills and expertise as an educational practitioner, curriculum developer and strategic planner in your chosen area.

This programme is open to applicants who are currently practising in a health or social care setting within the UK. The programme starts in September or January and is designed for a wide range of health and social care professionals who are involved in education, training or facilitation for all or part of their role.

The programme will provide a framework for you to:
- appraise critically your role and that of others within health and social care education
- develop a greater depth of understanding of the nature of professional education
- develop your knowledge, skills and experience as practitioners, curriculum developers and/or strategic planners.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/higher-professional-education-/

Why choose this course?

- We have a large and dedicated building in Oxford (Marston Road) and a campus in Swindon (Ferndale), equipped with state-of-the-art classroom and clinical skills simulation suites and resources.

- Our courses are open to a wide range of health and social care professionals providing highly flexible continuing professional development (CPD) study opportunities with part-time, full-time and mixed-mode options (including opportunities for e-learning, blended and distance learning).

- We support multi- and interprofessional learning and teaching and offer excellent opportunities for shared learning.

- Our lecturers are experienced in their specialist practice areas and maintain excellent practice links with those areas locally or across the region.

- Many of our lecturers have reputations for excellence and have established links with colleagues, organisations and institutions at national and international levels.

- We have a strong research profile, with experienced researchers working in established areas of interprofessional education and collaborative practice.

- Oxford Brookes is rated internationally excellent across a broad range of subjects in the 2008 Research Assessment Exercise (RAE). 70% of our research in Allied Health Professions and Studies was rated as being of international significance, of which 10% was rated as world-leading.

- Oxford Brookes is a student-centred institution that is fully committed to each individual achieving their potential. To support this, we offer a broad range of student support schemes to facilitate learning and development.

- We have an excellent track record of high levels of student satisfaction, low student attrition rates and high employability.

Teaching and learning

The course team is committed to embedding the principles of adult learning into their own practice as educators. By this we mean valuing, and drawing on, the richness and experience of course members, encouraging them to be actively engaged in the learning process and developing a partnership approach between teaching staff and course members based on self-awareness, negotiation and mutual respect.

There is a strong commitment to participative teaching methods, such as student-centred learning, which is achieved through a partnership approach built upon mutual respect and negotiation. Reflection is used at many levels and provides a valuable strategy for examining and integrating theory and practice, and for monitoring and evaluating individual learning. There is also strong emphasis on acknowledging the rights, roles and expectations of clients in practice as well as those whom you support in your learning.

You are expected to explore your own practice, recognising potentially discriminatory practices, reflecting on them and incorporating change where appropriate.

Assessment is based on coursework. Throughout the course the assessments are designed to help you focus on the areas most appropriate to your field of work. The emphasis on self-assessment promotes reflection and self-awareness in analysing academic and professional abilities.

How this course helps you develop

Personal and professional development:
- opportunities to develop postgraduate attributes for example digital literacy, communication and teamworking
- networking and working collaboratively with colleagues from a range of professions and specialities.

Careers

Graduates are employed in a range of education roles within health and social care services and academic organisations.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

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Advance your leadership skills and develop your business acumen in the creative industries. Building on our 35-year experience of running one of the world's leading, triple-accredited MBA programmes, this Executive MBA can be studied online with attendance at four residential weeks over two years. Read more
Advance your leadership skills and develop your business acumen in the creative industries.

Building on our 35-year experience of running one of the world's leading, triple-accredited MBA programmes, this Executive MBA can be studied online with attendance at four residential weeks over two years. It is for busy professionals either already working in the creative sector or looking to make the transition into the sector, who wish to gain the strategic skills and knowledge required to respond to increased digitisation and globalisation.
The programme is designed and taught by Ashridge Executive Education with the expertise and contribution from two experienced industry partners: Creative Skillset and Atticus Education. An Advisory Board of senior executives from the creative industries including advertising, publishing, film and television provides extensive industry knowledge, experience and support for this qualification.

Credibility and expertise

This brand new Executive MBA is brought to you by triple-accredited Ashridge Business School. One of only 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB, Ashridge provides the assurance of quality, credibility and relevance. Find out more about Ashridge accreditations and rankings: https://www.ashridge.org.uk/about-us/about-the-school/ranking-and-accreditations/

Atticus Education http://www.davidputtnam.com/home is an online education company. It is owned by Lord Puttnam, film producer and educationalist. Atticus delivers interactive, online modules to universities and industry seminars across the world, providing high-quality resources to support learning. The online resources for this MBA are therefore exceptional and unique.

Creative Skillset http://creativeskillset.org/ is the UK-wide strategic skills body that works to ensure that the UK's creative industries have continued access now and in the future to the skills and talent they require. Their unrivalled knowledge of the creative industries has ensured that this Executive MBA is directly relevant and fills the skills gap in the need for strategic management expertise.
This qualification is also supported by an Advisory Board of industry experts. Find out more about our Advisory Board https://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/faculty/advisory-board/

Who is it for?

Whether you are a freelancer, mid-career professional, business owner or entrepreneur, the Ashridge Executive MBA for the Creative Industries is a strategic programme for professionals wishing to lead, establish or grow their role and their business in the fast-paced, changing environment of the creative industries. To apply, you must have a minimum of 3 years’ work experience plus a Bachelor degree, or a minimum of 5 years’ work experience without a degree. English must be at IELTS 7.0 level or equivalent for those for whom English is not their first language. The Graduate Management Admissions Test (GMAT) is not mandatory but may be required in certain circumstances. Work experience in the creative industries is not essential, but you will need to be able to base your assignments on a relevant organization during the programme.

What will you learn?

This is a general MBA including all the main subjects of strategic management: marketing, finance, operations, leadership, strategy, global management, sustainability, economics and innovation. However, resources for each subject are tailored to ensure they are relevant to the creative industries. In addition, you can use your own organization as the basis for your learning and your assignments, to ensure direct relevance and practical application while you study. There are no exams, just assignments and a final business-based masters project, so your organization may even benefit from free consultancy! This is of particular value if you are looking for company sponsorship for your studies. The four residential weeks will include development of personal and leadership skills which are more effective when practiced face-to-face. While studying online, you will have the opportunity to interact with your tutor and your peers through discussion forums, privately and in the virtual classroom.

Flexibility and innovation

This is an online MBA that can be studied in your own time to fit around busy work schedules, especially important in the creative industries. The online study planner will outline the study schedule, key deadlines and dates for online interactive sessions. You will then be able to draw on the extensive online resources, including state-of-the-art video material from Atticus Education and access to the MBA Learning Zone and Virtual Ashridge. Here you will find numerous databases of thousands of articles, industry journals, company reports, and e-books which are all freely available to support your studies. Although focused around distance learning, you will be expected to attend four residential weeks, two per year, to gain the key soft skills required to support the academic elements of the MBA. Three of these weeks will be at Ashridge Business School, near London, UK and one will be outside of the UK.

Why gain an Executive MBA?

Here are some reasons why you might be looking to gain an Executive MBA qualification:

‌•Personal
‌•Career progression in your organisation
‌•Change career
‌•Start your own business
‌•Consolidate your experience.
‌•Professional
‌•To improve in a strategic role
‌•To move into a strategic role
‌•To move into general management from a specialist function
‌•To lead the business in a new direction.

Watch the videos from our current students and alumni to see why they chose to study for the Ashridge MB: https://www.ashridge.org.uk/qualifications/mba-executive-mba/participant-insights/

How to Apply

https://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/apply/

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The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry. Read more
The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry.

Intensive, hands-on, industry-approved Advertising Media Management courses provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this School of Communications, Media, Arts and Design graduate program, you:
-Develop an expertise in reaching target audiences with a creative message
-Build your business and negotiation skills on behalf of advertising clients to achieve strategic results
-Expand your knowledge of emerging media
-Master your knowledge of industry-specific syndicated research databases and software
-Complement your in-class education with an industry field placement that provides the opportunity to work in the industry and hone your skills

Career Opportunities

Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.

Program Highlights
-You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience.
-Comprehensive digital media training is covered in two semesters.
-The Advertising - Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying.
-High-level industry professionals, who help you to connect with the industry, teach and mentor you.
-The School of Communication, Media and Design campus, the Story Arts Centre, houses professional software to which you have access.
-Tilt — a student-run communications agency — provides you with real experience while you are in school.
-The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.

Career Outlook
-Digital strategist
-Social media planner
-Connection planner
-Account planner
-Broadcast buyer
-Media sales executive
-Research analyst
-Business development coordinator
-Analyst

Careers
Media placement is all about connecting the right people with the right message in the right place at the right time. There are multiple media streams to choose from that include analytics, strategic planning, media buying and media sales.

This role requires the professional to work as part of an integrated media planning team, ensuring that the product is based on superior knowledge and strategic insights, and that the resultant media execution is brilliant and flawless.

Areas of Employment
-Advertising agencies
-Independent media management companies
-Marketing companies
-Multimedia owners and sellers
-Research companies
-Advertisers

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Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. Read more
Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. You will learn about the latest communication trends, keeping you up to date with changing industry standards and practices.
As a communications manager or leader wanting to maximise your professional performance and career opportunities in this dynamic sector, you will develop specialist knowledge and hone your strategic skills to improve the performance of your organisation.

Delivered part-time, usually on six Friday and Saturday blocks over one year, you will have minimal disruption to your professional schedule and can combine work with study.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/corporatecomms_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Your modules focus on the challenges practitioners face in their professional work and career development, ensuring you will be able to apply your learning to your work straight away. On completion, you will be able to apply critical analysis and research skills in either a business, public or non-profit sector environment.

- Communications Officer
- Communications Manager
- Head of Communications
- Strategic Brand Planner

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Leeds Business School has been at the forefront of development in public relations education, both nationally and internationally, since 1990. Your course is delivered by lecturers within our Public Relations & Communications Subject Group which includes 15 academic staff teaching across 10 undergraduate, postgraduate and professional courses.

If you have already gained the CIPR Diploma you will be exempt from the core modules Stakeholder and Employee Communications, Corporate Social Responsibility & Communication, and Issues & Crisis Public Relations, and will follow a fast track route to a masters degree.

Academic staff within the group have contributed chapters to the best-selling textbook 'Exploring Public Relations' edited by Professor Ralph Tench and Liz Yeomans.

As a communications professional with a track record including time as the Communications Manager at Rolls-Royce, this course was a natural choice for Annalie Brown: "The course was right for me and it helped that I was exempt from some modules due to having the CIPR Diploma already."

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Corporate Social Responsibility & Communication
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Issues & Crisis Public Relations
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises

Marketing Communications Strategy
Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Specialist Public Relations
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.

Stakeholder Relations & Employee Communications
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This programme is designed to directly improve the employment prospects of graduates by teaching key functional business knowledge and skills. Read more
This programme is designed to directly improve the employment prospects of graduates by teaching key functional business knowledge and skills. Especially suitable for those seeking careers as business analysts or management consultants, students are trained in the core aspects of business management with particular emphasis on the development of a range of business modelling, data analysis and consultancy skills.

Students will gain the foundational knowledge needed to perform effectively a set of key business analysis functions.

The programme content has been tailored from the research areas and specialisms of our world-renowned staff, meaning our students not only experience the very best teaching quality, but also graduate with the capability to contribute quickly and purposefully to the running of any organisation.

There is also a strategic theme within the programme to instil knowledge and skills relevant to middle management and to more senior roles for later in your career. Our modules use contemporary case studies and skills-based coursework, ensuring that our graduates can apply up-to-date and relevant knowledge to a range of business situations.

Core study areas include accounting and financial management, human resource management, marketing in the organisation, operations management, business forecasting, operational research methods, business analysis and planning, global strategic management, and skills for employability and personal development.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analysis-management/

Programme modules

Semester 1:
Compulsory Modules
- Accounting and Financial Management
- Human Resource Management
- Marketing Management
- Operations Management

Semester 2:
Compulsory Modules
- Business Forecasting
- Operational Research Methods
- Information Systems and Management

Optional Modules* (choose two)
- Business Economics
- Enterprise, Employability and Personal Development
- Enterprise Resource Planning
- Global Outsourcing and Offshoring of Services
- International Business Environment
- International Marketing
- Logistics and Supply Chain Management
- Services and Retail Management
- Small Business and Entrepreneurship
- Work Psychology

* Other optional modules are available

Summer:
- Business Analysis and Planning
- Strategic Management

Assessment

Modules are assessed by a combination of examinations and assignments.

Careers and further study

Example destinations include:
BAE Systems – Finance Graduate Scheme; Marks & Spencer – Forecast Planner; Nomura – Client Information Analyst; Logica – Analyst; INES Research – Research Analyst.

Why choose business and economics at Loughborough?

Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.

Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.

The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.

- Internationally Accredited
The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).

- Career Prospects
Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.

*Source: DLHE

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/business-economics/business-analysis-management/

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This programme provides the foundation, knowledge and skills needed to work as a development surveyor or planner. On completion, graduates will be able to work either in the public or private sectors, advising on the complexities of property development to occupiers, investors, developers and planning authorities. Read more

Programme Background

This programme provides the foundation, knowledge and skills needed to work as a development surveyor or planner. On completion, graduates will be able to work either in the public or private sectors, advising on the complexities of property development to occupiers, investors, developers and planning authorities.

The programme is designed to build understanding of the complex interactions and uncertainties of the development process. It provides students with the essential knowledge components of economics, valuation, planning, law, and regeneration and sustainability principles. It also develops an appreciation of the skills and tasks inherent in development projects, including community participation, satisfying the statutory planning considerations, undertaking the necessary financial appraisals, and achieving funding to make it happen.

Our students and graduates

This programme is suitable for graduates with an interest in pursuing a career either as a chartered development surveyor or as a planner with a specialism in land and property markets. Such opportunities are available in a range of employers in the private and public sector, including local development and regeneration agencies.

On completion of this programme graduates will be able to have a comprehensive and integrated understanding of the property market context and the nature and theory of spatial planning and sustainable development.

Professional Recognition

The MSc gives full recognition from all the educational requirements of the Royal Town Planning Institute and has professional accreditation from the Royal Institution of Chartered Surveyors. Heriot-Watt University is a leading education centre for planning and surveyor professionals in the UK.

Programme Structure

This programme is composed eight core courses at PgDip level. For those looking to complete the programme at MSc level a Masters dissertation is also required. Students are assessed through a combination of coursework and examination.

Semester 1

Spatial Planning
Sustainable Design and Development
Real Estate Appraisal and Valuation 1
Real Estate Economics

Semester 2

Strategic Spatial Vision Project
Governance Participation and Community Planning
Real Estate Investment Analysis
Real Estate Development

Graduate Opportunities

The MSc in Real Estate and Planning is focused on professional relevance ensuring that graduates of the programme are quickly able to make to make a positive and effective contribution to the success of their working environment, and the development of their own professional careers.

The programme is suitable for graduates with an interest in pursuing a career either as a chartered development surveyor or as a planner with a specialism in land and property markets. Such opportunities are available in a range of employers in the private and public sector, including local development and regeneration agencies.

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In an increasingly interconnected global economy, businesses in all markets must compete in complex supply networks in order to survive and prosper. Read more
In an increasingly interconnected global economy, businesses in all markets must compete in complex supply networks in order to survive and prosper. The effective management of supply chains and logistics are recognised as key factors in sustaining a company's competitive advantage.

You will combine your knowledge with practical tools and techniques of supply chain management and logistics and apply this to complex regional, national and international settings. You will engage in a range of specialist learning which is integrated with core business topics, such as strategy and the improvement of business processes.

Suitable for people from a range of business backgrounds, we have designed this course for both procurement professionals and those wishing to develop a career in supplier management and logistics. It is also suitable if you are from a marketing background or want to widen your business knowledge and profile.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/supplychainmgt_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will be well placed to pursue the increasing supply chain and logistics employment opportunities that exist around the world. You could develop or enhance your career in supply chain management, purchasing management or logistics, or gain greater expertise if you are from a different business background. If you are already a Chartered Institute of Procurement & Supply or Chartered Institute of Logistics and Transport member, you can apply for standard accreditation of prior learning, be exempt from some core modules and pay a reduced fee.

- Supply Chain Analyst
- Supply Chain Manager
- Transport Planner
- Purchasing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

A major strength of our course is professional accreditation and the access and opportunity to develop career networks and contacts within these institutions. The additional work experience will contribute to your employability on completion of the course. As the course is accredited by the Chartered Institute of Purchasing and Supply (CIPS), and the Chartered Institute of Logistics and Transport (CILT), this will enable you to gain the academic element needed to achieve Professional Membership status of CIPS/CILT, and also offers free student membership of CIPS. If you are already a CIPS or CILTS member, you can apply for standard accreditation of prior learning, be exempt from some core modules and pay a reduced fee.

You will also have the opportunity to attend and engage in professional networks and regional events as part of the accreditation. You will learn with and from supply chain professionals providing you with valuable opportunities to develop your expertise and career networks.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Applied Logistics & Inventory Management
You will carry out a project reflecting your own interests in supply chain, logistics and purchasing, demonstrating originality in the application of theory and techniques.

Business Process & Operations Management
Enhance your understanding of how evaluating, managing and improving business processes in a range of settings drives the performance of an organisation.

Corporate Strategy
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.

Global Supply Chain Management
You'll be introduced to the supply chain concept by observing a variety of companies and how they are changing their business practices to achieve corporate objectives in the current economic climate.

Procurement, Contracts & Strategic Sourcing
Develop the skills to effectively manage purchasing and supply within a business enterprise in order to sustain competitive advantage in a modern environment.

Dissertation
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Read more
Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover content in new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Course detail

Upon successful completion of the program, a graduate will:

• Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.
• Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.
• Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.
• Determine entrepreneurship strategies in both large and small companies.
• Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.
• Create visual merchandising promotional images using specialized industry software.
• Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.
• Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.
• Evaluate product marketing in an international market.
• Prepare and deliver a sales/marketing/promotional presentation.
• Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.
• Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.

Modules

Semester 1
• BISM 5000: Computer Analytic Skills
• FMPC 5000: Marketing Fundamentals
• FMPC 5001: Career Development and Pre-Placement Seminar
• FMPC 5002: Trend Analysis
• FMPC 5005: Product Knowledge
• FMPC 5006: Visual Merchandising and Display
• FMPC 5007: Wholesale Sales

Semester 2
• FMPC 5100: Current Issues in Fashion Industry: A Strategic Analysis
• FMPC 5101: International Marketing
• FMPC 5103: Retail Buying
• FMPC 5104: Product Development and Sourcing
• MKTG 5519: Integrated Marketing Communications
• WORK 5121: Fashion Management Field Placement
• WORK 5570: Industry Seminar

Work Placement

Gain first-hand experience in the industry with a four-week (160-hour) work placement, which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Your Career

According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years, with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.

Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Humber’s Global Business Management graduate certificate program prepares you for a wide choice of careers and gives you the time to decide which is best for you. Read more
Humber’s Global Business Management graduate certificate program prepares you for a wide choice of careers and gives you the time to decide which is best for you. Our program is designed to prepare degree holders from any academic discipline to work as managers in a broad array of business areas in domestic and international organizations of any size. No Graduate Management Admission Test (GMAT), no business experience, no prerequisite courses are required – just your bachelor’s degree and the desire to find your place in the world of business management.

This program covers what every business wants in every manager: leadership, communication skills, numeracy, creativity, analytic ability, problem-solving skills, teamwork and strategic planning abilities. You’ll gain the knowledge, skills and experience necessary to manage the human, physical and financial resources, and complex strategic and practical management issues of international and domestic businesses.

The first year covers a breadth of fundamental business knowledge and skill areas; the second year expands on that base with a variety of more complex and strategic international and global courses that have equal application in both international and domestic businesses, making this a truly global business management program.

Course detail

Upon successful completion of the program, a graduate will:

• Collect, process and interpret data used to support international business.
• Develop, execute and analyze the results of a comprehensive global business plan which includes complete marketing, operations, financial and human resources strategies and tactics, taking into account the impact of various economic, legal, cultural, geographical, and political situations on international business.
• Conduct business with diverse populations using culturally appropriate methods in compliance with relevant national and international law, legislation, policies, and regulations.
• Assist in the importing and exporting functions of a business.
• Plan, direct, execute and evaluate individual and team projects.
• Implement strategies utilizing domestic and foreign government programs, policies, and agencies which facilitate international trade.
• Apply financial knowledge and skill to the operation of an international business.
• Apply leadership and teamwork skills establishing and maintaining working relationships with coworkers, supervisors, clients, customers and consumers.
• Apply quality control and assurance programs to sourcing and supplying.
• Apply the principles of business ethics and international corporate responsibility.
• Develop new products and services consistent with evolving market needs.
• Evaluate the viability of marketing a product or service in an international market or markets.
• Develop personal professional development strategies and plans to enhance leadership and management skills.

Modules

Semester 1
• BISM 5000: Computer Analytic Skills
• BUS 5003: Project Management
• ECON 5015: Management Economics
• HRM 5003: Human Resources Management
• STAT 5002: Quantitative Methods for Management
• WORK 5005: Career Development and Pre-Placement Seminar

Semester 2
• ACCT 5507: Managerial Accounting and Finance
• BUS 5505: Canadian Business Law
• GEOG 5528: World Geographies and Cultures
• HRM 5008: Organizational Behaviour
• MKTG 5007: Fundamentals of Marketing
• RSMT 5001: Business Research Methods

Semester 3
• BUS 5020: International Trade Law
• BUS 5021: Global Business Leadership Skills
• BUS 5022: Global Environmental Issues
• BUS 5023: Supply Chain Management
• BUS 5024: Global Business Strategy 1
• MGMT 5004: Customer Relationship Management

Semester 4
• BUS 5569: Global e-Business Management
• BUS 5571: Global Business Strategy 2
• FIN 5191: International Banking and Finance
• MKTG 5514: Global Marketing Management
• MKTG 5519: Integrated Marketing Communications
• WORK 5511: Global Business Field Placement
• WORK 5570: Industry Seminar

Work Placement

There is a work placement (320 hours minimum) in the fourth semester. It is designed to give you the hands-on practical work experience that employers desire.

Your Career

Upon graduation, you may be able to choose from a wide variety of management career fields, thanks to the rich breadth of content in this unique program. You could enter the marketing area as a brand assistant, key account representative or event manager; the finance area as a business analyst or corporate finance assistant; the advertising area as an account executive or media analyst; the operations area as a logistics manager, operations planner or project manager; the international trade area as a supply chain analyst or import/ export manager; or the retail area as a merchandise manager, purchaser or marketing co-ordinator. You may also use the entrepreneurial skills and knowledge gained in the program to open your own business or act as a consultant.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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This one-year programme is designed to equip graduates from any disciplinary background with the knowledge, understanding and skills required to deal with the complexities of management in an international context. Read more
This one-year programme is designed to equip graduates from any disciplinary background with the knowledge, understanding and skills required to deal with the complexities of management in an international context. It is great preparation for an international career in management.

On completion of the programme, you will have: an integrated understanding of the important functions within management and the interactions between them; the capacity to develop a strategy for a new or existing organisation; become a more effective learner, planner, communicator and team worker; be a critical and reflective thinker and be able to undertake effective research.

The MSc Management is accredited by the Chartered Management Institute (CMI), enabling you to graduate with two qualifications: the MSc Management degree; and the CMI Level 7 Certificate in Strategic Management and Leadership. Whilst on the programme, you can undertake a company project or attend an international summer school with one of our prestigious partner schools.

Modules
Core modules:
• Accounting and Reporting for Managers
• Marketing Management
• Human Resource Management
• Operations Management
• Management Accounting
• Organisational Behaviour
• Business Strategy Game
• Entrepreneurs for the World
• Corporate Financial - Management
• Managerial Economics
• Market Research
• Strategic Management
• Leadership Development
• Digital Transformation of Business
• Corporate Governance
• Research Methods
• Research Project

Optional modules:
• Project Management
• Organisational Change
• Business Ethics and Society
• Business Analysis and Process Consulting

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