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Masters Degrees (Strategic Communications)

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You will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. Read more

You will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. This includes preparing for conflict between states or with insurgent groups, communicating a path during hostilities, transitioning through post-conflict situations and also how states use diplomacy, culture and economics to avoid conflict and engage in treaty and trade negotiations. You will also encounter crisis communications: how to shape strategic responses to natural disasters, terror attacks, and military invasions. To appreciate this complex field from multiple perspectives, students will further discover how insurgent and revolutionary movements think about and put into practice their communications strategies with populations and states.

Along with subject matter expertise, students will develop transferable analytic, research and practical skills in a dynamic and rigorous intellectual environment.

The course is associated with the King's Centre for Strategic Communications (KCSC) - a global network of universities, government agencies and alumni.

Key Benefits

  • War Studies is a multidisciplinary department devoted to the study of all aspects of war and conflict and the broad remit of international relations. In the 21st century we need to understand how states and insurgent movements communicate their policies and ideas in these dynamic contexts.
  • Develop skills for in-depth analytical and critical thinking about international politics. Work with the latest, cutting-edge research in your field.
  • Contribute to a vibrant research community. Our world-renowned staff and an international student body come from a wide variety of academic and professional backgrounds.
  • Work with some of the world’s best academics in your field. Our Department staff publish world-leading research and offer outstanding research-led teaching and training.
  • Work with some of the world’s leading practitioners from governments, international organisations, and strategic communications agencies. We teach not only how to think about strategic communications but how to do it.
  • Build networks. Connect with visiting academics, government ministers, diplomats, soldiers, aid and trade leaders, and journalists who regularly lecture and deliver our seminars.
  • Grow your networks with other departments, think-tanks, organisations, policymaking bodies in the UK and globally.
  • Enjoy living and studying right in the heart of London beside the River Thames.

Description

The aim of this course is to enhance knowledge of a broad range of subjects and approaches to engaging with international politics today.

The course is available to both full- and part-time students, and is available as an MA, Postgraduate Diploma, or Postgraduate Certificate. 

The MA course comprises modules that total 180 credits. You will take two 40 credits worth of required modules, and a further 40 credits of optional modules. These credits may be chosen from a wide range of modules available in the Department of War Studies. MA students are also required to take a 15,000-word research dissertation on a topic of Strategic Communications (60 credits).

Course format and assessment

Teaching

Per 40-credit required module, you will typically receive two hours per week over two ten week terms. This can be split into one lecture and one seminar or combinations thereof or one lecture followed by a case study. In addition to this you can expect 360 hours of self-study. 

Per 20-credit module optional module, you will typically receive two hours per week over one ten week term. This can be split into one lecture and one seminar or combinations thereof. A few options are formatted to run as intensive weekend sessions. In addition to this you can expect 180 hours of self-study. 

Per 40-credit optional module, you will typically receive two hours per week over two ten week terms. This can be split into one lecture and one seminar or one lecture and one case study or combinations thereof. Some options are formatted to run as intensive weekend sessions. In addition to this you can expect 360 hours of self-study. 

For the Dissertation module, you will typically receive 12 hours worth of traning workshops and/or supervision. In addition to this you can expect 588 hours of self-study. 

Typically 1 credit equals 10 hours of work.

 

Assessments 

Assessment methods will depend on the modules selected. The primary method of assessment for this course is a combination of essays, project work, class participation, and/or exams. The dissertation module assessment will be assessed solely on the dissertation (100%).



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About the MSc programme. The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects. Read more

About the MSc programme

The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects: the changing means of communication, image making and storytelling in the organisational environment today; the expanding strategic ends of selling not only products and ideas/ideals but also places and experiences in an increasingly mediated and networked world, especially through branding; and the increasingly complex consequences for all types of organisation of the interaction of these changes.

The programme will focus on the study of organisations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalisation and globalisation. In particular, it will examine the ways organisations communicate strategically, both internally and externally; and how communication contributes to shaping discourses and practices associated with leadership within organisations and across them.

It will also consider the role of digital technologies, the links between discourse and power, and how these relate to the way public discourse and symbolic resources are unevenly distributed and controlled, privileging certain institutions and ideologies

Graduate destinations

On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.

Further information on graduate destinations for this programme



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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Read more

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career. 

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Two Master's awards

On completion of the requirements of both institutions, you will be awarded two degrees:

  • MA Strategic Marketing Communications from the University of Greenwich and,
  • MSc International Marketing Communications from ESCEM School of Business and Management in France.

The entire programme is delivered in English and no knowledge of French is required.

Location

The first term is located at our Greenwich Campus in London and the second is Tours Campus in France. The third term is usually in the UK or another chosen country by negotiation. 

University of Greenwich Business School

Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio. 

ESCEM School of Business and Management

ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers which welcome more than 65,000 students a year.

You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, know as a tech hub.

Find out more about ESCEM Tours Campus: http://www.escem.fr/en

Scholarship

A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.

Outcomes

This degree aims to:

  • Foster a creative yet systematic approach to problem-solving in communications via both academic and practical activities in the UK and France
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in the UK and France
  • Provide you with a set of tools and a range of skills to become a more effective communicator, negotiator and coach.

What you'll study

Term 1 University of Greenwich courses (60 credits)

  • Foundations of Scholarship
  • Developing Advertising and Promotional Strategy (30 credits)
  • Inside the Customer's Mind (15 credits)
  • Research Methods (15 credits)

Term 2 ESCEM courses (60 credits)

  • International Negotiations in Marketing and Communications (10 credits)
  • International Public Relations and Sponsorship (10 credits)
  • Branding Strategy in International Business (15 credits)
  • Communications and Social Media Marketing (10 credits)
  • Global Communication Strategies (10 credits)
  • Business Strategy Simulation (5 credits)

Term 3 Cross sessional - Recruiting Institution

  • Dissertation Project (30 credits)
  • Work Placement (30 credits)

Assessment

You will be assessed through a wide range of methods, including individual and group presentations, tests, reports, essays, article reviews, examinations and a project.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing and Institute of Direct Marketing examinations.

Careers

You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO).

Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. 

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Industry contacts

Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.

As part of our continuing Big Picture guest seminar series, senior executives are invited to pass on their insights and experience.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom, and an opportunity for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct and Digital Marketing.

Rankings

Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine (2016).



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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world. Read more
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. Read more
Corporate communication is an increasingly important strategic issue for organisations and expertise in this area offers excellent opportunities for career progression. You will learn about the latest communication trends, keeping you up to date with changing industry standards and practices.
As a communications manager or leader wanting to maximise your professional performance and career opportunities in this dynamic sector, you will develop specialist knowledge and hone your strategic skills to improve the performance of your organisation.

Delivered part-time, usually on six Friday and Saturday blocks over one year, you will have minimal disruption to your professional schedule and can combine work with study.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/corporatecomms_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Your modules focus on the challenges practitioners face in their professional work and career development, ensuring you will be able to apply your learning to your work straight away. On completion, you will be able to apply critical analysis and research skills in either a business, public or non-profit sector environment.

- Communications Officer
- Communications Manager
- Head of Communications
- Strategic Brand Planner

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Leeds Business School has been at the forefront of development in public relations education, both nationally and internationally, since 1990. Your course is delivered by lecturers within our Public Relations & Communications Subject Group which includes 15 academic staff teaching across 10 undergraduate, postgraduate and professional courses.

If you have already gained the CIPR Diploma you will be exempt from the core modules Stakeholder and Employee Communications, Corporate Social Responsibility & Communication, and Issues & Crisis Public Relations, and will follow a fast track route to a masters degree.

Academic staff within the group have contributed chapters to the best-selling textbook 'Exploring Public Relations' edited by Professor Ralph Tench and Liz Yeomans.

As a communications professional with a track record including time as the Communications Manager at Rolls-Royce, this course was a natural choice for Annalie Brown: "The course was right for me and it helped that I was exempt from some modules due to having the CIPR Diploma already."

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Corporate Social Responsibility & Communication
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Issues & Crisis Public Relations
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises

Marketing Communications Strategy
Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Specialist Public Relations
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.

Stakeholder Relations & Employee Communications
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. Read more

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Academic excellence

The Marketing division at Leeds University Business School is one the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.

Course content

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Course structure

Compulsory modules

You’ll study nine compulsory modules, plus either a dissertation or consultancy project.

  • Corporate Communications and Reputation Management 15 credits
  • Corporate Communications Strategy 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Brand Management and Corporate Identity 15 credits
  • Public Relations in Practice 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits

Optional modules

You’ll also choose one optional module.

  • Creative Public Relations 15 credits
  • Internal Communications and Change Management 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.

Careers support

We help you to achieve your career ambitions by providing professional development support as part of the course.

Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.

You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.

Read more about our Careers and professional development support.



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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Read more
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Read more

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.

Course details

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM).

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Learning and teaching

Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria. 

Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;. Read more
This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

This new course in Strategic Marketing is being introduced at the School of Management from September 2017. Course structure and content for the MSc in Strategic Marketing has been developed in line with the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing.

Key Features of the MSc in Strategic Marketing

- All modules on the Strategic Marketing programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

Strategic Marketing graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

Modules

Modules on the Strategic Marketing programme may include:

Consumer Psychology

Strategic Marketing

Digital Marketing

Marketing in Society

Integrated Marketing Communications

Marketing Research

Managing and Marketing Tourist Experiences

Marketing Metrics

Strategic Brand Management

Careers and Employability

We have an excellent track record of placing our graduates including those from the Strategic Marketing programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Strategic Marketing programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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Our Masters programme in Satellite Communications Engineering is designed to give you the specialist multidisciplinary skills required for careers in the satellite and space industries. Read more

Our Masters programme in Satellite Communications Engineering is designed to give you the specialist multidisciplinary skills required for careers in the satellite and space industries.

We have an exceptional concentration of academic staff experienced in the satellite area, in addition to well-established contacts with all the major satellite manufacturers, operators and service providers.

Industry participates in the MSc programme in both lecturing and projects, and facilitates excellent engagement for our students. Graduation from this programme will therefore make you very attractive to the relevant space-related industries that employ over 6,500 people in the UK alone.

Read about the experience of a previous student on this course, Thanat Varathon.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. It consists of eight taught modules and a project.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Facilities, equipment and support

Through consistent investment, we have built up an impressive infrastructure to support our students and researchers. The University of Surrey hosts Surrey Space Centre – a unique facility comprising academics and engineers from our own spin-out company, Surrey Satellite Technology Ltd.

Our mission control centre was designed and developed by students to support international CubeSat operations as part of the GENSO network, and it also supports the development of the University’s own educational satellites.

Our teaching laboratories provide ‘hands-on’ experience of satellite design and construction through the use of EyasSAT nano-satellite kits. They also house meteorological satellite receiving stations for the live reception of satellite weather images.

Elsewhere, our fully equipped RF lab has network analyser, signal and satellite link simulators. The Rohde and Schwartz Satellite Networking Laboratory includes DVBS2-RCS generation and measurement equipment, and roof-mounted antennas to communicating live with satellites.

A security test-bed also exists for satellite security evaluation. We have a full range of software support for assignments and project work, including Matlab, and you will be able to access system simulators already built in-house.

Satellite Communications Engineering students can also make use of SatNEX, a European Network of Excellence in satellite communications supported by ESA; a satellite platform exists to link the 22 partners around Europe. This is used for virtual meetings and to participate in lectures and seminars delivered by partners.

Our own spin-out company, Surrey Satellite Technology Ltd, is situated close by on the Surrey Research Park and provides ready access to satellite production and industrial facilities. In addition, we have a strategic relationship with EADS Airbus Europe-wide and several other major communications companies.

Technical characteristics of the pathway

This programme in satellite communications engineering. provides detailed in-depth knowledge of theory and techniques applicable to radio frequency (RF) and microwave engineering.

The programme includes core modules in both RF and microwave covering all ranges of wireless frequencies and a number of application devices including radio frequency identification (RFID), broadcasting, satellite links, microwave ovens, printed and integrated microwave circuits.

Additional optional modules enable the student to apply the use of RF and microwave in subsystem design for either mobile communications, satellite communications, nanotechnology or for integration with optical communications.

The teaching material and projects are closely related to the research being carried out in the Department’s Advanced Technology Institute and the Institute for Communication Systems.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Read more
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Course detail

This course can be taken as a one-year full-time programme, which is ideal if you are at the start of your marketing career. It is also of particular interest to professionals in the creative sector, who can choose to take the flexible part-time route, if they wish to study without taking a career break.

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Modules

Core modules:

• Contemporary Marketing Practice
• Strategic Marketing Planning
• Principles of Marketing Communications
• Marketing Analytics
• Research Methods for Marketing
• Digital Marketing
• Corporate Communications Dissertation Research Methods

Optional modules:

You will choose one additional subject from the optional modules* below:

• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Format

This is a 'conversion' Masters course, and we assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design. Read more

The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design.

A one-year Master's programme of 60 credits, Strategic Communication is a programme designed for students with different subject backgrounds within the wide field of communication. Bringing together different skills, students develop a critical understanding of, and competence to implement, strategic communication. By strategic communication we mean professional communication aimed at satisfying long-term organisational and community goals.

Strategic Communication is designed to produce skills required in the modern communications environment, which demands flexible critical skills and a mastery of strategic storytelling, content production and visual design. It offers core skills that are transferable across the employment sector: sound research practice; clear and effective writing; critical thinking; a good understanding of design; deep understanding of how to use the web and social media for strategic purposes; and communicating with niche groups/markets.

The programme is comprised of two interrelated strands which run over the two semesters, one oriented to research and critical thinking, the other to building a portfolio of flexible interlocking practical skills. Much of the teaching is based on a flipped classroom method using video lectures, project-based work, individual preparation and tutoring tailored for each student's knowledge and experience.

During the first semester, you will develop an understanding of concepts in strategic communication such as PR, corporate communication, brand management, and political communication. The communications industry is changing in such a way that marketing and PR are increasingly integrated, the use of digital storytelling and moving images grows, and new roles are introduced. The changes require new kinds of thinking and brings at the same time exciting possibilities for those equipped with the knowledge to take advantage.

You will also develop skills in content production. During the first half of the semester, we develop efficient use of language, images, and design. During the second half of the semester we continue with audio and video production along with scriptwriting. In the second semester, students carry out a larger research project that concerns the communication of one or several organisations. There will be classes on research methods and how these should be applied as well as one-to-one supervision for individual projects. During this semester, practical skill development moves on to web-design and online layout, and several skills and modes of communication are integrated in a project.

Throughout the programme, students work individually, in pairs, as well as part of a team both when carrying out research and when doing content production. All skills are assessed formally although important principles for this programme include creative learning through "trial and error", independence and responsibility.

The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.



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The MSc Strategic Communication offers a cross-disciplinary education to current or aspiring communication leaders who wish to learn how to design, plan… Read more
The MSc Strategic Communication offers a cross-disciplinary education to current or aspiring communication leaders who wish to learn how to design, plan and implement effective and sound communication strategies that fulfil an organisation's mission, vision and long-term objectives.Through a combination of research-driven knowledge, practical skills, and professional insights, the programme prepares students for a career in business, public and third-sector institutions or in communication consultancy.Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.The MSc Strategic Communication at the University of Liverpool in London offers a cross-disciplinary education with a distinctive focus on:1.How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their identity, reputation and trustworthiness, especially in crisis situations.2.The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.3.The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse and how discourse affects them.The programme combines a range of conceptual and practical skills which are crucial for successfully managing a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.Students will learn how to translate organisational goals into communication objectives, to analyse situations by identifying and segmenting the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.Practical projects include a variety of activities like designing and delivering effective public speeches, building a digital media campaign and the writing of digital communications for live briefs.Besides classroom modules, a dedicated seminar involving communication experts from the Public Relations and Investor Relations industry offers the unique opportunity to familiarise yourself with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, students will engage with an in-depth analysis of a case-study in strategic communication.Modules are organised and delivered in blocks of intensive full-day teaching. By enrolling as part-time students, experienced professionals in the London area can more easily reconcile classroom attendance with work commitments.More information on current activities involving staff and students can be found in our blog Masters of Strategic Communication.Read more about the Department of Communication and Media on their webpages, including the internationally acclaimed research which feeds insights directly into teaching.

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