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Masters Degrees (Strategic Communications)

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You will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. Read more

You will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. This includes preparing for conflict between states or with insurgent groups, communicating a path during hostilities, transitioning through post-conflict situations and also how states use diplomacy, culture and economics to avoid conflict and engage in treaty and trade negotiations. You will also encounter crisis communications: how to shape strategic responses to natural disasters, terror attacks, and military invasions. To appreciate this complex field from multiple perspectives, students will further discover how insurgent and revolutionary movements think about and put into practice their communications strategies with populations and states.

Along with subject matter expertise, students will develop transferable analytic, research and practical skills in a dynamic and rigorous intellectual environment.

The course is associated with the King's Centre for Strategic Communications (KCSC) - a global network of universities, government agencies and alumni.

Key Benefits

  • War Studies is a multidisciplinary department devoted to the study of all aspects of war and conflict and the broad remit of international relations. In the 21st century we need to understand how states and insurgent movements communicate their policies and ideas in these dynamic contexts.
  • Develop skills for in-depth analytical and critical thinking about international politics. Work with the latest, cutting-edge research in your field.
  • Contribute to a vibrant research community. Our world-renowned staff and an international student body come from a wide variety of academic and professional backgrounds.
  • Work with some of the world’s best academics in your field. Our Department staff publish world-leading research and offer outstanding research-led teaching and training.
  • Work with some of the world’s leading practitioners from governments, international organisations, and strategic communications agencies. We teach not only how to think about strategic communications but how to do it.
  • Build networks. Connect with visiting academics, government ministers, diplomats, soldiers, aid and trade leaders, and journalists who regularly lecture and deliver our seminars.
  • Grow your networks with other departments, think-tanks, organisations, policymaking bodies in the UK and globally.
  • Enjoy living and studying right in the heart of London beside the River Thames.

Description

The aim of this course is to enhance knowledge of a broad range of subjects and approaches to engaging with international politics today.

The course is available to both full- and part-time students, and is available as an MA, Postgraduate Diploma, or Postgraduate Certificate. 

The MA course comprises modules that total 180 credits. You will take two 40 credits worth of required modules, and a further 40 credits of optional modules. These credits may be chosen from a wide range of modules available in the Department of War Studies. MA students are also required to take a 15,000-word research dissertation on a topic of Strategic Communications (60 credits).

Course format and assessment

Teaching

Per 40-credit required module, you will typically receive two hours per week over two ten week terms. This can be split into one lecture and one seminar or combinations thereof or one lecture followed by a case study. In addition to this you can expect 360 hours of self-study. 

Per 20-credit module optional module, you will typically receive two hours per week over one ten week term. This can be split into one lecture and one seminar or combinations thereof. A few options are formatted to run as intensive weekend sessions. In addition to this you can expect 180 hours of self-study. 

Per 40-credit optional module, you will typically receive two hours per week over two ten week terms. This can be split into one lecture and one seminar or one lecture and one case study or combinations thereof. Some options are formatted to run as intensive weekend sessions. In addition to this you can expect 360 hours of self-study. 

For the Dissertation module, you will typically receive 12 hours worth of traning workshops and/or supervision. In addition to this you can expect 588 hours of self-study. 

Typically 1 credit equals 10 hours of work.

Assessments 

Assessment methods will depend on the modules selected. The primary method of assessment for this course is a combination of essays, project work, class participation, and/or exams. The dissertation module assessment will be assessed solely on the dissertation (100%).

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About the MSc programme. The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects. Read more

About the MSc programme

The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects: the changing means of communication, image making and storytelling in the organisational environment today; the expanding strategic ends of selling not only products and ideas/ideals but also places and experiences in an increasingly mediated and networked world, especially through branding; and the increasingly complex consequences for all types of organisation of the interaction of these changes.

The programme will focus on the study of organisations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalisation and globalisation. In particular, it will examine the ways organisations communicate strategically, both internally and externally; and how communication contributes to shaping discourses and practices associated with leadership within organisations and across them.

It will also consider the role of digital technologies, the links between discourse and power, and how these relate to the way public discourse and symbolic resources are unevenly distributed and controlled, privileging certain institutions and ideologies

Graduate destinations

On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.

Further information on graduate destinations for this programme



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The Strategic Media Communications program builds on the broad knowledge and critical skills you have already developed as a liberal arts or social sciences major. Read more
The Strategic Media Communications program builds on the broad knowledge and critical skills you have already developed as a liberal arts or social sciences major. It provides you with specialized professional skills designed to prepare you for leadership positions strategic media communications in a wide range industries. It features a balanced blend of courses in multimedia technology, media convergence, advertising, public relations, integrated strategic communications, research methods, theory, ethics, and international communication to give you a visible professional edge in today's communications-driven global society.

Program Highlights

Program focuses on a balance between skills training and theory.
Provides students with professional skills that give them a visible edge in the job market and makes them an indispensable asset to any business, organization, or institution.
Students develop expertise in public relations, advertising, social media and campaign planning and execution.
Students expand their horizons as socially responsible members of the global society.
Designed to accommodate full-time or part-time students.
Graduate assistantships and internships available.

Program Distinctions

Faculty have extensive professional and international experience along with their academic credentials.
Students have access to state-of-the-art media technology and computer labs.
Hands on experience is available at St. Cloud State's 24-hour radio station, student newspaper, and an HD television station.

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The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Read more
The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media.

Why study Marketing Communications at Middlesex University?

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What will you study on the MSc/PGDip/PGCert Corporate and Marketing Communications?
The course allows you to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications. For example if you want to focus on marketing communications then modules on advertising, experiential marketing and events would be an appropriate route to take. If you have an interest in consumers and stakeholders within a communications context then modules on psychology, analytics and research would suit you. For a more strategic communications approach then modules on PR, crisis communications and cross-cultural communication would be the pathway to follow. You will also have the opportunity to complete a dissertation project in an area of marketing communications that you have a particular interest in and matches with your career specialism.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How will Corporate and Marketing Communications be taught?

The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also have group and individual tutorials, engage in self-directed learning and take part in a residential to enhance understanding of practice issues.

Assessment
You will be required to complete a number of assignment for assessment, in particular exams and coursework. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. . Read more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. 

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. 

This degree will develop your management skills which are central to the relationship between organisations and customers. You will develop an understanding of ethical, global and cultural issues and the impact they have on marketing.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative yet systematic approach to problem-solving in the area of strategic marketing
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

Full time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Assessment

You will be assessed through essays, reports, an examination, a research proposal and a dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.



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Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. Read more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. The course includes a study of the tools that underpin the development of a marcomms strategy and the media platforms to deliver a marcomms campaign.

As part of the course, you will have the opportunity to study digital marketing, which makes up the syllabus for the Professional Diploma in Digital Marketing. This will prepare you to take the Diploma exams after your MA if you so wish.

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.

A highlight for many students is the residential at a Cambridge college and talks from practitioners and alumni organised throughout the course which provide an opportunity for networking and extending learning in new environments. 

Course structure

The following modules are indicative of what you will study on this course. 

Year long module

In semester one you will study the underpinning concepts and strategies for marketing communications.

Semester one modules

In semester two you will study in greater depth the tools and media platforms for marketing communications. The January cohort will begin these modules during the summer school.

Semester two modules

Professional association

This course is accredited by the Digital Marketing Institute (DMI).

Internships

All students on our full-time Business Masters courses can apply to undertake the PG/MBA Internship Programme, which forms part of the Reflective Practitioner Module.

The internship allows you to test drive a career and explore one of your career interests before you complete your Postgraduate studies!

Completing an 8-12 week accredited internship helps students gain invaluable work experience. This fantastic work experience can be taken in addition to option modules. Students are responsible for finding their own internship with the support of the Business Experience Team.

To express an interest in the module, students must submit a completed application form and a copy of their updated CV. This will give students membership a dedicated website that offers exclusive access to internship vacancies, one to-one CV guidance appointments, mock interviews, employability workshops and much more.

Students can apply to London-based organisations and have the flexibility to take their internship in the summer period or alongside their studies.

Every year we receive very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

Find out about postgraduate internships 

Career path

As a Marketing Communications postgraduate, you can look forward to excellent career prospects in both specialist agencies and within in-house marketing departments.

Past students have gone on to successful careers in advertising, public relations, brand management, direct and interactive marketing, sales promotion, market research and data manipulation.

With the MA Marketing Communications, you'll be particularly well-placed to pursue opportunities with organisations that require marketing specialists with the ability to think strategically and develop creative solutions.

The Chartered Institute of Marketing's Introductory Certificate gives you CIM membership during your MA qualification.



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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Read more

This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).

As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career. 

You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.

This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Two Master's awards

On completion of the requirements of both institutions, you will be awarded two degrees:

  • MA Strategic Marketing Communications from the University of Greenwich and,
  • MSc International Marketing Communications from ESCEM School of Business and Management in France.

The entire programme is delivered in English and no knowledge of French is required.

Location

The first term is located at our Greenwich Campus in London and the second is Tours Campus in France. The third term is usually in the UK or another chosen country by negotiation. 

University of Greenwich Business School

Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio. 

ESCEM School of Business and Management

ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers which welcome more than 65,000 students a year.

You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, know as a tech hub.

Find out more about ESCEM Tours Campus: http://www.escem.fr/en

Scholarship

A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.

Outcomes

This degree aims to:

  • Foster a creative yet systematic approach to problem-solving in communications via both academic and practical activities in the UK and France
  • Develop, improve and extend your analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in the UK and France
  • Provide you with a set of tools and a range of skills to become a more effective communicator, negotiator and coach.

What you'll study

Term 1 University of Greenwich courses (60 credits)

  • Foundations of Scholarship
  • Developing Advertising and Promotional Strategy (30 credits)
  • Inside the Customer's Mind (15 credits)
  • Research Methods (15 credits)

Term 2 ESCEM courses (60 credits)

  • International Negotiations in Marketing and Communications (10 credits)
  • International Public Relations and Sponsorship (10 credits)
  • Branding Strategy in International Business (15 credits)
  • Communications and Social Media Marketing (10 credits)
  • Global Communication Strategies (10 credits)
  • Business Strategy Simulation (5 credits)

Term 3 Cross sessional - Recruiting Institution

  • Dissertation Project (30 credits)
  • Work Placement (30 credits)

Assessment

You will be assessed through a wide range of methods, including individual and group presentations, tests, reports, essays, article reviews, examinations and a project.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing and Institute of Direct Marketing examinations.

Careers

You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO).

Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. 

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Industry contacts

Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.

As part of our continuing Big Picture guest seminar series, senior executives are invited to pass on their insights and experience.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom, and an opportunity for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct and Digital Marketing.

Rankings

Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine (2016).



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The Public Relations - Corporate Communications (Pickering Learning Site) program is one of the most highly regarded programs in Ontario. Read more
The Public Relations - Corporate Communications (Pickering Learning Site) program is one of the most highly regarded programs in Ontario. It equips you, in just two semesters, to enter an exciting industry. This program's Publication Relations and Corporate Communications courses are delivered through a compressed and blended learning model with in-class study and online assignments.

The faculty members in the program are industry experts who recognize that no two days in this field are alike. As such you:
-Learn to research, write, plan, edit, design and implement everything from strategic communications plans and employee newsletters to gala dinners for hundreds of people
-Come to understand how communications strategies influence employee attitudes, shift stockholders' opinions and tell an organization's story to the media
-Get connected to the public relations industry

If you previously completed a post-secondary education, possess strong writing skills and have the ability to manage various projects at the same time, you may want to consider this School of Communication, Media, Arts and Design undertaking.

Please note:
-This program is offered at the Pickering Learning Site. With direct access to Pickering Town Centre and the GO Train Station, the Pickering Learning Site is a great learning location in a small, intimate setting.
-This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Career Opportunities

Program Highlights
-This Corporate Communications and Public Relations program at the Pickering Learning Site leads the way in social media and PR content.
-The School of Communication, Media, Arts and Design program is close to the heart of Toronto's PR industry.
-You complete a full-time, eight-week field placement in the industry.
-The curriculum highlights learning by doing while emphasizing employability skills and landing a job.

Career Outlook
-Public relations coordinator
-Media relations
-Employee communications
-Web-based communications

Areas of Employment
-Banks
-Municipal governments
-Media
-PR agencies
-Museums
-Trade associations
-Hospitals
-Not-for-profit organizations

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Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. Read more

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Academic excellence

The Marketing division at Leeds University Business School is one the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.

Course content

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Course structure

Compulsory modules

You’ll study nine compulsory modules, plus either a dissertation or consultancy project.

  • Corporate Communications and Reputation Management 15 credits
  • Corporate Communications Strategy 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Brand Management and Corporate Identity 15 credits
  • Public Relations in Practice 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits

Optional modules

You’ll also choose one optional module.

  • Creative Public Relations 15 credits
  • Internal Communications and Change Management 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.

Careers support

We help you to achieve your career ambitions by providing professional development support as part of the course.

Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.

You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.

Read more about our Careers and professional development support.



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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Read more
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Read more

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.

Course details

This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.

This programme is accredited by The Chartered Institute of Marketing (CIM).

The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Programme content

Core modules include:

  • Contemporary Issues in Strategic Marketing
  • Marketing Analytics
  • Marketing Communications
  • Advertising and Sales Promotions
  • PR and Media Skills
  • Direct and Interactive Marketing

These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.

Learning and teaching

Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria. 

Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Corporate communications is an increasingly important strategic issue for organisations, and expertise in this area will offer excellent opportunities for career progression. Read more

Corporate communications is an increasingly important strategic issue for organisations, and expertise in this area will offer excellent opportunities for career progression.

As a communications manager or leader wanting to maximise your professional performance and career opportunities in this dynamic sector, you will develop specialist knowledge and hone your strategic skills to improve the performance of your organisation. You will learn about the latest communication trends and be kept up-to-date with the rapidly changing standards and practices in industry.

You should be able to complete this accredited course with minimal disruption to your professional schedule. The course is delivered part-time, with six core modules usually studied across six Friday and Saturday blocks in your first year. In your second year, you will research and write your dissertation. 

Research Excellence Framework 2014

Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Course Benefits

Leeds Business School has been at the forefront of development in public relations education, both nationally and internationally, since 1990. Your course is delivered by lecturers within our Public Relations & Communications Subject Group which includes 15 academic staff teaching across 10 undergraduate, postgraduate and professional courses.

If you have already gained the CIPR Diploma you will be exempt from the core modules Stakeholder and Employee Communications, Corporate Social Responsibility & Communication, and Issues & Crisis Public Relations, and will follow a fast track route to a masters degree.

Academic staff within the group have contributed chapters to the best-selling textbook 'Exploring Public Relations' edited by Professor Ralph Tench and Liz Yeomans.

As a communications professional with a track record including time as the Communications Manager at Rolls-Royce, this course was a natural choice for Annalie Brown: "The course was right for me and it helped that I was exempt from some modules due to having the CIPR Diploma already."

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

Core modules

  • Corporate Social Responsibility & Communication
  • Digital Communication Management
  • Issues & Crisis Public Relations
  • Dissertation
  • Specialist Public Relations
  • Stakeholder Relations & Employee Communications
  • Marketing Communications Strategy

Job prospects

Your modules will focus on the real-life challenges practitioners face in their work and career development, ensuring you will be able to apply your learning to your work straightaway. On completion, you will be able to use your refined critical analysis and strategic thinking skills in a private, public or non-profit sector environment.

  • Communications Officer
  • Communications Manager
  • Head of Communications
  • Strategic Brand Planner


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This Erasmus Mundus Joint Master Degree brings together European and international partners to provide an integrated study programme engaging with theoretical, empirical and applied approaches to security, intelligence and strategy. Read more
This Erasmus Mundus Joint Master Degree brings together European and international partners to provide an integrated study programme engaging with theoretical, empirical and applied approaches to security, intelligence and strategy. Studying across Europe you will be able to participate in an optional work-based placement with a practitioner organisation.

● The University of Glasgow is the leading partner in the consortium of universities that have developed this joint masters programme. Other degree awarding partners include Charles University Prague (Czech Republic) and Dublin City University (Ireland).

● Specialist master classes and webinars (online seminars) will be provided by practitioners and visiting academics.


● The programme will address a wide range of challenging intellectual questions, as well as the policy and ethical dilemmas that arise when state and non-state actors seek to resolve threats ranging from traditional interstate conflict to diverse contemporary issues such as terrorism, organised crime, and insecurity and vulnerability associated with technological and cyberspace advancements.

● You will also gain experience of the methods and products (linked to intelligence gathering and analysis, diplomacy and strategic communications) used by states, as well as the international political and economic/business communities to advance their security.

Programme Structure

The programme is structured around a series of mobility periods across two years where you study at the three programme universities for 1 academic semester each. During year 1 you will undertake a series of core courses reflecting the main themes of the programme and research methods training.

In year 2 you will choose a specialist concentration containing a range of optional courses. Also included is a 4th flexible mobility period, during which independent study (dissertation) and an optional work-based learning placement with a relevant non-academic practitioner partner are undertaken.

The periods of mobility are designed to enable you to engage with a variety of perspectives on the three core themes of the programme and promote valuable knowledge and practical skills based outcomes that will feed into future career opportunities.

Year 1

• University of Glasgow (September - December)
• European and international security strategies
• International security & strategic thought
• Intelligence analysis & policy making
• Language option: Arabic, Chinese, Russia, German, French OR Spanish.

Dublin City University (January - May)

• International security
• Intelligence & security analysis: theory & practice
• Political terrorism OR Peace-keeping & peace-making interventions.

Various locations (June - August; optional)

Research period to work on dissertation and engage with placement partner
Summer School (provided by OTH Regensburg), includes training on situational awareness, presentation and communication, analytics and intercultural awareness

[[Year 2 ]]

Charles University Prague (September - February)
You must choose one specialist themed concentration and complete a minimum of four courses (including the core). You may choice a fifth course from any of the options offered to make up the required number of credits. (Additional courses may be added to concentrations and all courses are subject to availability)

Concentration A - Strategic Studies
Concentration B - Regional Security
Concentration C - Security & Technology
Concentration D - Conflict Studies

Independent Study Portfolio (March - August)

During this flexible mobility period you will return to the university location of your primary supervisor. This will be your official academic home for this period. During this period all students have to complete their independent study portfolio which includes a dissertation. Depending on your research topic you may be able to spend some time during this mobility period in a fourth location at one of our associate partners. Some students will also have the opportunity to undertake a 6-8 week work-based placement linked to their dissertation topic. These are offered by our associate non-academic partners and are available on a competitive basis.

A range of formative and extra-curricular features are embedded within this programme. These include

• Language learning opportunities (e.g. German, Czech, Russian, Chinese, Spanish, Urdu, Arabic),
• Study Tour opportunities (e.g. Brussels/Paris/London, Washington) to visit key institutions and organisations working in the security sector such as NATO, European External Action Service.
• Policy development exercises, situational workshops and crisis management training events
• A project based Summer School
• Opportunities to attend security focused conferences
• Specialist guest lectures and seminars
• Membership of the University of Glasgow's Global Security Network and the opportunity to work closely with staff from Charles

University’s Deutsch Security Square.
Students (funded and fee-paying) should be aware that the programme involves a minimum of 2 flights once you have arrived at Glasgow.

Airfares are not included

with tuition fees. Possible flights include:

Glasgow to Dublin
• Dublin to Prague OR via optional summer school in Regensburg
• Prague to Dublin OR Glasgow (if not based in Czech Republic for your dissertation period)
• Work-placement students will have additional travel to factor into account

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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;. Read more
This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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