You will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. This includes preparing for conflict between states or with insurgent groups, communicating a path during hostilities, transitioning through post-conflict situations and also how states use diplomacy, culture and economics to avoid conflict and engage in treaty and trade negotiations. You will also encounter crisis communications: how to shape strategic responses to natural disasters, terror attacks, and military invasions. To appreciate this complex field from multiple perspectives, students will further discover how insurgent and revolutionary movements think about and put into practice their communications strategies with populations and states.
Along with subject matter expertise, students will develop transferable analytic, research and practical skills in a dynamic and rigorous intellectual environment.
The course is associated with the King's Centre for Strategic Communications (KCSC) - a global network of universities, government agencies and alumni.
The aim of this course is to enhance knowledge of a broad range of subjects and approaches to engaging with international politics today.
The course is available to both full- and part-time students, and is available as an MA, Postgraduate Diploma, or Postgraduate Certificate.
The MA course comprises modules that total 180 credits. You will take two 40 credits worth of required modules, and a further 40 credits of optional modules. These credits may be chosen from a wide range of modules available in the Department of War Studies. MA students are also required to take a 15,000-word research dissertation on a topic of Strategic Communications (60 credits).
Per 40-credit required module, you will typically receive two hours per week over two ten week terms. This can be split into one lecture and one seminar or combinations thereof or one lecture followed by a case study. In addition to this you can expect 360 hours of self-study.
Per 20-credit module optional module, you will typically receive two hours per week over one ten week term. This can be split into one lecture and one seminar or combinations thereof. A few options are formatted to run as intensive weekend sessions. In addition to this you can expect 180 hours of self-study.
Per 40-credit optional module, you will typically receive two hours per week over two ten week terms. This can be split into one lecture and one seminar or one lecture and one case study or combinations thereof. Some options are formatted to run as intensive weekend sessions. In addition to this you can expect 360 hours of self-study.
For the Dissertation module, you will typically receive 12 hours worth of traning workshops and/or supervision. In addition to this you can expect 588 hours of self-study.
Typically 1 credit equals 10 hours of work.
Assessment methods will depend on the modules selected. The primary method of assessment for this course is a combination of essays, project work, class participation, and/or exams. The dissertation module assessment will be assessed solely on the dissertation (100%).
The MSc Strategic Communications moves beyond a purely vocational approach to the making of messages to offer you an approach to strategic communication that reflects: the changing means of communication, image making and storytelling in the organisational environment today; the expanding strategic ends of selling not only products and ideas/ideals but also places and experiences in an increasingly mediated and networked world, especially through branding; and the increasingly complex consequences for all types of organisation of the interaction of these changes.
The programme will focus on the study of organisations as communicators across the governmental, non-governmental and corporate sectors, especially in the context of change associated with digitalisation and globalisation. In particular, it will examine the ways organisations communicate strategically, both internally and externally; and how communication contributes to shaping discourses and practices associated with leadership within organisations and across them.
It will also consider the role of digital technologies, the links between discourse and power, and how these relate to the way public discourse and symbolic resources are unevenly distributed and controlled, privileging certain institutions and ideologies
On graduating, our students enter a variety of careers in the UK and abroad, including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both the public and private sectors.
This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).
As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.
You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.
This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.
On completion of the requirements of both institutions, you will be awarded two degrees:
The entire programme is delivered in English and no knowledge of French is required.
The first term is located at our Greenwich Campus in London and the second is Tours Campus in France. The third term is usually in the UK or another chosen country by negotiation.
Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio.
ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers which welcome more than 65,000 students a year.
You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, know as a tech hub.
Find out more about ESCEM Tours Campus: http://www.escem.fr/en
A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.
This degree aims to:
Term 1 University of Greenwich courses (60 credits)
Term 2 ESCEM courses (60 credits)
Term 3 Cross sessional - Recruiting Institution
You will be assessed through a wide range of methods, including individual and group presentations, tests, reports, essays, article reviews, examinations and a project.
Students can usually gain exemptions from Chartered Institute of Marketing and Institute of Direct Marketing examinations.
You will be able to work as a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager or marketing/communication consultant in a wide range of multinational companies, non-government and public sector organisations, and consultancies.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO).
Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
Industry experts provide guest lectures, career development advice and curriculum input. Sector professionals are involved in developing content and teaching on various courses.
As part of our continuing Big Picture guest seminar series, senior executives are invited to pass on their insights and experience.
The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom, and an opportunity for you to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct and Digital Marketing.
Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine (2016).
Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.
This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.
Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.
You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.
The Marketing division at Leeds University Business School is one the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.
The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.
You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.
During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.
In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.
In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.
You’ll study nine compulsory modules, plus either a dissertation or consultancy project.
You’ll also choose one optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.
Links with industry
A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.
Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.
We help you to achieve your career ambitions by providing professional development support as part of the course.
Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.
You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.
Read more about our Careers and professional development support.
Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework.
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.
This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.
This programme is accredited by The Chartered Institute of Marketing (CIM).
The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.
Core modules include:
These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.
Through working on two major consultancy projects you will develop an understanding of the principles and challenges of consulting in the communications sector and develop skills in facilitation, communication, negotiation, project management, problem-solving, relationship-handling, project leadership and team work. Part of your skills training will take place off campus at the university's Priestley Centre on Lake Coniston in Cumbria.
Your projects will link to real live communication issues facing organisations – evaluating consumer reactions to recent advertising campaigns, developing media plans, evaluating approaches to branding, or developing new web designs. Your performance on your two projects (one group-based and one individual) will be evaluated not just on content but also your professionalism and client relations. Your second project will also form part of your dissertation. You will also have some media skills training as part of the programme.
There are a host of potential topics for an international marketing dissertation.
Topics have included:
The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.
Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.
Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.
Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.
Strong industry links
We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.
Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.
Careers in Business
Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
This new course in Strategic Marketing is being introduced at the School of Management from September 2017. Course structure and content for the MSc in Strategic Marketing has been developed in line with the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing.
- All modules on the Strategic Marketing programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)
Strategic Marketing graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.
Modules on the Strategic Marketing programme may include:
Marketing in Society
Integrated Marketing Communications
Managing and Marketing Tourist Experiences
Strategic Brand Management
We have an excellent track record of placing our graduates including those from the Strategic Marketing programme with major multinational companies and our graduate employment rate is 92%.
From the moment you arrive at the School of Management as a student on the Strategic Marketing programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:
- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’
The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.
The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.
The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.
School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.
Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.
School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.
*THE Research Excellence Framework 2014: Institutions ranked by subject
Our Masters programme in Satellite Communications Engineering is designed to give you the specialist multidisciplinary skills required for careers in the satellite and space industries.
We have an exceptional concentration of academic staff experienced in the satellite area, in addition to well-established contacts with all the major satellite manufacturers, operators and service providers.
Industry participates in the MSc programme in both lecturing and projects, and facilitates excellent engagement for our students. Graduation from this programme will therefore make you very attractive to the relevant space-related industries that employ over 6,500 people in the UK alone.
Read about the experience of a previous student on this course, Thanat Varathon.
This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. It consists of eight taught modules and a project.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
Through consistent investment, we have built up an impressive infrastructure to support our students and researchers. The University of Surrey hosts Surrey Space Centre – a unique facility comprising academics and engineers from our own spin-out company, Surrey Satellite Technology Ltd.
Our mission control centre was designed and developed by students to support international CubeSat operations as part of the GENSO network, and it also supports the development of the University’s own educational satellites.
Our teaching laboratories provide ‘hands-on’ experience of satellite design and construction through the use of EyasSAT nano-satellite kits. They also house meteorological satellite receiving stations for the live reception of satellite weather images.
Elsewhere, our fully equipped RF lab has network analyser, signal and satellite link simulators. The Rohde and Schwartz Satellite Networking Laboratory includes DVBS2-RCS generation and measurement equipment, and roof-mounted antennas to communicating live with satellites.
A security test-bed also exists for satellite security evaluation. We have a full range of software support for assignments and project work, including Matlab, and you will be able to access system simulators already built in-house.
Satellite Communications Engineering students can also make use of SatNEX, a European Network of Excellence in satellite communications supported by ESA; a satellite platform exists to link the 22 partners around Europe. This is used for virtual meetings and to participate in lectures and seminars delivered by partners.
Our own spin-out company, Surrey Satellite Technology Ltd, is situated close by on the Surrey Research Park and provides ready access to satellite production and industrial facilities. In addition, we have a strategic relationship with EADS Airbus Europe-wide and several other major communications companies.
This programme in satellite communications engineering. provides detailed in-depth knowledge of theory and techniques applicable to radio frequency (RF) and microwave engineering.
The programme includes core modules in both RF and microwave covering all ranges of wireless frequencies and a number of application devices including radio frequency identification (RFID), broadcasting, satellite links, microwave ovens, printed and integrated microwave circuits.
Additional optional modules enable the student to apply the use of RF and microwave in subsystem design for either mobile communications, satellite communications, nanotechnology or for integration with optical communications.
The teaching material and projects are closely related to the research being carried out in the Department’s Advanced Technology Institute and the Institute for Communication Systems.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design.
A one-year Master's programme of 60 credits, Strategic Communication is a programme designed for students with different subject backgrounds within the wide field of communication. Bringing together different skills, students develop a critical understanding of, and competence to implement, strategic communication. By strategic communication we mean professional communication aimed at satisfying long-term organisational and community goals.
Strategic Communication is designed to produce skills required in the modern communications environment, which demands flexible critical skills and a mastery of strategic storytelling, content production and visual design. It offers core skills that are transferable across the employment sector: sound research practice; clear and effective writing; critical thinking; a good understanding of design; deep understanding of how to use the web and social media for strategic purposes; and communicating with niche groups/markets.
The programme is comprised of two interrelated strands which run over the two semesters, one oriented to research and critical thinking, the other to building a portfolio of flexible interlocking practical skills. Much of the teaching is based on a flipped classroom method using video lectures, project-based work, individual preparation and tutoring tailored for each student's knowledge and experience.
During the first semester, you will develop an understanding of concepts in strategic communication such as PR, corporate communication, brand management, and political communication. The communications industry is changing in such a way that marketing and PR are increasingly integrated, the use of digital storytelling and moving images grows, and new roles are introduced. The changes require new kinds of thinking and brings at the same time exciting possibilities for those equipped with the knowledge to take advantage.
You will also develop skills in content production. During the first half of the semester, we develop efficient use of language, images, and design. During the second half of the semester we continue with audio and video production along with scriptwriting. In the second semester, students carry out a larger research project that concerns the communication of one or several organisations. There will be classes on research methods and how these should be applied as well as one-to-one supervision for individual projects. During this semester, practical skill development moves on to web-design and online layout, and several skills and modes of communication are integrated in a project.
Throughout the programme, students work individually, in pairs, as well as part of a team both when carrying out research and when doing content production. All skills are assessed formally although important principles for this programme include creative learning through "trial and error", independence and responsibility.
The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.