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Masters Degrees (Strategic Analysis)

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This dynamic MBA course will be of interest if you are in, or aspire to, a managerial position and will build the vision needed in today’s business climate. Read more
This dynamic MBA course will be of interest if you are in, or aspire to, a managerial position and will build the vision needed in today’s business climate. It’s important to have the necessary skills to set yourself apart from the competition. This challenging course builds on a strong ethos of helping managers to solve real problems. It is designed for professionals who will make a strategic difference to the organisations in which they operate.

The MBA programme introduces innovative business theory in a practical context. You will learn how to integrate cutting-edge research and practice across all key business areas to achieve business transformation, whether you work in a public or private sector organisation.

During the MBA course, you will develop key leadership skills such as creativity, innovation, collaboration and problem solving. The MBA is grounded in principles that underpin business today and will give you a fresh strategic approach to the issues managers face.

The University is host to a vibrant, multicultural environment that provides an excellent opportunity for you to gain an international perspective on business and different cultures and practices.

There are also MBA pathways available in marketing, human resource management and public service management, so you can specialise in a particular area which will lead to a named MBA award.

Course Content

MBA modules:
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Systems Thinking
- Strategic Marketing
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

MBA Human Resource Management modules:
- Strategic Human Resource Management
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Marketing
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

MBA Marketing modules:
- Brand and Reputation Management
- Trends in Marketing
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Operations Management
- Research Methods
- Management Project
You will also study one of the following options:
- Strategic Marketing
- Managing Professional Development

MBA Public Service Management modules:
- Public Policy and Innovation
- Partnerships, Service Improvement and Delivery
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

Learning and teaching methods

Taught sessions are delivered through self-guided study, lectures, seminars, group work, case studies and exercises. You will have the opportunity to strategically analyse organisations, deliver presentations and prepare marketing and business plans.

Alongside your studies, you will also be part of a study visit to see first-hand how different companies operate. You are also encouraged to attend the many guest lectures organised by the Business School, to broaden your understanding of important subject areas.

Work Experience and Employment Prospects

Employability is at the heart of everything we do, and we aim to ensure that our students are innovative, creative and entrepreneurial, which helps make our graduates employable across the globe.

This demanding and dynamic course is designed for those looking to take their career to the next level. It will help you develop the knowledge and skills to be a successful strategic business leader and equip you with an insight into the business practices you will need for a future in an ever changing global environment.

Developed in close consultation with a range of employers who have contributed significantly to making our graduates more effective in the workplace, the University of South Wales MBA is recognised globally as a qualification due to its relevance within the world of work. The completion of a management project gives you the chance to showcase your knowledge and analytical skills that are essential to top employers.

Assessment methods

You will be assessed through written assignments, presentations and project work. The MBA involves the completion of a business research project which will develop your communication and consulting skills.

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Drawing on our research expertise and industry connections in this field, this programme will encourage you to confront and manage the strategic issues and challenges facing the modern international hotel industry.

PROGRAMME OVERVIEW

This programme is designed exclusively for students who already have qualifications or experience in hotel management to enhance and deepen their existing knowledge, understanding and skills.

The Masters in Strategic Hotel Management is an intellectually rigorous programme, drawing on a range of our subject and industry experts, that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.

An integrated approach gives you a truly international perspective on the strategic aspects of hotel management. The programme also offers you the opportunity to pursue specialisation through optional modules that reflect your interests.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Strategic Marketing and Brand Management
-Hotel Investment and Finance
-Hotel Operations Analysis
-Strategic Human Resource Management
-Strategic Management Of International Hotel Companies
-Revenue Management
-Project Management
-Business Plan for Hospitality and Tourism
-Asset Management
-Event Operations
-Innovation and New Product Development
-Research Dissertation
-Applied Dissertation
-Business Planning Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

-An in-depth exploration of the strategic management approaches, techniques and skills required for senior management positions in the hotel industry that builds on the underpinning knowledge of operational management that has been obtained by study at an undergraduate level. This will involve the study of national, international and global hotel chain operations in their various forms
-A high quality education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the hotel industry
-A business management orientation related to the hotel business drawing on a range of cognate areas of study to explain and analyse this particular sector
-An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of optional modules to permit students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
-An international perspective both in scope and coverage
-Up to date information that draws on the stimulus of the school’s recent research activities
-Students with the basis for developing their own approach to learning and personal development

PROGRAMME LEARNING OUTCOMES

Following completion of the programme, students should be able to:
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
-Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotels
-Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
-Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Knowledge and understanding
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
-Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotel
-Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills
-Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, researchskills.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;. Read more
This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Strategy and Management focuses on how managers and employees can develop businesses to become efficient and competitive whilst maintaining corporate social responsibility. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Strategy and Management focuses on how managers and employees can develop businesses to become efficient and competitive whilst maintaining corporate social responsibility. How can firms create value and develop a competitive advantage? How can business leaders through their employees carry out necessary strategic modifications? What is good management and what fosters productive employees?

The study of strategy is fundamentally about understanding why some businesses succeed while others do not. Within this framework, the Strategy and Management programme focuses on two sets of fundamental questions that illuminate this overarching theme in different ways:
What creates differences in performance between businesses and industries and why do such differences persist over time, and how can firms use this knowledge to create effective strategies?
How can firms—through leading and developing individuals, groups, and organisations—implement strategies or carry out complex change processes?

SPECIALIST AREAS

The Strategy and Management programme comprises two different areas of expertise/themes, "Strategic Analysis" and "Organisation and Leadership".

The Strategic Analysis theme examines theories, mechanisms, and practical frameworks that can be used to understand why differences in performance both between and within markets can arise, how and why such differences can persist over time, and how this affects strategic decisions in companies.

The Organisation and Leadership theme examines the business itself, with a focus on the challenges business leaders meet when they plan to implement or deploy strategies, how one should lead and develop the business’s human resources, and how one can carry out complex organisational changes.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.

NORWAY'S LEADING BUSINESS SCHOOL

It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.
We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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This part-time Advanced Master's program trains participants to become specialists in the energy sector (from equipment manufactors to utilities and major energy users). Read more

Objectives

This part-time Advanced Master's program trains participants to become specialists in the energy sector (from equipment manufactors to utilities and major energy users).

The successful completion of the program provides diploma holders opportunities in business development and marketing, strategic analysis, or energy project management. Energy management and marketing requires a solid background in economics and technology skills.

Designed for participants seeking a technologic and managerial dual competency, this high-level professional Advanced Master's program offers a global and interdisciplinary approach. This is its main strength. A real challenge for those with a keen interest in energy management and marketing.

Why get an Advanced Master's Degree?

- Obtain a high-level postgraduate qualification.
- Benefit from a technico-managerial dual competency.
- Acces high-level careers.
- Benefit from concrete, operationaloriented applied courses.
- Professional insertion
- 87% of our students are employed two months after graduation.
- 88% are in mid-level or higher management

Program Structure

Part-time work/study program from October to May + 6 months of full-time work from June to December. Internship opportunities and the possibility of obtaining a French contrat de professionalisation

Careers

YOUR EXPECTATIONS

- Join the world of energy management
- Acquire a sector-specific technological and managerial dual competency
- Access marketing and business responsibilities
- Drive energy management projects
- Develop consulting expertise and strategic analysis skills
- Adopt sustainable business practices

MARKETING AND COMMERCIAL FUNCTIONS:

- Business developer
- Business manager
- Product/market manager

PROJECT MANAGEMENT :

- Project Manager
- Energy efficiency expert
- Facilities manager

STRATEGY AND CONSULTING :

- Consultant,
- Market Analyst
- Energy Buyer

Our Strengths

- An interdisciplinary approach to energy
- The combined expertise of three academic partners: Grenoble Ecole de Management,
- Grenoble INP-Ense3, the EDDEN laboratory (Université Pierre Mendès France)
- A partnership with Tenerrdis competitivity cluster
- Close links with energy sector professionals: companies, unions, clusters
- An applied, professionalizationoriented pedagogy offered through an alternating study-internship program
- International study trip : previous destinations have included Sweden, China, and Germany
- The support of the Grenoble Chamber of Commerce and Industry

Admission

- Diploma from a recognized business school in management or engineering or a university : Master's degree (Bac+5) in sciences, economics, or social sciences. Or at least 3 years of significant professional experience with a Bachelor's degree (Bac+4).
- English test and jury session.
- Autonomy, adaptability, interpersonal skills, and personal commitment to an intensive Master's program

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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Read more
Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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Organisations across the world are looking to gain a sustainable competitive edge in an increasingly difficult environment. The smarter organisations are using business analysis to make better decisions and deliver business performance and improvement. Read more

Why this course?

Organisations across the world are looking to gain a sustainable competitive edge in an increasingly difficult environment. The smarter organisations are using business analysis to make better decisions and deliver business performance and improvement.

That means more than just collecting and routinely processing large amounts of business data. It means applying sophisticated quantitative techniques to help with decisions, particularly at the strategic levels.

This distance learning course focuses on applying advanced analytical methods to business problems to help managers make better decisions.

You’ll develop an understanding of key quantitative business analysis methods. You’ll also be introduced to business models used to support the development of strategy for organisations and to help them to monitor and measure strategic processes. You’ll also develop key consulting skills to effectively support management.

See the website https://www.strath.ac.uk/courses/postgraduatetaught/businessanalysisconsultingdistancelearning/

You’ll study

All classes are taught using material presented via the internet. Classes are supported by faculty members who also teach on the full-time course. They will guide and support discussion via discussion forums.

The programme contains three stages. In progressing towards completion of the MSc students will undertake the following:

- Postgraduate Certificate in Business Analysis & Consulting
This includes five compulsory classes and one elective class all of which can be completed fully online.
Compulsory classes:
1. Foundations of Operational Research & Business Analysis
2. Quantitative Business Analysis
3. Managing Business Operations
4. Spreadsheet Modelling & Demand Forecasting
5. Strategy Modelling & Management

Elective classes:
One optional class chosen from:
1. Business Simulation Methods
2. Risk Analysis & Management
3. Business Information Systems
4. Performance Measurement & Management

- Postgraduate Diploma in Business Analysis & Consulting
After completion of the Postgraduate certificate two further elective classes and one compulsory class are required to be undertaken.
Compulsory class:
1. Becoming an effective business analyst

Elective classes:
Two elective classes chosen from same list as for the Postgraduate Certificate.
If you wish to proceed to the Postgraduate Diploma you need to be in appropriate employment. The final decision as to what is "appropriate employment" remains with the University of Strathclyde. However, if your employment covers all of the following, you're likely to be in the correct type of post:
- solving problems owned by someone else
- ill-defined problems
- working in teams
- the opportunity to use a variety of Business Analysis techniques
- your work has an influence on the operation of your organisations

Your employment should require some analysis of business situations, in the private or public sector. Samples of your work will form the basis of reflection and learning projects, guided by a personal mentor.

- MSc in Business Analysis & Consulting
Students who complete the Diploma and gain sufficient marks to proceed to the MSc will be expected to undertake a project. The project will be integrated with your employment. You'll have individual personal mentoring to guide you in reflection and learning.

Technical requirements

To undertake this course you need to have:
- Modern PC running Windows Vista or higher, web cam, headset with microphone
- Minimum 2Mb/sec broadband connection
- Microsoft Excel 2010 or higher

NB: Some of the course software is Windows-only and will not run under Linux or on Macintosh computers so use of a PC or PC-emulation software is essential if these operating systems are used.

Start dates

You can start the Certificate programme in October or April. The Diploma course usually runs between September and May, though there is some flexibility with this. It's followed by the project which has a flexible timetable.
Normally, a student should be able to complete the MSc programme in around two and a half years. Please contact us if you need advice about the best start date for you.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at the University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.
To find out more about the courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future. You can also complete the online application form , or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Learning & teaching

All classes are taught using material presented via the internet. Classes are supported by faculty members who also teach on the full-time course. They'll guide and support discussion via forums.

- Virtual Learning Environment (VLE)
As a registered student on this programme you will have full access to our user-friendly VLE. Benefits of using the VLE include:

Anytime, anywhere learning:
At home, at work, on the move, in an internet cafe - all you need is your username and password.

Access to tutors throughout your course:
Unlike many other online courses, you're not simply given your materials and left to get on with it. You're a full student of the University of Strathclyde. Tutor support is equal to that on our other, face-to-face, courses. Tutors and support staff include lecturers and academics whose prime concern is your progress through the course.

Continuously updated, dynamic, interactive online materials:
We constantly update and revise our material.

Online group discussions:
Group discussion is an integral part of the learning process on the all of our distance programmes. Some issues are developed best by peer discussion, often with tutor involvment.

Live question & answer sessions:
Classes often have a "Question& Answer" session, broadcast live by video, audio and text. This is an opportunity for students to ask questions in a group forum. These sessions are archived on the website for those unable to be present at the time.

Live conferencing:
Several sessions of the Postgraduate Diploma are conducted using live conferencing and online collaboration software such as Elluminate and FlashMeeting.

Assessment

Each module includes two pieces of assessment. Around half of these will be assignments and the other half will be by examination at local centres.

Careers

The skills you’ll learn on the MSc make you very marketable to potential employers.
We’ve very good links with business and have hosted recruitment events for many companies, including Barclays Wealth, British Airways, Deloitte, Morgan Stanley, Rolls Royce, Sopra and SIMUL8, to name a few.

Find information on Scholarships here http://www.strath.ac.uk/search/scholarships/

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The MSc Business Analysis and Strategic Management course focuses on real international management issues and how to solve them. A key element of the course is our unique client-facing project which allows you to put your learning into practice. Read more
The MSc Business Analysis and Strategic Management course focuses on real international management issues and how to solve them. A key element of the course is our unique client-facing project which allows you to put your learning into practice.

You explore the operation of multinational enterprises and undertake comparative business analysis, while gaining the practical skills necessary to work efficiently in an international business environment. Alongside a thorough understanding of business analysis and development, you graduate with the key skills of international business consulting, such as framing international business problems, writing business reports and preparing for interviews.

You have the opportunity to apply your learning to real business problems through a client-facing project within an external client organisation, giving you valuable experience and generating excellent networking opportunities.

Recent examples of project clients include:
-ASDA
-AstraZeneca
-BAE Systems
-BASF
-Deloitte
-ICI
-Manchester Chamber of Commerce
-Kelloggs

Special features

The client-facing project is a unique element of this course that provides an excellent opportunity to test, improve and enhance the knowledge and skills learned in the classroom. This consultancy project, lasting up to three months over the summer, involves you in either supporting a start-up company, finding growth opportunities for a medium-sized firm, or improving the effectiveness and efficiency of a function within a large, blue chip company.

Coursework and assessment

Assessment varies depending on the modules chosen. It may include a combination of coursework, group project assessment, presentations, assignments, report, individual essay and examinations. The summer project is offered if you gain a minimum of 50% in each first semester course unit. Alternatively, you may undertake a dissertation of 12,000 words.

Career opportunities

The course is aimed at graduates who are interested in pursuing a career in the area of business analysis and development, including business consulting, as well as candidates who seek a pathway to a research degree in the field of international management and comparative studies.

Graduates move into a wide range of careers, and recent recruiters include Accenture, BP, Ernst & Young, IBM, Tesco, Rolls Royce, Shell Petroleum, Standard Chartered Bank, Unilever and IBM.

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Modules. The Context of Strategic Planning. Workforce Planning for Service Improvement. Leading Workforce Planning. Module details. Read more
Modules

The Context of Strategic Planning
Workforce Planning for Service Improvement
Leading Workforce Planning.
Module details

The Context of Strategic Planning
This module considers the whole strategic service planning process, to help you to place workforce planning in a broader context. Planning only makes sense and has value when it is carried out with others, so active engagement with key stakeholders is an important part of this module.

During this module we will address a range of important issues: the meaning of strategy, stakeholder analysis and contextual analysis, and identifying strategic workforce goals. We also consider how identifying a plan will inevitably trigger organisational change or be a response to it. We look at some of the important concepts to consider when introducing change and how these may affect your plan.

This module:

introduces you to current debates in the areas of health and social care policy, information and knowledge management, strategic planning and service improvement
provides you with updates on relevant policy and strategic initiatives
provides opportunities for you to explore complex planning scenarios and learn from the experiences of planners from the health, social care, voluntary and independent sectors.
Overall, the module will help you define where your region, organisation or service is today, explore the planning and development challenges of tomorrow, and identify a range of strategies to help organisations meet these challenges.

Assessment:

Project (initiation and establishment of strategic goals).
An individual report (scenario analysis and evaluation).
Workforce Planning for Service Improvement
This module draws on a number of interrelated areas in operational management, organisational theory, management theory and data management. Its focus is on the skills and practices managers and leaders need to achieve service improvements through workforce planning in the complex and dynamic environment of health and social care.

This module addresses debates about 'quality' and 'flexibility'. Core to this module is the question 'how can workforce planning genuinely contribute to service improvement in both the long and short-term?'

This module:

explores the contribution of workforce planning to service improvement
broadens your understanding of workforce planning concepts and enables you to review critically the potential of workforce planning to improve outcomes for patients and service users.
Assessment:

Project (analysis of supply and demand; options generation and appraisal).
Individual report (critical evaluation of your planning project).
Leading Workforce Planning
This module explores the notion of leadership and change management. You will assess your own personal strengths and weaknesses as a leader, change agent and developer of others. Using feedback from a range of self-assessment exercises and work-based appraisal, you will craft a personal development plan, and design and test a series of activities to build your strengths and address your weaknesses.

This module:

questions the nature of leadership and begins to define the skills needed to meet the complex aims of modern health and social care providers
explores a range of change management techniques and applies them to workforce planning
critically analyses your own management practice with a view to increasing your leadership capacity and effectiveness
encourages you to reflect on your own practice.
Assessment:

Project: Critical evaluation of leadership styles and change management strategies
Personal development plan.

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The role of the corporate environmental manager is becoming increasingly complex and strategic. Corporate social and environmental responsibility is becoming prominent in consumer demand and a pre-requisite for tender eligibility. Read more
The role of the corporate environmental manager is becoming increasingly complex and strategic. Corporate social and environmental responsibility is becoming prominent in consumer demand and a pre-requisite for tender eligibility. This necessitates a more sophisticated environmental manager who can interpret legislative and audit requirements and deliver them in a manner conducive to continued economic development, whilst recognising the market trends. The aim of this programme is to develop skills in the delivery of economic activities related to environment, green technology and sustainability. The programme includes highly topical case studies from across these sectors reflecting changing strategies and alternative approaches. The course is suitable for graduates in a wide range of disciplines, including Environment, Engineering, Finance, Social Sciences and other subjects.
Testimonials

Compulsory Modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts. Specific topics include:

The nature of organisations
Organisation structures: strategy, design and function, job design
Organisation cultures: values, ethics, norms of behaviour
Theories and models of management: classical and contemporary
Individual differences: perception, learning, motivation, equality and diversity
Groups and teams in the organisation
Managing relationships: power, conflict, communication, engagement
Managers as leaders, people developers, coaches
Managing job satisfaction and performance

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems. Specific topics include:

Concepts of strategic management applicable to business
Prescriptive and emergent strategies
Strategy implementation through capacity building and resource allocation
Managing, monitoring and reviewing strategic change
Organisational designs for strategic advantage
Human resources strategy, marketing and corporate financial strategy
Organisational learning and knowledge management

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments. Specific topics include:

Research methodologies and philosophy: positivism and interpretivism
Qualitative research methods and the search for meaning
Selecting a research strategy and design
Data gathering, documentary records, triangulation and mixed methods
Content analysis, conversation analysis, discourse analysis, grounded theory
Quantitative research design and methodologies
Univariate and multivariate analysis, factor, cluster and discriminant analysis

Business Planning for the Green Economy: This module explores the process of establishing a venture from idea generation to the completion of a business plan which incorporates environmental planning and management. It takes the student through the actual process of developing a business plan and its different components, the market and sustainability. Specific topics include:

Entrepreneurship
The entrepreneurial role in relation to the initiation and development of a sustainable business
Key environmental factors of business development
The differences between the entrepreneur and the environmental manager, and the problems faced by small growth firms in sustainable growth.
The importance and complexity of entrepreneurship and environmentalism within a large firm environment

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects. Specific topics include:

Principles underlying the preparation of accounting information
Recording business transactions
Preparation and analysis of financial statements
Preparation of budgets, financial planning and control
Costing methods, uses and interpretation of cost data
Investment appraisal techniques

Strategic Environmental Management: This module is designed to provide a an understanding of the principles of sustainable development, environmental legislation, environmental auditing and assesment, and green technological development. Specific topics include:

Sustainable development
Environmental legislation
Environmental auditing
Environmental assessment
Corporate social responsibility and socially responsible investment
Life cycle analysis

Green Technology: This module reviews the environmental consequences of economic activities, including energy generation, waste management, food and water supply, consumer goods. It then goes on to consider recent policy initiatives and drivers and examines key green technologies. Specific topics include:

Development and deployment of green technologies
Environment impacts of energy generation
Green technology policies and initiatives
Green technologies - commerce, ideas and concepts
Geographical Information Systems (GIS) for green technologies

Part 2:

For MBA Environmental Management, you must complete Part 2 by undertaking a relevant dissertation.

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How can different kinds of data inform us on economic issues? On this course you learn how economic data analysis can address practical problems within business, accounting, and development. Read more
How can different kinds of data inform us on economic issues? On this course you learn how economic data analysis can address practical problems within business, accounting, and development.

Our MSc Applied Economics and Data Analysis is run jointly between our Department of Economics and our Institute for Social and Economic Research (ISER), which specialises in the analysis of household and labour market data.

On our course you will be provided the tools for analysing and implementing some of the models that are present in theory modules. You study data-orientated, applied modules, exploring topics including:
-Techniques used in the analysis of panel data
-The specification of models and the tests of their validity
-Methods for analysing persistence over time in economic variables
-Handling different types of datasets,
-Survey methodology and sampling frames, and how to deal with problems of response rates and attrition

We are top 5 in the UK for research, with over 90% of our research rated as “world-leading” or “internationally excellent”. Much of this world-class research is related to policy, and we have particular strengths in the areas of:
-Game theory and strategic interactions
-Theoretical and applied econometrics
-Labour economics

The quality of our work is reflected in our stream of publications in high-profile academic journals, including American Economic Review, Econometrica, and Review of Economic Studies.

Our University is one of only 21 ESRC-accredited Doctoral Training Centres in the UK. This means that our course can form part of a prestigious 1+3 funding opportunity worth up to £21,575.

Our expert staff

Study and work alongside some of the most prominent economists of our time.

Our researchers are at the forefront of their field and have even received MBEs, with students coming from across the globe to study, research or work with us.

Many of our researchers also provide consultancy services to businesses in London and other major financial centres, helping us to develop research for today's society as well as informing our teaching for the future.

For a full list of research interests, see our Department’s staff pages.

Specialist facilities

Take advantage of our wide range of learning resources to assist you in your studies:
-Extensive software for quantitative analysis is available in all computer labs across the university
-Access a variety of economics databases and multiple copies of textbooks and e-books in the Albert Sloman Library

Your future

After completing your masters, you may wish to extend your knowledge with a research degree – many Essex graduates decide to stay here for further study.

Alternatively, our course also prepares you for employment; recent surveys have shown that higher degree graduates are more likely to obtain jobs at professional or managerial level.

You will develop key employability skills including analytical reasoning, mathematical techniques, model building and data analysis.

Our graduates find employment in roles such as business and financial analysts, management consultants, government officials, and economists for banks and other financial organisations.

We also work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example Structure

Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core module structure may be subject to change.

MSc Applied Economics and Data Analysis
-Dissertation
-Applications of Data Analysis
-Mathematical Methods
-Microeconomics
-Panel Data Methods
-Banking (optional)
-Behavioural Economics I: Individual Decision Making (optional)
-Behavioural Economics II: Games and Markets (optional)
-Computational Agent-Based Macro-Economics, Financial Markets and Policy Design (optional)
-Econometric Methods (optional)
-Economic Development Theory (optional)
-Economics of Financial Markets (optional)
-Estimation and Inference in Econometrics (optional)
-Game Theory and Applications (optional)
-International Finance (optional)
-International Trade (optional)
-Macroeconomics (optional)
-Monetary Economics (optional)
-Political Economy (optional)
-Theory of Industrial Organisation (optional)
-Time Series Econometrics (optional)
-Topics in Financial Economics (optional)
-Economics of Incentives, Contracts and the Firm (optional)

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The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. Read more
The Strategic Marketing MSc degree aims to develop a strategic marketing focus and link it to the strategy process within an organisation. It emphasises customer care as well as competitive advantage.

Companies the world over, whether they are involved in consumer sales, B2B, intermediaries, charities or NGOs, all recognise the importance of marketing and therefore the need to employ qualified and skilled marketing graduates.

WHY CHOOSE THIS COURSE?

-Enables you to interpret market data, provide a situational analysis and make recommendations for strategic developments
students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation
-Shows you how to adapt to changing market conditions and excel in teamwork and leadership
-Aims to give a pathway to study marketing at a higher level by focussing on strategic decision making and to provide a grounding in statistical analysis
-Modules designed to give students a range of cognitive, practical and transferrable skills appropriate to future management roles

WHAT WILL I LEARN?

All students study a common core in semester one.

In semester two you will study modules specific to your chosen award, which would include material on:
-Positioning and perception in marketing, and an appreciation of the way brands are developed
-Value added partnerships and mega marketing
-Power and conflict within relationships and wider marketing networks
-Expeditionary marketing and the launching of new products
-New initiatives in marketing for the 21st century

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc Strategic Marketing is suited to graduates seeking career development and opportunities at management level with strategic and operational responsibilities in marketing. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Strategic Marketing MSc degree students have the option of enrolling on the internship programme.

This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successfully complete all Semester 1 modules including research methods at the first attempt;
-CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel;
-Presentation: prepare and successfully deliver a formal presentation;
-Interview: interview with the university internship panel.

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Effective information management is key to the success of any organisation. The MBA Information Management develops knowledgeable and capable executives who will become managers in the IT / computing industry, or in companies in other sectors. Read more
Effective information management is key to the success of any organisation. The MBA Information Management develops knowledgeable and capable executives who will become managers in the IT / computing industry, or in companies in other sectors. The aim of the programme is to provide graduates with a range of management knowledge and skills, together with a thorough foundation in information management, information technology, and its commercial applications. The programme includes topical case studies, and reflects contemporary developments within the sector. The course is suitable for graduates in a wide range of disciplines, including Engineering, Finance, Social Sciences and other subjects.

Compulsory Modules:

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts. Specific topics include:

The nature of organisations
Organisation structures: strategy, design and function, job design
Organisation cultures: values, ethics, norms of behaviour
Theories and models of management: classical and contemporary
Individual differences: perception, learning, motivation, equality and diversity
Groups and teams in the organisation
Managing relationships: power, conflict, communication, engagement
Managers as leaders, people developers, coaches
Managing job satisfaction and performance

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems. Specific topics include:

Concepts of strategic management applicable to business
Prescriptive and emergent strategies
Strategy implementation through capacity building and resource allocation
Managing, monitoring and reviewing strategic change
Organisational designs for strategic advantage
Human resources strategy, marketing and corporate financial strategy
Organisational learning and knowledge management

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments. Specific topics include:

Research methodologies and philosophy: positivism and interpretivism
Qualitative research methods and the search for meaning
Selecting a research strategy and design
Data gathering, documentary records, triangulation and mixed methods
Content analysis, conversation analysis, discourse analysis, grounded theory
Quantitative research design and methodologies
Univariate and multivariate analysis, factor, cluster and discriminant analysis

Web Technologies: This module provides an understanding of the basic technologies and structures for developing web applications, including internet resource creation, search techniques and programming languages for creating web content. You will create and use multimedia content in web applications, and gain familiarity with technologies for creating secure web applications. Specific topics include:

Internet concepts; networks; ISO 7 layer model; basic network architecture; routing; domain names; email; ftp; telnet; HTTP
WWW concepts; Internet resources; URI, and URI resolution, URL, URN; relation to XML namespaces; search engines; search algorithms; search engine optimisation
JavaScript; PHP; CSS; programming tools and environments
Multimedia; WWW support for multimedia; file compression
Internet Security; Cryptography; standards for the Internet; public key systems; signatures; authentication; trust management; electronic cash; security issues; firewalls
Web programming; HTML; XML; form input; CGI scripting; Perl programming

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects. Specific topics include:

Principles underlying the preparation of accounting information
Recording business transactions
Preparation and analysis of financial statements
Preparation of budgets, financial planning and control
Costing methods, uses and interpretation of cost data
Investment appraisal techniques

Databases: This module shows how to design a database and intelligently query a database using SQL; and provides an introductory level of understanding in database systems. A mini project is carried out towards the end of the module. This project allows you to complete the entire development process, from informal user requirements, to ER/EER modelling, transformation into relations, normalisation, and finally to the SQL commands to create and query the database. Specific topics include:

Characteristics of a relational database
ER/EER modelling of simple applications
Relational model and relational algebra
Transformation of an ER/EER model into a relational database
Normalisation techniques
Uses of SQL language to create and query a database

Technologies for Internet Systems: This module introduces technologies and tools for Internet Systems and e-commerce systems. Technologies and structures for developing web applications are examined. Technical issues for implementing an e-system, and commonly-available technology components, are covered. You will implement a practical web based e-commerce system using relevant technologies, taking into account current market implementation. Specific topics include:

e-commerce ideas and concepts
Internet concepts; networks; basic network architecture; routing; domain names; email; telnet; HTTP
Architectures and technologies, e-payment, e-commerce software and hardware, e-security, auctions
Design and implementation: HTML, XML, CSS, JavaScript, DOM, SVG
Research awareness: agent-based e-commerce; web services; grid computing; virtual organisations

Information Systems: This module examines the major types and components of Information Systems, their functions, benefits and limitations. The theoretical underpinnings of Information Systems are analysed. You will study the main business and personal uses of Information Systems, and how such systems are developed, procured and deployed. Specific topics include:

Understanding the nature of organisations and the people within them, and their use of information for strategic business purposes
The influence of human and organisational factors on the successful introduction of information systems
Methods and techniques involved in project and programme management
The importance of business processes and techniques for process modelling

Part 2:

For MBA Information Management, you MUST:

Complete two of the following Applied Business Projects: Business Planning; e-Business and Chain Value; Human Resource Management; International Business; Operations Management; Investment and Private Banking.
Write a Computing project, Software Hut. Software Hut is a project in which students (in groups) analyse, design and implement a software product for an organisation.

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In an increasingly competitive job market our MA programme in Strategic Management and Leadership will aid your professional development and help you to stand out with your employers. Read more
In an increasingly competitive job market our MA programme in Strategic Management and Leadership will aid your professional development and help you to stand out with your employers.

Accredited by the Chartered Management Institute (CMI), this 12-month, part-time master’s programme provides you with the option of specialising in a topic that is of interest and relevant to the sector/industry in which you currently work.

Upon graduation you will be eligible to apply for membership of the CMI.

See the website http://www.brookes.ac.uk/courses/postgraduate/strategic-management-and-leadership/

Why choose this course?

- Our MA programme in Strategic Management and Leadership is highly valued by employers and enables you to develop specialist knowledge in an area of management that will help your career progression.

- At Oxford Brookes University Business School you will find a dynamic and international community of more than 150 academic staff, 2,000 undergraduates and 500 postgraduate and research students. We are consistently applauded for the excellence of our learning and teaching.

- We practise a special 'Brookes blend' of critical enquiry with practical insight, combined with rigour and relevance. We have a close connection with the world of business, which ensures the relevance of our courses, the credibility of our staff and the career successes of our students.

Professional accreditation

The Chartered Management Institute has accredited the MA in Strategic Management and Leadership against their Diploma Level 7 and 8 qualifications. This means that an MA in Strategic Management and Leadership graduate has the opportunity to obtain a dual award from Oxford Brookes University and the CMI.

Teaching and learning

Teaching takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises, learning packages and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will have the opportunity to develop your team skills through structured syndicate work and group assignments.

Teaching staff are primarily academics from the Business School with research and/or in-depth practical experience of business and management issues. Visiting speakers from business, industry, consultancies and research bodies provide further input.

Specialist facilities

Our Business School Postgraduate Centre at Wheatley Campus has a state-of-the-art lecture theatre, well equipped seminar rooms and a postgraduate lounge and private study area.

The Wheatley Campus library provides specialist business resources including 1,000 sets of UK and overseas companies' annual reports, statistics on all aspects of business and management, postgraduate MA, MBA, MSc and PhD theses in business and management and business examination papers.

How this course helps you develop

The MA in Strategic Management and Leadership is a highly practice-based programme and provides you with the opportunity to enhance your current business practice experience and add to your skills set (e.g. interpersonal skills, leadership and project management skills, negotiation, cultural sensitivity, personal planning skills, research skills, etc).

Interaction with tutors, guest speakers and other participants will provide you with the opportunity of being introduced to, and learning about, a range of organisations and sectors that may be outside your field.

By the end of the programme you will have developed a global and cross sector understanding and appreciation of organisational life.

Development and practical application of these skills, where you match theory with practice, culminates in the production of a 20,000 word thesis based upon your organisation and a work-based issue with which you are directly involved.

Careers

Many Business School graduates realise significant career progression and go on to achieve high status in the industry of their choice.

We maintain a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research environment.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

Research within the department of Business and Management brings together corporate strategy, competitive strategy, growth strategies, global business, international trade and foreign direct investment with subjects that focus on leadership, culture, motivation, practices, strategic human resource management and the management of the globalisation process.

Research areas and clusters

Research in this department is grouped around two clusters: International Strategy, Entrepreneurship, Innovation and Operations and Critical Management Studies.

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