Masters Degrees (Strategic)

Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Accounting at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

*Formally MSc Professional Accounting.

Our MSc in Strategic Accounting is one of the first MScs of its kind in the UK. This postgraduate degree in Strategic Accounting allows students to gain a master’s qualification in one year and graduate as a professionally qualified accountant. This will benefit students and employers alike as the Strategic Accounting student enters the world of work with all the qualifications they need to hit the job running; avoiding any additional study costs or time off for studying or examinations.

Graduates of the MSc Strategic Accounting programme will be able to concentrate fully on their career and could therefore have opportunities for promotion before colleagues on a more traditional study support package.

Key Features of MSc in Strategic Accounting

- Students who graduate from this MSc in Strategic Accounting and pass all the ACCA professional papers will require no further study and will be able to concentrate fully on their career.

- All modules on the Strategic Accounting programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for International Ranked Research (REF 2014)

- 93% of Swansea students in employment or further study within six months of graduating

- High contact time – each module includes a 2 hour lecture followed by a 1 hour seminar/tutorial every single week

- Scholarships available for outstanding students

- Students experience a range of benefits by becoming an ACCA member:

- Improved career progression opportunities

- Ability to work internationally due to the ACCA world-class reputation

- Flexibility in career choice - students can work in any business sector from the financial services and public practice to the public and corporate sectors

- Part of a global professional body with a reputation for driving global standards of professionalism, ethics, integrity and accountability

- Access to a range of world-renowned technical materials and research, and comprehensive resources designed to support continuing professional development (CPD) including:

- free access to accounting jobs adverts posted by top employers

- free access to accounting and auditing standards

- technical updates

- access to exclusive online and face-to-face learning

- further accountancy qualifications from ACCA and other reputable academic and professional partners

Our MSc Strategic Accounting programme aims to improve career progression and opportunities for students to earn a high salary. It will give the students the opportunity to be able to work anywhere they choose, internationally because of the ACCA world-class reputation. Strategic Accounting students will be part of a global professional body with a reputation for driving global standards of professionalism, ethics, integrity and accountability while also having flexibility in their career choice. Strategic Accounting students must work for 3 years post-qualifying before they are able to use the ACCA letters after their name. Graduates of the Strategic Accounting programme will find opportunities to work in a wide range of sectors from the financial services and public practice to the public and corporate sectors.

Bay Campus

In September 2015 Swansea University became one university with two stunning campuses; located in acres of tranquil parkland and on the majestic sweep of Swansea Bay. All programmes delivered by the School of Management including the MSc in Strategic Accounting are now taught at the Bay Campus both new and continuing students.

The Bay Campus is situated in an outstanding location on the eastern approach into Swansea, with direct access onto the beach and its own seafront promenade. The campus features modern and bright student accommodation, including standard, premium, twin and wheelchair accessible rooms.

Strategic Accounting students benefit from facilities in Bay Campus including:

- Central support services for students housed within the Tower Information Centre

- State of the art library and resource centre

- Students’ Union

- The Great Hall – incorporating the Stanley Clarke Auditorium, lecture theatres and a cafe offering magnificent views across Swansea Bay

- Extensive catering and grocery provision including cafeterias, bar, supermarket, launderette and cash points. All of this will be in addition to recreational sporting facilities and a beach for all to enjoy.

Careers and Employability

We have an excellent track record of placing our graduates including those from the Accounting and Finance programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the MSc in Accounting and Finance programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

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Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation.
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.

Course content

What you will study on the MSc Strategic Marketing?
The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as consumer psychology and customer analysis, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice.

Modules

Marketing Strategy, Leadership and Planning (30 credits) Compulsory
Strategic Brand Management (30 Credits) Compulsory
Customer Analysis and Relationship Marketing (15 Credits) Compulsory
Consumer Psychology (15 Credits) Optional
Innovation-Driven Marketing (15 Credits) Optional
Strategic Product Management (15 Credits) Optional
Multichannel Marketing Management (15 Credits) Optional
Strategic Marketing Communications (15 Credits) Optional
Digital Marketing (15 Credits) Optional
Experiential Marketing and Events (15 Credits) Optional
Research methods & dissertation (60 Credits) Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching - how is the MSc Strategic Marketing taught?

Lectures

Lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material. During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material.

Seminars

For small groups – these are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments. In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks.

Group or individual tutorials

Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Self-directed/ independent learning

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor.

Assessment
You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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This dynamic MBA course will be of interest if you are in, or aspire to, a managerial position and will build the vision needed in today’s business climate. It’s important to have the necessary skills to set yourself apart from the competition. This challenging course builds on a strong ethos of helping managers to solve real problems. It is designed for professionals who will make a strategic difference to the organisations in which they operate.

The MBA programme introduces innovative business theory in a practical context. You will learn how to integrate cutting-edge research and practice across all key business areas to achieve business transformation, whether you work in a public or private sector organisation.

During the MBA course, you will develop key leadership skills such as creativity, innovation, collaboration and problem solving. The MBA is grounded in principles that underpin business today and will give you a fresh strategic approach to the issues managers face.

The University is host to a vibrant, multicultural environment that provides an excellent opportunity for you to gain an international perspective on business and different cultures and practices.

There are also MBA pathways available in marketing, human resource management and public service management, so you can specialise in a particular area which will lead to a named MBA award.

Course Content

MBA modules:
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Systems Thinking
- Strategic Marketing
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

MBA Human Resource Management modules:
- Strategic Human Resource Management
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Marketing
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

MBA Marketing modules:
- Brand and Reputation Management
- Trends in Marketing
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Operations Management
- Research Methods
- Management Project
You will also study one of the following options:
- Strategic Marketing
- Managing Professional Development

MBA Public Service Management modules:
- Public Policy and Innovation
- Partnerships, Service Improvement and Delivery
- Leadership and Management Theories
- Strategic Financial Management
- Strategic Analysis Tools and Techniques
- Strategic Operations Management
- Managing Professional Development
- Research Methods
- Management Project

Learning and teaching methods

Taught sessions are delivered through self-guided study, lectures, seminars, group work, case studies and exercises. You will have the opportunity to strategically analyse organisations, deliver presentations and prepare marketing and business plans.

Alongside your studies, you will also be part of a study visit to see first-hand how different companies operate. You are also encouraged to attend the many guest lectures organised by the Business School, to broaden your understanding of important subject areas.

Work Experience and Employment Prospects

Employability is at the heart of everything we do, and we aim to ensure that our students are innovative, creative and entrepreneurial, which helps make our graduates employable across the globe.

This demanding and dynamic course is designed for those looking to take their career to the next level. It will help you develop the knowledge and skills to be a successful strategic business leader and equip you with an insight into the business practices you will need for a future in an ever changing global environment.

Developed in close consultation with a range of employers who have contributed significantly to making our graduates more effective in the workplace, the University of South Wales MBA is recognised globally as a qualification due to its relevance within the world of work. The completion of a management project gives you the chance to showcase your knowledge and analytical skills that are essential to top employers.

Assessment methods

You will be assessed through written assignments, presentations and project work. The MBA involves the completion of a business research project which will develop your communication and consulting skills.

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This program has been designed for high potential students from all horizons who have passion and drive for a career in Strategic Consulting, Investment Banking or Venture-Capital.

TWO TRACKS WITH EQUAL CAREER OPPORTUNITIES

With the choice of either Business or Accelerated Track, people of all levels of business experience are able to apply to this program.

> The Business Track is aimed at recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or equivalent.
> The Accelerated Track is designed for students with no business related academic background who have received first class education in other fields such as engineering, law, life science, medical studies (etc.)

Students from both tracks are offered equal study resources and career opportunities at the end of the program.

FLEXIBLE YET COMPREHENSIVE COURSE

The program covers a wide range of strategic topics (http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Program-Details#block-35132) focusing on strategic analysis, as well as structure/organization of companies.

With a choice of over 20 electives (http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Program-Details#block-35133), students are able to adjust their curriculum to suit their own professional goals. Students are also able to choose to complete a certificate (http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Program-Details#block-35139), which will expand their knowledge of another related area of interest.

DIVERSE STUDENT BODY

With 25 different nationalities, this program will give students the opportunity to interact with people from a wide range of cultures and backgrounds. Students really benefit from the wide variety of knowledge that each brings from their own experience to make the most out of group projects.

CONSTANT INTERACTIONS WITH LEADING CONSULTANCY FIRMS

The true ‘real-life’ knowledge students will learn throughout the program is the main reason graduates have an extremely high placement success rate - http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Career-Paths

An optional company project (http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Program-Details#block-35140) can be undertaken, where students will assist companies in tackling a real-life strategic issue.

CAREER PROSPECTS

100% of our annual graduates find employment within 3 months with an average salary starting at €45K at top recruiting companies, such as, The Boston Consulting Group, Bain & Company, McKinsey & Company, Roland Berger, Merrill Lynch, among many more.

Program details

http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Program-Details

Careers

http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/Career-Paths

FAQs

http://www.hec.edu/Masters-programs/Master-s-Programs/One-Year-MSc-MS-Programs/MSc-Strategic-Management/FAQ

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Prepare yourself for handling a company's major strategic decisions!
The Master's program in Strategic Management provides you with the business acumen needed to make and implement the vital decisions facing every organization - through a comprehensive education that offers you the ultimate start for your future career in general management, consulting, or entrepreneurship.

Tilburg University is ranked #11 worldwide in Business and Economics (Times Higher Education, 2016).

Learn to recognize threats and opportunities in strategic management:
Business is increasingly faced with challenges that threaten current business models, but also represent huge opportunities. The Master’s program in Strategic Management provides you with the knowledge and skills on how to recognize these challenges and act upon them to ensure long-term success. This offers an excellent start for a career in consulting, entrepreneurship, or general management.

And implement strategic decisions that can make or break a company:
As a student of this program, you learn how to make decisions that can make or break your company, but also how to implement them. You are taught by renowned Tilburg University professors who represent some of the world's leading expertise in the discipline. A variety of small-scale teaching methods is employed, ensuring an exciting and challenging learning experience. We emphasize both sophisticated scientific insights and linkages with business practice.

A Tilburg University Master's program in Strategic Management offers you:
•The opportunity to specialize through tracks in either consultancy or entrepreneurship.
•Specialized and broad career opportunities, in consulting, new business creation, and general management in any business sector.
•Insights from state-of-the-art scientific research, taught by famous professors.
•Strong links with practice, for example through assignments and guest lectures.
•Best-practice teaching methods, including, for example, case discussions, assignments, workshops, and coaching.
•Opportunity to combine the thesis with a company assignment, applying scientific tools to solve real company issues.
•Possibility to pursue a dual degree, in collaboration with one of our foreign partner universities.

Future jobs

The Master's program Strategic Management prepares you for jobs that require the ability to identify, analyse and solve the major strategic issues faced by various types of organizations - valuable expertise that delivers abundant career opportunities

Many of our students choose career paths in consulting internally (advising the organization you are employed by) or consulting externally (advising clients of the organization you are employed by). Starting positions include that of :
•strategic planning associate
•business analyst
•junior consultant

Strategic Management is also an essential general management skill. A second major career path for our graduates is a management career, with starting positions including that of:
•management trainee
•(assistant) project manager
•member of a strategy or new business department

Whichever path you choose, your Tilburg University Master's degree in Strategic Management represents an exceptional launch pad and the promise of accelerated career momentum.

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Strategic Marketing at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

This new course in Strategic Marketing is being introduced at the School of Management from September 2017. Course structure and content for the MSc in Strategic Marketing has been developed in line with the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing.

Key Features of the MSc in Strategic Marketing

- All modules on the Strategic Marketing programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

Strategic Marketing graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

Modules

Modules on the Strategic Marketing programme may include:

Consumer Psychology

Strategic Marketing

Digital Marketing

Marketing in Society

Integrated Marketing Communications

Marketing Research

Managing and Marketing Tourist Experiences

Marketing Metrics

Strategic Brand Management

Careers and Employability

We have an excellent track record of placing our graduates including those from the Strategic Marketing programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Strategic Marketing programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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If you want a career in procurement management, this specialist masters programme offers high-level strategic teaching in all areas of this growing field.

In an increasingly competitive environment, purchasing and supply chain managers need to develop and demonstrate a variety of key competencies.

Graduates from this Masters course have the specialist knowledge to co-ordinate and adapt their purchasing and supply chain activities, and respond to the dynamic needs of a modern business. This course is accredited by the sector’s professional body – the Chartered Institute of Purchasing and Supply (CIPS). Upon successful completion, you will gain the MCIPS (with three years’ work experience)*.

The University has a long and distinguished history of research, training and education in procurement and supply chain management and is one of the largest CIPS Centres of Excellence in the UK.

Working in partnership with procurement professionals, the University has established its very own Procurement Best Practice Academy to identify, develop and disseminate best practice in procurement and supply chain management. This informs our teaching, so you will benefit from a course that embodies the latest industry thinking.

*Subject to approval

See the website http://courses.southwales.ac.uk/courses/470-msc-strategic-procurement-management

What you will study

This Masters course is delivered in three distinct stages which comprises of 180 academic credits. During your first stage you will be introduced to key management principles and theories, followed by a secondary stage that is designed to continue to build and develop your existing knowledge. The final stage of the course will focus research and application to live projects, alongside a critical understanding of concepts covered throughout.

Stage One

- Purchasing Principles and Management (20 credits)*
Compare and contrast the strategic links between procurement, purchasing and the notion of supply chain management, this module is aimed at developing your ability to effectively and ethically manage supply as a holistic process.

- Strategic Operations Management and Operational Research (20 credits)*
Develop your ability and skills in strategic operational management tools and techniques with an appreciation of operational processes, planning and control systems.

- Sustainable Supply Chain Management (20 credits)*
Explore the strategic need, role and value for logistics, purchasing and supply chain research within organisations in order to achieve sustainable supply chain networks in the future.

Stage 2

- Commercial Relationships (20 credits)*
Gain a critical understanding of the contribution of strategic accounting information to decision making in business. You’ll be introduced to major-themes underlying trading law with commercial and consumer contracts.

- Advanced Procurement (20 credits)
Examine the strategic internal and external relationships required to manage procurement and purchasing and supply, and the new and innovative cutting-edge procurement and purchasing principles and philosophies.

- Research Methods (20 credits)
Develop your understanding and research skills in a management and/or professional development context; critically reviewing a range of research methodologies and methods of providing management information for decision making.

Stage 3

- Dissertation in Purchasing, Logistics, Supply Chain (60 credits)
You’ll be required to produce an extended piece of written postgraduate research, involving a significant piece of student-directed learning, based on a detailed investigation into a key area.

Footnote: *Exemptions are available on the above modules to holders of MCIPS and the CIPS Graduate Diploma with the option of entry onto a 18 months Fast Track programme block delivered on weekends.

Learning and teaching method

The teaching approach involves a blend of styles with an emphasis on an interactive environment. You will learn through lectures, seminars, group work, case studies, and analyses of contemporary issues in strategic procurement management. Part-time delivery is designed around the needs of practising industry professionals and takes place at weekends, where you come to the University’s Treforest Campus for one weekend every six weeks.

Students who already hold the CIPS Graduate Diploma, or equivalent, will be eligible for exemptions and entry to an 18-month fast-track programme (weekends) which starts in April.

The University also has the The Procurement Best Practice Academy which carries out research and consultancy. This means that the latest research and industry best practice are used to teach students.

All full-time members of staff in the purchasing and supply team are fellows or senior fellows of the Higher Education Academy.

Work Experience and Employment Prospects

Providing you with the transferable skills to develop in a strategic role in a growing field of business, this qualification will enable you to build a sustainable and rewarding career in private and/or public sector organisations.

Graduates from this programme are able to demonstrate as managers, specialist knowledge to help them co-ordinate and adapt their purchasing and supply chain activities, responding to the dynamic needs of the 21st Century business environment.

Graduates also pioneer purchasing and supply chain management in this growing field, transferring their specialist knowledge in a sustainable and rewarding career.

Many of our graduates have become senior managers in public, private, and not-for-profit sectors.

Assessment method

The assessments are currently assignment based with no written exams. Assignment word count may vary but tends to be two 3,000 word assignments per 20 credit module.

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This programme is designed exclusively for students who already have qualifications or experience in hotel management to enhance and deepen their existing knowledge, understanding and skills.

The Masters in Strategic Hotel Management is an intellectually rigorous programme, drawing on a range of our subject and industry experts, that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.

An integrated approach gives you a truly international perspective on the strategic aspects of hotel management. The programme also offers you the opportunity to pursue specialisation through optional modules that reflect your interests.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

• Strategic Marketing and Brand Management
• Hotel Investment and Finance 
• Hotel Operations Analysis 
• Strategic Human Resource Management 
• Strategic Management Of International Hotel Companies
• Revenue Management 
• Project Management 
• Business Plan for Hospitality and Tourism 
• Applied Dissertation
• Business Planning Dissertation
• Research Methods (SHTM)
• Dissertation (SHTM)

Educational aims of the programme

• An in-depth exploration of the strategic management approaches, techniques and skills required for senior management positions in the hotel industry that builds on the underpinning knowledge of operational management that has been obtained by study at an undergraduate level. This will involve the study of national, international and global hotel chain operations in their various forms
• A high quality education, which is intellectually rigorous and up-to- date, as well as relevant to the needs of future managers, executives and professionals in the hotel industry
• A business management orientation related to the hotel business drawing on a range of cognate areas of study to explain and analyse this particular sector
• An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of optional modules to permit students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
• An international perspective both in scope and coverage
• Up to date information that draws on the stimulus of the school’s recent research activities
• Students with the basis for developing their own approach to learning and personal development

Programme learning outcomes

Following completion of the programme, students should be able to:

• Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
• Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotels
• Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
• Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
• Demonstrate high level learning and problem solving skills
• Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
• Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
• Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, research skills
• Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Knowledge and understanding

Following completion of the programme, students should be able to:

• Critically evaluate the development, characteristics, issues and influences relevant to strategic hotel management
• Analyse and debate theoretical and applied knowledge in the management, operation, organisation and provision of hotel
• Evaluate critically a wide range of approaches and techniques relevant to the strategic management of hotels
• Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills

Following completion of the programme, students should be able to:

• Demonstrate high level learning and problem solving skills
• Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
• Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills

Following completion of the programme, students should be able to:

• Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills

Following completion of the programme, students should be able to:

• Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of analysis and synthesis, communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, interactive and group skills, researchskills.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Senior HR professionals must be able to translate business strategy into HR priorities. This CPD course will help you develop your expertise and build your confidence as a strategic HR leader who goes beyond to actively develop business strategy and improve your organisation’s capacity for change. Working with HR professionals from public, private and not-for-profit sectors you’ll hone your skills in building the case for change based on market and business realities, overcoming resistance and gaining stakeholders’ commitment to implementing and sustaining change.

Our PgC in Strategic Human Resource Management for Business Executives is for current and aspiring senior HR professionals, consultants and people leaders operating, or desiring to operate, at a strategic level and become dynamic leaders in HR. It offers you the opportunity to:
-Build on your workplace experience and reflect on critical insights into strategic HRM and organisational change.
-Refresh your professional and business knowledge with the latest research-led knowledge and thinking.
-Work on specific challenges you face in your role and organisation and deliver significant value back to your organisation.
-Share knowledge and opinions with a diverse group of senior and aspiring executives and build a network of fellow professionals.
-Enhance your personal skills and self-awareness through a variety of personal and professional development approaches and techniques.

As busy professionals, it can be difficult to keep up-to-date with the latest thinking, provide the best service in your role and move your career forward. We offer flexible, inclusive approaches to learning that combine online study with a two-day workshop at GCU per module. Students can take both modules and exit with a PgC in Strategic HRM for Business Executives or take only one module and exit with a Post-experience Certificate in Strategic HRM for Business Executives.

Our programme is designed to enable you to directly benefit your organisation by applying theory in real world situations. You’ll have the opportunity to base your coursework on specific challenges you face within your role and organisation. By considering your workplace issues, the implications for practice and plans for implementation, you can deliver significant value back to your organisation.

Options to start in January or September.

Assessment Methods

The assessment strategy on the PgC in Strategic HRM for Business Executives reflects the aim of the programme to enhance the application of theory into real world situations. In doing so, assessments require critical review of the relevant theories with attention to implications for practice, and practicable plans for implementation within your own organisation.

Teaching Methods

The PgC in Strategic HRM for Business Executives adopts a curriculum which is flexible, inclusive, accessible, personalised and internationalised. The design of both modules of the PgC embraces a range of pedagogies, innovation and the use of learning technologies so as to provide inspirational approaches to learning, teaching and assessment. For that purpose, across both modules, a variety of online teaching and learning approaches are incorporated.

Employment Details

The PgC in Strategic Human Resource Management for Business Executives provides a robust academic and functionally relevant programme which delivers a post-experience award. Accordingly, the PgC is designed to develop the participants’ overall competence and confidence in operating at a strategic level in their work place.

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About this course

Our innovative MBA (Strategic Leadership) course offers middle and senior managers the opportunity to earn a globally recognised postgraduate academic qualification and the highest level of professional management award: the Level 7 'Senior Leaders' apprenticeship.

Individuals who choose the MBA (Strategic Leadership) and Level 7 'Senior Leaders' apprenticeship pathway are awarded Chartered Management status by the Chartered Management Institute (CMI) on successfully completing the 'Senior Leaders' apprenticeship. 

The course is also open to individuals who do not wish to follow the Level 7 degree apprenticeship pathway but wish to earn the MBA (Strategic Leadership) degree award.

This exciting new course combines academic excellence and professional expertise to further develop your own talent and capability and the capability of the organisation you work for.

To find out more, register for one of our regular open evenings where you can meet teaching staff and current students.

Why take this course?

You will develop your strategic leadership and managerial capabilities throughout the programme, given its strong emphasis on applied learning and implementation.

It will give you the confidence, knowledge and skills to make you a more effective leader in your current role and be better prepared to take on more challenging leadership roles in the future.

Why this course matters for employers

The MBA (Strategic Leadership) course is a part-time (day release) course aimed at developing senior leadership capability to enable senior leaders and managers to define a clear sense of purpose and strategic intent for their organisations and business units.

Course participants will develop their individual strategic leadership and managerial capability and will support the talent development of the teams and the organisations they work with. As they strengthen their own capabilities to become even more effective in their current roles, they will also prepare to take on more challenging senior positions in the future.

Which route?

The MBA (Strategic Leadership) degree apprenticeship route:

• Awards successful graduates with an MBA (Strategic Leadership) degree and prepares you for the CMI degree apprenticeship qualification for senior leaders (conducted through an independent assessor) at the end of the course – offering both an academic degree and a professional qualification.
• Leads to full CMI Chartered Manager status.
• Attracts significant Government funding through the Apprenticeship Levy, which means your employer covers your course tuition fees.

The MBA (Strategic Leadership) degree route:

• Is an excellent part-time MBA programme combining the best of academic excellence and professional expertise.
• Does not attract degree apprenticeship funding, but you may apply for a postgraduate scholarship and/or a postgraduate student loan.

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Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication.

Communicate strategically

Effective and efficient communication is a core requirement for the success of organisations in all sectors and in all nations. However, it continues to be a challenging goal for many organisations. The MA Strategic Communication responds to the growing world-wide demand for independent thinking communication strategists with the knowledge and skills to enable organisations to communicate effectively in dynamic, diverse environments. It is for people who appreciate that communication practice needs to evolve away from a media savvy tactical focus on press, publicity and information provision to a business savvy strategic focus on relationship management and organisational positioning. Graduates will be able to help organisations manage their stakeholder relationships through innovative strategic communication.

Develop professionally

This course is designed for graduates who aim to start, or develop, a career in strategic communication, internal communication, public relations, or corporate communication management. This course will not only add value to your CV but will also benefit your future employers. Participants have become communication professionals in private enterprise, government, or not-for-profit organisations. They join in-house communication teams and communication consultancies.

Stretch intellectually

This course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. Subjects studied include principles of strategic communication and the impact of technology on communication. You will study rhetoric as the art of speech, and theories and concepts relating to internal communication. The course covers aspects of the management of strategic communication and research methods.

The MA Strategic Communication course team is based in the Division of Applied Communication. The team members are keen, enthusiastic about their subjects and committed to engaging students in the study of communication concepts and theory. The team value the maxim that 'there's nothing as practical as a good theory' and are committed to enable you to develop insight into how theory can be applied to improve communication practice. Our team has international experience in communication practice and an active research culture. They contribute to books, journals and conferences on a range of communication topics.

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This programme was developed in response to strong and consistent growth in demand for business and management skills that can help deliver core business activities in a variety of organisations. In the wake of globalisation, companies need to respond rapidly to change at all levels in order to maintain their competitive position and sustain growth.

The use of project management to do this, by implementing strategic objectives and managing overall operations – a practice now known as management-by-projects – has seen a commensurate growth in demand for qualifications which can deliver these skills and abilities. Strategic Project Management (SPM) differentiates itself from other project management offerings by providing greater emphasis on the strategic requirement in managing a portfolio of projects to deliver organisational goals.


PROGRAMME CONTENT
This programme places emphasis on the strategic requirement of managing a portfolio of projects to deliver organisational goals.

SEMESTER 1
Business Models: Themes & Issues
Competitive Strategy
Strategic Change
Strategic Project Management

SEMESTER 2
Business Research Methods
Project Finance, Accounting and Control
Project Management
Project Procurement and Contract Management


Students successfully completing the taught part of the programme then undertake a 12,000 - 15,000 word dissertation over the summer months on a strategic project management topic.



CAREER PROSPECTS
A postgraduate degree in Strategic Project Planning would suit any individual whose job involves managing work that has a strategic focus and a defined end goal, for example:

• Strategy implementation
• Event management (sporting, festival, political, etc)
• Mergers and acquisitions
• IT Governance and related projects
• Developing new products and services
• Performance improvement
• Business Restructuring

Some students may also go on to pursue PhD research.

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How can you understand the strategic drivers of long-term success of a company?

How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?

If your goal is to become a future innovative and successful manager, entrepreneur or consultant, acting in a global scenario, the Master in Strategic Management for Global Business is the best choice you can make.

The Master offers an organic vision of business and of the broader needs of the world we live in.

It provides an outstanding managerial and entrepreneurial academic preparation, based on practical and interactive teaching methods.

It offers networking opportunities with market leaders and professionals and will teach you how to leverage on the issues such as sustainability, corporate social responsibility and impact management to boost business strategies.

Eventually, through the tailor-made Action Project (an internship, a consultancy project or the development of your company’s business and marketing plan), you will be guided towards your future professional growth.

Make the first step into a brilliant career: join the Master in Strategic Management for Global Business!

Strategic Management for Global Business

The Master in Strategic Management for Global Business will teach you how to understand the strategic drivers of long-term success of a company. You will learn how to recognize the challenges and pressures of the global economy and to turn them into sound, innovative and socially responsible business opportunities. You will learn how to leverage on the issues of Corporate Social Responsibility (CSR), sustainability and impact management to boost business strategies. You will receive an outstanding managerial and entrepreneurial academic preparation; you will listen to and network with market leaders and professionals; you will learn through practical and interactive teaching methods; you will be guided towards your future career as a manager, entrepreneur or consultant in a tailormade Action Project.

Learning objectives

Students will acquire:
● An all-round understanding and ability to work in and strategically manage all functions of a company, the latter seen as an organic mechanism that relates to a global economic and social environment
● Knowledge and tools to draw a sound and sustainable business and marketing plan for new entrepreneurial initiatives that have to play locally and compete globally
● Skills and metrics to analyze an existing company (family business or client), highlighting strengths and weaknesses in order to develop and propose innovative and effective development plans, as entrepreneurs or strategic consultants

Career opportunities & professional recognition

The Master prepares students to become:
● Managers capable of guiding enterprises’ processes and functions in an innovative, sustainable and socially responsible way, both in small and medium enterprises and in multinational contexts
● Entrepreneurs of small and large scale enterprises capable of starting a new business and/or expanding an existing one
● Consultants capable of professionally and effectively interacting with clients and able to propose innovative strategic solutions for their business

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