3D visualisation and animation play a role in many areas, and the popularity of these media just keeps growing. Digital animation provides the eye-catching special effects in the 21st century's favourite films and television shows; 3D design is also essential to everyday work in everything from computer games development, online virtual world development and industrial design to marketing, product design and architecture.
GCU's programme in 3D Design for Virtual Environments will help you develop the skills to thrive in a successful career as a visual designer. The programme is practical and career-focused, oriented towards current industry needs, technology and practice. No prior knowledge of 3D design is required.
The curriculum will help you build your creative vision and technical skills as a 3D designer.
At GCU, you'll join a friendly community of smart, talented people who love the work they do. People who love to take on a creative challenge and are just as happy to collaborate as they are to compete. People who look for ways to support the common good and make the world a more beautiful, welcoming place.
Our mission is producing graduates who have the skills to make a positive impact with their work - and the perspective to understand why it matters.
3D design at postgraduate level includes 3D modelling, animation, video and motion graphics. Modules are designed to meet current industrial needs, technology and practice.
The programme offers four specialist pathways; Virtual Environments; Architecture; Computer Games and Visual Effects.
There are six taught modules, each module is taught over a twelve week period. Each week consists offormal lectures, lab work, tutorials and private study. On satisfactory completion of the modules,you proceed to a major project and submit a final dissertation for examination. This is completed overa three month period following the taught modules.
Digital Media Technology and Development
An introduction to digital media hardware and software tools, and methods of production and organisation. The student will learn 3D visualisation and animation techniques using the latest 3D software applications.
Digital Video and Motion Graphics
Develop skills and practical knowledge of digital video/film productiontechniques and the association of digital motion graphics media production.Application of creative technique will cover elective areas such as short filmproduction, documentary production, 3D animation composition, titlesequence generation and abstract motion graphics effects.
Digital Media Publishing and Commercialisation
Progress the work of the Digital Media Technology and Development module of Trimester A. The intention is to provide a full understanding of the subject material relevant to the development of a broadcast level digital media project.
Digital Portfolio and Industrial Production Techniques
This module will provide practical knowledge of digital media publishing techniques suitable for the production of portfolio media. Students will investigateand demonstrate knowledge of a range of digital media tools and techniques for the promotion of skills within a portfoliopresentation. Critical analysis of various types of digital media delivery platforms,copyright issues, and digital marketingstrategies will be covered. This modulewill also provide an overview of how 3Dmodelling and animation fits within the context of the particular industry sectorwhich is relevant to the students areaof specialisation.
Research and Project Methods
This module aims to provide students with the background knowledge and skills that, in combination with the technical skills acquired in other taught modules, will enable them to carry an MSc dissertation through to a successful conclusion. Students will study all aspects of the processes underlying both capstone projects and research projects, and will relate these to available tools, ethical considerations and professional issues.
The Project acts as a vehicle for extendingthe knowledge and understanding of thestudent and the technical community insome specialist technical area. It serves,through its length, complexity andrigour, as a suitable vehicle for extending,in the student, a range of personal,interpersonal and communication skills.In addition, it serves to develop andextend a range of high-level thinkingskills, including analysing and synthesisingskills and affords the opportunity for thestudent to demonstrate initiative andcreativity in a major piece of technologicalwork. The student has the option of awritten dissertation or a dissertationby film.
Modules are assessed by both examination and coursework (sometimes known as continual assessment) depending on the requirements of individual modules.
As a graduate of the 3D Design for Virtual Environments programme, you'll bring a specialised skill set and needed expertise to any design-related role. A background in 3D design is especially important for a design career in advertising, communication, publishing or online marketing. You'll be a competitive candidate for these design roles and more.
Do you have a strong drawing ability and want to study concept art and develop a range of specialist skills?
This course focuses on games and animation but is also suitable for students interested in related areas such as film, comics and illustration. You will undertake project based course work supported by dedicated staff with a wealth of practical experience of both the commercial and academic worlds.Your teaching is supported by close links to industry. In previous years we have had a range of visiting lecturers – a senior concept artist from Double Negative, an art director from Ubisoft, the director of Atomhawk and representatives from Dreamworks and Microsoft. We have also had visits from a range of freelancers specialising in areas such as character design, storyboarding and matte painting. Industry experts are actively involved in setting you tasks and providing feedback
There are two routes you can choose from to gain an MA Concept Art for Games and Animation:
The postgraduate course covers specialist areas – character design, environment design and storytelling. You also focus on core drawing skills including regular life drawing classes. The course concludes with a final project – we support you to create a brief that enables you to specialise in your chosen area of interest.
You develop the cognitive and technical skills to equip you for enterprise, employment and further academic research. As a graduate, practising artist and designer or mid-career professional, you can engage in reflective creative practice at an advanced level.
Modules offered may vary.
How you learn
You experience a number of different approaches to learning and teaching including:
Critical reflection is key to successful problem solving and essential to the creative process. To develop your own reflective practice at an advanced level, you test and assess your solutions against criteria that you develop in the light of your research.
How you are assessed
You are assessed through the production of a portfolio of creative work and a written report. Feedback is given during lectures and tutorials, and using online methods.
From the beginning of your programme, we prepare you for a career in industry. In addition to your taught classes, we create opportunities for you to meet and network with our industry partners through events such as our ExpoSeries, which showcases student work to industry. ExpoTees is the pinnacle of the ExpoSeries with over 100 businesses from across the UK coming to the campus to meet our exceptional students, with a view to recruitment.
There are a number of internship options, including:
You are special, and we know you have thought hard about this decision. We have created a course we are proud to offer graduates like yourself who feel they need more time to develop their specialist portfolio, or to direct ‘that’ film. But most of all, we know that when you graduated from your BA you felt like it was the beginning… not the end.
When designing our animation courses we spent a lot of time in the development stages discussing our ideas with industry creatives, graduates and students. As a result, the Animation team has developed a unique and ground-breaking philosophy that affects everything we do: ‘CREATIVE EMPLOYABLE THINKERS’: The idea is simple, everything you do on this course will be aimed at you becoming a Creative Employable Thinker. Every module you study, every grade you receive, all the feedback you get will be based around the central aim of you becoming a Creative Employable Thinker.
This MA in Animation will help you advance the skills you already have and develop the skills you aspire to gain.
There are many careers within the Animation industries, so we have designed a curriculum that allows you to mould your experience to suit your needs. We will encourage you to explore and develop in the creative areas you are most passionate about, allowing you to specialise in single production area such as (but not limited to): storyboarding, directing, concept art, character design, script writing etc.
We believe that no two creative people are the same, so we encourage you to follow your instincts and identify your personal creative potential.
You will take part in both formative and summative assessments. Formative assessments provide feedback on work in progress; this is done during in weekly sessions, as well as in writing throughout the course.
You will use blogging to document your research, progress, learning, reflections and thinking. The blogs are a useful tool within the formative and summative assessment processes and will help you develop your professional voice.
Summative assessment is given as the final grade which a rigorous procedure often involving two or more members of staff, students work is examined in accordance to the Module Learning Outcomes and Assessment Criteria which is stipulated on the Assessment Brief (given at the beginning of each Semester).
The resources and equipment in Animation fully support the aspiration for high end productions to be created. You are encouraged to work to industry standard and aspire to award winning animations.