Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
Gain the relevant skills and knowledge for a career in
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
Want to bring your sports knowledge to radio, the internet or television screens? Southampton Solent’s Sports Broadcast Journalism master’s degree is an advanced course designed to help bring you closer to a career working in video or audio production in the world of sport. Taught by industry professionals and academics, this is a challenging course where teaching is led by professional standards and industry practices.
On this advanced-level course, students learn how to source, gather and deliver professional sports content on numerous different video and audio platforms across a wide variety of sports. The course also encourages students to develop their editorial and technical skills and build relationships with external clients, whilst creating a portfolio of video, audio and academic material to showcase their abilities to potential employers.
With an increasing demand from sports audiences for innovative approaches to storytelling and high-quality production, broadcasters must constantly update their practices and utilise social media to research and promote their work. Understanding and adapting to changes within this fast-moving industry is core to the teaching on this master’s degree.
Regular ‘news days’, where students will need to respond, gather and produce stories for a same-day news and radio output, are built into the course programme to further increase students’ exposure to a realistic broadcast environment and prepare them for the deadlines and quick-thinking they’ll need to demonstrate to become a sports broadcaster. This element of the course is regarded by the Broadcast Journalism Training Council as good teaching practice.
Recent BA (Hons) Sports Journalism graduates gained full-time employment at Daily Mail Online, The Guardian, Sky Sports, BBC Local Radio, M&Y Media, Inside the Games, Southend United FC, plus a variety of Freelance Journalist roles. Some students have moved into Public Relations, with one in an Account Manager role that earns £50,000 straight out of university.
This course is well-suited to those with a sport or journalism background who wish to move into sports broadcasting across traditional and digital platforms.
The course content is ideal for students wishing to gain a deep understanding of the technical and practical aspects of broadcasting.
Students on this course have full access to the University’s industry-standard broadcast facilities, which include four television studios, eight radio studios and extensive editing and production facilities which are configured to industry standard. High definition camera equipment is also available to all video production students.
Students also have access to camera equipment and professional recording devices, plus radio and TV studios. Use of computers with Final Cut Pro X and Adobe Audition plus the use of normal Solent resources: library and IT centres.
Suitable roles for graduates include sports journalists or editors at TV stations, radio stations, productions companies or live TV units; newspaper or magazine content production; online presenter/producer; freelance broadcasting; public relations; digital and social media communications; crisis management.
Graduates would be advised to gain the Diploma in Journalism or National Qualification in Journalism which is offered by the National Centre for the Training of Journalists (NCTJ).
MPhil/PhD options are open to those wishing to pursue academic research and teaching.
The course team themselves are current industry professionals engaged in regular broadcast practice with television and radio channels such as Sky Sports, Sky Sports News, BT Sport, ITV, BBC, BBC Radio Solent.
The course also builds on Solent’s current relationships with professional and amateur sports clubs in the South, including Hampshire County Cricket Club, for whom the University is an official provider of video content, and Southampton Football Club. Previous students on our sports journalism courses have benefitted from guest lectures and workshops by industry speakers.
The MA course is new but the BA (Hons) Sports Journalism course is taught by lecturers who are all still working in the industry (Sky Sports, ITV, BT Sport, BBC Radio Solent) which means that getting high-profile guests in to talk is very easy. The guest lecturers have come down to do Q&A's, Mock Interviews, critique work and offer career advice.
Recent broadcast guests include: Sarah Gomme and Fred Dinenage (ITV Meridian); Tom Hepworth (BBC South Today); Nigel Dean (Sky Sports); Chris Eldergill (CNN World Sport); Jeff Freeman (IMG); Paul Belverstone (Premier League Productions)
Assignments in several units to suit the needs of their employers, including:
Half of the Professional Practice unit involves an extended work placement within the Broadcast Industry. The course has links with industry and will provide an extended work placement (up to 15 weeks) with a broadcaster. That's Solent is the first partner but there are also conversations happening with BT Sport, Eurosport and Perform. The placement will take place in Period Two of the course but will include one day of university work each week to attend Sports Broadcast Production.
There will be one assessment in Period 1 which will be on the lecture-based teaching and then a Period 2 assessment will be a reflection on their 15-week work placement.
Students are able to gain vital hands-on experience in relevant environments such as local or national television and radio stations.
The course is aligned with and has been written in consultation with the Broadcast Journalism Training Council (BJTC), who also accredit the University’s Sports Journalism undergraduate degree. BJTC partners include the BBC News, ITV News, Sky News, Reuters.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.