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Masters Degrees (Sports Media)

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Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Read more

Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how

  • the sports department of media organisations operate
  • to produce news stories, match reports, preview features, opinion pieces and personality profiles
  • to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as

  • writing sports news and features
  • reporting the action
  • commentating and interviewing
  • web development
  • editing
  • newsroom and broadcast suite skills
  • writing press releases
  • social media skills

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.

Read about opportunities and experiences available to our students on our Journalism blog.

Course structure


  • being a journalist
  • law and society
  • production and editing skills in radio and TV
  • sports journalism
  • specialist editorial skills: working in the newsroom
  • specialised production skills: television/radio
  • sport and the media


  • coursework
  • critical evaluation
  • dissertation or project
  • a combination of practical and theoretical work


Gain the relevant skills and knowledge for a career in

  • newspaper sports journalism
  • broadcast sports journalism
  • magazine sports journalism
  • online sports journalism
  • sports public relations

Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.

It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.

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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more


Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.


In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.


The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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Interested in sports journalism and keen to gain qualifications that will make you stand out from others? This course leads to both an MA and NCTJ Diploma. Read more
Interested in sports journalism and keen to gain qualifications that will make you stand out from others? This course leads to both an MA and NCTJ Diploma.

Course overview

This Masters is one of the few postgraduate degrees in the UK to be accredited by the National Council for the Training of Journalists (NCTJ). The combination of an MA and NCTJ Diploma will significantly boost your employability as a sports journalist. This course is ranked 6th out of the 17 UK NCTJ postgraduate courses by performance.

This is an intensive course that trains you to think, write and research like a journalist; previous study of journalism is not a requirement. You will learn how to write previews, match reports and sports features, and you will also cover media ethics and law, reporting and shorthand. In the final stage of the course, you will undertake a dissertation or a practical project, such as a sports journalism website or a series of in-depth articles.

We encourage you to publish your work and build up your portfolio. Opportunities for publication include SportsByte, our student-run website covering sport across Sunderland.

An important benefit of a Masters at Sunderland is the relevance of our research expertise, which includes sports and magazine journalism as well as web writing and social media. Sunderland hosts the Centre for Research in Media and Cultural Studies (CRMCS) and our Media Department has been recognised for producing some world-leading and internationally excellent research.

The Journalism Diversity Fund is aimed at people from diverse backgrounds who need help funding their journalism training.

Candidates must be from a socially or ethnically diverse background, be able to demonstrate genuine commitment to becoming a successful journalist and have secured a place on an NCTJ-accredited course.

For more information on the part time version of this course, please view this web-page: http://www.sunderland.ac.uk/courses/artsdesignandmedia/postgraduate/sports-journalism-part-time/

Course content

The content of the course is shaped by your personal interests with guidance and inspiration from Sunderland's supportive tutors. Modules on this course include:
Sports Journalism 1 (60 Credits)
-Sports Journalism: Principles and Practice 1
-Essential Media Law
-Essential Public Affairs

Sports Journalism 2 (60 Credits)
-Sports Journalism: Principles and Practice 2
-Media Ethics and Society

Sports Journalism 3 (60 Credits)
-You will complete a supervised dissertation on a topic of your choice

Teaching and assessment

Compared to an undergraduate course, you will find that this Masters requires a higher level of commitment and independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.

In Stage 1 and Stage 2, you will have approx 22/23hrs teaching per week. This is arranged so that you have Friday off each week. We encourage you to publish your work. The department has strong relationships with local and national media including Johnston Press, NCJ Media and Room 501 Publishing.

Facilities & location

The facilities at the David Puttnam Media Centre help you gain skills in areas such as writing, page design, online research, managing production, IT, and time management and presentation skills.

The mediaHUB
Throughout your time in Sunderland you will have an outlet for your creative talents in the mediaHUB, a bustling multimedia newsroom on the top floor of our David Puttnam Media Centre that will give you a real taste of life as a working journalist. The mediaHUB runs websites covering sport, news, entertainments and fashion, provides the content for news bulletins on our award-winning Spark Radio and is responsible for writing and editing Spark magazine.

Journalism/PR suites
We have four journalism suites, each with 18 Apple Mac workstations with design applications and video editing. There’s an additional open access project completion suite with 20 more workstations and colour laser printing.

Broadcast Journalism Newsroom
The Broadcast Journalism Newsroom has 20 workstations plus a Sky feed with two 40” plasma screens. Each workstation has industry-standard software including Newscutter, Burli and ENPS.

Technical support
The Journalism Newsroom has another 20 Mac workstations and offers drop-in sessions run by a rota of working journalists who can advise on projects, assignments and your personal portfolio. These sessions are available every day of the week during term time. In addition, technicians are available to help you use all the software and equipment.

Radio studios
We have six radio studios including a transmission suite for 107 Spark FM, our student-run community radio station and a city centre hub.

TV studios
We have two broadcast-quality TV studios complete with green room and changing facilities. Equipment includes four Steadicam rigs plus dolly, track and mini crane. We have over 40 full HD tapeless field camera systems.

Other media facilities
We have a live Sky feed and off-air recording facility, including DVD and Blu-ray recording, plus extensive footage archive/library. There is also a 203-seat cinema with full HD projection, 7.1 surround sound facility and the capability to play 3D feature films.

University Library Services
We’ve got a wide range of books, journals and e-books on relevant topics, with many more available through the inter-library loan service. Some useful resources for your studies include:
-Lexis, which provides full-text newspaper articles as well as access to legal information
-JSTOR (short for ‘Journal Storage’), which provides access to important journals across the humanities, social sciences and sciences
-Archival Sound Recordings with over 12,000 hours of recordings
-British Universities Film and Video Council (BUFVC), which provides resources for the production, study and use of film and related media in higher education and research

Employment & careers

On completing this course, you will be equipped for employment at an advanced level, with opportunities throughout the sports journalism industry. Potential roles include various positions across the communications, media, marketing and sports industries.

The course’s accreditation by the National Council for Training of Journalists (NCTJ) will boost your employability within journalism. You can choose, at an additional cost, to gain the NCTJ’s Diploma in Journalism.

Recent Sunderland graduates are now working with organisations such as Sky Tyne and Wear and Durham County Cricket Club.

During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability. The Department has close links with regional organisations including North East Press and NCJ Media. The North East is famous for its sport and you will have opportunities for match visits, press conferences and interviews at local clubs including Sunderland AFC, Newcastle United, Newcastle Falcons and Durham CCC.

A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.

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Want to bring your sports knowledge to radio, the internet or television screens? Southampton Solent’s Sports Broadcast Journalism master’s degree is an advanced course designed to help bring you closer to a career working in video or audio production in the world of sport. Read more

Want to bring your sports knowledge to radio, the internet or television screens? Southampton Solent’s Sports Broadcast Journalism master’s degree is an advanced course designed to help bring you closer to a career working in video or audio production in the world of sport. Taught by industry professionals and academics, this is a challenging course where teaching is led by professional standards and industry practices.

On this advanced-level course, students learn how to source, gather and deliver professional sports content on numerous different video and audio platforms across a wide variety of sports. The course also encourages students to develop their editorial and technical skills and build relationships with external clients, whilst creating a portfolio of video, audio and academic material to showcase their abilities to potential employers. 

With an increasing demand from sports audiences for innovative approaches to storytelling and high-quality production, broadcasters must constantly update their practices and utilise social media to research and promote their work. Understanding and adapting to changes within this fast-moving industry is core to the teaching on this master’s degree.

Regular ‘news days’, where students will need to respond, gather and produce stories for a same-day news and radio output, are built into the course programme to further increase students’ exposure to a realistic broadcast environment and prepare them for the deadlines and quick-thinking they’ll need to demonstrate to become a sports broadcaster. This element of the course is regarded by the Broadcast Journalism Training Council as good teaching practice.

What does this course lead to?

Recent BA (Hons) Sports Journalism graduates gained full-time employment at Daily Mail Online, The Guardian, Sky Sports, BBC Local Radio, M&Y Media, Inside the Games, Southend United FC, plus a variety of Freelance Journalist roles. Some students have moved into Public Relations, with one in an Account Manager role that earns £50,000 straight out of university. 

Who is this course for?

This course is well-suited to those with a sport or journalism background who wish to move into sports broadcasting across traditional and digital platforms.

The course content is ideal for students wishing to gain a deep understanding of the technical and practical aspects of broadcasting. 


Students on this course have full access to the University’s industry-standard broadcast facilities, which include four television studios, eight radio studios and extensive editing and production facilities which are configured to industry standard. High definition camera equipment is also available to all video production students.

Students also have access to camera equipment and professional recording devices, plus radio and TV studios. Use of computers with Final Cut Pro X and Adobe Audition plus the use of normal Solent resources: library and IT centres.

Your future

Suitable roles for graduates include sports journalists or editors at TV stations, radio stations, productions companies or live TV units; newspaper or magazine content production; online presenter/producer; freelance broadcasting; public relations; digital and social media communications; crisis management. 

Graduates would be advised to gain the Diploma in Journalism or National Qualification in Journalism which is offered by the National Centre for the Training of Journalists (NCTJ).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Industry links

The course team themselves are current industry professionals engaged in regular broadcast practice with television and radio channels such as Sky Sports, Sky Sports News, BT Sport, ITV, BBC, BBC Radio Solent. 

The course also builds on Solent’s current relationships with professional and amateur sports clubs in the South, including Hampshire County Cricket Club, for whom the University is an official provider of video content, and Southampton Football Club. Previous students on our sports journalism courses have benefitted from guest lectures and workshops by industry speakers. 

The MA course is new but the BA (Hons) Sports Journalism course is taught by lecturers who are all still working in the industry (Sky Sports, ITV, BT Sport, BBC Radio Solent) which means that getting high-profile guests in to talk is very easy. The guest lecturers have come down to do Q&A's, Mock Interviews, critique work and offer career advice. 

Recent broadcast guests include: Sarah Gomme and Fred Dinenage (ITV Meridian); Tom Hepworth (BBC South Today); Nigel Dean (Sky Sports); Chris Eldergill (CNN World Sport); Jeff Freeman (IMG); Paul Belverstone (Premier League Productions)

Assignments in several units to suit the needs of their employers, including:

  • Dissertation/Final Project 
  • Sports Broadcast Production 
  • Sports Documentary-making  
  • Professional Practice


Half of the Professional Practice unit involves an extended work placement within the Broadcast Industry. The course has links with industry and will provide an extended work placement (up to 15 weeks) with a broadcaster. That's Solent is the first partner but there are also conversations happening with BT Sport, Eurosport and Perform. The placement will take place in Period Two of the course but will include one day of university work each week to attend Sports Broadcast Production.

There will be one assessment in Period 1 which will be on the lecture-based teaching and then a Period 2 assessment will be a reflection on their 15-week work placement.

Students are able to gain vital hands-on experience in relevant environments such as local or national television and radio stations.

The course is aligned with and has been written in consultation with the Broadcast Journalism Training Council (BJTC), who also accredit the University’s Sports Journalism undergraduate degree. BJTC partners include the BBC News, ITV News, Sky News, Reuters.

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OVERVIEW. Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Read more


Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 


You can download the program prospectus here.


The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 


It is the first program focusing on the transformation and specialization of digital business in the sports industry. 



  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities


To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:



1. Introduction - why sport is most disrupted of all industries

2. The new consumer and fan

3. New sport business responsibilities

4. Digital technologies and their impact on sports business explained

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Data and Analytics

- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence



1. What is Digital Maturity 

2. Obstacles to achieving Digital Transformation 

3. Digital Transformation Success Factors

- Leadership and Strategy

- Culture and Governance 

- Business Model Innovation 

- Fan-centered Design 

- Corporate requirements - Finance, IT and Marketing 

- Open Innovation (including special feature on Innovation best practice)



1. What is a Social Business 

2. Social Leadership 

3. Socially Inspired Trends


- Digital Marketing Models 

- Digital Marketing Capabilities 

- Digital Media and the changing broadcast landscape 

- Crowd sourcing, Recruitment, Employee Ambassadors 

- Social Media Platform Selection 

- Social Media Best Practice 

- Sponsorship and monetizing social media 

- Mobile Apps

- Esports - industry analysis and opportunities for traditional sports


1. How Data is transforming business 

2. Characteristics of Data high-performers 

3. Planning for data mastery


- Developing a Data-driven culture

- Data and Analytics best practices and case studies

- Attracting and retaining Data and Analytics Talent

- Innovating with Data

- Sources of Fan Data and Customer Data Platforms

- How Big Data drives Marketing Success in Sport Organizations


You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.


The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  


This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.


The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.


1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.

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Develop your academic knowledge and awareness of issues in media and entertainment law, and increase your understanding of the legal dimension to activities taking place in the media and entertainment fields and the extent to which they might give rise to legal issues. Read more
Develop your academic knowledge and awareness of issues in media and entertainment law, and increase your understanding of the legal dimension to activities taking place in the media and entertainment fields and the extent to which they might give rise to legal issues. This distance learning programme is taught in partnership with Informa and was created in response to the growing demand for legal education in the media sector and specifically the areas of media and entertainment contracts, sports law, intellectual property rights, and advertising law and data protection.

More about this course

This internationally recognised qualification has been developed for those who wish to acquire expertise in media and entertainment law. This is a rapidly growing area of law including intellectual property, contracts, and defamation as these relate to media, including social media, and to areas such as advertising, music and sports law.

Taught in partnership with Informa via their online learning platform, this distance learning course has been designed specifically for those working in, or wishing to enter the media and entertainment fields; or for those with, or without legal backgrounds who wish to broaden their expertise and to understand better the legal issues arising in these areas. It therefore welcomes applicants from both legal and non-legal backgrounds who have the potential to benefit from the programme and includes an introductory module to English law designed to assist those with no prior legal training.

Due to current and varied issues ranging from the way print media is regulated, to the ever increasing problems now facing companies over the misuse of social media, this course aims to bring a structure to the way the media and entertainment world is constantly trying to coexist with the law. The law can be deemed to play catch up with society and one reason for this is due to the expansion of technological developments within the industry; examples of this can be seen with issues such as cybercrime and WikiLeaks which this course will be investigating. The course is designed to merge commercial practical components and the theoretical understanding of the way these two industries work.

The purpose of the course is to enable you to:
-Develop an in-depth and practical understanding of media and entertainment law
-Understand the principles and practice of media and entertainment law and the changing commercial contexts in which these operate
-Analyse issues in media and entertainment from a legal perspective
-Apply relevant law to help resolve issues that arise in media and entertainment practice
-Utilise mediation and other alternative dispute resolution methods to help secure settlements

As well as deepening your understanding of the law our focus throughout the programme is on the practical application of the law. The programme benefits from tutors with strong relevant backgrounds in the academic world and in legal practice with a number practising as barristers or solicitors.

The assessment includes a reaserch project and a dissertation alongside other projects.

For more information on the PGDip portion of this course, please view this web-page: http://www.londonmet.ac.uk/courses/postgraduate/media-and-entertainment-law---pg-dip/

Modular structure

The LLM ‘Topup’ by distance learning involves taking one research based module and completing a 15,000 word dissertation.

After the course

Successful completion of this course will highlight your legal skills in the specific context of media, entertainment and sports. The LLM will enable you to gain a professional advantage in media/entertainment industries, where legal skills are becoming more and more vital.

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The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications. Read more


The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.


The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.


We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests


• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy


• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion


!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at [email protected] for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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This course is at the forefront of sports law education in the UK. It combines the academic study of sports law with a very important practical dimension, which involves undertaking case studies in a number of modules. Read more

About the course

This course is at the forefront of sports law education in the UK. It combines the academic study of sports law with a very important practical dimension, which involves undertaking case studies in a number of modules. The course is designed for lawyers and non-legal professionals with an interest in the field of sports law, particularly those involved in sports management.
This course is delivered in partnership with Informa Professional Academy, an organisation dedicated to working with leading academic bodies to provide high-calibre and well respected distance learning postgraduate courses
•Develop your own personal pathway
This course combines one core module with a diverse range of optional modules
•Study at your own pace
Enjoy flexible distance learning, with the option to exit at one of several points with a postgraduate award
•Differentiate yourself in the job market
Gain a competitive edge by increasing your knowledge of Sports law
•Boost your employability
Improve your career and employability options in a globalised job market

Teaching and assessment

The LLM is studied by distance learning and is fully assessed by coursework and a dissertation. The distance learning mode involves optional attendance at Leicester De Montfort Law School, for a maximum of ten Saturday study days during the period of study. The course is structured in a way that allows you to exit at one of several points, if desired, each with a postgraduate award.

Course modules

The Sports Regulatory Regime and Sports Rights – this module looks at sport’s governing bodies and the foundations of sports and ethics, in particular taking an in depth look at doping control in sports. You will also examine the anti-discrimination laws and human rights acts that affect sports.

You will also select elective modules which might include:
•Commercial Aspects of Sport
•Event Management
•Negotiated Study
•Representing the Athlete/Player
•Sport, Broadcasting and New Media
•Sports Governance
•The Sports Participant and the Courts
•Sports and Ethics (Advanced)

You must also undertake a dissertation, providing an invaluable opportunity to study a particular aspect of the law in-depth. You will need to apply and enhance your technical knowledge and critical awareness in a subject of your choice. In order to obtain the LLM in Sports Law and Practice it is necessary to write a dissertation with a sports law theme.

Note: All modules are subject to change in order to keep content current.

Graduate careers

This course equips you to enter legal and other work relating to sport issues. Sports lawyer Ben is youngest Championship boss

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Sport is often referred to as a 'universal language'. At its best, it brings nations and people together. This is a key aim of the MA in International Sports Journalism. Read more
Sport is often referred to as a 'universal language'. At its best, it brings nations and people together. This is a key aim of the MA in International Sports Journalism. We want to bring together the brightest and best students from around the world who are passionate about sport, journalism and communications.

This new course will focus on sports journalism in its international context to reflect the impact of globalisation and the desire in the communications industries to diversify and internationalise their workforce. The course is suitable for students keen to develop their professional understanding of sports communications and enhance their career prospects in a vibrant and growing sector.

Why St Mary's?

Our Masters degree in International Sports Journalism is distinctive in a number of respects;
-It's the world’s first Masters degree in International Sports Journalism.
-The emphasis we place on globalisation in different regions and countries and the internationalisation of sports communications provides our students with a unique learning experience and will give them a head start in a demanding digital world.
-We have one of the best teams of academics, sports journalists and communications professionals in the UK.
-Underpinned by the academic theory of communications we aim to develop graduates with critical awareness and practical journalism skills.
-The course is two thirds practical and one third theoretical.
-We collaborate with the sports communications industry on a regular basis to keep our curriculum and research up to date.
-We offer some of the best work experience opportunities in sports communications.

Course Content

What You Will Study
-International Sports Reporting (20 credits)
-Sport, Globalisation and the Media (20 credits)
-Multimedia Journalism (20 credits)
-Critical Issues in Journalism (20 credits)
-Core Skills in Journalism (20 credits)
-Advanced Research Methods (20 credits)
-The Sports Journalism Project (60 credits)

Career Prospects

This course is designed for graduates looking to develop careers in the sports industries including sports communications, marketing and public relations. It is also ideal for students who want to break into international broadcasting and online sports journalism. Our programme will also equip you for further study, careers in research and a wide variety of organisations where multimedia journalism skills and specialist knowledge are in high demand.

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Our exciting new MA Sports Journalism programme builds on the glowing track record of our well-established undergraduate Sports Journalism programme. Read more
Our exciting new MA Sports Journalism programme builds on the glowing track record of our well-established undergraduate Sports Journalism programme. Graduates now work for organisations such as Sky and the BBC and in the media offices of football clubs and other sporting organisations.
This course offers you the chance to learn the multimedia skills and techniques of the sports journalist.

Sport is big business, influencing politics, finance, fashion and music as well as being the focal point of community joy and despair. It is also, of course, great fun and one of the most exciting jobs around. The role of the sports journalist is increasingly important, reporting the action and results that millions want to know about and also scrutinising the activities of those who organise and fund the increasingly varied sports agenda.

Students will also learn the essentials of law as it impacts on journalists and study and debate the ethics of journalism and learn about the business of sport. The course is very hands-on and students will learn in realistic newsroom and studio environments. Students also undertake an industry placement, so that they have every opportunity to emerge at the end of the course with excellent contacts as well as a track record of achievement.
This Masters programme is a rigorous programme of study that equips students with the knowledge, skills and practical experience needed to operate as professional sports journalists in a modern digitalised newsroom.
The course begins with an intensive introduction to creating content where students learn how to report and write stories for publication. Students also study a digital journalism module that will enable them to develop the skills and strategies needed to exploit the changing media landscape and to respond to the challenges presented by the emergence of multiplatform production.

Students will also appreciate the ethical, legal and commercial considerations they will need to consider in order to function as accurate and responsible journalists and understand the organisation and functions of the sports business.

In these first weeks, students enjoy a realistic and useful appreciation of collaborative and multi-skilled journalism since all our postgraduate journalism students will study and practice together. Sports Journalism students will also take a module that will introduce them to the role of a sports reporter.

All teaching will take place over three intensive days. There is also a part time route available which will allow students to split the programme over two or three years.

Shorthand is offered as an additional 10th module. Many employers require entrants to have 100 wpm shorthand and we strongly advise applicants who wish to practise in the UK to take this module.
In semester two, students will move into either a print and online or broadcast newsroom where they will be providing sports contents for either newspapers and websites or TV or radio newsdays and websites.
You will also learn about the Sports Business in a module that aims to provide a critical understanding of the structures, policies and processes of sport both in the UK and internationally. It will also examine the key contemporary issues that are impacting on global sport and its management.

In semester three, students can undertake a major 60-credit sports journalism project. There is also the option of completing a shorter 40 credit module and taking a 20 credit optional module. Completion of the Masters project should enable students to develop, produce and manage a large-scale project independently in an effective manner and demonstrate a more sophisticated understanding of the sector.

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Institute for Sport Business. The. Institute for Sport Business. delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport. Read more

Institute for Sport Business

The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.

For more information, see our programme page for Sport Digital and Media Technologies MSc

This programme

Our Sport Digital and Media Technologies MSc will develop your understanding of data-driven decision-making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

You will develop a critical understanding of the dynamics of the sport digital and media sector. This will allow you to use your analytical skills to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sport digital and media industry.

Your personal development

Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.

Future career prospects

This programme will provide you with knowledge of the technologies driving sport digital and media development, and other related activities. You will have the opportunity to develop advanced networking skills and will work in collaboration with others in order to compete in today’s global sport business environment.

Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

Speak to a programme specialist

If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.

Complete the contact request form

Scholarships for 2018 entry

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

Excellence scholarship

The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.

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The MA Sports Coaching degree is the new programme developed to support the strategic objectives outlined in the UK Coaching Framework. Read more
The MA Sports Coaching degree is the new programme developed to support the strategic objectives outlined in the UK Coaching Framework. Sports Coach UK have provided the strategy for the UK to be considered the number one coaching system in the World by 2016. Our challenge is to support this and produce postgraduates with a high degree of knowledge and understanding so that they can challenge and innovate their own coaching practice. This will require knowledge of leadership, communication, pedagogy, allied sport sciences and relevant management principles. Students will be afforded the opportunity to work in an environment relevant to their developmental needs.


The School of Sport, Tourism and The Outdoors has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite guest speakers from industry to speak to students within the modules on this course.

This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, Blackburn Rovers Football Club, Lancashire Football Association, The Rugby Football League and Preston City Council.

The MA Sports coaching also benefits from a number of unique opportunities within the school. Within the school there are strong links with The Institute of Coaching and Performance (ICaP) which is Chaired and Directed by David Collins. The school is also responsible the delivery for the PGDip in Elite Coaching (UKCC Level 4 Coach Education: Pentium Group). As both ICAP and PGDip are central to the school there are a number of opportunities to share current research and practice from within the elite coaching environment.


All face-to-face delivery will use several types of media to encourage learning. The main vehicles will be through seminars, debates, practical workshops and problem-based learning. This will be supported with some electronic learning activities and resources. Those who choose the blended mode of delivery will be taught through a combination of interactive electronic learning activities and face-to-face delivery on residential blocks (for example weekends).

The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.

Every effort will be made to apply theory to practice, and in some cases, practice to theory. There will be a requirement for independent learning throughout the programme, culminating in the Dissertation.

There are no examinations on this course. Every effort has been made to ensure that assessments are relevant to the coaching sector. For example, coach reports, case study reports, debates, critical reflections and presentations are used throughout the programme.


The full-time MA in Sports Coaching course is a 12 month programme comprising three parts. The first two parts are the taught element and the final part is the research element. The taught element focuses on key aspects of sports coaching. In addition, students will have the opportunity to engage in consultancy or sport-specific placement. For full-time students, the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day per week basis and complete the taught element in two years. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in Sports Coaching.

Students wishing to complete the MA in Sports Coaching must complete the research element. The research element comprises a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.

An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports coaching / coaching science project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor.

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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.

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The Sports Journalism program is a unique post-graduate offering that prepares you for a career in the ever-changing world of sports media. Read more
The Sports Journalism program is a unique post-graduate offering that prepares you for a career in the ever-changing world of sports media.

During your time in this Toronto Sports Journalism program, you learn the best practices for the field in a diverse and gender-inclusive environment with peers just as dedicated to and as passionate about sports.

From covering local athletes and professionals to telling the stories behind the games, the players and the fans, you develop specialized talents in:
-Sports writing (print, TV, radio, online, social media)
-Broadcast (producing, on-air performance, chase and field producing, radio hosting, updates)
-Digital (using editorial publishing tools, blogging, video, audio, Storify, etc.)
-Social media (Twitter, Facebook, Pinterest, etc.)
-News journalism that meets the changing needs of sports coverage (courts, police, etc)
-Advanced interviewing techniques
-Sports beat journalism
-Imaging for print and online
-Hosting in-studio and in the field
-Newspaper and online layout

You also have the opportunity to participate in the Centennial College Sports Journalism program's annual trip to baseball's spring training, where you can apply skills and develop confidence. Meanwhile, an industry field placement in a sports media organization in Canada or around the world complements your training.

Career Opportunities

Sportsnet.ca, Sportsnet TV, TSN, TSN.ca, Toronto Sun, Toronto Star, Baseball America, CBC Sports, CBCSports.ca, Mississauga News, National Post, 680 News, ABC News New York, ESPN New York, Miami Herald, MLB.com, Tennis Canada, Canadian Olympic Committee, World Fishing Network, Phoenix Coyotes, Maple Leaf Sports and Entertainment, Toronto Blue Jays, Sirius XM Satellite Radio, Orillia Packet and Times, Barrie Examiner

Program Highlights
-As a Sports Journalism student, you learn to write and tell stories in an energetic, dynamic and interactive environment.
-Faculty members are experienced sports journalism and broadcasting professionals and educators.
-You develop a portfolio of published sports journalism stories, photos, videos, podcasts, columns, blogs and Tweets.

Career Outlook
-Writer in digital/print/TV/radio and social media
-Editor across multi-platforms
-Producer across multi-platforms
-Remote journalist

Areas of Employment
-Local, national and international news outlets
-Multi-platform outlets

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Available on either a full-time or part-time basis, the Master of Science in Sports Management program has aligned its curriculum with the needs of the sports industry, with unique offerings in the areas of global sports, digital sports media and marketing, and sports analytics. Read more
Available on either a full-time or part-time basis, the Master of Science in Sports Management program has aligned its curriculum with the needs of the sports industry, with unique offerings in the areas of global sports, digital sports media and marketing, and sports analytics. These areas complement a strong foundation of core courses that equip graduates with the skills and training necessary to maintain an advantage in the highly competitive sports job market and, once hired, add immediate value to sports industry employers. Beyond establishing a strong business foundation, the curriculum and faculty will challenge you to deepen your understanding in three key areas:
The complex global sports landscape and the contrasts and comparisons of the sports business models around the world
The many connection points between the digital world and the sports world and the potential impact of disruptive technologies
The various ways to integrate the abundance of new data and information into decision processes that sports leaders face

Program Structure

The program requires 36 points for degree completion, or 12 3-point courses. For required courses, you will take four core courses that provide an overview of sports business concepts and practices and how they are applied in real-world contexts. In addition, you will choose one required course from each of three categories: Sports Marketing, Sports Analytics, and Sports Projects. For your remaining five courses, you may customize your focus by choosing electives in a variety of disciplines or choose courses from among three elective groupings, or areas of focus:

Global Sports

Sports Analytics

Digital Sports Media and Marketing

You can find more information on all focuses here: http://sps.columbia.edu/sports-management/curriculum

Internships and Work Opportunities

The internship component provides you with the option to take a deeper dive in a specific topic related to sports or complete an internship where you can learn and expand your network. A full-time internship is required for all full-time students and must be completed by the end of the spring semester. Students can work with our career specialist for guidance in mapping out internships.

Funding and Financial Resources

We want to make sure that the cost of your continuing education and professional studies do not stand in the way of your goals.
Most students at the School of Professional Studies use a combination of savings, scholarships, loans, outside grants, sponsors, or employer tuition benefits to cover the cost of attendance. However you choose to finance your education, consider it an investment in your future, and know that we, in conjunction with the Office of Student Financial Planning, are here to help and advise you along the way.

You can find more information on available funding here: http://sps.columbia.edu/sports-management/tuition-and-financing/financial-resources

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