Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
Gain the relevant skills and knowledge for a career in
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
Want to bring your sports knowledge to radio, the internet or television screens? Southampton Solent’s Sports Broadcast Journalism master’s degree is an advanced course designed to help bring you closer to a career working in video or audio production in the world of sport. Taught by industry professionals and academics, this is a challenging course where teaching is led by professional standards and industry practices.
On this advanced-level course, students learn how to source, gather and deliver professional sports content on numerous different video and audio platforms across a wide variety of sports. The course also encourages students to develop their editorial and technical skills and build relationships with external clients, whilst creating a portfolio of video, audio and academic material to showcase their abilities to potential employers.
With an increasing demand from sports audiences for innovative approaches to storytelling and high-quality production, broadcasters must constantly update their practices and utilise social media to research and promote their work. Understanding and adapting to changes within this fast-moving industry is core to the teaching on this master’s degree.
Regular ‘news days’, where students will need to respond, gather and produce stories for a same-day news and radio output, are built into the course programme to further increase students’ exposure to a realistic broadcast environment and prepare them for the deadlines and quick-thinking they’ll need to demonstrate to become a sports broadcaster. This element of the course is regarded by the Broadcast Journalism Training Council as good teaching practice.
Recent BA (Hons) Sports Journalism graduates gained full-time employment at Daily Mail Online, The Guardian, Sky Sports, BBC Local Radio, M&Y Media, Inside the Games, Southend United FC, plus a variety of Freelance Journalist roles. Some students have moved into Public Relations, with one in an Account Manager role that earns £50,000 straight out of university.
This course is well-suited to those with a sport or journalism background who wish to move into sports broadcasting across traditional and digital platforms.
The course content is ideal for students wishing to gain a deep understanding of the technical and practical aspects of broadcasting.
Students on this course have full access to the University’s industry-standard broadcast facilities, which include four television studios, eight radio studios and extensive editing and production facilities which are configured to industry standard. High definition camera equipment is also available to all video production students.
Students also have access to camera equipment and professional recording devices, plus radio and TV studios. Use of computers with Final Cut Pro X and Adobe Audition plus the use of normal Solent resources: library and IT centres.
Suitable roles for graduates include sports journalists or editors at TV stations, radio stations, productions companies or live TV units; newspaper or magazine content production; online presenter/producer; freelance broadcasting; public relations; digital and social media communications; crisis management.
Graduates would be advised to gain the Diploma in Journalism or National Qualification in Journalism which is offered by the National Centre for the Training of Journalists (NCTJ).
MPhil/PhD options are open to those wishing to pursue academic research and teaching.
The course team themselves are current industry professionals engaged in regular broadcast practice with television and radio channels such as Sky Sports, Sky Sports News, BT Sport, ITV, BBC, BBC Radio Solent.
The course also builds on Solent’s current relationships with professional and amateur sports clubs in the South, including Hampshire County Cricket Club, for whom the University is an official provider of video content, and Southampton Football Club. Previous students on our sports journalism courses have benefitted from guest lectures and workshops by industry speakers.
The MA course is new but the BA (Hons) Sports Journalism course is taught by lecturers who are all still working in the industry (Sky Sports, ITV, BT Sport, BBC Radio Solent) which means that getting high-profile guests in to talk is very easy. The guest lecturers have come down to do Q&A's, Mock Interviews, critique work and offer career advice.
Recent broadcast guests include: Sarah Gomme and Fred Dinenage (ITV Meridian); Tom Hepworth (BBC South Today); Nigel Dean (Sky Sports); Chris Eldergill (CNN World Sport); Jeff Freeman (IMG); Paul Belverstone (Premier League Productions)
Assignments in several units to suit the needs of their employers, including:
Half of the Professional Practice unit involves an extended work placement within the Broadcast Industry. The course has links with industry and will provide an extended work placement (up to 15 weeks) with a broadcaster. That's Solent is the first partner but there are also conversations happening with BT Sport, Eurosport and Perform. The placement will take place in Period Two of the course but will include one day of university work each week to attend Sports Broadcast Production.
There will be one assessment in Period 1 which will be on the lecture-based teaching and then a Period 2 assessment will be a reflection on their 15-week work placement.
Students are able to gain vital hands-on experience in relevant environments such as local or national television and radio stations.
The course is aligned with and has been written in consultation with the Broadcast Journalism Training Council (BJTC), who also accredit the University’s Sports Journalism undergraduate degree. BJTC partners include the BBC News, ITV News, Sky News, Reuters.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
Institute for Sport Business
The Institute for Sport Business delivers teaching from inspiring academics who aim to consolidate Loughborough University’s position as a world-class institution for research in the business of sport.
Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.
Supporting over 450,000 jobs and generating £20bn for the economy over the last five years, London is becoming the new hub for sport business, as experts suggest more money will be invested into the sport industry over the coming years. The Queen Elizabeth Olympic Park is the perfect location for the UK’s top University for Sport to establish a second campus. Loughborough University London sits amongst some of the world’s most iconic sporting venues, which continue to host highly prestigious global sports events, such as the Rugby World Cup, UCI Track Cycling World Championships and the LEN European Aquatics Championships.
For more information, see our programme page for Sport Digital and Media Technologies MSc
Our Sport Digital and Media Technologies MSc will develop your understanding of data-driven decision-making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.
You will develop a critical understanding of the dynamics of the sport digital and media sector. This will allow you to use your analytical skills to evaluate and reflect on the innovation process and the behaviours required to manage innovation in the sport digital and media industry.
Your personal development
Enterprise Through the Curriculum is an intrinsic element of every master’s programme at Loughborough University London and has been carefully designed to give students the best possible chance of securing their dream role. From employability profiling to live group projects set by a business or organisation, and from site visits to organisation-based dissertation opportunities, Loughborough University London is the first of its kind to develop a suite of activities and support that is positioned as the underpinning of every student’s experience.
Future career prospects
This programme will provide you with knowledge of the technologies driving sport digital and media development, and other related activities. You will have the opportunity to develop advanced networking skills and will work in collaboration with others in order to compete in today’s global sport business environment.
Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.
Speak to a programme specialist
If you'd like to know more about this programme, you can request an email or telephone call from an academic responsible for the teaching of this programme.
Scholarships for 2018 entry
Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.
Inspiring Success Scholarship
The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.
East London Community Scholarship
The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.
The Excellence scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.
The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.
Further details about the full range of scholarships we offer are available on our website.
The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.
This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.
You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.
The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.
The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.
Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.
You may find employment in the government, community, private and not-for-profit sectors including:
This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.
Plus one subject from the following:
* Subject names and structure may change
The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.
The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.
Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.
*This is a new course and is subject to academic validation. The course may be subject to change and confirmed details of the content of the course will be published from December 2017, subject to the courses having been validated for delivery.
This course enhances students' theoretical knowledge and provides an opportunity to put theory into practice. Your first semester critically engages with key theories and the second focuses on developing your analytical, investigative and practical skills. During the final part of your course, you will complete a major independent project.
Your modules offer perspectives on a broad range of topics in relation to the study of media and culture, such as the effect of globalisation on media consumption, the impact new media platforms have had upon fandom, and how cultural identities are marginalised through mediatized images.
Work will be evaluated via a range of innovative assessment methods, including pitching your work to industry experts. You will learn collaboratively through seminars, guest lectures and workshops, with a wealth of opportunities to give your learning real-world context. Our academic staff's professional experience will ensure your expertise meets the expectations of potential employers.
We host regular guest lectures from visiting practitioners and researchers providing opportunities to learn from talented and creative minds. Visiting professionals have included newspaper editors, digital marketing executives and radio producers.
You will join a vibrant academic community that works in collaboration with people from a range of disciplines, giving you access to expertise from a variety of subject areas. You will be taught by academic staff whose research is highly regarded around the world, with excellent contacts across a host of regional and national organisations, including newspapers and magazines, sports organisations, social media marketing agencies and radio stations.
A rich variety of volunteering opportunities will be open to you, including the chance to work at broadcast media organisations, with sports journalists, or at radio stations. You will have the chance to contribute to and attend an interdisciplinary conference event that will encourage networking and help provide a platform to showcase your work and ideas.
Studying in the heart of Leeds, you will be close to a wealth of nationally significant cultural sites within the city and across the north, including Media City in Manchester and the National Science and Media Museum in Bradford.
You will develop a variety of transferable skills and build professional networks that will enable you to progress in industry, move into a new sector or set up your own venture. Alongside your major independent project, your proven critical analysis skills will create roles across a variety of industries, including television, cultural development, mobile technology management, journalism, marketing and events management.