-18.gif "Masters Degrees at Buckinghamshire New University")
The MSc Sports Business Management degree is designed to enable you to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations or they have enhanced their practice as experienced sports industry professionals. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to have a career in sports marketing.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities.
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work.
Guest speakers from academia and/or the sports industry regularly contribute to modules, offering you additional practical and theoretical insight. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry.
Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. Students will be given flexibility in assessments to draw on international materials, such as case studies of global and/or non-UK sports brands. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.
On the course, you will:
Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.
This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.
Students select six core modules and select one optional module.
Modules
One from:
This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.
CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.
CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
You will also be able to take modules from your course that will help you gain the following CIM qualifications:
CIM Certificate in Professional Marketing
To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.
CIM Diploma in Professional Marketing
To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *
CAM Diploma in Digital Marketing
To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.
Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.
You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.
Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.
This course is ideal for potential marketing professionals and digital marketing specialists.
Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:
Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.
On the course, you will:
Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute. This course is part of our Marketing MSc programme.
All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).
This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.
Modules
One from:
This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.
CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.
CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
You will also be able to take modules from your course that will help you gain the following CIM qualifications:
CIM Certificate in Professional Marketing
To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.
CIM Diploma in Professional Marketing
To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *
CAM Diploma in Digital Marketing
To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.
Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.
You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.
A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.
The course has been designed for people wanting a successful and rewarding career in sectors such as:
The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
The MSc Sports Business Management is designed to enable students to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills in areas such as marketing, HRM, finance and enterprise, strategy and economics. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations including: leisure trusts, local authorities, consultancies, commercial sport providers, sports governing bodies and professional sports clubs. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to a career in sport business management.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams and public and private sector sports providers. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of The Premier League. The Football League, Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
The course team are currently working with the Chartered Institute for the Management of Sport and Physical Activity as part of their consultation on accreditation of HE courses.
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to business and management in the sports industry form a central role in the student’s learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations and group work.
The staff on the programme are friendly and supportive and they also have considerable experience, both within higher education and working in the sports industry. This means that learning is stimulating, creative and challenging.
Assessment on each of the modules is designed to maximise the students’ learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.
This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.
On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, especially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.
As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
Pre-course preparation
Core modules
Optional modules
In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.
On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society. Our graduates are highly employable with the potential to move into variety of different marketing-related roles.
Graduates in recent years have been appointed into roles including Marketing Consultant at Viewpress TV, Sales Officer at Standard Chartered, Category Analyst at Kantar World Panel UK, Research Assistant at Maritz Research Europe and Private Banker at ICICI Bank.
“My degree from Royal Holloway helped me get this role at Microsoft, thanks to the valuable insights into the digital Marketing world I gained, it also taught me how to team work in an international environment. An experience I can only highly recommend to prospective Marketing students.” Vera Hoelscher. Sales Solutsion Specialst at Microsoft (MA Marketing, 2010)
Sport has become complex with an increasing number of sporting disputes requiring legal expertise. The programme is designed to help you understand, analyse, critically evaluate and unlock complex sporting disputes.
It is aimed at law graduates, law practitioners, sports administrators and sports agents. You learn the important elements of assistance, advice and representation in sporting relationships and you gain an expertise in unlocking and resolving sporting disputes, as well as understanding the regulation of sporting activities and relationships.
The programme offers 3 unique pathways of • anti-doping law • football law • international sports marketing and sponsorship. You gain an insight into the practice and procedure of sports law with an emphasis on the practical elements of unlocking complex sporting disputes.
Experts guide you through the practice and procedure of the highest and most important sports law forums, such as the Court of Arbitration for Sport (CAS), FIFA’s Dispute Resolution Chamber (DRC), UK Anti-Doping and many others.
Emphasis is given to case studies, with a continuous analysis of the practical aspects of sports law. You analyse important current cases with your tutors and you are offered the opportunity to work with them in real-life sporting scenarios. Examples include anti-doping litigation, football contracts with emphasis on employment and European competition law aspects, injuries on and off the field, intellectual property rights, sponsorship contracts negotiation and alternative dispute resolution.
You explore placement opportunities and you maximise your career development opportunities, through Sheffield Hallam's unique external links with experts and sporting organisations throughout the world. Continuing professional development opportunities are also available for practitioners.
Full-time distance learning (online) - 1 year
Part-time distance learning (online) - 2 years
Starts September (full-time and part-time) and January (part-time only)
Core modules
Elective pathways
Assessed by coursework and/or viva. There is a choice of dissertation by research or a business consultancy project and CPD accreditation.
The programme offers unique employment and placement opportunities, particularly in the fields of anti-doping law and football law. You develop your transferrable and vocational skills and become more marketable in a very niche and competitive discipline of law. With a sports law expertise you may enter a competitive, demanding and exciting market.
You may practice at the highest level of sports law, advising private clients or sports federations, or you may decide to work for or even lead sporting organisations.
You may also enter the sports marketing and sponsorship field or you may decide to practice as a sports agent. The options are endless and the programme offers you the skills to become successful in this field.
The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.
This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.
The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.
Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
Modules
Gain the relevant skills and knowledge for a career in
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
One of the UK’s top providers of management, marketing, economic, accounting and finance courses
