Masters Degrees (Sports Marketing)

The MSc Sports Marketing and Business Management programme offers you the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing. The course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Through a series of taught modules, a consultancy project and a dissertation, the course equips you with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market.

INDUSTRY LINKS

The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities.

LEARNING ENVIRONMENT AND ASSESSMENT

The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work.

Guest speakers from academia and/or the sports industry regularly contribute to modules, offering you additional practical and theoretical insight. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry.

Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.

FURTHER INFORMATION

Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. Students will be given flexibility in assessments to draw on international materials, such as case studies of global and/or non-UK sports brands. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.

An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.

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This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

Why study this course at Birkbeck?

Improve your knowledge and understanding of marketing.
Learn how marketing applies to the sport industry and sport organisations.
Enhance or develop your career in the sport industry.
Benefit from Birkbeck’s renowned high-quality teaching and expertise in the delivery of part-time programmes.
Accredited by the Chartered Institute of Marketing.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how

• the sports department of media organisations operate
• to produce news stories, match reports, preview features, opinion pieces and personality profiles
• to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as

• writing sports news and features
• reporting the action
• commentating and interviewing
• web development
• editing
• newsroom and broadcast suite skills
• writing press releases
• social media skills

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.

Read about opportunities and experiences available to our students on our Journalism blog.

Course structure

Modules

• being a journalist
• law and society
• production and editing skills in radio and TV
• sports journalism
• specialist editorial skills: working in the newsroom
• specialised production skills: television/radio
• sport and the media

Assessment

• coursework
• critical evaluation
• dissertation or project
• a combination of practical and theoretical work

Employability

Gain the relevant skills and knowledge for a career in

• newspaper sports journalism
• broadcast sports journalism
• magazine sports journalism
• online sports journalism
• sports public relations

Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.

It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.

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Sport has become complex with an increasing number of sporting disputes requiring legal expertise. The programme is designed to help you understand, analyse, critically evaluate and unlock complex sporting disputes.

It is aimed at law graduates, law practitioners, sports administrators and sports agents. You learn the important elements of assistance, advice and representation in sporting relationships and you gain an expertise in unlocking and resolving sporting disputes, as well as understanding the regulation of sporting activities and relationships.

The programme offers 3 unique pathways of • anti-doping law • football law • international sports marketing and sponsorship. You gain an insight into the practice and procedure of sports law with an emphasis on the practical elements of unlocking complex sporting disputes.

Experts guide you through the practice and procedure of the highest and most important sports law forums, such as the Court of Arbitration for Sport (CAS), FIFA’s Dispute Resolution Chamber (DRC), UK Anti-Doping and many others.

Emphasis is given to case studies, with a continuous analysis of the practical aspects of sports law. You analyse important current cases with your tutors and you are offered the opportunity to work with them in real-life sporting scenarios. Examples include anti-doping litigation, football contracts with emphasis on employment and European competition law aspects, injuries on and off the field, intellectual property rights, sponsorship contracts negotiation and alternative dispute resolution.

You explore placement opportunities and you maximise your career development opportunities, through Sheffield Hallam's unique external links with experts and sporting organisations throughout the world. Continuing professional development opportunities are also available for practitioners.

Course structure

Full-time distance learning (online) - 1 year

Part-time distance learning (online) - 2 years

Starts September (full-time and part-time) and January (part-time only)

Core modules

• law, regulation, sport and society
• commercial regulation and contractual obligations in sport
• international sports marketing and sponsorship
• dissertation (by research or business consultancy project

Elective pathways

• anti-doping law
• football law

Assessment

Assessed by coursework and/or viva. There is a choice of dissertation by research or a business consultancy project and CPD accreditation.

Employability

The programme offers unique employment and placement opportunities, particularly in the fields of anti-doping law and football law. You develop your transferrable and vocational skills and become more marketable in a very niche and competitive discipline of law. With a sports law expertise you may enter a competitive, demanding and exciting market.

You may practice at the highest level of sports law, advising private clients or sports federations, or you may decide to work for or even lead sporting organisations.

You may also enter the sports marketing and sponsorship field or you may decide to practice as a sports agent. The options are endless and the programme offers you the skills to become successful in this field.

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Professionals with a qualifying law degree who are interested in broadening their understanding of the global sports industry can now pursue an M.S. in Sports Management and a Master in Global Sports Law together.

Columbia University, a world-class Ivy League institution, and Instituto Superior de Derecho y Economía (ISDE), a Madrid-based leader in legal education, offer a companion degree program for individuals with a law background who are interested in a career in international sports.

Intensive study for the two professional degrees — Columbia’s Master of Science (M.S.) in Sports Management and ISDE’s Master in Global Sports Law — is completed on Columbia’s campus in New York City, the sports capital of North America, for 10 months during the fall, spring, and summer terms. Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution).

After successfully completing their coursework, students pursue a 3-to-6-month internship with a global sports law firm, agency, team, league, or regulatory body, based on their academic profile and professional goals.

Both degree programs are taught by renowned faculty from Columbia and ISDE who are leaders in the fields of sports law, sports analytics, sports media, as well as professional and collegiate athletics.

Guest lecturers are among the world sporting community’s most respected lawyers, agents, and managers. Networking events and practical workshops held at leading law firms and sports organizations in New York City complement the coursework.

Students in the program have access to the same academic and administrative benefits as other full-time Columbia students and are provided placement services by ISDE. In addition to the academically rigorous curriculum, the program offers students outstanding networking opportunities with peers at Columbia and ISDE, colleagues from across the Ivy League, and industry leaders.

Graduates will be prepared to effectively engage and excel at the responsibilities necessary for success at the next phases of their careers.

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This is a distance-learning programme.

Part-time MSc (3.5 years) you can take up to a maximum of two study breaks, with each break being 12 months in length.

Overview

This world-class course is for physiotherapists seeking a specialist qualification in sports physiotherapy, compliant with international standards of practice. You will develop a problem-solving and clinically reasoned approach to sports physiotherapy, athlete management and performance enhancement.

The blended learning environment combines distance learning with face-to-face teaching and clinical skills practice. You will experience an innovative blend of knowledge-based, activity-based and experiential learning.

The face-to-face induction event and residential teaching weeks in the first and second years of the programme will enable you to meet and work together with other students on real-work problems, and engage in debate with practitioners from a variety of contexts.

Programme features:
- Flexible and online, allowing you to study alongside your clinical practice.
- Endorsed by the Chartered Society of Physiotherapists (CSP) (http://www.csp.org.uk/).
- Meets international competencies and standards set by the International Federation of Sports Physiotherapists (IFSP).
- Integrates the Association of Chartered Physiotherapists in Sports Medicine (ACPSM) CPD pathway.

View a video about this programme (http://www.bath.ac.uk/health/postgraduate/)

Visit the website http://www.bath.ac.uk/study/pg/programmes/spor-phys/

Programme structure

This is a flexible programme. Our students typically study over three and a half years, however there is opportunity to complete units in up to five years.

The following events take place on the University of Bath campus:

Residential (two days) – Year One (September)
Sports Science Residential Week - Year One (January)
Clinical Residential Week - Year Two (June)

The programme is made up of the following compulsory units:

Year one:
Sports Physiotherapy in Practice 1
Sports Environment
Exercise Physiology
Athlete Biomechanics and Sports Analysis

Year two:
Sports Physiotherapy in Practice 2
Performance Physiotherapy (spine, lower limb, upper limb)
Athlete Management

Year three:
Evidence Based Clinical Sports Physiotherapy
Research Project Design
Sports Physiotherapy Research Project

View summary table (http://www.bath.ac.uk/health/images/spy-rogramme-structure.jpg) or Programme & Unit Catalogue (http://www.bath.ac.uk/catalogues/2015-2016/hl/hl-proglist-pg.html#G) for further information.

Learning and teaching

The majority of the content of the programme is delivered online to allow you to engage in flexible study alongside your clinical practice. To complement the online teaching there is a face-to-face induction event at the University and residential teaching weeks. Reflective, practice-based elements are provided through professional experiential learning and online virtual workshops.

Our Sports Physiotherapy teaching team have a wealth of professional experience, which has enabled them to develop a high level of expertise and work with an impressive range of clients. Our tutors have worked in the EIS, NHS and private practice in Australia, Canada, New Zealand, USA and the UK and at a wide range of events for different sporting disciplines. Examples include the Beijing Olympics, Commonwealth games, Paralympic World Cup and World University Games.

Methods of assessment

Each unit is individually assessed and may involve a mixture of written assignments, case studies, presentations and reflective discussion reports. Sports Physiotherapy in Practice 1 and 2 involve assessment of a portfolio of evidence relating to practice. There is a clinical exam during Phase 2, which takes place during the residential event at the University.

The MSc requires successful completion of an innovative research project and dissertation, including dissemination of findings to a target audience.

- Accreditation of Prior Learning (APL):
If you have studied for postgraduate units from another institution then you may be eligible to transfer credit for this prior learning (this is only the case if you have not already received an award for this prior learning).

Depending on the programme of study, you can gain APL for up to 50% of the total credits required (this credit must have been obtained within the previous five years).

About the department

The School for Health was established within the University of Bath in 2003, to centralise the high profile research and teaching in the health-related disciplines already taking place throughout the university, so creating a single entity through which links with the health sector at national and international level can be channelled, co-ordinated and developed.

In 2010 the School joined the Faculty of Humanities & Social Sciences and became the Department for Health, providing excellent opportunities for academic teaching and research collaborations with other departments, such as Psychology and Social & Policy Sciences. The Department's postgraduate teaching and research programmes now form part of the Faculty's new Graduate School, also launched in 2010, providing postgraduate students with dedicated support and a strong community in which to base their studies - whether on campus or by distance learning.

In keeping with government initiatives surrounding population health and more general public concerns, the Department divides its activities between two main pillars: Healthcare and Population Health – one focuses on the NHS, healthcare and health services research and the other focuses on population health, healthy living, sport & physical activity and tobacco control; each of these groups, in turn, contain both teaching programmes and research activities. Furthermore, there is a bridging spine between both pillars and which houses the Professional Doctorate in Health, Research in Health Practice and the administrative, finance, learning & teaching development, marketing and support activities of the Department.

The Department’s aims are:

- To develop a research portfolio that is both of the highest academic standard and has applications in the real world
- To build on external links with the public services and other bodies concerned with health and society
- To innovate design and delivery of healthcare services
- To change corporate approaches to healthy organisations
- To support government reform of health and social care provision
- To identify and facilitate opportunities for academic collaboration and new developments.

The Department's postgraduate taught programmes combine academic excellence with flexible and innovative design and delivery; our postgraduate portfolio is distinguished by the provision of a number of Professional Masters and a Professional Doctorate programme designed to be studied part-time by learners working in a wide range of healthcare roles from all around the world. All our postgraduate courses are taught online and this has proved to be one of our unique selling points, with students able to continue within their practice area or working environment whilst gaining a further qualification.

The Department is renowned for its exemplary attention to educational design, integrating knowledge with research evidence and resulting in programmes which are highly relevant to contemporary practice; in addition, the Department boasts some of the most innovative and successful approaches to online and part-time education, recognised through a number of awards.

At all levels, learning and teaching in the Department provides a strong focus on high quality education for real world situations and produces graduates with skills and knowledge relevant to professional roles and in high demand from employers.

Teaching programmes on offer within the Department include:

- Sport & Exercise Medicine, the world renowned flexible masters programme exclusively for doctors
- Sports Physiotherapy, a specialist programme designed by physiotherapists for physiotherapists
- Research in Health Practice, a programme launched in 2008 aimed at health and social care professionals interested in conducting their own research
- The innovative Professional Doctorate in Health which focuses on both Population Health and Healthcare within the Department, providing a doctoral level programme to develop expert practitioners and researchers in practice.

Facilities, equipment, other resources
Sport and exercise science and medical science laboratories. Close links with the English Institute of Sport and the Department of Sports Development and Recreation.

International and industrial links
There are current links with primary care trusts, strategic health authorities, the two hospitals in Bath and colleagues in industry. The Department works closely with esteemed international academic institutions, and individual health practitioners, in order to meet the regional, national and global challenges facing health and social care.

Careers information
Postgraduate research students gain a wealth of experience to assist them with their next step and are offered personal career advice at the University. The Department has an established research training skills programme for all research students. The taught programmes enable students to extend their health and social care career pathways and to build important networks for further professional opportunities.

Find out more about the department here - http://www.bath.ac.uk/health/

Find out how to apply here - http://www.bath.ac.uk/hss/graduate-school/taught-programmes/how-to-apply/

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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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Sport is often referred to as a 'universal language'. At its best, it brings nations and people together. This is a key aim of the MA in International Sports Journalism. We want to bring together the brightest and best students from around the world who are passionate about sport, journalism and communications.

This new course will focus on sports journalism in its international context to reflect the impact of globalisation and the desire in the communications industries to diversify and internationalise their workforce. The course is suitable for students keen to develop their professional understanding of sports communications and enhance their career prospects in a vibrant and growing sector.

Why St Mary's?

Our Masters degree in International Sports Journalism is distinctive in a number of respects;
-It's the world’s first Masters degree in International Sports Journalism.
-The emphasis we place on globalisation in different regions and countries and the internationalisation of sports communications provides our students with a unique learning experience and will give them a head start in a demanding digital world.
-We have one of the best teams of academics, sports journalists and communications professionals in the UK.
-Underpinned by the academic theory of communications we aim to develop graduates with critical awareness and practical journalism skills.
-The course is two thirds practical and one third theoretical.
-We collaborate with the sports communications industry on a regular basis to keep our curriculum and research up to date.
-We offer some of the best work experience opportunities in sports communications.

Course Content

What You Will Study
-International Sports Reporting (20 credits)
-Sport, Globalisation and the Media (20 credits)
-Multimedia Journalism (20 credits)
-Critical Issues in Journalism (20 credits)
-Core Skills in Journalism (20 credits)
-Advanced Research Methods (20 credits)
-The Sports Journalism Project (60 credits)

Career Prospects

This course is designed for graduates looking to develop careers in the sports industries including sports communications, marketing and public relations. It is also ideal for students who want to break into international broadcasting and online sports journalism. Our programme will also equip you for further study, careers in research and a wide variety of organisations where multimedia journalism skills and specialist knowledge are in high demand.

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Interested in sports journalism and keen to gain qualifications that will make you stand out from others? This course leads to both an MA and NCTJ Diploma.

Course overview

This Masters is one of the few postgraduate degrees in the UK to be accredited by the National Council for the Training of Journalists (NCTJ). The combination of an MA and NCTJ Diploma will significantly boost your employability as a sports journalist. This course is ranked 6th out of the 17 UK NCTJ postgraduate courses by performance.

This is an intensive course that trains you to think, write and research like a journalist; previous study of journalism is not a requirement. You will learn how to write previews, match reports and sports features, and you will also cover media ethics and law, reporting and shorthand. In the final stage of the course, you will undertake a dissertation or a practical project, such as a sports journalism website or a series of in-depth articles.

We encourage you to publish your work and build up your portfolio. Opportunities for publication include SportsByte, our student-run website covering sport across Sunderland.

An important benefit of a Masters at Sunderland is the relevance of our research expertise, which includes sports and magazine journalism as well as web writing and social media. Sunderland hosts the Centre for Research in Media and Cultural Studies (CRMCS) and our Media Department has been recognised for producing some world-leading and internationally excellent research.

The Journalism Diversity Fund is aimed at people from diverse backgrounds who need help funding their journalism training.

Candidates must be from a socially or ethnically diverse background, be able to demonstrate genuine commitment to becoming a successful journalist and have secured a place on an NCTJ-accredited course.

For more information on the part time version of this course, please view this web-page: http://www.sunderland.ac.uk/courses/artsdesignandmedia/postgraduate/sports-journalism-part-time/

Course content

The content of the course is shaped by your personal interests with guidance and inspiration from Sunderland's supportive tutors. Modules on this course include:
Sports Journalism 1 (60 Credits)
-Sports Journalism: Principles and Practice 1
-Essential Media Law
-Essential Public Affairs
-Shorthand

Sports Journalism 2 (60 Credits)
-Sports Journalism: Principles and Practice 2
-Reporting
-Media Ethics and Society
-Shorthand

Sports Journalism 3 (60 Credits)
-You will complete a supervised dissertation on a topic of your choice

Teaching and assessment

Compared to an undergraduate course, you will find that this Masters requires a higher level of commitment and independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.

In Stage 1 and Stage 2, you will have approx 22/23hrs teaching per week. This is arranged so that you have Friday off each week. We encourage you to publish your work. The department has strong relationships with local and national media including Johnston Press, NCJ Media and Room 501 Publishing.

Facilities & location

The facilities at the David Puttnam Media Centre help you gain skills in areas such as writing, page design, online research, managing production, IT, and time management and presentation skills.

The mediaHUB
Throughout your time in Sunderland you will have an outlet for your creative talents in the mediaHUB, a bustling multimedia newsroom on the top floor of our David Puttnam Media Centre that will give you a real taste of life as a working journalist. The mediaHUB runs websites covering sport, news, entertainments and fashion, provides the content for news bulletins on our award-winning Spark Radio and is responsible for writing and editing Spark magazine.

Journalism/PR suites
We have four journalism suites, each with 18 Apple Mac workstations with design applications and video editing. There’s an additional open access project completion suite with 20 more workstations and colour laser printing.

Broadcast Journalism Newsroom
The Broadcast Journalism Newsroom has 20 workstations plus a Sky feed with two 40” plasma screens. Each workstation has industry-standard software including Newscutter, Burli and ENPS.

Technical support
The Journalism Newsroom has another 20 Mac workstations and offers drop-in sessions run by a rota of working journalists who can advise on projects, assignments and your personal portfolio. These sessions are available every day of the week during term time. In addition, technicians are available to help you use all the software and equipment.

Radio studios
We have six radio studios including a transmission suite for 107 Spark FM, our student-run community radio station and a city centre hub.

TV studios
We have two broadcast-quality TV studios complete with green room and changing facilities. Equipment includes four Steadicam rigs plus dolly, track and mini crane. We have over 40 full HD tapeless field camera systems.

Other media facilities
We have a live Sky feed and off-air recording facility, including DVD and Blu-ray recording, plus extensive footage archive/library. There is also a 203-seat cinema with full HD projection, 7.1 surround sound facility and the capability to play 3D feature films.

University Library Services
We’ve got a wide range of books, journals and e-books on relevant topics, with many more available through the inter-library loan service. Some useful resources for your studies include:
-Lexis, which provides full-text newspaper articles as well as access to legal information
-JSTOR (short for ‘Journal Storage’), which provides access to important journals across the humanities, social sciences and sciences
-Archival Sound Recordings with over 12,000 hours of recordings
-British Universities Film and Video Council (BUFVC), which provides resources for the production, study and use of film and related media in higher education and research

Employment & careers

On completing this course, you will be equipped for employment at an advanced level, with opportunities throughout the sports journalism industry. Potential roles include various positions across the communications, media, marketing and sports industries.

The course’s accreditation by the National Council for Training of Journalists (NCTJ) will boost your employability within journalism. You can choose, at an additional cost, to gain the NCTJ’s Diploma in Journalism.

Recent Sunderland graduates are now working with organisations such as Sky Tyne and Wear and Durham County Cricket Club.

During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability. The Department has close links with regional organisations including North East Press and NCJ Media. The North East is famous for its sport and you will have opportunities for match visits, press conferences and interviews at local clubs including Sunderland AFC, Newcastle United, Newcastle Falcons and Durham CCC.

A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.

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This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.

Objectives

The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points

- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).

Programme

- 7 Core Modules
- 6 Ancillary modules

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/programme_211.html

Professionalisation -

- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.

Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.

Practical information

Program duration: One academic year (on campus)

Tuition: €10,990

Teaching Campus: Caen

Important dates -
Admission session: April 18th, 2016
Intake: September 5th, 2016

Infrastructure -
The School offers:

- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.

Accommodation -
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.

Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.

The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.

A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.

Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html

Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.

International Candidates

International Applicants (who require a visa) must send their applications by June 13th 2016 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier

If you are admitted, you will be requested to send in a first down payment of € 1,000 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/international-candidates-_1654.html

Careers

Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:

- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/careers_1655.html

Admission

Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/admission_1656.html

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The MSc Sports Business Management is designed to enable students to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills in areas such as marketing, HRM, finance and enterprise, strategy and economics. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations including: leisure trusts, local authorities, consultancies, commercial sport providers, sports governing bodies and professional sports clubs. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to a career in sport business management.

PROGRAMME AT A GLANCE

-Operations, Sports Law
-Principles and Practice of Sports Marketing
-The Sports Business
-Professional Development in Sport
-Managing People in Sport
-Sports Finance and Economics
-Sports Management Consultancy Project
-Strategic Thinking for Sports Managers
-Research Methods for Sport
-Dissertation

INDUSTRY LINKS

The School of Sport, Tourism and The Outdoors has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.

The course team are currently working with the Chartered Institute for the Management of Sport and Physical Activity as part of their consultation on accreditation of HE courses.

LEARNING ENVIRONMENT AND ASSESSMENT

The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to business and management in the sports industry form a central role in the student’s learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations and group work.

The staff on the programme are friendly and supportive and they also have considerable experience, both within higher education and working in the sports industry. This means that learning is stimulating, creative and challenging.

Assessment on each of the modules is designed to maximise the students’ learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.

PROGRAMME AIMS

-Equip you with the ability to critically analyse the theories and concepts underpinning sports business management and their application to practice within the national and international sport industry
-Enable you to critically evaluate sports business management practice
-Develop your critical awareness of the key issues and trends within the national and international sports industry
-Enable you to reflect on and develop your personal and professional attributes in order to enhance you employability within the national and international sports industry
-Develop your ability to conduct independent research in the area of sport and management

OPPORTUNITIES

An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.

The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.

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We offer two part-time options: on campus and distance learning. If you choose to study part-time at our Headingley Campus the length of study is two years. For distance learning you will study part-time for three years.

Sport is now big business - changing lives, shaping communities and impacting on economies all over the world. We will help you gain an understanding of the sports industry and the business principles that sit at its core, helping you turn your passion into a lifelong career.

By examining the work of sports business professionals, agencies, organisations and governing bodies, you'll gain an understanding of how general business principles can be applied to the sports industry. Working with industry partners we'll help you increase your employment opportunities in this exciting field, both nationally and globally.

With a choice of option modules, you will have the opportunity to tailor your course to your individual needs and career aspirations. Whether you're already working in the sports arena and wish to progress to a more senior management role, or if you are motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe, this course will help you stand out in the professional world.

Sport & Active Lifestyles
At Leeds Beckett we're passionate about sport. There's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent .

Visit the website http://courses.leedsbeckett.ac.uk/sportbusiness_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Sport is now recognised as big business and requires well qualified individuals to fulfil a range of management related functions. An increasing commercial focus is also needed in both the public and voluntary sports sector. This relates to a diverse series of employment opportunities - from the commercial director of a professional sports club to the general management of local authority sports facilities and the professional aspirations of countless sports and related governing bodies.

- Stadium Facilities Manager
- Sports Retail Account Manager
- Commercial Director
- Sport Development Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.

Guest lectures will bring you into contact with professionals at the vanguard of sport business, inspiring your learning, enhancing your networks and boosting your career prospects.

Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.

Core Modules

Strategic Management of the Sports Business Environment (20 credits)
Sport business organisations need to think and act strategically to succeed. Gain an insight into related aspects of the internal and external environment in order to formulate a holistic strategy for organisational development.

Enterprise, Entrepreneurship & Sport (20 credits)
Consider the area of enterprise and entrepreneurship with regards to business start-up, growth and sustained development, recognising the key role that strategy and finance play in achieving long-term success for sports businesses.

Sport Marketing & PR (20 credits)
Stimulating an enquiring, analytical and creative approach to the study of sports marketing and PR this module aims to develop your critical understanding and awareness of contemporary sports marketing issues and practices.

Sport Economics & Finance (20 credits)
Study principles of economics and finance, using examples from the management of sports teams and clubs to illustrate economic issues and to give you an understanding of finance and funding for sports businesses.

The Management of Human Resources for Sport (20 credits)
Giving your learning a grounding in professional development, you will examine the theories and good practice surrounding HR and organisational development for managers operating in a sporting environment.

Major Independent Study (60 credits)
Undertake a major independent study into an area of your personal interest, relevant to your Sports Business course.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Sports Facilities
"I've been coming here to train since 2004 and the facilities are great." - Jessica Ennis, Olympic Gold Medalist

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

Read less

The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

Read less