Masters Degrees (Sports Management)

The Graduate Certificate in Sports Management program has been designed for students to achieve an integrated knowledge base using an evidence based, case study approach.

Students will gain a strong foundation in required sport management sub-disciplines including finance, high performance sport, organisational behaviour, and international sport business management. The program is also appropriate for professionals seeking to upgrade their qualifications, and/or to achieve a career change from another field into the diverse sport industry.

Successful completion makes students eligible to enrol in the Graduate Diploma in Sports Management and subsequent Master of Sports Management. Subjects completed in the Graduate Certificate are credited to the Diploma.

About the program

The Graduate Certificate in Sports Management is taught in English and consists of 40 credit points, which normally takes one semester of full time study. The Graduate Certificate in Sports Mangement is designed to provide students with introductory knowledge and skills to work with sporting teams, clubs, players and events. The program has been designed to achieve an integrated knowledge base using an evidence based, case study approach. Students gain a strong foundation in required sport management sub-disciplines including finance, high performance sport, organisational behaviour, and international sport business management. Successful graduates from this certificate program are eligible to enrol in the Graduate Diploma in Sports Management. This certificate program is useful for graduates from other cognate areas with ambitions to enter into the field of sport management. It is also appropriate for professionals seeking to upgrade their qualifications, and/or to achieve a career change from another field into the diverse sport industry. Admission to this program is based on successful completion of an undergraduate degree program at an approved institution.

Professional outcomes

The Bond University Graduate Certificate in Sports Management is designed to challenge students to critically analyse the growing interaction between sport, business and the international arena. 

For those already employed in sport, successful completion of the Graduate Certificate may build on your existing skills, education and training to enable your transition to the next career level. Alternatively, for those seeking to crack into the growing international sport industry, the Graduate Certificate is an opportunity to build industry-relevant knowledge and skill sets so that you are competitively positioned for employment. Successful completion also makes you eligible to enrol in the Graduate Diploma in Sports Management and subsequent Master of Sports Management. Subjects completed in the Graduate Certificate are credited to the Diploma.

Structure and subjects

You must complete all of the following subjects: 

• Managerial Finance (FINC71-600) (10CP)
• Managing High Performance Sport (SPMT71-121) (10CP)
• Choice of approved postgraduate subject (ELECTIVE) (10CP)
• International Sport Business (SPMT71-115) (10CP)

*Subject names and structure may change

Teaching Methodology

The Graduate Certificate in Sports Management uses a teaching methodology that involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, and laboratory work. Examination formats may include objective structure practical examinations, theory papers, assignments and oral presentations.

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This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events.

The addition of project management skills to the Master of Sports Management enables graduates be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector.

About the program

The Master of Sports Management / Master of Project Management has been designed to equip students with the expertise in the planning, implementation and management of sporting projects and programs. The combination degree explores the professional challenges and opportunities for managers in the complex international sporting landscape from a grassroots level to elite professional sports organisations and events. The addition of project management skills enables graduates to access more strategic positions in their organisation and to be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector. 

Structure and subjects

The Master of Sports Management / Master of Project Management enables students to integrate project management with sports management, and graduate with two Master's degrees. Various exit options also exist.

View the Master of Sports Management / Master of Project Management - Program Structure and Sequencing

You must complete all of the following subjects:

• Expert Witness and Dispute Resolution (SDCM71-323)
• Global Sports Law and Governance (LAWS77-521)
• International Sport Business (SPMT71-115)
• Managerial Finance (FINC71-600)
• Managing High Performance Sport (SPMT71-121)
• Managing Sustainable Sport Events and Venues (SPMT71-120)
• Principles of Project Management (SSUD71-103)
• Project Finance and Procurement (SSUD71-111)
• Project Portfolio and Program Management (SSUD71-305)
• Project Resource Planning (SSUD71-403)
• Research Methods in Humanities and Social Sciences (HUMR71-100)
• Research Project (20cp). (SSUD74-200)**
• Risk Management (SDIM71-201)
• Social Media: Risks and Opportunities (COMN71-102)
• Strategic Organisational Communication and Leadership (COMN71-105 )
• Strategic Sport Management (SPMT71-113)
• Strategic Sport Marketing (SPMT71-116)

Learning & teaching methodology

The Master of Sports Management / Project Management comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.

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Aimed at science and sport science graduates, or those with a background in business or management studies who are keen to pursue a sports management career, the programme makes full use of London's status as host of the 2012 Olympic Games and uses its links with national and international sport organisations. You will gain an understanding of the place of sport in the economy and society and relate business and management theories to sports activity. You will then apply that knowledge to a range of complex sports management situations including researching a particular business or management issue within a sports organisation. Modules include; Sport Economics and Finance, Sport Marketing and Sponsorship, and Sport Venue and Event Management.

What's included

• Benefit from UEL's location just minutes from the 2012 Olympic Stadium and ExCel Centre
• Discover sports management on a global scale with our study abroad programme
• Gain leadership and people management skills through workshops and residentials
• Access the latest industry knowledge through UEL's agreement with SportBusiness Group
• Act as a sports management consultant researching a particular management or business issue
• Take advantage of our new multi-million pound Sports Dock facility which will be home to Team USA during the 2012 Games
• Learn from a dedicated and expert team of lecturers and researchers
• Engage in a learning programme that's truly transformational, giving you the knowledge and opportunities to succeed in a dynamic industry

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Why take this course?

The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver.

The integration of theory and practice within this course will enable you to improve your knowledge specific to the sector while developing appropriate skills in a sport management context.

What will I experience?

On this course you can:

Gain a thorough grounding in how to manage people alongside the skills to be a confident leader
Develop an interdisciplinary applied to gaining expert management knowledge that can be applied to a wide range of industry sectors.
Conduct research investigating issues within the Sports Management sector

What opportunities might it lead to?

With an estimated worth in excess of £110 billion, the global sports industry is growing rapidly. You can expect to find a career in many specific areas such as teaching, sports development, and the health and fitness sectors.

Here are some routes our graduates have pursued:

National governing bodies
Sports agencies
Local authority
UK sport
NHS
Primary care trust
County sports partnership

Module Details

You can choose to take this course in either full-time or part-time mode, with a mixture of core and compulsory units providing good flexibility for part-time students. In the event that you are unable to complete the180 credits for the award of MSc, there are two additional exit awards:

Postgraduate Certificate (PG Cert) which is obtained if you have successfully completed 60 credits.

Postgraduate Diploma (PG Dip) which is obtained if you have successfully completed 120 credits.

You will study several key topics; however these are subject to innovation and may therefore change slightly over the years.

Here are the units you will study:

The Sports Business Industry: This unit enables you to evaluate the key source of uncertainty facing sports organisations and provides you with the knowledge and capacity to understand the strategic management process, the role of senior management and policy developers working with various sporting organisations.

Strategic Events Management: This unit introduces you to the principles underpinning event management and the strategic planning of events and the methods in which these principles are used in practice

Applied Research Methods: This unit Comprehensively prepares you for research in your chosen field. You will cover a range of research designs and approaches and will prepare you to undertake your MSc Research Project.

Optional Units include:

Sports Management in Practice: This unit offers the opportunity to both observe, and where appropriate contribute, within day-to-day delivery within an organisation associated with the sports management sector

Operational Management in Sport: This unit teaches techniques from the field of operations management that are relevant to the wider field of sports management. It aims to equip students with both knowledge and understanding of the aspects of operations management relating to the design, planning, control and improvement of operations in the sports industry.

Programme Details

Teaching and learning takes place through a variety of formats including formal lectures, seminars, workshops, tutorials and industry-based experiences.

The varying teaching formats are reflected in the assignments. Here’s how we assess you:

Essays
Industry reports
Reflective accounts
Professional presentations
Projects and portfolios

Student Destinations

Graduating from this course provides professional preparation for management or leadership positions in a variety of sport, recreation and health promotion areas.

Roles our graduates have taken on include:

Sports development manager
Health and fitness manager
Partnership development manager
Programme manager
Lecturer in sport

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About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

• Professional sport teams, leagues and affiliated organisations
• Community service organisations
• Government sport and recreation services
• Local, state and national sport governing bodies
• Major event corporations
• Sport venue management
• High performance sport development and player management
• Sport advertising, media relations, sponsorship and marketing
• Apparel and merchandising companies
• ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

• Social Media: Risks and Opportunities (COMN71-102)
• Managing Sustainable Sport Events & Venues (SPMT71-120)
• Strategic Sport Marketing (SPMT71-116)
• Global Sports Law and Governance (LAWS77-521)
• Strategic Sport Management (SPMT71-113)
• Research Methods in Humanities and Social Sciences (HUMR71-100)
• Managerial Finance (FINC71-600)
• Managing High Performance Sport (SPMT71-121)
• International Sport Business (SPMT71-115)
• Behaviour in Organisations (MGMT71-600)
• Choice of approved postgraduate elective

Plus one subject from the following:

• Evidence-Based Research Project (SPMT71-201) or
• Sport Management Professional Preparation (SPMT71-119)

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.

Read less

The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

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The content and development of this MBA Sports Management has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions. This Masters Degree is intended to train future sports managers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.

The Program for the MBA Sports Management, is aimed at both professionals who already have experience in the area of sport management who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.

Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.

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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

Read less

The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

Read less

The Graduate Diploma in Sports Management enables students and practitioners from various backgrounds to develop advanced knowledge and skills relevant to navigating managerial challenges and opportunities in the international sport industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals currently working in other sectors develop some of the advanced knowledge and skills required to work in this unique sector.

Graduates are also eligible to progress into the Master of Sports Management to further develop knowledge and skills relating to management in the diverse sport industry. Subjects completed in the Graduate Diploma program are credited to the Masters program.

Structure and subjects

You must complete all of the following subjects: 

Semester 1

• Managerial Finance (FINC71-600) (10CP)
• Managing High Performance Sport (SPMT71-121) (10CP)
• Choice of approved postgraduate subject (ELECTIVE) (10CP)
• International Sport Business (SPMT71-115) (10CP)

Semester 2

• Social Media: Risks and Opportunities (COMN71-102) (10CP)
• Managing Sustainable Sport Events and Venues (SPMT71-120) (10CP)
• Strategic Sport Marketing (SPMT71-116) (10CP)
• Global Sports Law and Governance (LAWS77-521) (10CP)

*Subject names and structure may change

Teaching Methodology

The Graduate Diploma in Sports Management uses a teaching methodology that involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, and laboratory work. Examination formats may include objective structure practical examinations, theory papers, assignments and oral presentations.

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Professionals with a qualifying law degree who are interested in broadening their understanding of the global sports industry can now pursue an M.S. in Sports Management and a Master in Global Sports Law together.

Columbia University, a world-class Ivy League institution, and Instituto Superior de Derecho y Economía (ISDE), a Madrid-based leader in legal education, offer a companion degree program for individuals with a law background who are interested in a career in international sports.

Intensive study for the two professional degrees — Columbia’s Master of Science (M.S.) in Sports Management and ISDE’s Master in Global Sports Law — is completed on Columbia’s campus in New York City, the sports capital of North America, for 10 months during the fall, spring, and summer terms. Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution).

After successfully completing their coursework, students pursue a 3-to-6-month internship with a global sports law firm, agency, team, league, or regulatory body, based on their academic profile and professional goals.

Both degree programs are taught by renowned faculty from Columbia and ISDE who are leaders in the fields of sports law, sports analytics, sports media, as well as professional and collegiate athletics.

Guest lecturers are among the world sporting community’s most respected lawyers, agents, and managers. Networking events and practical workshops held at leading law firms and sports organizations in New York City complement the coursework.

Students in the program have access to the same academic and administrative benefits as other full-time Columbia students and are provided placement services by ISDE. In addition to the academically rigorous curriculum, the program offers students outstanding networking opportunities with peers at Columbia and ISDE, colleagues from across the Ivy League, and industry leaders.

Graduates will be prepared to effectively engage and excel at the responsibilities necessary for success at the next phases of their careers.

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Available on either a full-time or part-time basis, the Master of Science in Sports Management program has aligned its curriculum with the needs of the sports industry, with unique offerings in the areas of global sports, digital sports media and marketing, and sports analytics. These areas complement a strong foundation of core courses that equip graduates with the skills and training necessary to maintain an advantage in the highly competitive sports job market and, once hired, add immediate value to sports industry employers. Beyond establishing a strong business foundation, the curriculum and faculty will challenge you to deepen your understanding in three key areas:
The complex global sports landscape and the contrasts and comparisons of the sports business models around the world
The many connection points between the digital world and the sports world and the potential impact of disruptive technologies
The various ways to integrate the abundance of new data and information into decision processes that sports leaders face

Program Structure

The program requires 36 points for degree completion, or 12 3-point courses. For required courses, you will take four core courses that provide an overview of sports business concepts and practices and how they are applied in real-world contexts. In addition, you will choose one required course from each of three categories: Sports Marketing, Sports Analytics, and Sports Projects. For your remaining five courses, you may customize your focus by choosing electives in a variety of disciplines or choose courses from among three elective groupings, or areas of focus:

Global Sports

Sports Analytics

Digital Sports Media and Marketing

You can find more information on all focuses here: http://sps.columbia.edu/sports-management/curriculum

Internships and Work Opportunities

The internship component provides you with the option to take a deeper dive in a specific topic related to sports or complete an internship where you can learn and expand your network. A full-time internship is required for all full-time students and must be completed by the end of the spring semester. Students can work with our career specialist for guidance in mapping out internships.

Funding and Financial Resources

We want to make sure that the cost of your continuing education and professional studies do not stand in the way of your goals.
Most students at the School of Professional Studies use a combination of savings, scholarships, loans, outside grants, sponsors, or employer tuition benefits to cover the cost of attendance. However you choose to finance your education, consider it an investment in your future, and know that we, in conjunction with the Office of Student Financial Planning, are here to help and advise you along the way.

You can find more information on available funding here: http://sps.columbia.edu/sports-management/tuition-and-financing/financial-resources

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Programme Overview

Richmond is the only university in the UK that has developed a very successful US- accredited undergraduate programme in International Sports Management. Building on this success, Richmond’s one year master’s programme provides students with an opportunity to gain first-hand experience of sports management and football culture in the UK. The programme is located in Leeds in the North of England and aims to develop your understanding of sports management in an international context with a focus on football (soccer). Our Master’s degree in International Sports Management builds on our teaching and research success and provides graduate students with a programme of study that is underpinned by the best sports industry practice, knowledge and partnerships

Explore

There is a non-mandatory co-curricular sports component to Richmond’s MA Internationals Sports Management programme that will contribute the development of your practical skills (football training, playing and coaching). The programme provides students with an opportunity to acquire the practical skills as well as a learning environment in which you are encouraged to think strategically about sports management in the context of business development and management of the competitive game environment.

Industry Networking & Internships

MA International Sports Management can help you develop your career. You will learn the latest practices and skills required for employment and you will also have the chance to get hands-on work experience in a three month integrated internship in Leeds or London. Our course offers improved career opportunities with the added bonus of experiencing the great city of London, the home of world renowned sporting organisations and clubs, and host city to many high profile sporting events.

Core Modules

Fall Semester (3 core courses)
Contemporary Issues in International Sport Management
Strategic Management in Sport
Social Responsibility and Diversity in Sports

Spring Semester (1 Core & 2 Electives)
Leadership & Management in Sport
Sport Economics and Finance

Football (Soccer) Co-Curricular Activity

Football training and coaching sessions with FA and UEFA qualified coaching staff three times a week (2-3 hours) in modern, state of the art training facilities
One scheduled university match each week

Summer Semester

Internship in Leeds or London
Professional Research Project

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The master of public administration with a graduate certificate in sport management and athletics is a professional degree that focuses on the comprehensive career preparation of practicing athletic and sport managers. It is designed for individuals aspiring to leadership and management roles in the complex world of interscholastic, intercollegiate, recreational, and professional sports, as well as corporate fitness.

The program is built on acquiring an experiential understanding of administrative and management practices in athletic settings. It will prepare candidates with the knowledge and skills necessary to apply theory, research, and experience to solve academic, athletic, sport, and event management challenges. Students will be encouraged to make an ongoing commitment to professional development, and they will likely encounter connecting values between personal and professional experiences.

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The MSc Sports Marketing and Business Management programme offers you the opportunity to study core sport management disciplines of finance, enterprise, global sports business and strategy, while specialising in the area of sports marketing. The course is suitable both for professionals working within the sports industry and those with an appropriate undergraduate qualification who aspire to work in management and marketing roles within this sector. There is a dual focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. As the sports industry grows in size and complexity, there is increasing demand for qualified sports marketers and managers. Through a series of taught modules, a consultancy project and a dissertation, the course equips you with the theoretical knowledge and practical skills and understanding necessary to undertake a managerial career in the dynamic global sports market.

INDUSTRY LINKS

The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities.

LEARNING ENVIRONMENT AND ASSESSMENT

The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work.

Guest speakers from academia and/or the sports industry regularly contribute to modules, offering you additional practical and theoretical insight. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry.

Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.

FURTHER INFORMATION

Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. Students will be given flexibility in assessments to draw on international materials, such as case studies of global and/or non-UK sports brands. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.

An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.

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