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Masters Degrees (Sports Events Management)

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Drawing on academic and industry expertise from around the world, this course is designed to meet the sports events management requirements of organisations that bid for, and deliver, sporting fixtures of all sizes - from the Olympic Games to the Leeds Half Marathon. Read more
Drawing on academic and industry expertise from around the world, this course is designed to meet the sports events management requirements of organisations that bid for, and deliver, sporting fixtures of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies, how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risks and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will enhance your expertise to strategically plan and manage sporting events to the satisfaction of local and international stakeholders.

For International Students who want to improve their English and academic skills we offer a combined masters course with the MSc Sports Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters (http://courses.leedsmet.ac.uk/main/course.htm?ban=INTMF).

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/sportsevents_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

By enhancing your knowledge and practical expertise in sports events management, you will be equipped with the skills to plan and manage large, complex landmark events, together with understanding the regular operational activity of sports events venues. You can also pursue a higher degree through research, enabling you to use your specialist subject expertise to seek a senior position with a public or private sector employer planning and hosting regular events.

- Sport Events Manager
- Project Manager
- Venue Manager
- Sport and Events Ticketing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.

UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy (http://www.sportactivensa.co.uk/) for Sport and Active Leisure (http://www.sportactivensa.co.uk/). Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

Nicola McCullough

Senior Lecturer

"The MSc in Sports Events Management was the first dedicated postgraduate course in the world to merge both practitioner knowledge and academic expertise in this specialist field of study. I am passionate in delivering an unrivalled student experience on the course so that future sports event managers are exemplary ambassadors of our University."

Nicola has several years' experience within the global events industry and continues to work in the Middle East and North Africa region to deliver CPD to future event managers of mega sports events in such emerging markets. She brings a wealth of expertise to her teaching and has been imparting such knowledge for nearly 10 years at the University. She published a book in 2014 on the sports events industry with colleagues from UKCEM entitled, 'Sports Events, Society and Culture'.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few. Read more

Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. 

Course structure

You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.

Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Career development

We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. 

Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • Top overall in London for our hospitality, event management and tourism programmes (Guardian University Guide 2018)
  • Top overall in London by the Complete University Guide 2017 
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Enable you to gain a broad grounding in business subjects while focusing on your specific discipline of events management
  • Prepare you for a career in the events industry by developing your skills and knowledge at a professional level, and as preparation for research or further study in the area
  • Develop your ability to apply knowledge and understanding of the events business and events management to complex issues, both systematically and creatively, to improve events business and events management practice
  • Enhance lifelong learning skills and personal development, to stimulate self-direction and originality and to contribute to the events business and society at large.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Part-time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Assessment procedures reflect the overall objective of each course. 

You will be assessed through a rich and balanced portfolio of techniques, including:

  • Class presentations 
  • Tests and examinations
  • Essays
  • Problem-solving tasks
  • Case studies
  • Consultancy plans
  • Fieldwork
  • Portfolios
  • Dissertation.

Teaching and learning

Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.

Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.

Careers

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.

Employability

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.

Extracurricular activities

The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.



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This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events. Read more

This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events.

The addition of project management skills to the Master of Sports Management enables graduates be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector.

About the program

The Master of Sports Management / Master of Project Management has been designed to equip students with the expertise in the planning, implementation and management of sporting projects and programs. The combination degree explores the professional challenges and opportunities for managers in the complex international sporting landscape from a grassroots level to elite professional sports organisations and events. The addition of project management skills enables graduates to access more strategic positions in their organisation and to be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector. 

Structure and subjects

The Master of Sports Management / Master of Project Management enables students to integrate project management with sports management, and graduate with two Master's degrees. Various exit options also exist.

View the Master of Sports Management / Master of Project Management - Program Structure and Sequencing

You must complete all of the following subjects:

Learning & teaching methodology

The Master of Sports Management / Project Management comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

We offer an MSc Management for students from any background who would like to work in business or management.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules

- Marketing - focused on the challenges of global marketing activities

- Finance – for students interested in financial aspects of management

- Human Resource Management – focused on the challenges of leadership and managing a global work force

- Entrepreneurship – for students interested in the dynamics of starting their own business

- Operations and Supply Management – focused on the management of global operations and supply networks

- International Management – considers contemporary management practice in a global setting

- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement

- Business Analytics – to equip students to work in the era of ‘big data’

- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management Programme

- All modules on the Management programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The Management programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the management programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

Modules

Modules on the Management programme may include:

Managing Financial Resources

Human Resource Management

Marketing Management

Operations Management

Strategy

Research Methods

Principles of Corporate Finance

International Management Consulting

Global e-Business

Leadership

Marketing Research

International Standards

Business Planning and Theory of Entrepreneurship

Project Management

Global Supply Chain Management

Global Business Environment: International Political Relations

International Management

International Human Resource Management

Consumer Behaviour

Information Systems Management

Business Analytics

Data Mining

Sports Management

Leadership in Sports

Integrated Marketing Communications

Theory of Entrepreneurship and Small Business Management

Business Planning

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates. Read more
If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally. Read more
The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally.

By studying our MSc in Events Management, you will be equipped with an in depth knowledge and understanding of planning, organising and evaluating the impact of a wide variety of events. Throughout the course you will develop the professional and transferable skills you need to make your mark in this exciting and dynamic profession.

Key benefits

You will have the opportunity to put your learning into practice by being involved in real-world projects and events, both within the University and the local business community.

Course detail

The course brings together our established and internationally-recognised expertise in event studies, and business and management, to give you a solid grounding in the various concepts and issues, research techniques and examples of good and distinctive practice across this diverse field.

Gaining practical experience of working in events and festivals is a compulsory part of the course, providing you with invaluable industry experience. Being based in Bristol means you will have access to a year-round calendar of festivals and events, and be able to benefit from our many partnerships with event businesses and organisations in the area.

Modules

• Critical Issues in Tourism and Events Management
• Meeting Customer Needs
• Events and Festivals: Planning and Management
• Staging and Evaluation of Events
• Management Research
• Work-based Learning in Events and Tourism
• Leadership Project Management
• Managing Finance
• Dissertation

Format

This is a 'conversion' Masters course, and we assume no prior study of events. Teaching is based on international published literature, the professional experience of specialist staff and the use of debate and discussion. We place an emphasis on using real-world examples of event scenarios, in line with the applied nature of event management, and our tutors are thought leaders in their field with industry connections and research experience.

You'll learn though formal classes and seminars, as well as through group work, work-based learning and independent study. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills. Outside of the classroom, you will have access to the latest research, publications and intelligence on events and business / management.

Assessment

A variety of assessment approaches are used, both individual and group-based, including essays, examinations, reports, critical literature reviews, vivas and presentations. Formal assessments are normally scheduled towards the end of each module, but there are opportunities to submit work and receive feedback on this work throughout the course for example, through blogs, diaries and 'elevator' pitches.

Careers / Further study

Careers in event management are diverse, and roles include working as an event organiser, conference centre manager or event marketing executive. There are opportunities to specialise in particular events and event types, including meetings and exhibitions, and sporting and cultural events.

The MSc in Events Management will give you the broad-based skills and insights needed for a successful career within the industry. Networking with event organisers and other employers, and gaining hands-on experience, will stand you in good stead for shaping a successful events career.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

Read less
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

Read less
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more
The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

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The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver. Read more

Why take this course?

The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver.

The integration of theory and practice within this course will enable you to improve your knowledge specific to the sector while developing appropriate skills in a sport management context.

What will I experience?

On this course you can:

Gain a thorough grounding in how to manage people alongside the skills to be a confident leader
Develop an interdisciplinary applied to gaining expert management knowledge that can be applied to a wide range of industry sectors.
Conduct research investigating issues within the Sports Management sector

What opportunities might it lead to?

With an estimated worth in excess of £110 billion, the global sports industry is growing rapidly. You can expect to find a career in many specific areas such as teaching, sports development, and the health and fitness sectors.

Here are some routes our graduates have pursued:

National governing bodies
Sports agencies
Local authority
UK sport
NHS
Primary care trust
County sports partnership

Module Details

You can choose to take this course in either full-time or part-time mode, with a mixture of core and compulsory units providing good flexibility for part-time students. In the event that you are unable to complete the180 credits for the award of MSc, there are two additional exit awards:

Postgraduate Certificate (PG Cert) which is obtained if you have successfully completed 60 credits.

Postgraduate Diploma (PG Dip) which is obtained if you have successfully completed 120 credits.

You will study several key topics; however these are subject to innovation and may therefore change slightly over the years.

Here are the units you will study:

The Sports Business Industry: This unit enables you to evaluate the key source of uncertainty facing sports organisations and provides you with the knowledge and capacity to understand the strategic management process, the role of senior management and policy developers working with various sporting organisations.

Strategic Events Management: This unit introduces you to the principles underpinning event management and the strategic planning of events and the methods in which these principles are used in practice

Applied Research Methods: This unit Comprehensively prepares you for research in your chosen field. You will cover a range of research designs and approaches and will prepare you to undertake your MSc Research Project.

Optional Units include:

Sports Management in Practice: This unit offers the opportunity to both observe, and where appropriate contribute, within day-to-day delivery within an organisation associated with the sports management sector

Operational Management in Sport: This unit teaches techniques from the field of operations management that are relevant to the wider field of sports management. It aims to equip students with both knowledge and understanding of the aspects of operations management relating to the design, planning, control and improvement of operations in the sports industry.

Programme Details

Teaching and learning takes place through a variety of formats including formal lectures, seminars, workshops, tutorials and industry-based experiences.

The varying teaching formats are reflected in the assignments. Here’s how we assess you:

Essays
Industry reports
Reflective accounts
Professional presentations
Projects and portfolios

Student Destinations

Graduating from this course provides professional preparation for management or leadership positions in a variety of sport, recreation and health promotion areas.

Roles our graduates have taken on include:

Sports development manager
Health and fitness manager
Partnership development manager
Programme manager
Lecturer in sport

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The Graduate Certificate in Sports Management program has been designed for students to achieve an integrated knowledge base using an evidence based, case study approach. Read more

The Graduate Certificate in Sports Management program has been designed for students to achieve an integrated knowledge base using an evidence based, case study approach.

Students will gain a strong foundation in required sport management sub-disciplines including finance, high performance sport, organisational behaviour, and international sport business management. The program is also appropriate for professionals seeking to upgrade their qualifications, and/or to achieve a career change from another field into the diverse sport industry.

Successful completion makes students eligible to enrol in the Graduate Diploma in Sports Management and subsequent Master of Sports Management. Subjects completed in the Graduate Certificate are credited to the Diploma.

About the program

The Graduate Certificate in Sports Management is taught in English and consists of 40 credit points, which normally takes one semester of full time study. The Graduate Certificate in Sports Mangement is designed to provide students with introductory knowledge and skills to work with sporting teams, clubs, players and events. The program has been designed to achieve an integrated knowledge base using an evidence based, case study approach. Students gain a strong foundation in required sport management sub-disciplines including finance, high performance sport, organisational behaviour, and international sport business management. Successful graduates from this certificate program are eligible to enrol in the Graduate Diploma in Sports Management. This certificate program is useful for graduates from other cognate areas with ambitions to enter into the field of sport management. It is also appropriate for professionals seeking to upgrade their qualifications, and/or to achieve a career change from another field into the diverse sport industry. Admission to this program is based on successful completion of an undergraduate degree program at an approved institution.

Professional outcomes

The Bond University Graduate Certificate in Sports Management is designed to challenge students to critically analyse the growing interaction between sport, business and the international arena. 

For those already employed in sport, successful completion of the Graduate Certificate may build on your existing skills, education and training to enable your transition to the next career level. Alternatively, for those seeking to crack into the growing international sport industry, the Graduate Certificate is an opportunity to build industry-relevant knowledge and skill sets so that you are competitively positioned for employment. Successful completion also makes you eligible to enrol in the Graduate Diploma in Sports Management and subsequent Master of Sports Management. Subjects completed in the Graduate Certificate are credited to the Diploma.

Structure and subjects

You must complete all of the following subjects: 

*Subject names and structure may change

Teaching Methodology

The Graduate Certificate in Sports Management uses a teaching methodology that involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, and laboratory work. Examination formats may include objective structure practical examinations, theory papers, assignments and oral presentations.



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Many events now have an international focus working across cultural, economic and geographical boundaries. Read more
Many events now have an international focus working across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of international events management, this course offers you the practical and strategic understanding required to run international events effectively.

Guest speakers from industry regularly share their knowledge and insights through a series of lectures, case studies and field trips, which keeps the course contemporary and industry focused. You will also be invited to bring your own cultural experience and understandings to the course, making it attractive to home and non-EU students.

You will gain a thorough grounding in key aspects of international events management. This course is suitable if you want to enter the events profession as a manager or if you have events experience and want to enhance your event knowledge in an international context either in the UK or overseas.

For Students from outside the EU who want to improve their English and academic skills we offer a combined masters course with the MSc International Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters (http://courses.leedsmet.ac.uk/main/course.htm?ban=INTMF).

Teaching and Learning

This course is delivered full and part-time. The full-time course is taught over two days per week and if started in September takes twelve months to complete. If you choose to start in January, the course will take eighteen months due to the summer break.

The course requires a great deal of independent learning and study. The course is approximately equivalent to a working week requiring approximately 38 hours study in total, including contact time. However this is only a rough guide and will vary according to the academic workload and the students preferred work mode.

Part-time the course is taught one day per week over a two year period. There is some flexibility with part-time delivery and may have the option to expand or shorten your studies in particular circumstances.

The teaching methods used are diverse and include lectures, seminars, tutorials, workshops, practical exercises and online learning materials. Some modules adopt a blended learning approach using online materials and face-to-face delivery.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/internationalevents_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You can choose from a variety of career opportunities spanning from high-profile large scale events to specialised areas. This diverse industry can offer employment opportunities in charities, film and theatre, music and media, sport, corporate events, conferencing and the public sector. Some of our students have started their own events businesses, while others have moved into academia and research.

- Event Marketing Manager
- International Account Manager
- Conference Operations Manager
- Event Production Manager

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing. Some staff still work the festival circuit and offer a wealth of experience in this field. There are also opportunities for students to work at the festivals through our partnerships.

The Centre and staff are members of many key professional associations in events and related fields, including International Festivals and Events Association (IFEA) and British Arts Festivals Association (BAFA). The Centre was recently awarded the NSA Centre for Excellence for Events Management (Sports and Active Leisure). Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

David Hind

Head of School

"We work very closely with the travel and tourism industry to ensure that our students are well prepared for careers in the industry."

David has been involved in tourism education in the UK since 1985 and entered higher education following a career working for specialist tour operators in SE Asia, USA and Europe. He is currently Head of one of the largest schools of its kind in Europe - 1800 students and 60 full time academic staff - home to the UK Centre for Events Management and the first School in the UK to be recognised as a Centre of Excellence by the Institute of Travel & Tourism.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. Read more
This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. The program is entirely taught in English with native speakers coming from England, Ireland, Canada, and Australia among others from both universities as well as the business field. The main emphasis lies on the development of strategic and leadership skills. Central to this program are analysis and conception as well as research orientation. With the inclusion of current scientific discussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture and events businesses.

Core Concept

The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture and events management and the future-orientated focus of optional academic study modules. Students are able to choose courses in areas such as venue management, destination management, strategic events management, strategic projekt development, urban studies, and city development.

Comprehensive Social Leadership Preparation

Social skills’ training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. An international study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection to practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture and events management.

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Professionals with a qualifying law degree who are interested in broadening their understanding of the global sports industry can now pursue an M.S. Read more
Professionals with a qualifying law degree who are interested in broadening their understanding of the global sports industry can now pursue an M.S. in Sports Management and a Master in Global Sports Law together.

Columbia University, a world-class Ivy League institution, and Instituto Superior de Derecho y Economía (ISDE), a Madrid-based leader in legal education, offer a companion degree program for individuals with a law background who are interested in a career in international sports.

Intensive study for the two professional degrees — Columbia’s Master of Science (M.S.) in Sports Management and ISDE’s Master in Global Sports Law — is completed on Columbia’s campus in New York City, the sports capital of North America, for 10 months during the fall, spring, and summer terms. Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution).

After successfully completing their coursework, students pursue a 3-to-6-month internship with a global sports law firm, agency, team, league, or regulatory body, based on their academic profile and professional goals.

Both degree programs are taught by renowned faculty from Columbia and ISDE who are leaders in the fields of sports law, sports analytics, sports media, as well as professional and collegiate athletics.

Guest lecturers are among the world sporting community’s most respected lawyers, agents, and managers. Networking events and practical workshops held at leading law firms and sports organizations in New York City complement the coursework.

Students in the program have access to the same academic and administrative benefits as other full-time Columbia students and are provided placement services by ISDE. In addition to the academically rigorous curriculum, the program offers students outstanding networking opportunities with peers at Columbia and ISDE, colleagues from across the Ivy League, and industry leaders.

Graduates will be prepared to effectively engage and excel at the responsibilities necessary for success at the next phases of their careers.

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