Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.
The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you.
You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.
Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.
Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.
We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow.
Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Assessment procedures reflect the overall objective of each course.
You will be assessed through a rich and balanced portfolio of techniques, including:
Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.
Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.
Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.
The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.
This MSc is designed to give clinicians and practitioners a deeper understanding of sports medicine, sports injuries and exercise medicine. The programme covers the evidence-based management of sports medicine and musculoskeletal injuries, and emphasises the vital role of physical activity in the prevention and treatment of chronic disease. This MSc can be taken full-time over one year, part-time over two years, or via flexible distance learning.
The programme focuses on sports injuries and their prevention and treatment, and provides a thorough grounding in relevant areas of anatomy, biomechanics, exercise physiology and psychology, as well as the fundamentals of exercise in maintaining and improving health. Students develop essential research skills through an independent research project.
All students undertake modules to the value of 180 credits.
The programme consists of seven core modules (105 credits), one optional module (15 credits) and a research project (60 credits). Clinical sessions are spread over the year; commitment is equivalent to one half-day per week over three 12-week semesters. Clinic options include sports injury, physiotherapy and podiatry, exercise testing, and team visits.
A Postgraduate Diploma (120 credits, full-time nine months) is offered.
All MSc students undertake an independent research project from a diverse range of available topics, which culminates in a dissertation, an oral examination and a presentation.
Teaching and learning
Teaching is delivered through a combination of formal lectures, hands-on practical sessions, small group seminars, clinics and field trips, and will be delivered by lecturers who are highly experienced in their field. Up-to-date, evidence-based practice will be emphasised throughout and students' contribution through discussion is considered key. Assessment is through written examination, presentations, coursework and Objective Structured Clinical Examination (OSCE), as well as the dissertation and viva voce (oral) examination.
Further information on modules and degree structure is available on the department website: Sports Medicine, Exercise and Health MSc
For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.
Graduates of the programme will gain a deeper understanding and valuable insights into the key areas of sports injury prevention and management, health and physical activity, and will be able to prescribe exercise safely for a range of medical conditions. This will prepare them for potential work in many areas from elite sports medicine to NHS sports and musculoskeletal clinics, and exercise medicine services.
Recent career destinations for this degree
A Master's-level degree in Sports Medicine, Exercise & Health from UCL will open many doors in the sports and exercise medicine world, from sports injury clinics to developing exercise medicine programmes for the prevention and treatment of chronic disease, and working with sports teams. UCL's MSc in Sports Medicine, Exercise and Health is led by local experts with active involvement in the NHS and elite sports and exercise medicine settings. A distinct feature of the programme is the wide variety and large number of distinguished external guest speakers, all experts in their own field locally, nationally and internationally. Students have unrivalled access to our guest speakers for career advice and potential opportunities.
UCL is one of the world's very best universities, consistently placed in the global top 20 in a wide range of world rankings. The UCL Division of Surgery & Interventional Science is part of one of the most prestigious medical schools in Europe, with a team of nearly 400 people, from surgeons and oncologists to clinical trials specialists and researchers. This programme is based at the Institute of Sport Exercise and Health (ISEH). Our aim is to understand the causes of human disease and develop innovative therapies and technology to improve quality of life.
The MSc in Sports Medicine, Exercise and Health at UCL places a strong emphasis on improving health through exercise alongside the management of sports and musculoskeletal injury. The programme has significant clinical content and students benefit from attendance at numerous specialist clinics and opportunities for field visits to sports teams and events.
Graduate students on the MSc in Sports Medicine, Exercise and Health at UCL are from diverse backgrounds reflecting the true multidisciplinary nature of sports and exercise medicine.
Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.
On this course, you learn how
You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.
We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.
You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.
We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.
There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.
Read about opportunities and experiences available to our students on our Journalism blog.
Gain the relevant skills and knowledge for a career in
Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.
It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in International Events Management will develop the knowledge and competencies required to take up responsibilities in positions related to communication and events.
- Partnerships with professional bodies in the events industry: ANAé (Association des Agences de Communication Evènementielle) and the Club Des Créateurs d'Evènements Grands Publics;
- A network of Events Professionals who are available for students : business dating sessions with both professionals and alumni in the business;
- A Programme Patron who is a professional in this industry (Jacques Olivier BRONER –Sales & Events Division Director at Disneyland Business Solutions);
- A programme accredited by national and international bodies (AACSB, BSIS, CGE);
- Lectures given entirely in English, while living in France in a highly international environment (50% foreigners in the 2015 cohort),
- Cohorts of a manageable size, to allow close coaching (26 students in 2015).
Every day, we receive on average 3,000 advertising messages, of which we will probably only remember four or five. The question is then to know what brands should do to survive in such a hyper-competitive environment, saturated as it is with commercial information.
Communication associated with events can then generate a retention rate then times higher than what traditional advertising methods can achieve. As a result, communication spendings on events account for over 7% of overall communication budgets, a figure that has been growing fast lately.
Located in Paris and given entirely in English, this programme will train you to work in the events industry, whether in the organisation or the promotion of events for the general public or for professionals.
This programme offers:
- Advanced level input by international lecturers (UK, Australia, Italy, ...);
- Field experience thanks to Challenge Projects, Junior Consulting Projects, and in-company work placements;
- Meetings with Events Communication professionals, whether in Paris, or Las Vegas (USA) for seminar abroad.
- If you wish to take part in a programme that blends theoretical knowledge and those competencies required for a career in Events Management, then this is the one for you, and we will be glad to welcome you.
The programme fosters the development of students' competencies and network:
- One 5-week Junior Consulting Project (Pédagogie HEC Entrepreneurs) focused on the organisation or promotion of an event. Students work in teams of 3 or 4 on a real-life issue facing a company, identified and validated by the programme faculty;
- Three 2-week ‘Challenges': groups work on a real-life issue submitted by a company. Projects are Events related in a B2B or B2C context. One Challenge is scheduled right at the start of the programme;
- A Career Path Scheme to help students build their professional projects (personality tests, individual coaching, preparation for recruitment interviews,... );
- Two 1-week seminars in Paris & Las Vegas (USA) comprising professional meetings,
- One work placement/internship from May to December (4 to 6 months).
Program duration: One academic year (on campus)
Teaching Campus: Paris
Important dates -
Intake: September 2018
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus
Please contact us for further information.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
- Assitant Project Manager
.- Customer Manager
- RP Manager
- Event & Communication Manager
Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-international-events-management/admission_1626.html