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Masters Degrees (Sports Event Management)

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This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events. Read more

This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events.

The addition of project management skills to the Master of Sports Management enables graduates be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector.

About the program

The Master of Sports Management / Master of Project Management has been designed to equip students with the expertise in the planning, implementation and management of sporting projects and programs. The combination degree explores the professional challenges and opportunities for managers in the complex international sporting landscape from a grassroots level to elite professional sports organisations and events. The addition of project management skills enables graduates to access more strategic positions in their organisation and to be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector. 

Structure and subjects

The Master of Sports Management / Master of Project Management enables students to integrate project management with sports management, and graduate with two Master's degrees. Various exit options also exist.

View the Master of Sports Management / Master of Project Management - Program Structure and Sequencing

You must complete all of the following subjects:

Learning & teaching methodology

The Master of Sports Management / Project Management comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

We offer an MSc Management for students from any background who would like to work in business or management.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules

- Marketing - focused on the challenges of global marketing activities

- Finance – for students interested in financial aspects of management

- Human Resource Management – focused on the challenges of leadership and managing a global work force

- Entrepreneurship – for students interested in the dynamics of starting their own business

- Operations and Supply Management – focused on the management of global operations and supply networks

- International Management – considers contemporary management practice in a global setting

- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement

- Business Analytics – to equip students to work in the era of ‘big data’

- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management Programme

- All modules on the Management programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The Management programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the management programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

Modules

Modules on the Management programme may include:

Managing Financial Resources

Human Resource Management

Marketing Management

Operations Management

Strategy

Research Methods

Principles of Corporate Finance

International Management Consulting

Global e-Business

Leadership

Marketing Research

International Standards

Business Planning and Theory of Entrepreneurship

Project Management

Global Supply Chain Management

Global Business Environment: International Political Relations

International Management

International Human Resource Management

Consumer Behaviour

Information Systems Management

Business Analytics

Data Mining

Sports Management

Leadership in Sports

Integrated Marketing Communications

Theory of Entrepreneurship and Small Business Management

Business Planning

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates. Read more
If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver. Read more

Why take this course?

The sports industry is an exciting, dynamic environment that requires people with ambition, expertise and management skills; people with the desire and ability to lead, plan and deliver.

The integration of theory and practice within this course will enable you to improve your knowledge specific to the sector while developing appropriate skills in a sport management context.

What will I experience?

On this course you can:

Gain a thorough grounding in how to manage people alongside the skills to be a confident leader
Develop an interdisciplinary applied to gaining expert management knowledge that can be applied to a wide range of industry sectors.
Conduct research investigating issues within the Sports Management sector

What opportunities might it lead to?

With an estimated worth in excess of £110 billion, the global sports industry is growing rapidly. You can expect to find a career in many specific areas such as teaching, sports development, and the health and fitness sectors.

Here are some routes our graduates have pursued:

National governing bodies
Sports agencies
Local authority
UK sport
NHS
Primary care trust
County sports partnership

Module Details

You can choose to take this course in either full-time or part-time mode, with a mixture of core and compulsory units providing good flexibility for part-time students. In the event that you are unable to complete the180 credits for the award of MSc, there are two additional exit awards:

Postgraduate Certificate (PG Cert) which is obtained if you have successfully completed 60 credits.

Postgraduate Diploma (PG Dip) which is obtained if you have successfully completed 120 credits.

You will study several key topics; however these are subject to innovation and may therefore change slightly over the years.

Here are the units you will study:

The Sports Business Industry: This unit enables you to evaluate the key source of uncertainty facing sports organisations and provides you with the knowledge and capacity to understand the strategic management process, the role of senior management and policy developers working with various sporting organisations.

Strategic Events Management: This unit introduces you to the principles underpinning event management and the strategic planning of events and the methods in which these principles are used in practice

Applied Research Methods: This unit Comprehensively prepares you for research in your chosen field. You will cover a range of research designs and approaches and will prepare you to undertake your MSc Research Project.

Optional Units include:

Sports Management in Practice: This unit offers the opportunity to both observe, and where appropriate contribute, within day-to-day delivery within an organisation associated with the sports management sector

Operational Management in Sport: This unit teaches techniques from the field of operations management that are relevant to the wider field of sports management. It aims to equip students with both knowledge and understanding of the aspects of operations management relating to the design, planning, control and improvement of operations in the sports industry.

Programme Details

Teaching and learning takes place through a variety of formats including formal lectures, seminars, workshops, tutorials and industry-based experiences.

The varying teaching formats are reflected in the assignments. Here’s how we assess you:

Essays
Industry reports
Reflective accounts
Professional presentations
Projects and portfolios

Student Destinations

Graduating from this course provides professional preparation for management or leadership positions in a variety of sport, recreation and health promotion areas.

Roles our graduates have taken on include:

Sports development manager
Health and fitness manager
Partnership development manager
Programme manager
Lecturer in sport

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This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership. Read more

This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership. This degree is delivered in the state-of-the-art UCFB Wembley campus, with the iconic Wembley Stadium at its heart.

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. In parallel to the academic curriculum runs the Employment & Enrichment Programme; a journey of professional and personal development through learning and knowledge enhancement activities. The Employment & Enrichment Programme allows access to industry leading guest speakers, business opportunities and additional classes.

The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

Course content

Financial and Human Capital Management

This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Strategic Sports Marketing Management

This module addresses the importance of marketing plans to sporting clubs and organisations and helps to develop well-informed strategic marketing plans, while critically appraising the range of academic material that is available to the sports marketer. While the module addresses practical aspects of marketing and takes account of the latest developments in social media and communication with customers, the main emphasis is on strategic marketing management and will require students to devise a plan and suggest ways of allocating their marketing budget.

Sustainable Stadium and Event Management

To explore current and future issues around sustainable sports management. The course uses the concept of sustainability to explore key contemporary issues such as: Types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing, and venue management. Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case-studies.

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Aims:

· Review different theories of leadership and their relevance to leadership practice, thus allowing learners to analyse critical incidents to judge organisational leadership performance.

· Understand how the role and nature of the organisation affects the leadership knowledge, skills and behaviour needed by senior leaders, while taking responsibility for own personal development and effectiveness in the leadership role.

Corporate Strategy in a Sporting Context

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Current Themes in Sports Law

Sport is big business but the right to exploit its commercial value is not unfettered. This module explores how, under English and European Union law, an event organiser is able to exploit the commercial value of sport whilst also protecting its rights from infringement by third parties.

The module places this legal discussion in a multi-disciplinary context by examining the historical commercialisation of sport and how that contributed to the juridification of the sector and why and how some sports adopted various business models, for example the development of the Premier League and the Champions League. The module examines whether the specificities of sport preclude the application of UK and EU law to these business practices or whether the law should treat sport in the same way as any other economic activity.

Dissertation and Research Methods

The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but mat be applied in the area of sports.



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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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This MSc is designed to give clinicians and practitioners a deeper understanding of sports medicine, sports injuries and exercise medicine. Read more

This MSc is designed to give clinicians and practitioners a deeper understanding of sports medicine, sports injuries and exercise medicine. The programme covers the evidence-based management of sports medicine and musculoskeletal injuries, and emphasises the vital role of physical activity in the prevention and treatment of chronic disease. This MSc can be taken full-time over one year, part-time over two years, or via flexible distance learning.

About this degree

The programme focuses on sports injuries and their prevention and treatment, and provides a thorough grounding in relevant areas of anatomy, biomechanics, exercise physiology and psychology, as well as the fundamentals of exercise in maintaining and improving health. Students develop essential research skills through an independent research project.

All students undertake modules to the value of 180 credits.

The programme consists of seven core modules (105 credits), one optional module (15 credits) and a research project (60 credits). Clinical sessions are spread over the year; commitment is equivalent to one half-day per week over three 12-week semesters. Clinic options include sports injury, physiotherapy and podiatry, exercise testing, and team visits.

A Postgraduate Diploma (120 credits, full-time nine months) is offered.

Core modules

  • Exercise Physiology
  • Health and Physical Activity
  • Sports Injuries I – Lower Limb
  • Sports Injuries II – Upper Limb
  • Sports Injuries III – Head, Neck and Spine
  • Advanced Sports Injury and Injury Prevention
  • Research Methods

Optional modules

  • Team and Event Medicine
  • Rehabilitation of Sports Injuries

Dissertation/report

All MSc students undertake an independent research project from a diverse range of available topics, which culminates in a dissertation, an oral examination and a presentation.

Teaching and learning

Teaching is delivered through a combination of formal lectures, hands-on practical sessions, small group seminars, clinics and field trips, and will be delivered by lecturers who are highly experienced in their field. Up-to-date, evidence-based practice will be emphasised throughout and students' contribution through discussion is considered key. Assessment is through written examination, presentations, coursework and Objective Structured Clinical Examination (OSCE), as well as the dissertation and viva voce (oral) examination.

Further information on modules and degree structure is available on the department website: Sports Medicine, Exercise and Health MSc

Funding

For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.

Careers

Graduates of the programme will gain a deeper understanding and valuable insights into the key areas of sports injury prevention and management, health and physical activity, and will be able to prescribe exercise safely for a range of medical conditions. This will prepare them for potential work in many areas from elite sports medicine to NHS sports and musculoskeletal clinics, and exercise medicine services.

Recent career destinations for this degree

  • Physiotherapist and Chiropractor, Barclays
  • Doctor, NHS Health Education East Midlands
  • Rotational and Musculoskeletal Physiotherapist, Guy's and St Thomas' NHS Foundation Trust
  • Senior Therapist, NHS Malta
  • Sports Clinical Specialist Physiotherapist, Princess Grace Hospital

Employability

A Master's-level degree in Sports Medicine, Exercise & Health from UCL will open many doors in the sports and exercise medicine world, from sports injury clinics to developing exercise medicine programmes for the prevention and treatment of chronic disease, and working with sports teams. UCL's MSc in Sports Medicine, Exercise and Health is led by local experts with active involvement in the NHS and elite sports and exercise medicine settings. A distinct feature of the programme is the wide variety and large number of distinguished external guest speakers, all experts in their own field locally, nationally and internationally. Students have unrivalled access to our guest speakers for career advice and potential opportunities.

Why study this degree at UCL?

UCL is one of the world's very best universities, consistently placed in the global top 20 in a wide range of world rankings. The UCL Division of Surgery & Interventional Science is part of one of the most prestigious medical schools in Europe, with a team of nearly 400 people, from surgeons and oncologists to clinical trials specialists and researchers. This programme is based at the Institute of Sport Exercise and Health (ISEH). Our aim is to understand the causes of human disease and develop innovative therapies and technology to improve quality of life.

The MSc in Sports Medicine, Exercise and Health at UCL places a strong emphasis on improving health through exercise alongside the management of sports and musculoskeletal injury. The programme has significant clinical content and students benefit from attendance at numerous specialist clinics and opportunities for field visits to sports teams and events.

Graduate students on the MSc in Sports Medicine, Exercise and Health at UCL are from diverse backgrounds reflecting the true multidisciplinary nature of sports and exercise medicine.



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Delivered in the state-of-the-art UCFB Wembley campus, with the iconic Wembley Stadium at its heart, this degree is designed to prepare graduates to take on leadership roles in the business of sport across the globe. Read more

Delivered in the state-of-the-art UCFB Wembley campus, with the iconic Wembley Stadium at its heart, this degree is designed to prepare graduates to take on leadership roles in the business of sport across the globe. With an additional learning period also provided at the Real Madrid Graduate School in Spain, students will gain invaluable experience for their final dissertation and employability prospects.

UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.

In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

As a capstone to the MSc International Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

Course content

Financial and Human Capital Management

This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management

The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Global Strategic Sports Marketing Management

Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

Corporate Strategy in a Sporting Context

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Globalisation of Sport Management

The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Research Methods and Dissertation

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.

Madrid Experience

During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.



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The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally. Read more
The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally.

By studying our MSc in Events Management, you will be equipped with an in depth knowledge and understanding of planning, organising and evaluating the impact of a wide variety of events. Throughout the course you will develop the professional and transferable skills you need to make your mark in this exciting and dynamic profession.

Key benefits

You will have the opportunity to put your learning into practice by being involved in real-world projects and events, both within the University and the local business community.

Course detail

The course brings together our established and internationally-recognised expertise in event studies, and business and management, to give you a solid grounding in the various concepts and issues, research techniques and examples of good and distinctive practice across this diverse field.

Gaining practical experience of working in events and festivals is a compulsory part of the course, providing you with invaluable industry experience. Being based in Bristol means you will have access to a year-round calendar of festivals and events, and be able to benefit from our many partnerships with event businesses and organisations in the area.

Modules

• Critical Issues in Tourism and Events Management
• Meeting Customer Needs
• Events and Festivals: Planning and Management
• Staging and Evaluation of Events
• Management Research
• Work-based Learning in Events and Tourism
• Leadership Project Management
• Managing Finance
• Dissertation

Format

This is a 'conversion' Masters course, and we assume no prior study of events. Teaching is based on international published literature, the professional experience of specialist staff and the use of debate and discussion. We place an emphasis on using real-world examples of event scenarios, in line with the applied nature of event management, and our tutors are thought leaders in their field with industry connections and research experience.

You'll learn though formal classes and seminars, as well as through group work, work-based learning and independent study. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills. Outside of the classroom, you will have access to the latest research, publications and intelligence on events and business / management.

Assessment

A variety of assessment approaches are used, both individual and group-based, including essays, examinations, reports, critical literature reviews, vivas and presentations. Formal assessments are normally scheduled towards the end of each module, but there are opportunities to submit work and receive feedback on this work throughout the course for example, through blogs, diaries and 'elevator' pitches.

Careers / Further study

Careers in event management are diverse, and roles include working as an event organiser, conference centre manager or event marketing executive. There are opportunities to specialise in particular events and event types, including meetings and exhibitions, and sporting and cultural events.

The MSc in Events Management will give you the broad-based skills and insights needed for a successful career within the industry. Networking with event organisers and other employers, and gaining hands-on experience, will stand you in good stead for shaping a successful events career.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry. Read more

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain

  • employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
  • a well-developed international/global perspective on the sports industry
  • the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if

  • you have a sport or business and management related degree
  • you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project

Part-time – typically two years – tailored to your needs where possible and normally one day a week

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules:

  • Researching sport management (15 credits)
  • International sports marketing and the media (15 credits)
  • Global economics of sport (15 credits)
  • International sports strategy (15 credits)
  • Managing people in sport organisations (15 credits)
  • Sport business consultancy (15 credits)
  • International sport event management (15 credits)
  • Financial skills for business decisions (15 credits)

Optional modules

Choose one from:

  • Research project (60 credits)
  • Work based learning project (60 credits)

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation. 

Assessment

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests

Employability

Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.



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Drawing on academic and industry expertise from around the world, this course is designed to meet the sports events management requirements of organisations that bid for, and deliver, sporting fixtures of all sizes - from the Olympic Games to the Leeds Half Marathon. Read more
Drawing on academic and industry expertise from around the world, this course is designed to meet the sports events management requirements of organisations that bid for, and deliver, sporting fixtures of all sizes - from the Olympic Games to the Leeds Half Marathon.

You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies, how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risks and ensure the health, safety and security of every stakeholder.

By developing the specialist knowledge and skills required, you will enhance your expertise to strategically plan and manage sporting events to the satisfaction of local and international stakeholders.

For International Students who want to improve their English and academic skills we offer a combined masters course with the MSc Sports Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters (http://courses.leedsmet.ac.uk/main/course.htm?ban=INTMF).

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/sportsevents_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

By enhancing your knowledge and practical expertise in sports events management, you will be equipped with the skills to plan and manage large, complex landmark events, together with understanding the regular operational activity of sports events venues. You can also pursue a higher degree through research, enabling you to use your specialist subject expertise to seek a senior position with a public or private sector employer planning and hosting regular events.

- Sport Events Manager
- Project Manager
- Venue Manager
- Sport and Events Ticketing Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.

Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.

UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy (http://www.sportactivensa.co.uk/) for Sport and Active Leisure (http://www.sportactivensa.co.uk/). Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.

Nicola McCullough

Senior Lecturer

"The MSc in Sports Events Management was the first dedicated postgraduate course in the world to merge both practitioner knowledge and academic expertise in this specialist field of study. I am passionate in delivering an unrivalled student experience on the course so that future sports event managers are exemplary ambassadors of our University."

Nicola has several years' experience within the global events industry and continues to work in the Middle East and North Africa region to deliver CPD to future event managers of mega sports events in such emerging markets. She brings a wealth of expertise to her teaching and has been imparting such knowledge for nearly 10 years at the University. She published a book in 2014 on the sports events industry with colleagues from UKCEM entitled, 'Sports Events, Society and Culture'.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Event Management is an industry with its own rulebook. The challenges of international sporting events require a particular set of skills. Read more
Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Our international focus is reinforced by an optional semester abroad, for which you can gain an additional academic degree (complementary international degree: MBA in Sports Management).

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

MBA in Sport Management in Madrid

Careers

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

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Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few. Read more

Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. 

Course structure

You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.

Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Career development

We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. 

Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • Top overall in London for our hospitality, event management and tourism programmes (Guardian University Guide 2018)
  • Top overall in London by the Complete University Guide 2017 
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Enable you to gain a broad grounding in business subjects while focusing on your specific discipline of events management
  • Prepare you for a career in the events industry by developing your skills and knowledge at a professional level, and as preparation for research or further study in the area
  • Develop your ability to apply knowledge and understanding of the events business and events management to complex issues, both systematically and creatively, to improve events business and events management practice
  • Enhance lifelong learning skills and personal development, to stimulate self-direction and originality and to contribute to the events business and society at large.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Part-time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

Assessment procedures reflect the overall objective of each course. 

You will be assessed through a rich and balanced portfolio of techniques, including:

  • Class presentations 
  • Tests and examinations
  • Essays
  • Problem-solving tasks
  • Case studies
  • Consultancy plans
  • Fieldwork
  • Portfolios
  • Dissertation.

Teaching and learning

Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.

Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.

Careers

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.

Employability

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.

Extracurricular activities

The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.



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This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Read more
This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Sport provision is a major industry in most countries, and sport resources are in great demand.

Strong links exist with practitioners in the management field, and staff have conducted research for a range of respected organisations including the Sports Councils, the International Olympic Committee, and the European Commission.

Core study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management: theory and practice, introduction to financial management, marketing management, strategic management, and a research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

Programme modules

Compulsory Modules:
Semester 1
- Sport Markets and Industries
- Managing Service Quality in Sport
- Economics of Sport and Leisure
- Management of Human Resources
- Research Methods for Sport Management

Semester 2
- Sport Management: Theory and Practice
- Introduction to Financial Management
- Marketing Management
- Strategic Management

Summer
- Project

Selection

You may be selected upon confirmation of satisfactory academic background, experience and references.

Assessment

Examination, coursework and project.

Careers and further study

Typical destinations include employment in a wide range of commercial organisations involved in sports marketing and sponsorship, sport facility management, event promotion and sports management consultancy.
Graduates have also obtained employment in national and international sport federations as well as national government sport agencies and local government sport departments. A small number of graduates go on to undertake PhD research as a gateway to an academic career or to specialist management or policy research roles.

Why choose sport, exercise and health sciences at Loughborough?

Staff within the School are renowned internationally for the quality of their teaching and research, which has influenced policy and practice around the world.

Knowledge gained from our research underpins the teaching and variety of learning experiences offered through the School’s comprehensive range of postgraduate taught and research degrees.

Our staff expertise, combined with on-going investment in buildings, teaching facilities, laboratories and equipment, makes the School of Sport, Exercise and Health Sciences a stimulating, multidisciplinary environment in which to study.

- Research
Research within the School is classified broadly into three themes: Performance in sport, Lifestyle for health and well-being, and Participation in sport and exercise.

- Career prospects
Over 92% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as APR Psychology, Adidas, BUPA, Badminton England, British Red Cross, Ministry of Education, KPGM, Lucozade, NHS, Nuffield Health and Youth Sport Trust.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

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This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. Read more
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.

Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.

Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.

This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied sciences.

Course structure

You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.

Course delivery:

The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.

All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.

The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.

Syllabus

A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.

The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.

Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.

Modules:

Strategic Sport Business Management
Marketing and Sponsorship for Sports and Events
Sports in the Global Marketplace
Professional Enquiry
Final project

Two from:

The Law and Regulation of Sport
Contemporary Issues in Global Sport
Globalisation, Society and Culture
Sport for International Development and Peace
Innovation, Entrepreneurship and Small Business Development
Sport Tourism
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
Digital Marketing Strategies
Risk and Crisis Management
Ethnography
Tourism and International Cooperation
Human Resource Strategy in Multi-Unit Service Organisations

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Employment prospects

Management positions exist within marketing, sales, planning, sports events, sport administration and facility management. Organisations that offer these positions include professional sport clubs, sport governing bodies, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport event organisers, health and leisure clubs and athletic service organisations.

The course will enable you to enhance your skills, sector-specific knowledge, expertise and employability attributes, making the transition from study to a meaningful career a more seamless process.

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