The MSc Sports Business Management is designed to enable students to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills in areas such as marketing, HRM, finance and enterprise, strategy and economics. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations including: leisure trusts, local authorities, consultancies, commercial sport providers, sports governing bodies and professional sports clubs. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to a career in sport business management.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams and public and private sector sports providers. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of The Premier League. The Football League, Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council.
The course team are currently working with the Chartered Institute for the Management of Sport and Physical Activity as part of their consultation on accreditation of HE courses.
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to business and management in the sports industry form a central role in the student’s learning. Throughout the programme students will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations and group work.
The staff on the programme are friendly and supportive and they also have considerable experience, both within higher education and working in the sports industry. This means that learning is stimulating, creative and challenging.
Assessment on each of the modules is designed to maximise the students’ learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers.
OVERVIEW
Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
PROSPECTUS
You can download the program prospectus here.
AIMED AT:
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
PROGRAM CONTENT
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artifi cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
METHODOLOGY
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
FACULTY
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
REGISTRATION PROCEDURE
1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
The MSc Sports Business Management degree is designed to enable you to make a significant contribution to the dynamic and complex global sports industry. The course will develop and enhance students’ business management knowledge and skills. It is completely taught within the sport context by staff with sport management and consultancy experience. Graduates of the programme have gone on to work for a range of UK and international sports organisations or they have enhanced their practice as experienced sports industry professionals. A strong philosophy of the MSc is to be intellectually and academically stimulating but clearly focused on the vocational needs of the industry, generating practitioners who can challenge and develop existing practices. The course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to have a career in sports marketing.
The School of Sport and Wellbeing has strong links with a large number of sports organisations, including professional sports teams, public and private sector sports providers and grassroots sports clubs. We regularly invite in guest speakers from industry to speak to students within the modules on this course. This represents a valuable opportunity for students to meet potential employers and learn about life in the sports industry. For example, we have had guest lectures given by representatives of Wigan Warriors Rugby League Club, Bolton Wanderers Football Club, St Helens Rugby League Club, David Lloyd Leisure and Preston City Council. Students have also visited the UK headquarters of Adidas, where they were given a lecture on the company’s marketing activities.
The teaching and learning environment will be interactive and challenging. It is organised to ensure that key concepts, theories and, where appropriate, practices relevant to marketing and management in the sports industry form a central role into your learning. Throughout the programme you will engage in a range of learning activities including lectures, seminars, debates, case studies, presentations, online activities, directed readings and group work.
Guest speakers from academia and/or the sports industry regularly contribute to modules, offering you additional practical and theoretical insight. The use of guest speakers on the course is designed to facilitate networking opportunities for students to meet with potential employers. The staff on the programme are friendly and supportive and they also have a considerable experience both within higher education and working in the sports industry.
Assessment on each of the modules is designed to maximise your learning in relation to both subject-specific knowledge and understanding and wider skills, including communication, problem solving and teamwork. Assessment types include reports, consultancy projects, essays, oral and multimedia presentations, debates and a dissertation.
Sport is now a multi-billion dollar global industry and the content of the taught modules is reflective of the global context in which sports organisations operate, with use made of a range of international case studies. The module 'The Sports Industry' explicitly examines the global business context of sport, while Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. Students will be given flexibility in assessments to draw on international materials, such as case studies of global and/or non-UK sports brands. Depending on the availability of suitable partners, students may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.
An integral part of the course is the Consultancy Project, which is an opportunity for students to work on a “live” sports marketing and business management project for an external client, agreed using a project specification negotiated between the student, client and academic supervisor. The Consultancy Project offers students the opportunity to apply the theoretical and practical knowledge that they have developed within the programme in a relevant, practical context. Previous students have worked on projects with a range of sports organisations, including professional sports teams, facilities, local authority and private sector providers and grassroots sports clubs.
Sport is now big business - changing lives, shaping communities and impacting on economies all over the world.
You could already be working in sport and looking to progress to a more senior management role, or it could be you are motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe.
We will help you gain an understanding of the industry and the business principles that underpin it, helping you turn your passion into a rewarding career.
You will have the opportunity to gain real-world experience by working with industry partners in the Enterprise, Entrepreneurship & Sport module. This includes working on projects with key University partners such as Leeds Rhinos, Yorkshire Carnegie, Bradford Bulls amd Kirklees Active Leisure. Guest lectures will bring you into contact with cutting-edge practitioners and professionals in the sports industry, inspiring your learning, enhancing your networks and boosting your career prospects. The Professional Practice in Sport Business option module will provide you with the opportunity to gain further industry experience.
Sport & Active Lifestyles
At Leeds Beckett we're passionate about sport. There's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.
Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.
Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.
Core modules
Core Modules
Core modules
Option modules
This course will prepare you for a variety of rewarding careers in the sports industry, including sport marketing and PR, management opportunities in professional sports clubs, facilities, health and fitness clubs, national and international governing bodies, charities and foundations. Our graduates have gone on to work for Nike, the Indian Premier League, the Rugby Football League and in academia. You will also have the skills and confidence to develop your own business ideas.
The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.
The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.
The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.
Confirmed Speakers for the program include:
*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management
TERM 1
1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football
TERM 2
6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football
TERM 3
11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project
Admission Procedure
1. Fill out online registration form
2. Upload your CV and cover letter to our website (in English)
3. Complete payment online of application fee of 120 Euros
4. Personal Virtual Interview with Program Director(s)
A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.
5. Enrollment Process (if accepted in program after personal interview)
6. Payment of outstanding course fee: 6,500 Euros
*Application fee is non-refundable, unless a candidate is not accepted to the program.
To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/
The MSc in Sports Industry Management program will help you:
In a 16-month period (minimum) you will study management as it relates specifically to the sports business, and share the classroom with students from all over the world. Starting your studies in Paris, you will acquire the fundamentals of management in a global environment and benefit from industry-specific courses all the while learning and applying emlyon business school’s innovative and entrepreneurial early maker pedagogy. To deepen your knowledge, expertise and help you manage the specifics of the sports industry, you will also benefit from field trips to London (UK), Munich (Germany) and the French Alps throughout the first few months of the program. After your time in Europe, where you will have the opportunity to visit companies, meet and hear from experts, and gain a special outlook on the outdoor industry, you will move on to emlyon business school’s Shanghai campus, for the “Asian Business Environment” module.
If you want to develop all it takes to start a successful career in the international sports industry, then this is the right program for you!
Taking place in Europe and Asia, the programme is structured for you to discover key business environments. You will develop a broad view of the global sports industry in Paris and Shanghai, acquire the necessary specialist knowledge in a hands-on intercultural setting, meet top industry players and experience the sports industry in other business environments with field trips to London, Munich and the French Alps.
In the MSc in Sports Industry Management you will spend 3 months on emlyon business school’s Shanghai Campus, a key element of the programme and your future success.
http://graduate.em-lyon.com/en/MSc-in-Sports-Industry-Management/Program/Shanghai-Business-Projects
The internship (4 to 6 months) is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you.
http://graduate.em-lyon.com/en/MSc-in-Sports-Industry-Management/Program/Internships
Students in the MSc in Sports Industry Management program hail from a multitude of cultures and nationalities.
Sharing your learning experience with fellow students from all over the world teaches you how to work with and lead intercultural teams in a global environment. These skills are essential to your future success as an international manager in the industry.
http://graduate.em-lyon.com/en/MSc-in-Sports-Industry-Management/Program/Class-Profile
Students in the MSc in Sports Industry Management program share a strong desire to learn and work in management positions in large international sports companies. This passion is mirrored in a programme designed to develop those skills that will be most useful for the student's future career.
The Careers Services Department provides continual support in identifying career goals and developing action plans to achieve them. With various workshops, tools, and one-to-one time with the Career Services staff, students will further develop their strengths and work on their weaknesses while building a resume fit for the global business world. Students have access to Company Visits, Conferences and a Sports Week in Shanghai where they are given the opportunity to meet hundreds of companies and emlyon business school partners, permitting them to exchange with real business representatives and further develop their network from the start of the program. With these advantages, students have a stronger resume, a broader network, and the necessary resources it takes to enter the international job market of the sports industry.
Selecting the right student is about more than just test scores. At emlyonbusiness school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Sports Industry Management, your background and career aspirations weigh just as heavily in our selection procedure.
If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyonbusiness school dashboard.
Admission Process
The first step of the admission process is your online application, which you can access through your personal space (programme dashboard).
Current selection session key dates:
- Opening session: February 2nd 2018
- Closing session: March 29th 2018
Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrolment form within 10 working days.
The Salford MBA (Master of Business Administration) is our flagship programme, a fully AMBA accredited degree that concentrates on developing the wide ranging leadership and business management skills that you need to thrive at a senior level, whatever sector you work in. The AMBA accreditation is your guarantee of the quality of the programme, the teaching and the outcomes.
Studying on the Salford MBA programme means you are part of a small student cohort who work together in a supportive and collaborative environment where academics and students share their learning and build their knowledge.
The programme offers four pathways so you can follow your area of specialist interest: Strategic Leadership, Digital Business, Sports Business and Executive Education Leadership.
Taught in four modules plus a work-based project, the MBA is delivered in a blended format. You will study three core modules then follow the specialist module for the MBA pathway you have chosen. For each of the four modules, you will spend six blocks of two days at Salford Business School. In addition, there are out-of-the-classroom activities such as company visits and guest speakers with project work to be completed in your own time. International students should note that UKVI regulations may require additional attendance; please contact us (Julie Kelly, [email protected]) to check the latest information.
You’ll finish your year with a 3-month consultancy project based around an issue within either your own or another organisation.
You will draw on your previous management experience to join in discussion with tutors and fellow students, then use the scholarship and research to reflect your learning back into the workplace. Our broad range of modules and unique business partnerships make this programme an ideal option for ambitious executives who are seeking to improve their knowledge across a full range of advanced skill sets.
The Strategic Leadership Pathway is our generalist career development programme aimed at motivated professionals who wish to broaden their business knowledge and reach for a senior position.
The Digital Business Pathway addresses the increasing demand for digitally-savvy business executives who have the strategic skills that facilitate informed decision-making in the face of a rapidly changing technological and economic landscape.
The Sports Business Pathway has been developed by the University’s respected Centre for Sports Business. It is aimed at executives who aspire to work at the highest levels in the sports industry and takes advantage of the University’s position at the heart of the North West. The School has a number of exceptional partnerships with organisations who open sport beyond existing limits. In addition, BBC Sport is a neighbour of the University at MediaCityUK and two of the biggest brands in world football – Manchester United and Manchester City – are on our doorstep.
The Executive Education Leadership Pathway has been designed to equip experienced education managers with the knowledge and skills required to lead a modern academy or group of academies. Building on the Postgraduate Certificate in Executive Education Leadership, the programme will provide you with an understanding of operational and marketing issues that education managers face within the changing education environment.
Our teaching combines academic expertise with real-world experience so that your learning is practical, relevant and industry-focussed. The programme is delivered by academics who are experts in their field but who also have worked in – and maintain strong links with – industry. You will learn through a combination of lectures, seminars and tutorials, supplemented by a range of learning activities such as industry visits and guest speakers. The course includes a one week international study trip to develop your awareness of national and international business.
The course is taught in four modules of six week blocks. Each module is made up of two days on campus for intensive study periods, with additional out-of-the-classroom activities such as company visits and guest speakers. Independent study and project work is completed in your own time with online support through the University's virtual learning environment, Blackboard.
In the final semester, you will work on a Business Innovation Live Project, acting as a consultant to your own or an external organisation, providing advice and solutions for a real business problem.
International students should check the UKVI attendance requirements; please contact Julie Kelly [email protected]) to check the latest information.
Over the duration of your course, a range of assessment techniques will be used. Types of assessment include: essays, assignments, exams, multiple-choice tests, online tests, group reports and portfolio work.
Graduates of the MBA can expect to build successful careers in many industries both private and public sector. An AMBA-accredited MBA is the best in the world and internationally recognised as a course that produces high calibre management graduates.
Graduates of The Salford MBA have gone on to enjoy significant roles within large multinational organisations up to the levels of CIO, COO and senior vice-president. Others are developing their own successful business.
Lifelong AMBA membership
In addition to earning an MBA, you will become a lifelong member of AMBA as part of your course registration. This means you will always be able to contact Salford Business School's link contact, look at AMBA’s job vacancies, attend learning events, study evenings and lectures, and contact students from your cohort.
As a University of Salford graduate, we hope you will stay in touch with us. You can continue to benefit from your association with Salford Business School through the Alumni Office which gives you access to various networking opportunities, as well as the Library and Careers services. Salford Business School will also continue to provide references to future employers as long as you require them.
The Salford MBA (Master of Business Administration) is our flagship programme, a fully AMBA accredited degree that concentrates on developing the wide ranging leadership and business management skills that you need to thrive at a senior level, whatever sector you work in. The AMBA accreditation is your guarantee of the quality of the programme, the teaching and the outcomes.
Studying on the Salford MBA programme means you are part of a small student cohort who work together in a supportive and collaborative environment where academics and students share their learning and build their knowledge.
The programme offers four pathways so you can follow your area of specialist interest: Strategic Leadership, Digital Business, Sports Business and Executive Education Leadership.
Taught in four modules plus a work-based project, the MBA is delivered in a blended format over two years. You will follow three core modules then study the specialist module for the MBA pathway you have chosen. For each of the four modules, you will spend six blocks of two days at Salford Business School. The part-time executive option allows you to study alternate modules so you follow the course over a longer period of time.
You’ll finish your year with a 3-month consultancy project based around an issue within either your own or another organisation.
You will draw on your previous management experience to join in discussion with tutors and fellow students, then use the scholarship and research to reflect your learning back into the workplace. Our broad range of modules and unique business partnerships make this programme an ideal option for ambitious executives who are seeking to improve their knowledge across a full range of advanced skill sets.
The Strategic Leadership Pathway is our generalist career development programme aimed at motivated professionals who wish to broaden their business knowledge and reach for a senior position.
The Digital Business Pathway addresses the increasing demand for digitally-savvy business executives who have the strategic skills that facilitate informed decision-making in the face of a rapidly changing technological and economic landscape.
The Sports Business Pathway has been developed by the University’s respected Centre for Sports Business. It is aimed at executives who aspire to work at the highest levels in the sports industry and takes advantage of the University’s position at the heart of the North West. The School has a number of exceptional partnerships with organisations who open sport beyond existing limits. In addition, BBC Sport is a neighbour of the University at MediaCityUK and two of the biggest brands in world football – Manchester United and Manchester City – are on our doorstep.
The Executive Education Leadership Pathway has been designed to equip experienced education managers with the knowledge and skills required to lead a modern academy or group of academies. Building on the Postgraduate Certificate in Executive Education Leadership, the programme will provide you with an understanding of operational and marketing issues that education managers face within the changing education environment.
Our teaching combines academic expertise with real-world experience so that your learning is practical, relevant and industry-focussed. The programme is delivered by academics who are experts in their field but who also have worked in – and maintain strong links with – industry. You will learn through a combination of lectures, seminars and tutorials, supplemented by a range of learning activities such as industry visits and guest speakers. The course includes a one week international study trip to develop your awareness of national and international business. The cost of this study trip is included in course fees and there can be no full or partial refunds for anyone who does not attend the residential week.
The course is taught in four modules of six week blocks. Each module is made up of two days on campus for intensive study periods, with additional out-of-the-classroom activities such as company visits and guest speakers. Independent study and project work is completed in your own time with online support through the University's virtual learning environment, Blackboard.
In your final semester, you will work on a Business Innovation Live Project, acting as a consultant to your own or an external organisation, providing advice and solutions for a real business problem.
Over the duration of your course a range of assessment techniques will be used. Types of assessment include: essays, assignments, exams, multiple-choice tests, online tests, group reports and portfolio work.
Graduates of the MBA can expect to build successful careers in many industries both private and public sector. An AMBA-accredited MBA is the best in the world and internationally recognised as a course that produces high calibre management graduates.
Graduates of The Salford MBA have gone on to enjoy significant roles within large multinational organisations up to the levels of CIO, COO and senior vice-president. Others are developing their own successful business.
Salford Business School is located at the heart of the University’s beautiful Peel Park campus, just minutes from Manchester city centre. Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.
Salford MBA students are based in the MBA suite in the nearby Maxwell building. This customised study space is available for use on a 24 hour/ 7 day basis. Maxwell also has a selection of food and drink outlets.
The University’s library is open 24 hours a day, 364 days a year and offers a wide range of study support including 360,000 books, 600,000 electronic books, silent study areas, collaborative working areas, PC suites and lap top loan. You also have 24/7 access to study and computing facilities at the MediaCityUK campus.
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.
Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.
Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.
Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.
This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied Sciences.
You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.
Course delivery
The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.
All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.
The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.
Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through our admissions portal.
A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.
The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.
Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.
Modules
Two from:
Please note that the above is an indication of the optional modules available; changes may be made to reflect the latest developments in the international sport business industry.
This course is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.
Discover a full range of graduate programs offering a truly international experience at emlyon business school
Events, Hospitality, International Development, Sports Science and Tourism masters at the University of Brighton
One of the UK’s top providers of management, marketing, economic, accounting and finance courses
